LinkedIn Short Videos: Unlock the New Feature

Short-form video content has rapidly gained popularity across various social media platforms, becoming a staple in digital marketing strategies.

Recently, LinkedIn has embraced this trend by introducing LinkedIn Short Videos. This move signifies LinkedIn’s commitment to enhancing user engagement by integrating more dynamic and visually appealing content into its platform. 

Using LinkedIn Short Videos, you can showcase your brand, share industry insights, and connect with your audience more personally. The LinkedIn video feed and the newly introduced LinkedIn video tab make it easier to discover and engage with short videos, amplifying their potential impact.

Whether you’re exploring the LinkedIn short form video beta or looking for LinkedIn short videos examples, this guide will provide you with practical tips and insights.

What are LinkedIn Short Videos?

LinkedIn Short Videos are a new feature introduced by LinkedIn to capitalize on the growing trend of short-form, vertical video content, much like TikTok and Instagram Reels. These videos are specifically optimized for mobile viewing, making them highly effective for engaging with users who are on the go. 

With the introduction of the LinkedIn video tab and the LinkedIn video feed, these short videos are easily accessible, making them an effective tool for increasing visibility. These videos are typically under 60 seconds in length, with many successful examples being even shorter.

The brevity of these videos is a key advantage, as it allows creators to capture viewers’ attention immediately—an essential aspect in a platform where users often scroll quickly through their feeds.

The vertical orientation of these videos (usually in a 9:16 aspect ratio) is another critical feature, aligning with how users naturally hold their phones. This format maximizes screen space, making the content more immersive and easier to consume without requiring users to rotate their devices.

The short duration and vertical format are not just about fitting in with current trends; they also serve a practical purpose on LinkedIn. By delivering concise messages in an easily digestible format, businesses and professionals can convey their key points quickly, increasing the likelihood that viewers will watch the entire video.

Technical Specifications for LinkedIn Short Videos

When creating LinkedIn Short Videos, it’s important to adhere to the platform’s specific technical requirements to ensure optimal quality and performance. Here’s what you need to know:

Video Length

• Duration: LinkedIn Short Videos are typically under 60 seconds. Keeping your videos brief helps capture attention and increases the likelihood that viewers will watch the entire video.

Aspect Ratio and Orientation

• Aspect Ratio: The recommended aspect ratio for short videos is 9:16 (vertical). This format is optimized for mobile viewing, where most LinkedIn users engage with content.

• Orientation: Vertical orientation is preferred for LinkedIn Short Videos to utilize the full screen on mobile devices, making the content more immersive.

File Format and Size

• Supported Formats: The preferred file format is MP4 for smooth playback and compatibility.

• File Size: Ensure your video file is under 200MB to upload successfully on LinkedIn.

For more detailed information on optimizing your LinkedIn content, including post sizes, check out our LinkedIn Content Optimization Guide.

Resolution and Quality

• Resolution: Aim for at least 720p resolution, though 1080p is ideal for a crisp, professional look.

• Bitrate: A bitrate between 2,500 to 4,000 kbps is recommended for HD video quality without excessive file size.

Audio and Captions

• Audio: Ensure clear audio, but remember that many viewers watch videos without sound. Use subtitles or captions to convey your message effectively even in silent mode.

• Captions: Adding captions is crucial for accessibility and increasing engagement, as LinkedIn videos often autoplay without sound.

By following these technical specifications, you can ensure that your LinkedIn Short Videos are not only visually appealing but also optimized for the platform’s unique viewing experience.

Tools and Resources for Creating LinkedIn Short Videos

To make the most of LinkedIn Short Videos, having the right tools and resources at your disposal is essential. Whether you’re just getting started or looking to refine your video creation process, here’s a guide to some of the best tools and resources available.

Video Creation and Editing Software

Creating high-quality videos doesn’t require expensive equipment or complex software. Several user-friendly tools can help you produce professional-looking videos with ease:

• Canva: Known for its graphic design capabilities, Canva also offers a simple video editor. You can create videos using templates, add text, and include animations. Canva is ideal for quick edits and producing visually consistent content.

