LinkedIn Post Size: Complete Image & Video Dimensions Guide

Getting your LinkedIn post size right matters if you want to create posts that are professional, engaging, and optimized for the platform. The LinkedIn algorithm has clearly dictated a set of guidelines for each type of post that can help you share an image, a video, or just a text update and make the most of the platform features.

Why Does LinkedIn Post format Matter?

LinkedIn is more than just a social media platform. LinkedIn serves as a place to showcase expertise, build professional relationships, and attract potential clients or partners. To stand out in the LinkedIn feed, your posts should not only contain valuable content but also be visually appealing. The correct LinkedIn post size ensures your images and videos appear crisp, avoid awkward cropping, and display well across different devices.Properly sized LinkedIn images prevent blurry or distorted visuals, improving your professional presence and engagement. This is why social media image sizes matter.

If your image size is too small or has incorrect aspect ratio, LinkedIn might automatically crop or resize it, causing poor display. This can harm your brand’s image and reduce engagement, even if you know the optimal posting time. The right social media image sizes maintain a professional appearance that attracts your target audience.

This comprehensive image size guide covers LinkedIn post sizes, from image dimensions to video specifications, helping your content look sharp on the platform.

Details on Various LinkedIn Post Sizes

Knowing LinkedIn post dimensions is the first step in creating effective content. Post images affect how visual content appears when managed and scheduled. Combine proper image sizes with strategic posting times for maximum impact. Here are the most common LinkedIn post types and their optimal dimensions:

1. Single Image Posts:

The recommended LinkedIn square post size is 1200 x 1200 pixels with a 1:1 aspect ratio.  This size works well for company updates, promotional images, B2B LinkedIn content or event announcements. Square posts display optimally across all devices and receive equal prominence in both desktop and mobile feeds. For square posts, place key visual elements in the center 80% of the image to prevent any potential cropping issues when displayed in different contexts such as notifications or previews. Square posts also maintain visual consistency when shared across multiple social platforms. Upload high-quality images to maintain clarity and avoid pixelation.

2. Carousel Posts

Carousel posts allow sharing multiple images in a single post. The optimal LinkedIn carousel size for images is 1200 x 1200 pixels with a 1:1 aspect ratio. LinkedIn allows up to 10 slides per carousel post with a maximum file size of 10MB per slide. These posts work well for step-by-step guides, portfolios, or showcasing multiple products or services.

Center key elements in square image files to prevent cropping when displayed as circles in carousel posts.

3. Video Posts

LinkedIn video dimensions range from 256 x 144 pixels to 4096 x 2304 pixels.The aspect ratio can be 1:1, 4:5, or 16:9, depending on your content. Videos can range from 3 seconds to 10 minutes, but for maximum engagement, keeping it under 2 minutes is recommended. Ensure your animations meet the recommended LinkedIn GIF size (under 5 MB) to upload smoothly. The max file size for a YouTube banner image should not exceed 6MB for optimal performance and upload success.

4. Text-Only Posts

While there’s no specific LinkedIn post size for text, keep the character count in check. LinkedIn allows up to 3,000 characters per text post, but 150-200 characters delivers more concise, impactful messages that generate higher engagement.  This length keeps your message concise and impactful, increasing engagement potential.

5. Article Thumbnails: 

For blog post thumbnails, use 1200 x 627 pixels. This size displays your thumbnail correctly without cropping, making your post more attractive. A 1.91:1 aspect ratio helps images maintain clarity without pixelation or slow loading.

6. Sponsored Content: 

For sponsored posts or ads, LinkedIn recommends images sized 1200 x 628 pixels. This displays your promotional content correctly, maximizing impact. For LinkedIn Stories, Instagram Reels, and Instagram Stories Ads, use 1080 x 1920 pixel images for content that fits the platform’s vertical display.

Acquire Knowledge on Social Media Image Size

Specifications for LinkedIn Post sizes

Specifications for LinkedIn Post sizes

Here’s a breakdown of LinkedIn post specifications to avoid complications. The Free AI LinkedIn Post Generator can help create error-proof, efficient content. Size images at 1080 x 1080 pixels for optimal quality.

Image Dimensions for LinkedIn Images

Correct LinkedIn post resolution maintains a professional look. Follow LinkedIn’s size guidelines to avoid cropping or pixelation issues and create effective content.

