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How to Schedule Reels on Facebook

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As a small business owner, you know how valuable yet challenging an effective social media presence can be. Between actually running your business operations and serving customers, finding the time to create quality content or scheduling reels on Facebook is easier said than done. This leads most entrepreneurs like yourself to search for solutions that provide maximum marketing impact with minimal effort.

Enter Facebook Reelsshort, catchy video clips perfect for showcasing products, telling brand stories, and engaging your target demographic. The issue? Having to manually log in and post engaging Reels takes precious time small business owners lack.

The good news? You can schedule reels ahead of time on Facebook using Meta Business Suite or third-party tools like RecurPost. This allows small businesses to set up engaging video content in advance and maintain a consistent presence that drives awareness and sales. There is no need to post reels on scheduled days amidst your other responsibilities manually.

This article will explore the value of scheduled reels for time-crunched business owners like you and provide actionable guidance on planning your video marketing. Let’s dive in!

Why Schedule Facebook Reels? Making the Most of Your Time

Small businesses can gain tremendous value from using Facebook Reels to engage their existing customers and nurture new leads. The issue often comes down to finding time in your busy schedule to post Reels while managing your broader operations. This leads to an inconsistent presence where you’re constantly playing catch-up.

This is where scheduling your video marketing ahead of time pays major dividends:

  • Time Savings: Planning reels free up more bandwidth by focusing on high-value tasks like servicing clients. You save hours otherwise spent on content creation.

  • Consistency: Maintain a steady video presence by planning regular reels during your busiest periods.

  • Better Engagement: When followers are active, well-timed evergreen reels allow you to maximize visibility and performance. Curating your best niche content improves click-through rates over random manual posting.

  • Enhanced Branding: Consistent video reinforces what your brand stands for in followers’ minds better than irregular posts ever could. Build familiarity and trust that pay off in sales.

Alongside scheduling Reels, creating engagement posts for Facebook is integral to building a strong, interactive online community for your business.

While scrolling through their social media feeds, users may encounter both Facebook Reels and Instagram Reels, leading to a natural question: are these two platforms essentially the same, or do they offer distinct features and experiences?

Finding Your Best Audience Fit: Facebook Reels vs Instagram Reels

With short-form videos continuing to take social media by storm, some small business owners may need clarification about whether to create content for Facebook Reels or Instagram Reels. Which platform offers the biggest opportunity? While there is overlap, understanding some key differences between the two can help optimize your strategy across apps.

  • Reach: Facebook Reels have a larger potential reach than Instagram Reels, as they can be seen by anyone on the Facebook platform, regardless of whether or not they follow the business that posted them. On the other hand, Instagram Reels are primarily seen by users who follow the businesses that posted them.

  • Content Focus: Facebook Reels tend to be more focused on business promotion and brand storytelling, while Instagram Reels are more often used for personal expression and creative storytelling.

  • Audience Demographics: Facebook Reels tend to attract a slightly older demographic than Instagram Reels, with a higher proportion of users over the age of 29.

Here is a table summarizing the key differences between Facebook Reels and Instagram Reels:

FeatureFacebook ReelsInstagram Reels
ReachWider potential reachPrimarily seen by followers
Content FocusBusiness promotion and brand storytellingPersonal expression and creative storytelling
Audience demographicsOlder demographic (higher proportion of users over age 29)Younger demographic

Understanding how to schedule Facebook posts effectively, including engaging Reels, is vital for time-strapped entrepreneurs.

In summary, Facebook Reels allow precise engagement with your confirmed site visitors and followers. Instagram offers a wider general audience, especially for viral entertainment content. The use case differs slightly depending on your goals!

Now that you’ve grasped the benefits of scheduling Facebook Reels, let’s delve into the practical steps involved. Two popular and user-friendly options stand out: Meta Business Suite and RecurPost. Each platform offers a unique approach to scheduling Reels.

Scheduling with Meta Business Suite

Scheduling Facebook Reels through Meta Business Suite is straightforward. Let’s walk through the process:

1. Access Meta Business Suite: Log in to your Facebook account and navigate to Meta Business Suite. Select ‘Create Reel’.

Access Meta Business Suite

2. Upload and Write a Caption: Add your video, write a captivating caption, and add relevant hashtags.

Upload and Write a Caption

3. Choose Thumbnail and Add Collaborators: Choose the suggested or custom thumbnail, and you can also add collaborators.

Choose Thumbnail and Add Collaborators

4. Edit your Video: You can add audio and text to your video, and you can also crop and trim your video to under 90 seconds.

Edit your Facebook Video

5. Schedule Your Reel: Choose ‘Schedule Post’, select the date and time, and hit ‘Schedule’.

Schedule Your Facebook Reel

Remember, Meta Business Suite is a powerful tool that allows small businesses to maintain a consistent social media presence without daily manual intervention.

Scheduling with RecurPost

Scheduling Facebook Reels with RecurPost is another efficient option. Let’s cover how to get set up:

a. Setting Up Your RecurPost Account (One-Time Process)

1. Sign up for a RecurPost account (free or paid tiers available).

Sign up on RecurPost

2. Complete your Profile: Provide your company name in your Profile, describe the company, and how many social profiles you are going to manage.

