Does this happen to you as well, that you find a Facebook post which you want to share but you don’t know how to schedule a shared post on Facebook.
Time-strapped agencies and small business owners often struggle to keep their Facebook pages active with fresh content. Shared posts—whether it’s a timely industry update, a client shoutout, or a trending meme can amplify your brand without reinventing the wheel.
By learning how to streamline shared posts and reposts, you’re not just saving time; you’re creating an way to increase engagement that keeps your brand front and center.
Unfortunately Facebook does not support direct scheduling of shared postings. But through his article we will know how to schedule a shared post on Facebook.
Facebook’s Native Scheduling: Features and Limitations
Facebook’s native scheduling allows users to plan and publish content on their business pages at predetermined times, ensuring a consistent presence without manual posting. This feature is accessible through the Meta Business Suite, where users can create posts, add media, and set specific dates and times for publication.
Features of Facebook’s Native Scheduling
1. Post Variety: Users can schedule various types of content, including text updates, images, videos, and links, directly to their business pages.
2. Calendar View: The Meta Business Suite offers a calendar interface, providing a visual overview of scheduled posts, which aids in content planning and ensures a balanced posting schedule.
3. Basic Analytics: After posts are published, users can access basic engagement metrics to assess performance and inform future content strategies.
Limitations of Facebook’s Native Scheduling
Despite its utility, Facebook’s native scheduling has notable constraints:
1. Scheduling Horizon: Users can only schedule posts up to 29 days in advance, limiting long-term content planning
2. Content Restrictions: Certain content types, such as photo albums, GIFs, events, and posts involving tagging or check-ins, cannot be scheduled using the native tool.
3. No Bulk Scheduling: The platform lacks a bulk scheduling feature, making it time-consuming to plan multiple posts simultaneously.
Why Facebook Doesn’t Support Scheduling Shared Posts and Reposts
Facebook’s scheduling tool prioritizes original posts to encourage fresh content rather than resharing existing ones. Shared posts and reposts rely on external content, which can be edited or deleted by the original poster, creating inconsistencies. Additionally, Facebook’s algorithm favors engagement-driven, real-time interactions over automated resharing.
Since shared content pulls from various sources, automating it could impact news feed authenticity and user experience. To maintain enterprise-level security and content integrity, Facebook limits direct scheduling for shared and reposted content, pushing businesses toward manual sharing or third-party scheduling options.
How to Schedule a Shared Post on Facebook
There are two methods to share a Facebook post.
Method 1: Using the Embed Feature
If you want to schedule a shared post on Facebook, you need to use the desktop version and follow these simple steps:
- To schedule a post’s share, click the three dots in the top right corner of the post. Click on ‘Embed‘.
- In the following dialog box, click ‘Advanced Settings‘.
- Select and copy all of the text in the ‘URL of Post‘ box or if it is a video in the ‘URL of Video’ box.
- Return to your Facebook page, create a new post, and paste the copied URL.
- Add any additional commentary and schedule the post as usual.
Method 2: Using the Meta Business Suite
- Copy the link of the post you wish to share.
- Open Meta Business Suite and create a new post.
- Paste the copied link into the post creation window.
- Customize the post content as desired.
- Use the scheduling feature to set a future date and time for the post.
Pro Tips:
- Avoid sharing posts with irrelevant or outdated captions.
- Add hashtags and tags to improve discoverability.
To know about How to schedule a post on Facebook, visit this link- https://recurpost.com/blog/how-to-schedule-a-post-on-facebook/
How to Schedule a Repost on Facebook
The step-by-step guide to schedule a repost
- Go to your page’s post history and find the post you want to repost.
- Click the three dots next to the post and select Copy Link.
- Open Meta Business Suite or Facebook’s post editor.
- Paste the link or upload the original post again.
- Re-write the caption to add a fresh perspective or new call-to-action.
- Use the scheduler to set a future date and time for the repost.
Pro Tips:
- Reposting evergreen content is a great way to revive older posts without creating new material.
- Tweak captions with new stats, event tie-ins, or holiday themes for added relevance like Seasonal campaigns, Evergreen tips or guides.
Best Practices for Shared Posts and Reposts
So, you’re ready to make the most of shared posts and reposts? Great. But before you start flooding your Facebook feed, let’s talk about doing it the right way. Randomly resharing content won’t cut it—you need a strategy that keeps your audience interested while helping you boost productivity.
Here’s how to do it smartly:
1. Add Value, Not Just a Link
Nobody wants to see a plain shared post with zero context. Before hitting share, add a thought-provoking caption, a question, or a key insight. This makes your audience more likely to engage rather than scroll past it in their news feed.
Example: “This article highlights key social media trends. Which one are you using?”
2. Schedule for Maximum Impact
Timing is everything. Use scheduling link tools like Meta Business Suite or third-party platforms to post when your audience is most active. Not sure when that is? Check your insights—posting at random times won’t get you anywhere.
3. Balance Original, Shared, and Reposted Content
Your Facebook page shouldn’t look like a curated collection of other people’s posts. Mix original content, shared posts, and reposts strategically. If you shared an industry report today, follow it up with a personal take or a case study tomorrow.