Standard posts work best at 1200 x 1200 pixels. This square format works for most visual content and maintains consistency across devices. For landscape or horizontal posts, LinkedIn recommends 1200 x 628 pixels with a 1.91:1 LinkedIn post size ratio. Landscape posts are particularly effective for sharing wider visuals such as banners, conference photos, or group shots, and they display well on desktop feeds where horizontal space is more abundant.

 Article thumbnails should be 1200 x 627 pixels to fit LinkedIn’s feed without odd cropping. Use 1128 x 191 pixels for your LinkedIn cover photo (also known as the LinkedIn banner size) to create a professional first impression.

Use correct LinkedIn image sizes and specs when creating social media images for professional impact. Lower-resolution images appear blurry on high-resolution screens, reducing your post’s professionalism. Scheduling tools like RecurPost help maintain consistent visual content across platforms. Knowing Facebook image sizes helps maintain quality visuals across platforms.

Optimal Text Length for LinkedIn Posts

While visuals grab initial attention, text in LinkedIn posts conveys your message. LinkedIn text posts perform best at 150-200 characters, keeping messages clear and concise for users who scroll quickly through feeds. LinkedIn truncates posts after approximately 5–7 lines of text. Use strong opening lines and visual breaks like emojis or bold text to grab attention before truncation.

You can use the larger space of up to 3,000  characters for more detailed updates, such as announcing a new product or sharing a company milestone. With longer posts, use bullet points, short paragraphs, and relevant hashtags to make content digestible. Text formatting like bolding or emojis breaks up text and increases engagement.

While LinkedIn allows up to 3,000 characters per post, posts between 1,200 to 1,600 characters tend to perform best in terms of engagement and content depth. However, only the first 150 characters are visible before the ‘See more’ button appears — making it crucial to frontload key messages.

Learn How to Schedule Posts on LinkedIn

Video Specifications for LinkedIn

Video content on LinkedIn works when done correctly. Follow LinkedIn’s video specifications for effective videos. LinkedIn video specifications range from 256 x 144 pixels minimum to 4096 x 2304 pixels maximum, with common aspect ratios of 1:1, 4:5, or 16:9.

LinkedIn allows videos up to 5GB, providing room for high-quality content.While LinkedIn supports 10-minute videos, shorter 1-2 minute videos typically generate more engagement. Deliver value in the first few seconds of videos when viewers decide to watch or scroll past.

LinkedIn recently introduced short-form videos. LinkedIn short-form videos are 60 seconds in length with 9:16 vertical aspect ratio. These informative videos increase account engagement. These videos can share information and increase account engagement. For Instagram, profile pictures should be at least 320 x 320 pixels for quality across devices.

LinkedIn Post Size Quick Reference Chart

This reference chart provides all essential LinkedIn post dimensions in pixels for quick access when creating content for the platform.

Best Practices for LinkedIn Posts

After learning LinkedIn post sizes, follow these best practices to maximize impact:

A well-chosen profile picture influences engagement and impressions.

1. Visual Consistency and Custom Background Image:

Use consistent colors, fonts, and styles for a cohesive brand presence.

2. Concise Messaging

Use recommended character counts and bullet points for readable posts.

3. Engagement Triggers

Include questions, calls to action, and hashtags to boost interaction and visibility.

4. Frequency and Timing

Post regularly to stay relevant on LinkedIn. Tools like RecurPost schedule posts at optimal times when your audience is most active.

Tools to Optimize Your LinkedIn Posts

High-quality LinkedIn posts take time to create and maintain. LinkedIn scheduling tools streamline the posting process.

• You can also explore options for schedule post on linkedin.
• RecurPost schedules LinkedIn posts for optimal publishing times without manual posting. These tools also resize images to the correct dimensions for optimal visual presentation. Knowing Pinterest image sizes helps optimize content across platforms.
• Social media automation tools provide analytics to track performance and adjust strategy. These can help you in B2B LinkedIn content marketing.

Conclusion

Correct LinkedIn post sizes create professional, engaging content that resonates with audiences. Each content type has specific requirements to maximize visibility and interaction. Following these guidelines with the right tools enhances LinkedIn presence and results.

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Ruchi Dhimar

Ruchi Dhimar is a skilled content writer with 4 years of experience. She is  passionate about crafting compelling narratives, specializing in writing content for different industries.