LinkedIn Post Size: An Informative Guide for Professionals

Getting your LinkedIn post size right is crucial if you want to create posts that are professional, engaging, and optimized for the platform. The LinkedIn algorithm has clearly dictated a set of guidelines for each type of post that can help you share an image, a video, or just a text update and make the most of the platform features.

Why Does LinkedIn Post format Matter?

For business owners, LinkedIn is more than just a social media platform. It’s a place to showcase expertise, build professional relationships, and attract potential clients or partners. But to stand out in the LinkedIn feed, it’s essential that your posts not only contain valuable content but are also visually appealing. Using the correct LinkedIn post size ensures your images and videos appear crisp, are not cropped in awkward ways, and are optimized for different devices. Properly sized LinkedIn images prevent blurry or distorted visuals, enhancing your professional presence and engagement on the platform. That’s why social media image sizes matter.

For example, if your image size is too small or not in the right aspect ratio, LinkedIn might automatically crop or resize it, leading to a poor display. This can harm your brand’s credibility and reduce engagement, even if you are aware of the optimal posting time. The right social media image sizes help maintain a professional appearance, which is key for attracting your target audience.

In this guide, we’ll cover everything business owners and users need to know about LinkedIn post sizes, from image dimensions to video specifications, so your content always looks sharp on this social media platform.

Details on Various LinkedIn Post Sizes

Understanding the various LinkedIn post dimensions is the first step in creating effective content. Post images play a crucial role in managing and scheduling visual content on platforms like Sked Social. Ensure to know the best and worst times to post on LinkedIn even with the ideal social media image sizes. Here’s a breakdown of the most common LinkedIn post types and their optimal dimensions:

1. Single Image Posts:

The recommended LinkedIn square post size is 1200 x 1200 pixels with a 1:1 aspect ratio. This size is perfect for sharing company updates, promotional images, B2B LinkedIn content, or event announcements on this social media platform. It ensures your image looks good on both desktop and mobile feeds. Make sure to upload images of high quality to maintain clarity and avoid pixelation.

2. Carousel Posts

Carousel posts are great for sharing multiple images in a single post on social media. The optimal LinkedIn carousel size for images is also 1200 x 1200 pixels. These social media posts are often used for step-by-step guides, portfolios, or showcasing multiple products or services.

When creating carousel posts, ensure that key elements are centered in the square image files to prevent cropping when displayed as circles.

3. Video Posts

The recommended LinkedIn video dimensions range from a minimum resolution of 256 x 144 pixels to a maximum of 4096 x 2304 pixels. The aspect ratio can be 1:1, 4:5, or 16:9, depending on your content. Videos can range from 3 seconds to 10 minutes, but for maximum engagement, keeping it under 2 minutes is recommended. Ensure your animations meet the recommended LinkedIn GIF size (under 5 MB) to upload smoothly. The max file size for a YouTube banner image should not exceed 6MB for optimal performance and upload success.

4. Text-Only Posts

While there’s no specific LinkedIn post size for text, it’s crucial to keep the character count in check. LinkedIn allows up to 3,000 characters per post, but for best results, aim for around 150-200 characters. This length keeps your message concise and impactful, increasing the likelihood of engagement on social media.

5. Article Thumbnails: 

When sharing a blog post, the optimal LinkedIn blog post image size for the thumbnail is 1200 x 627 pixels. This size ensures your thumbnail is displayed correctly without any cropping, making your post more attractive on social media. Additionally, using a 1.91:1 aspect ratio ensures that images maintain clarity without pixelation or slow loading times.

6. Sponsored Content: 

For sponsored posts or ads on social media, LinkedIn recommends images with a size of 1200 x 628 pixels. This ensures that your promotional content is displayed correctly, maximizing its impact. Additionally, for formats like LinkedIn Stories, Instagram Reels, and Instagram Stories Ads, using images with a resolution of 1080 x 1920 pixels is crucial for visually appealing content that fits seamlessly within the platform’s vertical display guidelines.

Acquire Knowledge on Social Media Image Size

Specifications for LinkedIn Post sizes

Specifications for LinkedIn Post sizes

Let’s break down and understand the LinkedIn post specification to avert complications. You can take the help of Free AI LinkedIn Post Generator to curate error-proof and efficient content for social media. For optimal image quality, ensure your images are sized at 1080 x 1080 pixels.

Image Dimensions for LinkedIn Images

When it comes to images, getting the LinkedIn post resolution right is key to maintaining a professional look. Users must follow the platform’s recommended guidelines for LinkedIn post size for images to avoid issues like cropping or pixelation and effective LinkedIn content strategy.

