As a small business owner, you have realized how crucial it is to Schedule Post on Facebook App. Juggling the demands of your business, you often find yourself away from your laptop, and let’s be honest, using a laptop for social media tasks can sometimes feel tedious and limiting.
However, the convenience and flexibility of Facebook’s mobile app for scheduling posts have been a revelation. It aligns perfectly with the busy lifestyle of entrepreneurs and business owners.
In this guide, I’ll walk you through the ins and outs of efficiently using the Facebook app to schedule posts, whether you’re in the food industry, offer local services, or run a fitness center. These easy-to-follow strategies will simplify your social media routine, giving you more time for other key aspects of your business.
Why Schedule Posts on Facebook’s Mobile App?
As a busy entrepreneur, you simply can’t be glued to your computer constantly posting social media updates in real time all day.
This is exactly why tapping into Facebook post-scheduling features directly through their mobile apps is so valuable. It enables busy owners to plan, queue, and publish creative content that highlights their business offerings when on the go. You’re likely accessing your phone regularly anyway – why not use those in-between moments productively?
Let’s walk through some real examples:
For instance, Food and Beverage Businesses like restaurants and food trucks thrive on sharing vibrant photos and timely updates. Imagine a café owner capturing a freshly brewed latte and scheduling the post for peak morning hours, directly from their smartphone.
Similarly, hair salon owners can conveniently compile images of stunning makeup jobs or hair colors their stylists just completed and schedule that content to drop leading up to Friday/Saturday nights – prime appointment booking times!
Fitness trainers can maximize their time by scheduling workout clips and motivational quotes during spare moments. This strategy inspires clients, enhances engagement, and leads to better results.
The ability to draft and schedule great posts that resonate with target customers from anywhere at any time is what makes mobile scheduling so aligned with the on-the-go nature of small business owners!
How to Schedule Posts on Facebook App: Android and iOS
Before you Begin
Create and Schedule a post on the Meta Business Suite Mobile
Tap the post creation tool to create a new post.
1. Tap Post.
2. (Optional) Confirm the placements you want to post to by tapping the drop-down menu. You can select your Facebook Page, Instagram account, or both.
3. Create your post and tap Next.
- You can post a text post, media (such as pictures or videos), links, and more.
- Choose whether you want to publish on Facebook, Instagram, or both. Note that posts to Instagram must include media.
- If you post to Instagram, feeling/activity and background colors are not supported.
4. (Optional) To boost your post after it’s been published, tap the toggle next to Boost post. You can also boost Facebook posts while you’re creating your post by tapping Boost.
5. Review your post and select an option:
- To schedule your post to publish later, tap Schedule for later and select the time and date you want your post to go live.
- To finish your post later, tap Save as draft.
You can see your post on the date that it was scheduled to be published or has been published by going to Posts and Stories. Then tap on Calendar.
Bonus Tip: Did you know you can save unfinished posts as drafts? Just tap “Save as Draft” before you schedule, and you can pick up where you left off later.
Level Up Your Scheduling Game with RecurPost
While Facebook’s native scheduling is pretty slick, sometimes you need extra superpowers to truly dominate the social media scene. Enter RecurPost, a third-party app that takes your scheduling game to a whole new level. Let’s explore how RecurPost can amplify your mobile management:
1. Connect with Facebook: Download RecurPost and connect it with your Facebook Page.
2. Create a Post: After logging into RecurPost, start by creating a new post. You can add text, media, or links just like in the Facebook app.
3. Choose Platforms: One key advantage of RecurPost is the ability to schedule your content across multiple platforms simultaneously, not just Facebook.
4. Set Schedule: Choose the date and time you wish your post to be published. RecurPost also allows you to set a recurring schedule for posts that need to be shared regularly.
Why choose RecurPost over Facebook’s native scheduling?
- More powerful planning: Schedule multiple posts on Facebook, visualize your calendar, and automate recurring schedules.
- Content recycling and optimization: Breathe new life into old content and track your performance using RecurPost’s advanced features.
- Simplified workflows: Manage all your social media accounts (not just Facebook) from one platform, saving you time and effort.
Remember, RecurPost is your optional upgrade! If Facebook’s built-in scheduling suits your needs, that’s fantastic. But if you’re looking for more power, flexibility, and insights, RecurPost can be your secret weapon for social media domination.
Common Mistakes to Avoid in Scheduling on Facebook App
Here are some common mobile scheduling mistakes to avoid, ensuring your social media presence stays fresh and engaging:
You may be excited to share your amazing business, but bombarding your audience with non-stop posts can feel overwhelming. Aim for quality over quantity, spacing out your content to keep it exciting and relevant.
Solution: Utilize RecurPost’s separation of concerns method: This lets you first set your ideal social media posting schedule, creating “time slots” for different types of content. Then, you can create as much content as you want, but only content aligned with your pre-defined schedule will be automatically posted, preventing over-scheduling while maximizing content creation flexibility.
2. Ignoring Audience Feedback
Your audience is your compass! Pay attention to comments, reactions, and messages. Adapt your strategy if they’re requesting specific content or responding poorly to something.
Solution: Engage directly with your audience by responding to comments and taking feedback into account. Ask questions, run polls, and encourage interaction to understand their preferences.
3. Ignoring Different Time Zones
If you have customers or followers across different time zones, posting when they’re asleep won’t do much. Consider scheduling tools with time zone adjustments to maximize reach.
Solution: Utilize apps like RecurPost with multi-timezone scheduling features. Research your audience’s main locations and schedule posts for peak engagement times in those zones.
