While Instagram is undoubtedly an incredible platform for marketing, isn’t it exhausting at times to keep going in the maze of Instagram marketing? Amidst the challenges that come along the way such as content saturation, engagement drop, algorithm alterations, handling collaborations, and so much more, it becomes such a task to keep the primary focus on maximizing effective marketing. If you are facing the same problems, hold tight, for we attempt to present not one, but a series of solutions for the same! Instagram tools for marketers can eradicate these issues all at once.
By strategically using these Instagram tools, you could not just save time, money, and resources but also maximize productivity by focusing more energy on developing effective and innovative marketing strategies. However, it is important to pick tools that fit the problem that you’re trying to solve. Let’s understand this better by breaking these categories down with the help of the following topics.
Crucial Functions for Marketers to Consider in Instagram Tools
Although there are many varieties of Instagram tools, different tools have different key features. And that is why, it is crucial that Instagram tools shall be chosen according to the functions and factors that you need prime assistance with. The various categories of these Instagram tools for marketers are as follows:-
1. Instagram Publishing and Scheduling Tools
Instagram is probably the best space to showcase the thought and intent behind every campaign and piece of content. However, this very characteristic also raises the challenge for users, managers, and more specifically, marketers. As coming up with new, fresh, and consistent marketing post ideas does not remain a want anymore. But rather becomes a need in order to stand out in the industry and create impact.
But, if facilitated, it can turn out to be ground-breaking, which is exactly what Instagram publishing and scheduling tools do. They ease up the load to post on the spot and spend hours on the same, by presenting marketers with the opportunity to plan and schedule content well in advance and pave the way for better growth.
2. Instagram Content Creation Tools
Creativity and aesthetics matter significantly, and for good reason. But not everyone can be a graphic designer and artist to achieve it, and there is no need to be either. For, in this day and age, AI can back you up, and how! However, not every application that has AI can necessarily provide you with the desired results.
This is where Instagram content creation tools come in. Be it photos, videos, templates, or captions for your posts; there are tools that can assist with each and every aspect of content creation individually and extensively.
3. Instagram Advertisement Tools
If you still have your reservations about investing in Instagram marketing, we’ve got you covered, for according to the latest statistics and reports, 83% of consumers claim they use Instagram to discover new products or services. And if we talk numbers, as of 2024, over 2 million businesses and over 200 million marketers connect with users on Instagram, proving how it’s becoming more impactful for marketers and advertisers. This is all the more reason to consider as well as invest in them.
While you can track and analyze these advertisements through Instagram tools, there are not many third-party tools that can assist with launching Instagram Advertisements. But there sure are some native Instagram and native tools that can help you with the same.
4. Instagram Marketing Management Tools
Instagram marketing is gaining massive importance and popularity, and rightfully so. However, with growing ways to use social media marketing, keeping up with all the trends while continuing to understand what your consumer base and followers want from you and expect out of you can be puzzling at times.
However, the right set of tools to help understand, plan, and keep track of Instagram marketing can make all the difference in the world. Starting from social listening to follower intelligence to marketing strategies to brand awareness, everything is available according to the Instagram tool that you select for the same.
5. Instagram Analytics Tools
After everything being said and done, planned and created, scheduled and posted; the extensively long process of Instagram marketing might seem to be over. But on the contrary, this is where it actually begins. Because, when you analyze all the data and activities that you incorporated in that particular campaign, it is when you can understand what worked for you best and what did not.
Analytics tools can do more than just tell here, they can be descriptive, diagnostic, predictive, prescriptive, and cognitive. Thus helping you figure out your approach and plan of action for the next campaign according to the results achieved by the most recent campaign.
Furthermore, we’ll walk you through the same in the following section to help you pick the perfect tool according to the category that you’d like most facilitation with.
Best Instagram Tools for Marketers
A. Instagram Publishing and Scheduling Tools
1. RecurPost
- RecurPost is an exceptionally impactful social media management tool that has multiple wonderful features including publishing and scheduling posts for social media platforms. Marketers could really take advantage of the same in order to not just receive scheduling but many other advanced services in order to carry out their marketing strategies better than expected!
Top Features
- Social calendar: Get a detailed look at your social calendar to manage your Instagram activities better and more efficiently.
- Evergreen content marketing: Schedule recurring posts to keep your profile more active and make sure that the particular post receives maximum response.