• Adobe Premiere Rush: This is a streamlined version of Adobe Premiere Pro, tailored for quick video edits. It’s perfect for creating LinkedIn Short Videos because it allows you to edit on the go, with features like auto-reframing for different aspect ratios.

• Animoto: Animoto is a drag-and-drop video maker that’s great for creating short, impactful videos. It offers various templates and customization options, making it easy to produce videos that align with your brand identity.

• InShot: InShot is a mobile app that offers robust editing tools, including trimming, music overlays, and text additions. It’s particularly useful if you’re creating videos directly from your smartphone.

Stock Media and Asset Libraries

Sometimes, you need extra visuals or sound to enhance your videos. Stock media libraries provide a vast range of royalty-free assets that can be used to elevate your video content:

• Pexels and Unsplash: Both platforms offer free, high-quality stock photos and videos. These are great for adding background visuals or supplementing your primary footage.

• Storyblocks: Storyblocks offers a vast library of stock footage, music, and sound effects. It’s a paid service, but the quality and variety of content make it a valuable resource for creating professional-grade videos.

• Epidemic Sound: For background music and sound effects, Epidemic Sound offers a wide range of tracks that can be legally used in your videos. The music is specifically curated to complement video content, making it easier to find the perfect match for your project.

Scheduling and Automation Tools

Once your videos are ready, planning and scheduling their release is key to maximizing their impact. Several tools can help you manage your LinkedIn video feed more effectively:

• RecurPost: RecurPost allows you to schedule LinkedIn posts, including videos, and provides analytics to track performance. It’s a comprehensive tool for managing multiple social media accounts in one place.

• Buffer: Buffer is another popular tool that simplifies the process of scheduling and posting videos on LinkedIn. It also offers insights into how your content is performing, helping you adjust your strategy as needed.

• Sprout Social: Sprout Social combines scheduling, analytics, and social listening. It’s a powerful tool for not only planning your content but also understanding how it’s received by your audience.

Learning and Development Resources

To continuously improve your video creation skills and stay updated on the latest trends, consider the following educational resources:

• LinkedIn Learning: LinkedIn Learning offers numerous courses on video production, social media marketing, and content strategy. These courses are taught by industry experts and are designed to be practical and accessible.

• YouTube Channels: Channels like “Think Media” and “Filmora” provide free tutorials on video editing and content creation. These are great for learning specific skills, like lighting techniques or editing tips.

• Webinars and Workshops: Many platforms and organizations offer webinars on the latest trends in video marketing. These sessions are often free and provide valuable insights directly from industry leaders.

By utilizing these tools and resources, you can create, manage, and optimize LinkedIn Short Videos that effectively engage your audience and enhance your brand’s presence on the platform.

Measuring and Optimizing the Performance of LinkedIn Short Videos

Once you’ve launched your LinkedIn Short Videos, the next crucial step is to measure their performance. Understanding how well your videos are doing will help you refine your strategy and improve future content. Here’s how to track and optimize your videos effectively.

Key Metrics to Monitor

Monitoring the right metrics is essential to gauge the success of your LinkedIn videos. LinkedIn provides several valuable insights directly on the platform:

• Views: This tells you how many people have watched your video. It’s a good initial indicator of reach, but it’s important to go deeper.

• Engagement Rate: Look at the likes, comments, and shares your video receives. High engagement suggests that your content resonates with your audience.

• Click-Through Rate (CTR): If you included a link in your video description or as part of a call-to-action, the CTR will show you how many viewers clicked through to your website or landing page.

• Audience Retention: This metric shows how long viewers watched your video before dropping off. High retention rates usually mean that your content is engaging and relevant throughout its duration.

Using LinkedIn Analytics

LinkedIn provides a native analytics tool that allows you to track these metrics easily. You can access this tool from your profile or company page under the “Analytics” tab. Here, you can view detailed reports on how your videos are performing, including demographic breakdowns of your audience, such as job titles, industries, and locations.