For standard posts, the ideal LinkedIn post size in pixels is 1200 x 1200. This square format works well for most types of visual content and ensures consistency across devices. For article thumbnails, the size should be 1200 x 627 pixels to fit LinkedIn’s feed perfectly without any odd cropping. Your cover photo is one of the first things people notice on your LinkedIn profile, so use the recommended LinkedIn cover photo size of 1128 x 191 pixels for a professional look.

When creating these social media images, adhering to the correct LinkedIn post image specs is essential. Lower-resolution images can appear blurry, especially on high-resolution screens, which can detract from your post’s professionalism. To keep your visual content consistent across all social media platforms, you can use scheduling tools like RecurPost. Understanding Facebook image sizes is also crucial for maintaining high-quality visuals across different platforms.

Extend Your Knowledge on How to Post on LinkedIn to Enhance B2B Marketing Strategy

Optimal Text Length for LinkedIn Posts

While images and videos often grab the initial attention, the text in your LinkedIn posts plays a crucial role in conveying your message on social media. The ideal length for a LinkedIn text post is around 150-200 characters for a successful LinkedIn marketing strategy. This keeps your message clear and concise, which is essential on a platform where users scroll quickly through their feeds.

You can use the larger space of up to 3,000  characters for more detailed updates, such as announcing a new product or sharing a company milestone. But even with longer posts, it’s important to keep your LinkedIn post size in mind, using bullet points, short paragraphs, and relevant hashtags to make the content easier to digest. Effective use of text formatting options, like bolding or using emojis, can also help break up text and make your post more engaging. 

Leverage Automation by Learning to Schedule Posts on LinkedIn

Video Specifications for LinkedIn

Video content on LinkedIn is becoming increasingly popular, but only if done right. To make sure your videos are effective, you need to adhere to LinkedIn’s video specifications. The recommended LinkedIn post size for video ranges from a minimum of 256 x 144 pixels to a maximum of 4096 x 2304 pixels, with common aspect ratios being 1:1, 4:5, or 16:9.

In terms of file size, LinkedIn allows videos up to 5GB, which gives you plenty of room for high-quality content. However, be mindful of video length—while LinkedIn supports videos up to 10 minutes, shorter videos (around 1-2 minutes) tend to perform better in terms of engagement. For a successful video post, focus on delivering value within the first few seconds, as this is when viewers decide whether to continue watching or scroll past.

The platform has recently introduced LinkedIn short-form videos. Usually, these videos are 60 seconds in length with the vertical orientation of 9:16 aspect ratio. You can share informative videos on the platform with such videos and increase the engagement of your account. Additionally, when considering your social media presence, remember that the instagram profile picture size should be at least 320 x 320 pixels to maintain quality across devices.

Best Practices for LinkedIn Posts

Once you understand the LinkedIn post sizes, it’s important to follow some best practices to maximize your post’s impact. Here are a few tips:

A well-chosen profile picture can significantly influence user engagement and impressions.

1. **Visual Consistency and Custom Background Image**:

Use consistent colors, fonts, and styles across your images and videos to create a cohesive brand presence.

2. Concise Messaging

Stick to the recommended character count and use bullet points or short paragraphs to make your posts easy to read.

3. Engagement Triggers

Ask questions, use calls to action, and include hashtags to encourage interaction and increase post visibility.

4. Frequency and Timing

Regular posting is key to staying relevant on LinkedIn. Tools like RecurPost can help you schedule LinkedIn posts at optimal times, ensuring your content reaches your audience when they’re most active.

Tools to Optimize Your LinkedIn Posts

Creating and maintaining high-quality LinkedIn posts can be time-consuming. Luckily, there are top LinkedIn scheduling tools designed to help streamline the process.

• You can also explore options for how to schedule LinkedIn posts for free.
• Tools like RecurPost allow you to schedule your LinkedIn posts, ensuring they are published at the best times without the need for manual posting. Additionally, these tools can help with resizing images to the correct LinkedIn post size, so your visuals always look their best. Understanding pinterest image sizes is also crucial for optimizing your content across different platforms.
• Social media automation tools also offer analytics features, enabling you to track which posts perform well and adjust your content strategy accordingly. These can help you in B2B LinkedIn content marketing.

Conclusion

Getting the LinkedIn post size right is essential for creating professional and engaging content that resonates with your audience. From images and videos to text-only posts, each type of content has its own specifications that should be followed to maximize visibility and interaction. By adhering to these guidelines and using the right tools, business owners can enhance their LinkedIn presence and achieve better results.

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Ruchi Dhimar

Ruchi Dhimar is a skilled content writer with 4 years of experience. She is  passionate about crafting compelling narratives, specializing in writing content for different industries.