Getting your LinkedIn post size right is crucial if you want to create posts that are professional, engaging, and optimized for the platform. The LinkedIn algorithm has clearly dictated a set of guidelines for each type of post that can help you share an image, a video, or just a text update and make the most of the platform features.
Why Does LinkedIn Post Size Matter?
For business owners, LinkedIn is more than just a social network. It’s a place to showcase expertise, build professional relationships, and attract potential clients or partners. But to stand out in the LinkedIn feed, it’s essential that your posts not only contain valuable content but are also visually appealing. Using the correct LinkedIn post size ensures your images and videos appear crisp, are not cropped in awkward ways, and are optimized for different devices.
For example, if your image size is too small or not in the right aspect ratio, LinkedIn might automatically crop or resize it, leading to a poor display. This can harm your brand’s credibility and reduce engagement, even if you are aware of the best and worst times to post on LinkedIn. The right post size helps maintain a professional appearance, which is key for attracting your target audience.
In this guide, we’ll cover everything business owners and users need to know about LinkedIn post sizes, from image dimensions to video specifications, so your content always looks sharp.
LinkedIn confirms the platform has more than 1 billion global users from 200 countries. Users view more than 1.5 million feed updates every minute.
Details on Various LinkedIn Post Sizes
Understanding the various LinkedIn post sizes is the first step in creating effective content. Here’s a breakdown of the most common post types and their optimal dimensions:
1. Single Image Posts:
The recommended size is 1200 x 1200 pixels with a 1:1 aspect ratio. This size is perfect for sharing company updates, promotional images, or event announcements. It ensures your image looks good on both desktop and mobile feeds.
2. Carousel Posts
Carousel posts are great for sharing multiple images in a single post. The optimal dimensions for carousel images are also 1200 x 1200 pixels. These posts are often used for step-by-step guides, portfolios, or showcasing multiple products or services.
3. Video Posts
Videos on LinkedIn should have a minimum resolution of 256 x 144 pixels and a maximum of 4096 x 2304 pixels. The aspect ratio can be 1:1, 4:5, or 16:9, depending on your content. Videos can range from 3 seconds to 10 minutes, but for maximum engagement, keeping it under 2 minutes is recommended.
4. Text-Only Posts
While there’s no specific LinkedIn post size for text, it’s crucial to keep the character count in check. LinkedIn allows up to 3,000 characters per post, but for best results, aim for around 150-200 characters. This length keeps your message concise and impactful, increasing the likelihood of engagement.
5. Article Thumbnails:
If you’re sharing an article on LinkedIn, the ideal thumbnail image size is 1200 x 627 pixels. This size ensures your thumbnail is displayed correctly without any cropping, making your post more attractive.
6. Sponsored Content:
For sponsored posts or ads, LinkedIn recommends images with a size of 1200 x 628 pixels. This ensures that your promotional content is displayed correctly, maximizing its impact.
If you’re interested in learning more about creating visually appealing content for your social media channels, check out this social media image size guide.
Specifications for LinkedIn Post sizes
Let’s break down and understand the LinkedIn post specification to avert complications. You can take the help of Free AI LinkedIn Post Generator to curate error-proof and efficient content.
Image Dimensions for LinkedIn Posts
When it comes to images, getting the dimensions right is key to maintaining a professional look. Users must follow the platform’s recommended guidelines for LinkedIn post size for images to avoid issues like cropping or pixelation and effective LinkedIn content marketing.
For standard posts, the ideal LinkedIn post size for images is 1200 x 1200 pixels. This square format works well for most types of visual content and ensures consistency across devices. For article thumbnails, the size should be 1200 x 627 pixels to fit LinkedIn’s feed perfectly without any odd cropping.
When creating these images, it’s essential to maintain the correct aspect ratio and resolution. Lower-resolution images can appear blurry, especially on high-resolution screens, which can detract from your post’s professionalism.
To keep your visual content consistent across all social media platforms, you can use scheduling tools like RecurPost. For targeted business, you must extend your knowledge on how to post on LinkedIn to enhance B2B marketing strategy.
