Want to Keep Your Google Business Profile Active Without the Last-Minute Rush?
A Google Posts Calendar helps businesses stay consistent by planning and scheduling posts ahead of time. This ensures a steady stream of updates, offers, and events on Google Business Profile (formerly Google My Business), which can improve customer engagement and local search visibility.
In this guide, you’ll learn:
- Why a Google Business Profile post calendar is essential.
- How to schedule Google My Business posts for maximum impact.
- The best tools and strategies for automating your Google posts.
- Plus, get a free downloadable Google Posts Calendar template to simplify your workflow!
Whether you’re an agency managing multiple clients, a marketer looking to optimize visibility, or a business owner trying to stay active on Google, this strategy will save you time and effort.
What Are Google Business Profile Posts?
Google Business Profile (formerly Google My Business) allows businesses to create posts that appear on Google Search and Google Maps. These posts help businesses engage with potential customers by sharing updates, promotions, and events directly on their profile.
Types of GBP Posts:
There are three types of posts you can use in your Google Business post calendar:
- What’s New Posts – Share general updates, news, or announcements.
- Offer Posts – Promote discounts or special offers with a start and end date.
- Event Posts – Highlight upcoming events with details like time, date, and location.
Each post type serves a different purpose, so planning ahead using a Google Posts Calendar helps ensure a well-rounded content strategy.
Here’s a step-by-step guide on how to delete a Google Business account
Google Posts Calendar
Why GBP Posts Matter:
- Appear in local search results – Posts increase visibility when potential customers search for your business.
- Engage users directly on Google – No need for them to visit your website or social media.
- Boost conversions – Offers and promotions encourage immediate action.
- Support local SEO efforts – Regular updates signal to Google that your business is active.
Posts expire after seven days (except event posts), so having a Google My Business post calendar ensures you stay consistent.
Why Use a Google Posts Calendar?
Managing your Google Business post calendar without a plan can be chaotic. A structured schedule posts approach helps businesses maintain a consistent presence, improve engagement, and avoid last-minute scrambling.
1. Stay Consistent
Business account posts expire after seven days (except event posts), meaning you need a steady stream of fresh content. A Google Posts Calendar helps ensure regular updates without gaps.
2. Plan in Bulk, Save Time
Instead of creating posts daily, a well-organized calendar allows you to plan and schedule weeks or months in advance. This efficiency is especially valuable for agencies and social media managers handling multiple clients.
3. Align with Your Marketing
A Google My Business post calendar ensures posts align with broader marketing efforts, such as:
- Seasonal promotions
- Holiday campaigns
- Product launches
- Special offers
By mapping out business account posts in advance, businesses can avoid missed opportunities and optimize engagement. Additionally, scheduled posts give clear ideas about marketing plans.
4. Boost Engagement & SEO
- Frequent posting signals activity to Google, potentially improving search rankings.
- Posts keep your business information fresh and engaging for potential customers.
- A Google Maps calendar ensures event posts are visible to local searchers.
5. Track & Optimize
Using a structured calendar allows you to analyze trends in engagement and adjust your content accordingly. You can track which types of posts work best and refine your approach.
Google does not offer built-in post scheduling, so using a Google My Business scheduler can automate the process.
How to Schedule Google My Business Posts?
Google does not provide a built-in scheduling feature for Google Business Profile posts, meaning businesses need to either post manually or use third-party tools for schedule posts. Learn how to schedule Google My Business posts for higher reach, including best practices and scheduling tools.
This guide covers:
- Step-by-step instructions for posting manually
- Recommended tools for scheduling Google My Business posts
- Tips for maximizing engagement with each post
By using a Google My Business scheduler, you can automate your posts and keep your Google Posts Calendar updated without manual effort.
Best Practices for Google Business Profile Posting
Having a Google Posts Calendar is great, but maximizing its impact requires a smart posting strategy. Here are the best practices to follow when creating and scheduling Google My Business posts.