- Real-time insights: Real-time insights can be really helpful in identifying current trends and content types for future campaigns.
- Tailored posts: Every social media platform supports different formats of content, the feature of tailored posts can help customize posts according to what works best for the platform and its users for maximum engagement.
- Social inbox: Manage all the notifications and messages across all social media platforms from one single inbox.
- Cross-platform scheduling: It helps publish the same post across multiple social media platforms, thus saving time and increasing efficiency.
| Pros | Cons |
| Seasonal libraries | Limited reporting features |
| Bulk scheduling | Lacks advertisement management |
| Social calendar | |
| AI content generation | |
| Team collaboration | |
| Custom fields | |
| Royalty free images |
Pricing
- Personal plan: $25 per month
- Agency plan: $79 per month
- Enterprise Plan: Custom pricing
User reviews: Users highly value RecurPost’s features of tailored posts and evergreen content marketing, resulting in better and growing engagement. The centralized inbox of messages, calendars, and notifications for multiple social media platforms, has also made RecurPost into an Instagram tool for marketers that has turned out to be an all-in-one for many users.
2. OnlyPult
Onlypult is a scheduling Instagram tool for marketers that does schedule for all the other social media platforms too but specializes in Instagram and Facebook. Which is why, it has some very impactful and Instagram-specific features that can be very useful for Instagram marketers.
Top Features
- Visual drag-and-drop scheduling: Providing visually drag-and-drop schedule posts based on published posts and bulk actions.
- Social media limit checking: Checking social media limits before posting and adjusting content to social network formats automatically.
- Teamwork collaboration: Multiple options for teamwork collaboration like assigning roles, team activity journal, commenting, agreeing on posts, etc.
- Posting automation: Lays out various options for posting automation such as auto-posting, post-time scheduling, post-auto deletion, and drafts.
| Pros | Cons |
| Post filtering | Limited features for other social media platforms |
| Account grouping | Sparse content creation tools |
| Notification center | |
| Colored Labels |
Pricing
- Start plan: $25 per month
- SMM plan: $35 per month
- Agency plan: $65 per month
- Pro plan: $99 per month
User reviews: Users admire the simple yet advanced format of the tool and appreciate its Instagram-first approach. However, some customers also observed that the features available for other social media platforms are not ample.
3. SmarterQueue
SmarterQueue is a categorized scheduling Instagram tool for marketers that helps not just schedule content but also categorize it before posting, and later assess what’s working best for your social media page. So that you can maximize the use of that category of content for better results.
Top Features
- Content categories: Provides content categories namely articles, inspiration, own blog posts, questions, self-promotion, and tips; and helps assess the most effective one.
- Evergreen recycling: Helps increase reach by recycling posts that did incredibly well in the past and garnered high engagement.
- Instagram scheduler: With its feature of the Instagram scheduler, SmarterQueue delivers various options such as direct publishing, grid preview, drag-and-drop, scheduling stories, and snippets among many others.
- AI caption writer: AI Caption Writer creates unlimited social media captions for more impactful and consistent posts.
| Pros | Cons |
| Visual calendar | A bit more expensive than the other tools providing the same range of services |
| Tailored content | Contributes minimal AI assistance |
| Social media monitoring | |
| Competitor analysis |
Pricing
- Custom plan: $29.99 per month
- Solo plan: $29.99 per month
- Business plan: $49.99 per month
- Agency plan: $99.99 per month
User reviews: Users cherish SmarterQueue and find its features of categorizing content and evergreen recycling to be invaluable, for it helps maximize growth by helping schedule content that their followers relate with the most.
B. Instagram content creation tools
4. Canva
Canva is a graphic design tool that is great for people who do not have a graphic design or artistry background. It can be very effective as an Instagram tool for marketers who require specialized templates for their marketing campaigns but find it difficult to edit them themselves.
Top Features
- Customizable templates: Canva contains multiple template designs and also gives the option to customize them
- Color palette generator: If the pre-generated color palette does not work for your marketing campaign, you can utilize the color palette generator feature to create a new one.
- AI-powered content creation: There is a feature called the Magic media which has many AI-powered content creation options like magic morph, magic eraser, magic animate, magic grab, magic edit, magic write, and magic expand.