4. Neglecting Visuals
In the mobile world, eye-catching visuals reign supreme. Don’t just rely on text! Share high-quality photos, captivating videos, or eye-catching graphics to grab attention and engage your audience.
Solution: Invest in mobile-friendly editing tools or apps to enhance your pictures and videos. Use visual storytelling techniques to make your content stand out from the crowd.
5. Forgetting Hashtags
Hashtags are like magic keywords, helping potential customers discover your content. Choose relevant hashtags that align with your post and target audience to increase visibility.
Solution: Do your hashtag research! Tools like Hashtagify and Trends24 can help you identify trending and relevant hashtags for your niche. Use a mix of popular and niche hashtags to target both broad and specific audiences.
6. Inconsistent Posting
Disappearing for weeks and then suddenly bombarding your audience with posts is a recipe for confusion. Aim for a consistent posting schedule, even if it’s just a few times a week.
Solution: Create a content calendar with planned post dates and topics. Schedule your posts in advance to maintain consistency, even when you’re busy.
7. Scheduling “Spammy” Content
Avoid self-promotional overload! Nobody wants to feel bombarded with sales pitches. Offer valuable content, entertain, and inform your audience to build trust and engagement.
Solution: Focus on creating informative, entertaining, and helpful content that showcases your expertise or aligns with your audience’s interests. Share industry news, tips, behind-the-scenes glimpses, or even customer testimonials to keep your content fresh and valuable.
By steering clear of these common mistakes, your social media strategy can become more effective and rewarding. Now go forth and schedule with confidence!
Best Practices for Content Scheduling on Facebook App
To optimize your social media strategy, consider these best practices for scheduling content via mobile apps:
1. Optimize for Mobile Viewing
Remember, most people consume social media on their phones. Prioritize crisp visuals, concise captions, and easy-to-read fonts to provide a seamless mobile experience. Utilize apps with mobile-friendly editing tools to enhance your content for smaller screens.
2. Use Mobile-Friendly Scheduling Apps
Choose scheduling apps with user-friendly interfaces designed for the mobile experience. Look for features like drag-and-drop scheduling, intuitive post-creation tools, and quick previews to make managing your content on the go a breeze.
3. Keep Track of Scheduled Posts
Don’t just schedule and forget! Regularly review your upcoming posts, checking for relevance and adjusting captions or visuals as needed. Utilize the calendar view in Facebook’s native scheduler or in third-party apps to monitor your content pipeline.
4. Quick Edits on the Go
Life happens, and sometimes your scheduled post might need a tweak. Choose apps that allow quick edits on the go, like changing captions, updating hashtags, or even swapping visuals, all from your phone.
5. Stay Updated with App Updates
Don’t be afraid to explore new features and updates in scheduling apps. They often bring valuable improvements like advanced analytics, automated optimization tools, or integrated collaboration features. Stay in the loop to unlock your app’s full potential.
6. Prepare for Connectivity Issues
Let’s face it, sometimes the internet throws us curveballs. Make sure you can still manage your posts even when offline. Some apps allow drafting and scheduling content while disconnected, so you can hit “publish” as soon as the signal returns.
By following these strategies, you can leverage the full potential of mobile scheduling to enhance engagement and streamline your social media management.
Embracing mobile scheduling for Facebook posts is a powerful tool for business owners. It aligns perfectly with the demands of a modern entrepreneur’s lifestyle, offering flexibility and efficiency.
As we’ve seen, small business owners take advantage of the post-scheduling features within Facebook’s mobile app, they can easily schedule relevant articles while away from their desks when faced with periods of free time. I encourage you to explore these strategies, leverage the convenience of mobile apps, and see how they transform your approach to social media management.
Frequently Asked Questions
Absolutely! Scheduling posts on the Facebook mobile app is quick and easy. Whether you’re using Android or iOS, you can create captivating text posts, share stunning photos and videos, or even schedule live events straight from your phone.
Open the Facebook app and navigate to “Posts & Stories.” Then, tap on the “Calendar” icon and scroll to find your scheduled post. Click on the three dots next to the post and select “Edit Post” to update your text, visuals, or scheduling details.
Over-scheduling, ignoring audience feedback, neglecting visuals, and forgetting hashtags are common pitfalls. To avoid them, plan a content calendar, engage with your audience, use eye-catching visuals, and choose relevant hashtags. For further details, refer to the “Common Mistakes to Avoid in Scheduling” section of this guide.
Yes! You can schedule posts on Facebook from your Android and iOS devices. The steps are slightly different for each platform, but this guide provides detailed instructions for both versions.
You can schedule Facebook posts from the app up to six months in advance! This gives you plenty of flexibility to plan your content strategy and stay ahead of the game.
You can schedule various content types through the Facebook mobile app, including Text posts with captivating captions, Eye-catching photos, and videos, Live events to connect with your audience in real-time, Links to articles or websites you find interesting, and Stories to share fleeting moments and updates.
The location of the schedule button depends on whether you’re using Android or iOS:
Android: After creating your post, tap the clock icon next to the “Post” button.
iOS: Look for the calendar icon next to the “Share” button after crafting your post.
You can schedule reels on Facebook ahead of time using Meta Business Suite or third-party tools like RecurPost. The procedure is the same as scheduling any post on Facebook.
Saurabh Chaturvedi is a content writer at RecurPost. Specializing in social media management and marketing, Saurabh is dedicated to crafting engaging and informative articles. His passion for clear, exciting content keeps readers eager for more.