4. Use Reposts to Extend a Post’s Life
A post that performed well a few months ago? Repost it. Don’t assume everyone saw it the first time. Update the caption, tweak the visuals, and schedule it again to get fresh engagement without extra work.
5. Don’t Spam Stay Intentional
Sharing too much too fast? That’s a one-way ticket to losing followers. Instead, schedule shared posts to complement your schedule meetings, campaigns, or launches without overwhelming your audience.
6. Engage Immediately After Posting
Want better reach? Stick around after your post goes live. Reply to comments, react to discussions, and keep the conversation going—Facebook prioritizes content that sparks engagement immediately.
Advanced Strategies for Agencies and Small Businesses
You’ve got the basics down—now it’s time to level up. For agencies and small business owners, simply posting on Facebook isn’t enough. To truly boost productivity, you need smart tactics that keep your brand active without extra effort.
Here’s how to schedule shared posts and reposts efficiently, maximize visibility in the Facebook feed, and make the most of every interaction:
1. Automate with Scheduling Tools
Don’t post manually—use tools like RecurPost to queue content, ensuring your business page stays active while you schedule meetings or focus on bigger tasks.
2. Repurpose High-Performing Content
If a past post gained traction in the news feed, repost it with a fresh angle instead of starting from scratch.
3. Engage the Original Poster
Tagging the original poster on a shared post can increase engagement and expand your reach instantly.
4. Post at Peak Times
Don’t just dump content anytime—schedule posts for when your audience is most interested and active on Facebook.
5. Use Facebook’s Advanced Features
Use tools like Meta Business Suite to schedule, track engagement, and tweak posts immediately for better performance.
Tools to Simplify Scheduling
Managing a consistent Facebook presence can be challenging for agencies and small businesses. Several tools offer easy scheduling and custom workflows pre-built templates, and enterprise-level security to enhance your Facebook marketing efforts.
1. RecurPost
RecurPost is a management platform designed to simplify Facebook content management. The best Facebook post scheduler with tools for publishing, analytics, inbox, and reporting. Upload your existing blog posts, videos, or marketing material into your content libraries and add time slots for each library to automate posting on profiles, pages, and groups.
Top Features
- Evergreen Content Scheduling: Automatically reposts your best-performing content to keep your audience engaged without manual effort.
- Bulk Scheduling: Allows you to plan and queue multiple posts at once, enhancing efficiency. Schedule and automate Facebook posts that contain videos.
2. Hootsuite
Hootsuite is a comprehensive social media management tool that enhances your Facebook strategy. Reach more people on Facebook and grow your brand with scroll-stopping content. It has everything you need to schedule and analyze Facebook posts fast.
Top Features
- Schedule Posts: Save time by scheduling and publishing photos and videos right from the Hootsuite dashboard. Whip up posts in seconds with built-in Facebook post templates and an AI-powered Facebook caption writer.
- Best Time to Publish: Analyzes your audience’s activity to recommend optimal posting times, ensuring maximum engagement.
3. Buffer
Buffer simplifies the process of planning and scheduling Facebook content, offering tools to help you maintain a consistent presence. It supports scheduling posts, reels, and stories to your pages and groups from one place.
Top Features
- Custom Posting Schedules: Create tailored posting schedules that align with your audience’s activity patterns, ensuring maximum visibility.
- AI Assistant: Generate ideas, repurpose posts, and rewrite copy with ease, enhancing your content creation process.
To Conclude
Facebook isn’t just a place to post updates—it’s a tool that, when used smartly, can boost productivity, increase engagement, and make managing a business page effortless. While Facebook doesn’t allow direct scheduling for a shared post we can take use of the scheduling tools ensuring that our content appears in the news feed, friends’ feeds, and even on a friend’s profile at the right time.
A repost breathes new life into an old post, ensuring that valuable content doesn’t get buried. Instead of seeing Facebook’s scheduling limitations as a hurdle, think of them as an opportunity. A new post reshared strategically can perform just as well as an original post, helping businesses maximize their reach without creating content from scratch.
The right approach to scheduling, sharing, and reposting on Facebook can immediately transform a social media strategy, turning a simple share button into a powerful engagement tool.
Frequently Asked Questions
A shared post is when you repost someone else’s content on your Facebook feed while keeping the original source intact.
Example: Sharing an industry news update from another page with your own caption for context.
Reposting is resharing your own past content to keep it visible and engaging.
Example: Reposting a successful product announcement from last year with updated details.
Sharing = Posting content from another page or user, keeping their original post intact.
Reposting = Reusing your own past content, often with slight modifications or updates.
Shared posts can perform well if they are timely, relevant, and include a strong caption. However, original posts often get higher reach and engagement because Facebook prioritizes unique content in the news feed.
You can schedule a post in a Facebook group using Meta Business Suite:
-Go to your group, click Create Post.
-Write your content and choose Schedule Post.
-Set the date/time and click Schedule.
You can schedule Facebook posts that promote upcoming Zoom, Google Meet, or Microsoft Teams events. Share scheduling links, use custom workflows to automate reminders, and pin event posts to keep them visible in the own timeline of your business page.
Shubham Agrawal is a passionate content writer, with over a year of experience in this field. He excels in creating content in informative and creative way that aligns with readers. He juggle with words to create an engaging content.