- Converting media formats: It also provides many options to convert the media formats from one to another such as video to mp4, SVG to PNG, WebP to PNG, PNG to JPG, JPEG to JPG, HEIC to PNG, JPG to PNG, JPG to PDF, and many more.
| Pros | Cons |
| Image enhancer | Restrictive file export options |
| Background remover | File quality concerns |
| Online video recorder | |
| Curved text generator | |
| Free plan with effective features |
Pricing
- Canva Free: $0
- Canva Pro: $15 per month
- Canva Teams: $10 per person
- Canva Enterprise: Custom pricing
User reviews: Users appreciate Canva’s format that is equally usable for beginners as well as pros, hence making aesthetic posts easily accessible to the general masses with many amazing features available in the free plan as well. However, there are some complaints that Canva does not have as advanced design features as an expertized graphic design tool, Adobe for example.
Note: While Instagram is a powerful platform, don’t overlook Facebook’s potential. Check out our Top 10 Facebook Marketing Tools to supercharge your Facebook marketing strategy alongside your Instagram efforts.
5. VSCO
VSCO is a photo editing and creation tool for Instagram, taking into consideration the importance of the aesthetic and visual charm of Instagram, this tool can be very useful for creating and editing images manually as well as with AI assistance and thus can come in handy as an Instagram tool for marketers
Top Features
- Photo presets: Provides exceptionally creative 200+ photo filters and also pro filters for further advanced effects.
- Recipes: This feature allows you to save your favorite looks and apply them to your posts whenever you want to.
- Film FX: Facilitates and adds movie-like effects to photos and videos; including light leaks, textures, frames, and more.
- Weekly photo challenges: It comes up with photo challenges every week, and can be quite a source of inspiration for Instagram posts.
| Pros | Cons |
| AI remover for better editing | No desktop app availability |
| Provides a community-like atmosphere | The Android app version does not have the shooting options like iPhone version does |
| Live Camera Effects | |
| Well-defined interface |
Pricing
- Starter plan: Free
- Plan plan: $29.99
- Pro plan: $59.99
User reviews: Users enjoy the editing features and provisions and deeply admire the feature of the VSCO feed, where you can add photos to your feed and people can come visit and view what you’ve edited. Thus creating a creative community-like atmosphere.
6. Filmora
Filmora is a video editing and generation tool that has supremely advanced AI-powered video editing features that can be very useful to marketers for not only video editing but also for creating new videos for posting on Instagram from scratch as an Instagram tool for marketers!
Top Features
- AI text-based editing: It allows you to convert audio in your videos into editable text, allowing you to modify your video content with ease.
- Split screen: This feature offers pre-made split-screen templates to put more videos side by side on one screen and play at the same time, you can also create a picture-in-picture effect as you like.
- Color match: Color match can enable you to match colors across multiple video clips, while color correcting wherever necessary.
- Auto synchronization: Upon adding music to a video with voiceover, you can match frequencies and synchronize both with the help of this feature.
- Multi-clip editing: With the Multi-Clip Editing feature, you can select and manipulate specific text layers within your video project.
| Pros | Cons |
| Massive AI Support | Complex advanced features |
| Preset templates | Cross-platform compatibility issues |
| Text-based editing | |
| Silence detection |
Pricing
- Monthly plan: $9.99 per month
- Perpetual plan: $49.99 per month
- Annual plan: $29.99 per month
User reviews: Users enjoy the variety of AI video, audio, and text options that they receive from Filmora; some users, however, do claim that the green screen feature does not work well. But apart from that, maximum users are quite satisfied with the video editing and creating results Filmora is giving them.
7. Copy.ai
Copy.ai is an AI-centric caption-generating tool. Now, although AI tools are widely used for caption writing, no marketer would want it to sound much AI-like, this is exactly where Copy.ai comes in. It. too, is an AI-powered tool but it can generate a range of types of captions, be it for marketing out there, concealing marketing amidst the wordplay, or presenting it more professionally or even informally, copy.ai can do it all!
Top Features
- AI marketing OS: Creates Sales and Marketing ABM campaigns, outbound and inbound campaigns, and provides automated CRM analysis.
- Workflow templates: There are many workflow templates in copy.ai such as repurposing content across channels, generating content briefs from keywords, prioritizing lead scoring and so much more.