Complete your Profile on RecurPost

3. Connect Your Facebook Account: Link your Facebook pages, groups, and personal profiles to RecurPost.

RecurPost is a fantastic tool for managing your social media presence efficiently. With it, you can seamlessly schedule posts across various platforms like Facebook pages, groups, and even personal profiles.

One of its standout features is the ability to schedule Facebook group posts effortlessly. This means you can plan and schedule your group content in advance, ensuring consistent engagement without the hassle of manually posting each time.

To get started, simply link your Facebook pages, groups, and personal profiles to RecurPost. Once connected, you’ll have the power to schedule your posts strategically, maximizing your reach and impact.

Connect Your Facebook Account

With the RecurPost account setup and social accounts linked, you’re ready to start scheduling Reels!

b. Scheduling a Reel (Ongoing Process)

1. Log In to RecurPost: Access your RecurPost account.

Log In to RecurPost

2. Create or Upload Your Reel: Select the Social Accounts. Upload your video, adding captions, smilies, and hashtags.

Create or Upload your Reel

Remember, the aspect ratio should be 9:16, or else it will go as a post-video.

3. Confirm and Schedule: Review your Reel and then click ‘Schedule’ to set it live at your chosen time.

Confirm and Schedule

RecurPost offers an intuitive interface, making it a user-friendly option for small business owners looking to streamline their social media strategy.

Also, check out – How to Schedule a Facebook Live

Reels Scheduling: Comparing Meta Business Suite and RecurPost

When deciding how to schedule your Facebook Reels, you have the choice between Meta’s own Business Suite or a Facebook post scheduler like RecurPost. Which solution should small businesses invest in? Here’s an at-a-glance comparison:

FeatureMeta Business SuiteRecurPost
CostFree to useFree plan available. Paid tiers for more functionality
No. of Connected AccountsCan only manage Facebook and InstagramSupports Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Business Profile, TikTok, YouTube, and more
Schedule onOnly PagesCan schedule on Pages, Groups, and Personal Profiles (through push notification)
Scheduling OptionsOne-time and can be saved as a draftAdditional options, like recurring post
Analytics ReportingRobust Facebook InsightsAdvanced analytics across multiple channels
Content LibrariesNo library capabilityLibrary for storing evergreen content

As highlighted in the table above, while Meta Business Suite provides the convenience of integrated Facebook management, third-party tools like RecurPost offer superior scheduling and analytics capabilities. The tradeoff for the added functionality is the software subscription pricing.

Ultimately, for time- and budget-restricted small business owners, RecurPost delivers efficient multi-channel content scheduling and performance tracking, which is extremely useful for owners handling their social media marketing! Try out RecurPost’s 14 day-free plan to experience the benefits firsthand.

The Analytics of Scheduled Facebook Reels

After scheduling your Facebook Reels, it’s crucial to track their performance. Facebook’s Meta Business Suite offers comprehensive Facebook analytics, enabling you to fine-tune your strategy based on concrete data. Here’s what you can expect:

  • Detailed Reel Insights: View counts, average watch time, and audience retention metrics.

  • Source Tracking: Understand where your traffic is coming from.

  • Engagement Analysis: Monitor likes, comments, shares, and click-through rates.

  • Demographic Data: Get to know your audience better through demographic insights.

Facebook Analytics


Scheduling Facebook Reels is an invaluable strategy for small business owners looking to maximize their social media impact with minimal time investment.

Whether you choose Meta Business Suite or RecurPost, both tools offer the flexibility and efficiency needed to maintain a consistent and engaging online presence. 

By understanding the unique features of each platform and tailoring your content accordingly, you can effectively expand your reach and connect with your target audience. Remember, in the fast-paced world of social media, staying ahead often means planning.

Frequently Asked Questions (FAQs)

What content formats can I schedule as Facebook Reels?

You can schedule a wide variety of content as part of your Facebook Reels including short video clips, photos, graphics, text overlays, audio tracks, and more. Reels are very flexible in terms of multimedia integration.

How far in advance can I schedule my Facebook Reels? 

Most Reels scheduling platforms allow you to plan and calendar content months in advance if needed. However, it’s recommended to schedule Reels no more than 1-3 months out for the best results.

Why can’t I schedule a reel?

If you are receiving publishing errors when attempting to schedule, ensure that you are following the cover photo and community standards requirements when it comes to imagery, music licensing, and length of clips. Restricted content can prevent a Reel from being scheduled.

What is the best time to post Reels on Facebook?

While it varies by audience, research indicates that early to mid-morning tends to see high Reel engagement. Schedule some test Reels to determine when your followers are most active.

Will scheduling Reels negatively impact my Facebook reach?

Properly scheduling high-quality, consistent Reels at optimal times for your audience should not hurt reach. On the contrary, intentional scheduling typically drives more engagement over random manual posting by maximizing visibility.

How do I change the reel time on Facebook?

When editing your Reel within Facebook’s Meta Business Suite, use the slider tool below the composition workspace to lengthen or shorten the total duration of your Reel by adding or trimming clips and content blocks. You can set variable lengths up to 90 seconds maximum for an individual Reel.


Schedule and Publish your posts on multiple social accounts, read and reply to incoming messages with social inbox, and collaborate with your team and clients with ease.