Optimal Text Length for LinkedIn Posts
While images and videos often grab the initial attention, the text in your LinkedIn posts plays a crucial role in conveying your message. The ideal length for a LinkedIn text post is around 150-200 characters for a successful LinkedIn marketing strategy. This keeps your message clear and concise, which is essential on a platform where users scroll quickly through their feeds.
You can use the larger space of up to 3,000 characters for more detailed updates, such as announcing a new product or sharing a company milestone. But even with longer posts, it’s important to keep your LinkedIn post size in mind, using bullet points, short paragraphs, and relevant hashtags to make the content easier to digest. Effective use of text formatting options, like bolding or using emojis, can also help break up text and make your post more engaging.
Video Specifications for LinkedIn
Video content on LinkedIn is becoming increasingly popular, but only if done right. To make sure your videos are effective, you need to adhere to LinkedIn’s video specifications. The recommended LinkedIn post size for video ranges from a minimum of 256 x 144 pixels to a maximum of 4096 x 2304 pixels, with common aspect ratios being 1:1, 4:5, or 16:9.
In terms of file size, LinkedIn allows videos up to 5GB, which gives you plenty of room for high-quality content. However, be mindful of video length—while LinkedIn supports videos up to 10 minutes, shorter videos (around 1-2 minutes) tend to perform better in terms of engagement. For a successful video post, focus on delivering value within the first few seconds, as this is when viewers decide whether to continue watching or scroll past.
The platform has recently introduced LinkedIn short videos. Usually, these videos are 60 seconds in length with the vertical orientation of 9:16 aspect ratio. You can share informative videos on the platform with such videos and increase the engagement of your account.
Best Practices for LinkedIn Posts
Once you understand the LinkedIn post sizes, it’s important to follow some best practices to maximize your post’s impact. Here are a few tips:
1. Visual Consistency:
Use consistent colors, fonts, and styles across your images and videos to create a cohesive brand presence.
2. Concise Messaging
Stick to the recommended character count and use bullet points or short paragraphs to make your posts easy to read.
3. Engagement Triggers
Ask questions, use calls to action, and include hashtags to encourage interaction and increase post visibility.
4. Frequency and Timing
Regular posting is key to staying relevant on LinkedIn. Tools like RecurPost can help you schedule LinkedIn posts at optimal times, ensuring your content reaches your audience when they’re most active.
Tools to Optimize Your LinkedIn Posts
Creating and maintaining high-quality LinkedIn posts can be time-consuming. Luckily, there are top LinkedIn scheduling tools designed to help streamline the process. Tools like RecurPost allow you to schedule your LinkedIn posts, ensuring they are published at the best times without the need for manual posting.
Additionally, these tools can help with resizing images to the correct LinkedIn post size, so your visuals always look their best. Social media automation tools also offer analytics features, enabling you to track which posts perform well and adjust your content strategy accordingly.
Conclusion
Getting the LinkedIn post size right is essential for creating professional and engaging content that resonates with your audience. From images and videos to text-only posts, each type of content has its own specifications that should be followed to maximize visibility and interaction. By adhering to these guidelines and using the right tools, business owners can enhance their LinkedIn presence and achieve better results.
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FAQs
The recommended size is 1200 x 1200 pixels for square images. For article thumbnails, use 1200 x 627 pixels.
Ideally, keep your LinkedIn posts between 150-200 characters for maximum engagement. However, LinkedIn allows up to 3,000 characters.
Videos should have a minimum resolution of 256 x 144 pixels and a maximum of 4096 x 2304 pixels, with a preferred aspect ratio of 16:9.
Regular posting is crucial. Aim for at least 2-3 times a week to maintain visibility. Use tools like RecurPost to schedule your posts at optimal times.
Yes, tools like RecurPost can assist with scheduling posts, resizing images, and analyzing post-performance, making it easier to maintain a consistent and effective LinkedIn presence.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.