- AI tools: The AI tools comprise multiple options for AI use like a free caption generator for Instagram, a sentence rewriter, product description generator, free marketing email generator, title generator, lead enrichment tool, etc.
- Infobase: Once you familiarize Copy.ai with the ins and outs of your products & services, your audience, and other crucial specifics; Infobase leverages your saved information to generate fresh and advanced content.
| Pros | Cons |
| Social media Workflows | Requires fact-checking |
| Incorporates brand voice | Unsatisfactory results from the ‘Blog post wizard’ feature |
| Provides email marketing | |
| Facilitates AI Sales OS |
Pricing
- Free plan
- Pro plan: $49 per month
- Team plan: $249 per month
- Enterprise plan: Custom pricing
User reviews: Users applaud the simplified user-friendly interface of copy-ai as an Instagram tool for marketers. And also think highly of the features of Infobase and AI tools, since the combination of these both ensures creative and evergreen captions that resonate with the company’s or client’s brand voice.
C. Instagram Advertisement Tools
8. Instagram for Business
Instagram for Business is an ad creation and management Instagram tool for marketers. The kind of wave Instagram ads are making nowadays for the marketing industry is no secret. However, with engagement on Story, Post, and Reel advertisements going up by the day, it is imperative to help marketers create and manage ads more mindfully, Instagram for business helps tremendously with the same.
Top Features
- Ad solutions: This feature enables marketers to launch advertisements in various content formats to help you directly tap into your target audience, and on a much larger scale.
- Instagram shopping: It helps you highlight your products and gives people an opportunity to shop in the moment of discovery; you can also leverage Product tags and Instagram Shop Tab for better reach.
- Creator marketplace: Instagram Creator Marketplace allows brands and creators to build brand content partnerships to enhance discovery.
- Instagram direct: Instagram Direct facilitates building direct communication with customers through Instagram marketing as it allows you to privately exchange text, photos, posts, and Stories with one or more people.
| Pros | Cons |
| Shop optimization | Lesser organic reach |
| Promotes branded content | It only permits 125 characters for any kind of advertisement |
| Eases collaboration with creators | |
| Suggestions for Instagram marketing strategies |
Pricing
- $0.00 – $0.25 per click
- $0.00 – $4.00 per 1000 impressions
- $0.03 – $0.08 per engagement
User reviews: Users are greatly impressed by the rising engagement and lead generation that Instagram Ads are garnering for businesses. Some users, however, feel that it’s risky business; since some campaigns could do really well. But results for some could turn out to be declining and unresponsive.
If you’re new to Instagram for Business and want to get started, check out our detailed guide on How to Use Instagram for Business: A Beginner’s Guide to IG.
D. Instagram Marketing Management Tool
9. Upfluence
Upfluence is an Influencer Marketing-centric tool, that offers tailored services to direct-to-consumer and eCommerce brands; starting from finding the influencer who’d be most fitting for the campaign, to planning, getting equipped for, and finally executing it. Thus, assisting marketers graciously in Influencer marketing, affiliate programs, creator management and so much more.
Top Features
- E-commerce tools: E-commerce tools involve services like giving out free products, creating promo codes, monitoring sales, and managing commissions, all in one convenient location.
- Affiliate management software: Upfluence enables the companies to triple the ROI of their affiliate programs through the Affiliate management software.
- Manage client campaigns: Organize influencers into campaigns, scale your initial outreach, negotiate compensation, automate product seeding, track influencer content, and keep a ledger of influencer payments.
- Campaign analytics: It automatically gathers content related to your campaigns and exports the data as shareable PDFs for content dashboard and data reporting.
| Pros | Cons |
| Analyzes and manages influencers | Expensive pricing policies |
| Influencer gifting and payment | Complex tool interface |
| Affiliate commission calculation | |
| Sales tracking and attribution |
Pricing: Upfluence does not publicly disclose its pricing policies, and determines the custom pricing according to the size and requirements of the business. However, their quotes typically start from $1000 and further.
User reviews: Users deeply value Upfluence for its influencer strategy, planning, and execution; and also help assess the performance metrics and campaign analytics. However, some users do feel that it is a little overpriced, but apart from that, its services are quite worth its pricing.
To explore more tools that can enhance your influencer marketing strategy, check out our comprehensive list of influencer marketing tools.