1. Timing is Everything: Post When It Matters Most
Timing matters when posting on Google Business Profile. Here’s what works best:
- Best Days: Tuesday to Thursday tend to have higher engagement.
- Best Time: Posting between 9 AM and 11 AM can help reach your audience early in the day.
- Frequency: Aim for at least one post per week (since posts expire after 7 days).
📌 Event posts stay live until the event date, so use them for longer-lasting promotions.
Check out the the best time to post on Google My Business to maximize your post visibility.
2. Stand Out with Stunning Visuals
- Posts with eye-catching visuals get more clicks and engagement.
- Recommended image size: 1200 x 900 pixels (avoid blurry images).
- Videos under 30 seconds perform best.
📌 Include your business logo or branding for better recognition.
Read about Google My Business post image size to ensure your visuals meet Google’s standards
3. Say More with Fewer Words
Google truncates long posts, so make your main point clear in the first 100 characters.
- Good Example: “Get 20% off all services this week! Book now.”
- Bad Example: “We are excited to announce that this week, we have a special offer where you can enjoy a 20% discount on all our services…”
📌 Keep posts around 150-300 words to maintain clarity.
Learn how to get more Google reviews for your business and improve your profile’s visibility
4. Guide Users with Clear CTAs
Each post should guide users to take action. Google offers CTA buttons like:
- Book Now
- Learn More
- Call Now
- Order Online
📌 Match your CTA with the post type. For offers, “Learn More” might work better than “Call Now.”
Read the how-to guide to schedule posts on Google Business Profile with automation tips and tools
5. Track, Analyze & Improve
Track your post performance using Google Business Profile Insights. Pay attention to:
- Views – How many people saw your post.
- Clicks – How many users engaged with the CTA.
- Conversions – Actions taken after viewing the post.
📌 Adjust future posts based on what’s working. If Google Business Profile account offers get more clicks than news updates, prioritize promotions.
Check out why Google might be rejecting your Google Business Profile posts and how to fix them
6. Optimize for Local Search Success
- Use local keywords like “Best coffee shop in New York” instead of generic terms.
- Add your business name naturally in the text.
- Ensure your Google Maps calendar stays updated with event posts.
📌 Posts help keep your Google Business Profile active, which signals Google to boost your local rankings.
Learn more about optimizing your Google My Business listing
Summing Up
A well-planned Google Posts Calendar does more than just organize your posts—it ensures that your business stays visible, engages with potential customers, and strengthens your local SEO efforts. With a structured approach to posting, you avoid the stress of last-minute updates and can focus on crafting high-quality content that drives results.
By integrating a Google My Business scheduler, you can automate your posts and maintain a consistent online presence without constant manual effort. If you’re looking for the best way to schedule Google Business posts, check out the guide on automating Google posts to streamline your workflow.
Start using your Google Posts Calendar today and take control of your business’s visibility on Google!
FAQs
Yes, but Google prefers unique content for each location. If you manage multiple locations, personalize your posts by mentioning the specific store, city, or local promotions. Repetitive content across multiple profiles may be flagged as spam, so slight modifications help avoid this issue.
Unlike platforms like Instagram or Twitter, Google Business posts do not officially support hashtags. Adding them won’t improve discoverability, and they appear as plain text. Instead, focus on including relevant keywords naturally in your post for better visibility in local business searches.
Regular posts, such as “What’s New” updates, expire after seven days, while Event posts remain active until the event date. Offer posts will stay live until the offer’s expiration date. Keeping track of post expiration dates is crucial for maintaining an updated profile, which is where a Google Posts Calendar comes in handy.
No, Google does not offer a built-in scheduling feature for posts. To schedule posts in advance, you’ll need a third-party tool like RecurPost or similar Google My Business scheduler software. These tools allow you to plan posts ahead of time and automate the publishing process.
No, once a post is deleted from your Google Business Profile, it cannot be recovered. If a post disappeared unexpectedly, it could be due to a Google policy violation or a temporary glitch. Always keep backups of your post content in your Google My Business post calendar to avoid losing valuable information.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.