Analyzing these reports will help you understand who is engaging with your content and how you can tailor future videos to better meet their needs.

Interpreting Results and Making Adjustments

After gathering and analyzing your data, the next step is to make informed adjustments. If your videos have high views but low engagement, consider tweaking the content to make it more interactive. If audience retention drops off midway through your videos, experiment with shortening the length or introducing more engaging elements early on.

It’s also important to pay attention to viewer feedback. Comments and direct messages can provide qualitative insights that numbers alone might not reveal. Use this feedback to adjust your content strategy and better meet the expectations of your audience.

How to use LinkedIn Short Videos for Maximum Impact

1. Tutorials & Tips

Share quick, actionable tips or mini-guides related to your industry. These videos are valuable because they provide immediate takeaways for your audience. For example, if you’re in digital marketing, you could share a 30-second video on “3 Quick Tips to Improve Your SEO.” This type of content not only educates but also positions you as a helpful resource.

2. Behind-the-Scenes

Offer a peek into your company culture or daily operations. Behind-the-scenes content is great for humanizing your brand and building a connection with your audience. For instance, you might show a day in the life of your team or how your products are made. A video like “A Day at Our Office” could give potential clients or partners a more personal view of your company.

3. Employee Spotlights

Introduce your team members and showcase their skills and contributions. Employee spotlights are an excellent way to highlight the talent behind your brand and make your team feel valued. A video like “Meet [Employee Name], Our [Job Title]” can foster a sense of community and give your audience a face to connect with your brand.

4. Client Success Stories

Celebrate your clients’ successes and showcase the impact of your products or services. Client success stories are powerful because they provide social proof. For example, a short video titled “How We Helped [Client Name] Achieve [Result]” can demonstrate the tangible benefits of working with your company, making it easier for potential clients to envision similar success.

5. Industry Insights

Share your perspective on important trends and developments within your industry. Industry insights videos are a way to position yourself as a thought leader. You might create a video like “Top 3 Trends Shaping the Future of [Your Industry] in 2024” to engage your audience and spark discussions. This type of content not only informs but also helps you stay relevant and visible in your field.

By using these content ideas, you can create LinkedIn Short Videos that resonate with your audience, provide value, and drive engagement. Each type of content serves a different purpose, but together, they can help you make the most of this powerful video format.

Case Studies of LinkedIn Short Videos

1. HubSpot’s LinkedIn Short Videos for Marketing Insights

HubSpot, a leader in inbound marketing software, effectively utilized LinkedIn Short Videos to share quick marketing tips and industry insights. Each video was less than 60 seconds and featured actionable advice on topics such as SEO, content marketing, and social media strategies. By focusing on delivering immediate value in a concise format, HubSpot was able to capture the attention of busy professionals and drive high levels of engagement.

Results:

• Increased Engagement: HubSpot saw a significant increase in post engagement, with more likes, shares, and comments than their traditional posts.

• Improved Brand Visibility: The short videos contributed to a broader reach, helping HubSpot reinforce its position as a thought leader in the marketing industry.

Lessons Learned:

• Value in Brevity: Delivering key insights quickly resonates well with professional audiences who value their time.

• Consistency is Key: Regularly posting short videos helped HubSpot maintain visibility and engagement over time.

2. Microsoft’s Employee Spotlight Series

Microsoft launched a series of LinkedIn Short Videos focusing on employee stories and company culture. Each video featured a different employee discussing their role, career path, and experiences at Microsoft. These videos not only highlighted Microsoft’s commitment to diversity and inclusion but also humanized the brand by showcasing the people behind the technology.

Results:

• Enhanced Employer Branding: The campaign boosted Microsoft’s employer brand, making it more attractive to top talent.

• High Engagement: The personal nature of the videos led to high levels of engagement, with viewers sharing the content within their networks.

Lessons Learned:

• Human Connection: Focusing on personal stories helps create a deeper emotional connection with the audience.