10. Brand24
Brand24 is a brand monitoring and awareness tool that helps marketers evaluate how the company is looking in front of its customers through consumer insights, brand sentiment, and understanding the further risks. So that future marketing strategies can be made amendments and necessary changes to.
Top Features
- Mentions feed: Mentions feed helps understand what customers say about your brand & take action in real-time.
- Data exporting: This feature lets you export the mentions gathered and use the tools outside the tool wherever necessary.
- Mention and sentiment analytics: It analyzes buzz quality and quantity to gain new insights about your customers and also better understand customer attitudes.
- Filtering: Brand24 lets you filter data by mentioning the source, sentiment, number of visits, and many more.
| Pros | Cons |
| Keeps an influence score | Limited managing features |
| Discussion volume chart | Overpriced compared to other tools |
| Calculating brand sentiment | |
| Facilitates regular alerts |
Pricing
- Individual plan: $149 per month
- Team plan: $199 per month
- Pro plan: $299 per month
- Enterprise plan: $499 per month
User reviews: Users treasure Brand24 for its necessary configuration to gather and analyze consumer insights and data as an Instagram tool for marketers. And also for facilitating further mention and sentiment analytics to understand what is best working in their favor and what is not.
11. Audiense
Audiense is an advanced social listening Instragram tool for marketers that specializes in audience insights, which is subordinate to social intelligence. A combination of which is good enough to give marketers access to so much more than what is available just on the surface level.
Top Features
- Identification and segmentation: The feature of identification and segmentation facilitates crafting a report for audience identification first up by taking into consideration factors like profile attributes, conversations, and other integrations.
- Segmentation: After audience identification is done, you move on to audience segmentation where you segment your audience through either the affinity segmentation method or the Interconnectivity segmentation method.
- Audience insights: Audience insights are provided by taking into account a couple of factors such as personality insights, buying mindset, online habits, content check, and media affinity. It then further enables audience benchmarking and prepares an intersection report for the same.
- Data export: Audiense users can export audience data and monitoring queries that include rich data such as tweets, users, demographics, and more; in addition to audience insights and a few more services.
| Pros | Cons |
| Digital PR and outreach | Basic export functionality |
| Audience research and persona-building | Limited integration with social networks |
| Advertising targeting | Over-the-top pricing |
| Community management | |
| Media strategy management |
Pricing: Audiese’s pricing policy for Audience Insights is $1499. It has a couple of other products too like social intelligence, digital intelligence, and demand intelligence. However, the pricing plans for the same are based on the interested business’s number of seats, reports, and entities, respectively.
User reviews: Users are very satisfied with the way Audiense is helping them understand, target, and approach their audience effectively backed by expert analytics. Some users, however, do feel that understanding the insights can be a little challenging.
E. Instagram Analytics tools
12. Minter.io
Minter.io is a social media analytics tool that is known for its detailed Instagram analytics reports for marketers to understand how their content is faring with their followers through various analytics types such as Instagram profiles, mentions, advertisements, hashtags, competitors, posts, stories, reels, and audience analytics.
Top Features
- Instagram ad analytics: It is especially crucial for marketers to know what kind of reception their Ads are getting on Instagram, which is exactly what Instagram Ad Analytics assists with; by showing a breakdown of your paid and organic likes, comments, reach, and impressions.
- Instagram mentions tracking: It enables the filtering of one’s brand mentions in product descriptions and comments; and stores it in one place, from where you can reach out to those individuals directly.
- Instagram content analytics: Instagram Content Analytics helps get the number of views, likes, comments, shares, reach, and impressions for each of your photos, videos, carousels, and reels.
- Regular Instagram Updates: It reports the kinds of followers, responses, and engagement you are attracting over a specific campaign, or attempting to view how your most recent posts and stories perform, the daily audience changes and hourly media updates make it clear and easy.
| Pros | Cons |
| Tracks follower growth | Slow data export |
| Analyses engagement metrics | Lacks competitor data |
| Provides follower Insights | |
| Facilitates data export |
Pricing
- Silver plan: $9 per month
- Gold plan: $19 per month
- Platinum plan: $39 per month
User reviews: Users are very pleased with the analytics reports that Minter prepares and provides, especially about the details that it facilitates as an Instagram analytics tool for marketers. Some users complain about the slow data export process, but there are no other complaints from the users’ side.
