Manually updating your Google Business Profile (GBP) may be inconvenient, especially if you manage multiple locations. That’s where Google Business Profile scheduling tools come to the rescue! These tools let you prepare your posts, offers, or events in advance and schedule them to go live automatically. This saves you hours of work and keeps your GBP buzzing with activity.

It’s time to choose the perfect scheduling tool for your agency. In this blog post, we’ll give you everything you need to know to make the best decision. We’ll cover all the important factors, like features, price, and integrations.

So, let’s get started!

How to Choose the Best GBP Scheduling Tool for Your Business

Choosing the right GBP scheduling tool is critical for your business’s online performance. Our advice is based on 24 hours of thorough research, input from agency owners, and a week of serious brainstorming. 

This effort guarantees that the features we promote, such as video support and effective review management, are exactly what businesses require to stand out online. Our method was designed to make your decision-making easier and more informed while remaining consistent with your goals and initiatives.

1. Essential Features

  • Video support: Visuals are crucial in real estate marketing. Make sure the tool can schedule video posts to your GBP.
  • Success rate: A good GBP scheduling tool will have a higher success rate for posting. Google is known to reject posts for various reasons. Check if the tool automatically fixes the errors like resizing images to fit GBP requirements, preventing errors, and ensuring your posts look great.
  • Support for CTAs: Include strong calls to action (like “Book a Viewing” or “Get a Free Quote”) directly in your GBP posts.
  • Support for Offers and Events: Promote special offers and open house events to attract more leads through your GBP.
  • Approval workflow: If you work with a team, streamline the approval of posts before they go live, especially when handling client accounts.
  • Review Management: Respond to customer reviews promptly and professionally, directly from the tool’s dashboard.
  • Analytics: Get data on your posts’ performance, which content resonates, and where you can refine your strategy. 
  • Bulk scheduling: Batch prepare and schedule Google Business Profile posts for multiple locations, saving you much time.

2. Budget

Pricing for Google Business Profile scheduling tools varies widely. Assess the features that are essential for you and what you’re willing to pay monthly or annually. Many tools offer different pricing plans to suit different business needs.

3. Ease of Use

A user-friendly interface is key! You want a tool that’s easy for your team to learn and use. A complicated setup will waste time and might discourage adoption across your agency.

4. Integration with other tools

  • Canva: If you use Canva for graphic design, check if the tool integrates seamlessly to streamline your workflow.
  • ChatGPT: Explore tools that offer possible integration with AI content generators like ChatGPT to quickly generate engaging post ideas.
  • Zapier: Zapier connects different apps and tools. Make sure your chosen Google Business Profile scheduling tool has Zapier integration for maximum flexibility.

5. Support

Things don’t always go as planned! Make sure the tool provider offers excellent customer support. Look for options like live chat, email support, or a comprehensive knowledge base.

Top 10 Google Business Profile Scheduling Tools (based on our research)

Choosing the best social media scheduling tool can be challenging due to numerous options. We’ve compiled a list of the top tools, considering factors like ease of use, user feedback, pricing, automation capabilities, content creation, and analytics. Our goal is to provide the necessary information to help you make an informed decision and grow your business effectively.

#1 RecurPost

RecurPost GBP Scheduling Tool

RecurPost simplifies managing your Google Business Profile (GBP). It’s a powerful tool that schedules your posts, monitors your reviews, and delivers analytics, all aimed at enhancing your local search presence.

User Reviews:

Users frequently praise RecurPost for its robust GBP management capabilities, highlighting how it streamlines their social media workflow and enhances engagement with their local audience. Real estate professionals note the significant time savings and improved online presence as key benefits.

Key Features

Ratings

Features
4.7
Ease of Use
4.5
Support
4.6

Pros and Cons

Support:

RecurPost is known for its outstanding customer support, offering live chat, email assistance, and a comprehensive knowledge base to ensure users can make the most out of their GBP management.

#2 Hootsuite

Hootsuite GBP Scheduling Tool

Hootsuite does not support posting on Google business profile directly. However, Freshworks has created an app that you can download in your Hootsuite account to schedule Google business profile posts.

User Reviews:

Many businesses appreciate Hootsuite for its ability to manage multiple aspects of its online presence, including Google Business Profile listings. The toolโ€™s comprehensive analytics and user-friendly scheduling features are particularly praised for helping businesses increase their local market engagement.

Key Features

Ratings

Features
4.6
Ease of Use
4.7
Support
4.2

Pros and Cons

#3 Planable

Planable GBP Scheduling Tool

Planable shines as a premier content management platform, designed to simplify and coordinate your Google My Business account management. While Planable excels in content planning, it seamlessly integrates social media management capabilities. This dual focus ensures that your content not only resonates with your audience but is also shared at the right time, making Planable an invaluable asset for businesses prioritizing effective content strategy and execution.

User Reviews:

Customers often highlight Planableโ€™s ease of use and collaboration features as significant time-savers for content planning. The ability to preview and edit posts collaboratively before scheduling is frequently mentioned as a standout benefit.

Key Features

Ratings

Features
4.2
Ease of Use
4.4
Support
4.3

Pros and Cons

#4 SocialPilot

Social Pilot GBP Scheduling Tool

SocialPilot simplifies Google Business Profile management by offering a comprehensive suite of tools designed to boost your local presence. From scheduling posts to engaging with customers and analyzing results, SocialPilot makes it easy for businesses to maintain an active and appealing profile.

User Reviews:

Users praise SocialPilot for its comprehensive approach to social media management, including Google Business Profile. The ease of scheduling and managing posts across multiple locations, coupled with the ability to analyze performance, makes it a favorite among businesses looking to enhance their local search presence.

