How to Repost your High-Performing Posts Automatically?

Do you know that your tweet has a lifespan of 23 minutes or less than that? Reposting is an amazing way to fill your feed with interesting content.

An average marketer spends most of his time creating content to engage his audience but how often does he succeed in achieving his goal?

Reposting media or any form of content on Social Media with a social media scheduler garners engagement from only a small fraction of followers.

Not just this, the Content that’s received high engagement is high-quality content and stands a chance to receive a similar kind of reaction in the future.

The power of recycling your content is unparalleled.

What is Social Media Reposting?

Social media reposting is the practice of sharing previously published content on social media platforms to reach a wider audience, increase engagement, and extend the content’s lifespan. It can be done manually or through automation tools that enable auto-repost scheduling. This strategy helps maximize visibility for high-performing posts, ensuring they stay relevant over time.

Some platforms, like Twitter, allow frequent reposting, while others, like Instagram and Facebook, require a more strategic approach, such as using an automatic repost Instagram tool or updating captions and visuals to keep the content fresh.

How do we repost updates on Social Media?

Reposting updates on social media depends on the platform you’re using. Here’s a quick guide for the major ones:

1. Facebook

• Share a post: Click the “Share” button below the post, choose where to share it (timeline, groups, pages), add a caption if needed, and post.
• Reshare from your page: Go to your page, find the post, and click “Share” to repost it on another page or personal timeline.

2. Twitter (X)

• Retweet: Click the “Retweet” button below the tweet. You can either “Retweet” as-is or “Quote Tweet” to add your own comment.
• Repost an older tweet: Copy the text/image, paste it into a new tweet, and mention “Reposting for those who missed it” (or similar).

3. Instagram

• Repost to Stories: Tap the paper airplane (✈️) icon under a post and select “Add to Story.”
• Repost to Feed: Use third-party apps like “Repost for Instagram” or screenshot the post, upload it, and give credit.
• Reshare a Reel: Tap the share icon and post to your story or direct messages.

4. LinkedIn

• Repost: Click the “Repost” button under a post and select “Repost with your thoughts” to add comments.
• Reshare older content: Copy the original post’s link, paste it in a new post, and add a fresh perspective.

5. TikTok

• Repost: Tap the “Share” button and select “Repost.” It won’t appear on your profile but will be shown to your followers.
• Download & Reupload: Save the video and re-upload it with updates (mentioning the original creator if not yours).

Tips for Reposting on Social Media

1. Identify the evergreen content

In the back of your mind, you should know which content to repost.

High time to ditch the approximation method and opt for RecurPost Reports to identify which posts have received more engagement and performed better.

Usually in blogs, the content that aces the list is evergreen content. Evergreen content, such as how-tos, tips and tricks, and ready-to-use guides are shareable and stand against the test of time.

Another thing you can do is you can make a list of articles and transform it into a number of content pieces by breaking it down. This way you can add more detail and background to each element.  

Learn more about evergreen content marketing here!

2. More the Merrier

Scientifically speaking, Humans are visual learners.

Now, there are many ways to make your posts visually appealing.

You can crunch your information and make an infographic out of it.

Memes and GIFs are having a good share of capturing a younger audience.

Graphics play a pivotal role in conveying content in a creative manner.

Screenshots can make your post look more authentic.

Give an edge to blogs or posts by converting them into videos and podcasts. Due to time crunch, many people will prefer watching or listening to content rather than reading it.

3. Update your Images

Websites keep on updating themselves and if you have included screenshots, make sure that they are up-to-date.

Also, every platform has different requirements so you need to make sure the images you uploaded are of the correct size. Or else it would be like reading the Lord’s Prayer on the head of a pin.

You can share the same updates on Social Media with different image dimensions to run a test on which one is performing well.

If you are not a social media whiz, many applications now have inbuilt sizes for every platform. Check out Canva!

4. Do SEO

The nature of online articles means that older ones are quickly forgotten, while search engines prefer fresh ones.

This means that with time, some of your best posts might disappear from the archives, never to be seen again.

This is where reposting your content on Social Media can help you improve your SEO ball game.

5. Mind your Hour

You might get more followers or views on your content if you post your updates on different time slots on Social Media.

Knowing how to schedule instagram posts or using social media schedulers such as RecurPost can help you select the best time automatically every time you post your content on social media. It is one of the greatest Hootsuite Alternatives and a Facebook creator studio alternative. When you use RecurPost to publish posts on your repost on Instagram business profile.

6. Structure your Post

There are different structures for creating a social media campaign. It can take the form of a question, a motivational quote, a pro tip, or some blogging tips.

Many times you can use the same content multiple times by just changing the structure of the post. This is can help to gain a new set of audience.

7. Make Bridges

If you wrote a post two years ago, you’ve most certainly written something that relates to that time.

Adding links to the previous posts at an appropriate point is important to add relevancy to your Social Media Reposting Strategy.

8. Update the Date

Publish your updated post as new by changing the publish date so it’s featured as a brand-new post on your blog.

This shows you keep up with the trend and provide up-to-date information.

While making edits you may want to put a note at the top of your post:

This post was originally published on (date) and updated on (date).

That way, you can auto-post to social media as a fresh update.

9. Mention Hashtags

If you wrote your content a few years back, chances are that you did not use hashtags back then, but now while republishing your content you can use hashtags.

Adding more hashtags to your content on all platforms can get you more followers or connections. Make sure that the hashtags you use are precise, and relevant and keep up with the trend.

Reposting Content on Social Media with social media bulk scheduling definitely generates trust, increases conversion, amplifies your brand message, and serves as an unlimited pool of content for your brand or business.

RecurPost supports all major social media platforms

RecurPost allows you to turn your company’s ambitious goals into impressive accomplishments. Using the tool, you can create content and schedule in advance without worrying about upcoming holidays.

Every social media channel has its own reach and possibilities with your business accounts; social media applications can help you attain your objectives, such as successfully marketing to your target audience. Also, you can use social media management tools such as social media scheduler, which can help you to schedule posts in advance to make your day-to-day social media activities easy.

Frequently Asked Questions

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.