13. KeyHole
KeyHole is a social media analytics tool that accurately measures real-time and historical social media data, illustrating information in easy-to-read graphs and layouts that simplify reporting and strategizing; making tracking of marketing strategies a whole lot easier as an Instagram tool for marketers.
Top Features
- Social media analytics API: It facilitates tracking of conversations about any topic: be it a brand, product, hashtag, or campaign by creating and managing real-time hashtag and keyword trackers on your end.
- Spotting social media trends: Being able to identify social media trends is like a superpower for marketers who are still trying to figure out their target market. KeyHole helps you spot, identify, and segment what kind of trends could work for your business and target audience.
- Social media reporting: Social Media Reporting creates ready-to-print PDF reports on your social campaign’s performance as many times as enquired by the client, along with the option to share the real-time dashboards and media wall with the customers.
- Keyword tracking: Keyhole uses Machine Learning to let the users know of any important changes in any conversation. And also find out if a PR storm comes your way with negative sentiment, if a big influencer talks about the keyword you’re tracking, or if it’s starting to go viral.
| Pros | Cons |
| Evaluate the ROI of Instagram campaigns | Confusing user interface |
| Measure Instagram influencer’s metrics | Overpriced compared to other analytics tools |
| Effective social listening | |
| Social media account monitoring |
Pricing
- Start plan: $189 per month
- Grow plan: $249 per month
- Scale plan: $449 per month
- Enterprise plan: Custom pricing
User reviews: Users find KeyHole’s targeted approach for different formats of analytics and reporting invaluable, and also really appreciate the social listening features of the tool. However, some users do find its user interface to be a little consuming, making the process of getting acquainted with the tool a tad bit rigorous.
Conclusion
Being a social media marketer is no easy job, one can totally use all the assistance they can get for it. That is exactly what we attempt to do through this blog by listing out Instagram tools for marketers that can perform the maximum number of marketing functions. However, it is most effective to use tools that specialize in features that you specifically need assistance with, or even go for sort of an all-in-one tool like RecurPost.
These Instagram tools can be segmented into various categories and selected according to the category that does not involve a lot of manual work and could save a lot of time, energy, and manpower for you.
Frequently Asked Questions
While it is difficult for small businesses to invest a large sum on marketing, and that too for Instagram in particular. Hiring a team for the same, however, can turn out to be far more expensive, as it is difficult to post consistently, while also keeping up with the trends. Without the assistance of a full-fledged team, it can be hard to manage. But an Instagram marketing tool can assist you with the same while also being considerably inexpensive.
It is not a compulsion, but marketers or users who are new subscribers to an Instagram tool are sure to be assisted in various ways like video or audio tutorials and webinars, trial period services to help understand the tool better, blogs on how to use the tool to your full advantage; and if even these fail to help, customer support services can always be leveraged for concerns like these.
The three C’s of Instagram marketing are content, consistency, and creativity. While it is crucial for a marketer to keep the content up and running on not just one but all the social media platforms consistently, the content should also carry the essence of the campaign that you run it for. And therefore, along with being consistent, the content that you post on social media must also be creative.
If you pick a tool mindfully, it is certain to help you tremendously. For instance, for launching a new narrative on Instagram with a creative campaign, you can employ a content creation tool that can help filter ideas according to your prompt, and once done, help you execute it with the help of innovative layouts and templates. Tools with social intelligence can also be used if you wish to understand how your competitors go about with such themes.
Instagram tools can certainly help plan, work on, and launch campaigns like that, however along with choosing the right tool for the job, the quality of ideas it generates also significantly depends on the kind of prompts you give to the system to generate results. If befitting tools are used along with clear, specific, and mindful prompts, the result is sure to be delivered!
While most Instagram tools for marketers facilitate integration with other systems, it is best to double-check it since the integration capabilities of Instagram tools with other systems can significantly impact their effectiveness and how seamlessly they fit into your broader marketing strategy.
There are many free Instagram tools for marketers that would not just be cost-effective but also pretty useful and are as follows:-
– Meta Business Suite
– Meta Ads Manager
– Instagram Native app
– ChatGPT
– Canva
Vrinda Jagga is a dedicated content writer with over 2 years of experience in the field. She excels in creating engaging and informative content that resonates with diverse audiences. Vrinda’s expertise spans various industries, and she has a knack for crafting narratives that captivate readers.