Key Features

Ratings

Features
4.1
Ease of Use
4.5
Support
4.7

Pros and Cons

#5 Sprout Social

SproutSocial GBP Scheduling Tool

SproutSocial extends its robust social media management offerings to include Google’s Business Messages, enabling businesses to connect with their local audience directly through Google Search and Maps. It simplifies engagement and helps you manage conversations where it matters most.

User Reviews:

Users often highlight SproutSocialโ€™s seamless integration with Google’s Business Messages as a game-changer for local customer engagement. The convenience of handling all customer communications in one place is frequently cited as enhancing the overall efficiency of their business operations.

Key Features

Ratings

Features
4.5
Ease of Use
4.4
Support
4.2

Pros and Cons

#6 Sendible

Sendible GBP Scheduling Tool

Sendible is a specialized social media management tool that optimizes your Google Business Profile. It offers seamless scheduling, real-time review alerts, and insightful analytics to enhance your visibility on local search.

User Reviews:

Users commend Sendible for its robust set of features that not only help manage Google Business Profiles efficiently but also significantly cut down on the time it takes to engage with local customers. The analytics features are frequently highlighted as particularly beneficial for fine-tuning local marketing strategies.

Key Features

Ratings

Features
4.4
Ease of Use
4.5
Support
4.5

Pros and Cons

#7 NapoleonCat

NepoleonCat GBP Scheduling Tool

NapoleonCat offers a strategic approach to Google My Business management, enabling businesses to effectively automate their local presence. It specializes in simplifying post-scheduling, real-time interaction with customer reviews, and delivering key performance insights for your GMB profile.

User Reviews:

Business owners and Social Media Managers often commend NapoleonCat for its ability to consolidate GMB management into one intuitive platform. Its time-saving automation and user-friendly review management are among the most praised features in reviews.

Key Features

Ratings

Features
4.1
Ease of Use
4.4
Support
4.5

Pros and Cons

#8 Loomly

Loomly Scheduling Tool

Loomly brings clarity and efficiency to managing your Google Business Profile. This integration-focused platform simplifies the way you publish content, engage with your audience, and measure the success of your local listings.

User Reviews:

Loomly users often express satisfaction with the platform’s intuitive design and the way it simplifies Google Business Profile management. The convenience of having a one-stop shop for scheduling and analytics is frequently mentioned in positive reviews.

Key Features

Ratings

Features
4.1
Ease of Use
4.4
Support
4.5

Pros and Cons

#9 OneUp

OneUp Scheduling Tool

OneUp offers a straightforward and cost-effective solution for managing your Google My Business listings. With its focus on simplicity and efficiency, OneUp enables businesses to schedule posts, analyze performance, and engage with customers, all aimed at boosting local visibility and interaction.

User Reviews:

Business owners frequently applaud OneUp for its ease of use and effectiveness in managing Google My Business listings. The toolโ€™s ability to schedule posts on Google Business Profile and engage with customers directly is often highlighted as particularly beneficial for enhancing local business visibility.

Key Features

Ratings

Features
4.1
Ease of Use
4.2
Support
4.0

Pros and Cons

#10 SocialBu

SocialBu Scheduling Tool

SocialBu is an all-encompassing tool designed to streamline the management of your Google Business Profile. It offers the flexibility of scheduling posts, engaging with customer feedback, and monitoring your local presence through a single dashboard.

User Reviews:

Users often praise SocialBu for its robust management capabilities, particularly appreciating how it centralizes Google Business Profile operations. The platform’s intuitive design and the efficiency it brings to handling customer interactions are common highlights in user feedback.

Key Features

Ratings

Features
4.0
Ease of Use
4.1
Support
4.2

Pros and Cons

Conclusion

Google Business Profile scheduling tools are a smart investment for any business serious about its local visibility. By keeping your GBP active with fresh content, offers, and events, you’ll improve your search rankings, attract more customers near you, and establish a strong local brand presence.

These tools save you valuable time and streamline your entire social media workflow, especially when working with a team or managing multiple locations. Choosing the right Google Business Profile scheduling tool for your agency can unlock new levels of efficiency and make your real estate clients stand out in the local market.

Frequently Asked Questions

1. Why can’t I keep my Google Business Profile updated manually?

Manually updating your Google Business Profile (GBP) can be time-consuming, especially for businesses with multiple locations. Scheduling tools automate updates, saving time and ensuring consistency across your listings.

2. How will a GBP scheduling tool improve my local search rankings?

Consistent updates via a scheduling tool signal to Google that your business information is current and reliable, improving your visibility and rankings in local search results.

3. Can I manage reviews and messages through these tools?

Yes, many GBP scheduling tools offer features that allow you to monitor and respond to reviews and messages, enhancing customer engagement and your online reputation.

4. Is there a cost-effective GBP scheduling tool suitable for small businesses?

Absolutely. There are several scheduling tools available with varied pricing structures, including options tailored for small businesses. Some offer free trials, letting you test their features without commitment.

5. How do I choose the right GBP scheduling tool for my business?

Consider your specific needs, such as key features, budget, ease of use, integration with other marketing tools, and the quality of customer support. Identifying your priorities will help you choose the best tool for your business.

6. Will using a scheduling tool require technical expertise?

Most GBP scheduling tools are designed with user-friendly interfaces that require minimal technical expertise. They aim to simplify your workflow, not complicate it.

7. How do I track the performance of GBP listings using these tools?

Many scheduling tools provide analytics and reporting features that offer insights into your listings’ performance, including views, engagement, and the impact on your local search rankings.