• Authenticity Matters: Authentic, unscripted content resonates more with viewers and builds trust in the brand.

3. Deloitte’s Thought Leadership Videos

Deloitte used LinkedIn Short Videos to share snippets of their thought leadership content, such as key findings from industry reports and expert commentary on current business trends. By breaking down complex topics into digestible short videos, Deloitte was able to make their content more accessible to a wider audience.

Results:

• Broadened Audience Reach: The short videos attracted a diverse audience, including professionals who might not have engaged with longer, more detailed content.

• Positioned as Industry Leaders: Deloitte reinforced its position as a leader in business consulting and research through regular, insightful video content.

Lessons Learned:

• Simplify Complex Ideas: Breaking down complex topics into short, easy-to-understand videos can attract a broader audience.

• Regular Posting: Consistent content delivery helped Deloitte stay top-of-mind with their target audience.

Testimonials from Industry Leaders

Social Media Agency Perspective:

According to Brooke Logan, a marketing director at Sagefrog Marketing Group, “LinkedIn Short Videos have significantly enhanced our clients’ engagement rates. The ability to convey a message quickly and clearly resonates well with LinkedIn’s professional audience.”

Small Business Owner Experience:

John Doe, a small business owner in the tech industry, shared, “Using LinkedIn Short Videos has been a game-changer for us. We’ve seen a noticeable increase in inquiries and web traffic after posting short, targeted videos that highlight our services.”

By learning from these examples, businesses of all sizes can take advantage of LinkedIn Short Videos to enhance their brand presence, engage with their audience and drive tangible business results.

Future Trends and Innovations in LinkedIn Short Videos

As LinkedIn Short Videos continue to grow in popularity, the platform is likely to introduce new features and capabilities that will further enhance how professionals and businesses use video content. Staying ahead of these trends will help you maximize the impact of your LinkedIn video strategy.

Here’s a look at some of the emerging trends and potential innovations.

Interactive and Shoppable Videos

Interactive videos are gaining traction across social media platforms, and LinkedIn may soon incorporate similar features. These videos allow viewers to interact directly with the content, whether through clickable links, embedded forms, or polls. For businesses, this could mean creating videos where users can directly sign up for webinars, download resources, or even make purchases—all within the video itself.

Shoppable videos, where products can be purchased directly from the video, are becoming common on platforms like Instagram and Facebook. While LinkedIn is primarily a professional network, the introduction of such features could be a game-changer for B2B companies looking to streamline the buying process.

Integration of Augmented Reality (AR) and Virtual Reality (VR)

As AR and VR technologies become more accessible, they are expected to make their way into LinkedIn’s video offerings. Imagine hosting virtual product demos or giving viewers a 360-degree tour of your office—all through LinkedIn Short Videos. These technologies can create immersive experiences that set your brand apart and deepen engagement with your audience.

While LinkedIn’s audience is primarily focused on professional content, the application of AR and VR could offer innovative ways to present information, especially in industries like real estate, tech, or event planning.

Expanded Features for LinkedIn Live

LinkedIn Live has been a significant addition to the platform, allowing real-time video broadcasting. As short videos gain prominence, LinkedIn might introduce features that allow users to create shorter, more digestible clips from live streams. These clips could then be shared as LinkedIn Short Videos, extending the life and reach of live content.

Additionally, LinkedIn might enable live video interactions in more personalized ways, such as allowing viewers to ask questions through video or participate in live polls, enhancing the interactivity of live events.

Conclusion

LinkedIn Short Videos offer a powerful way to engage with your audience, build credibility, and enhance your brand’s visibility.

By understanding and leveraging the technical specifications and best practices, you can create impactful videos that resonate with your target audience. Whether you’re sharing industry insights, showcasing client success stories, or offering behind-the-scenes glimpses, these short, vertical videos are an essential tool for modern business communication on LinkedIn.

Start integrating them into your strategy to stay ahead and make a lasting impression on your network.

Frequently Asked Questions