Best Time to Post on Google Business Profile in 2025

Struggling with visibility on your Google Business Profile (GBP)? You’re not alone. Finding the best time to post on Google Business Profile improves your reach. Your business can shine brightly on Google rather than just being listed.

Sharing updates or offers as Google Posts at optimal times increases your visibility. Knowing the best time to post on Google Business Profile improves your ranking on Google’s search engine, similar to sending party invites when recipients check their mail.

Sharing content at optimal times can significantly improve your Google Business profile’s performance.

Best Time to Post on Google Business Profile (GBP) According to the Days

When you post Google Business updates at times your audience is most active, you maximize attention to your content. The optimal time post Google Business updates is crucial, as they maintain strong visibility for the first 60–90 minutes after publishing and attract most clicks within 24–48 hours, with engagement dropping sharply after 3–5 days. The following times yield highest visibility for your posts:

Mondays and Fridays: The best time to post on Google Business Profile in the morning is between 8 AM and 10 AM when people begin their workday, and from 1 PM to 3 PM during lunch breaks when users actively browse content.

Tuesdays and Thursdays: Post starting at 7 AM to reach early risers. Afternoon posts remain effective until 5 PM on Thursdays when users experience pre-weekend excitement.

Wednesdays: Post from 8 AM to 10 AM and 1 PM to 3 PM, maintaining engagement mid-week.

Saturdays: Post between 9 AM and 11 AM to reach weekend planners. Sundays: Post from 3 PM to 5 PM when users plan for the upcoming week.

Best time to post on Google Business Profile according to the industry

Optimal posting times vary by industry. Post during these times to maximize customer engagement:

Retail

Retail businesses see highest engagement on weekends from 10 AM to 2 PM when shoppers hunt for deals. Wednesday afternoons (1 PM – 3 PM) also capture mid-week browsers effectively.

Services (Plumbers, Electricians, etc.)

For service providers, early week mornings (7 AM – 9 AM on Monday and Tuesday) are optimal posting times. Homeowners actively seek services during these hours to complete items on their to-do lists, maximizing your visibility.

Restaurants and Food

Restaurants should post on weekends (Friday & Saturday, 11 AM – 1 PM) for lunch crowds and Thursday evenings (5 PM – 7 PM) when diners plan weekend outings.

Healthcare

Healthcare providers should post from 10 AM to 12 PM, Tuesday through Thursday, when patients seek appointments and health information.

Real Estate

Real estate businesses should post Saturday mornings (9 AM – 11 AM) to reach weekend house hunters and weekday afternoons (4 PM – 6 PM) when clients plan property viewings.

Professional Services

Professional services should post Monday and Tuesday mornings (8 AM – 10 AM) when clients seek expert assistance for their week.

Local Attractions and Events

Local attractions and events should post Thursday and Friday afternoons (3 PM – 5 PM) when users plan weekend activities.

Fitness and Wellness

Fitness and wellness businesses should post weekday early mornings (6 AM – 8 AM), late evenings (8 PM – 10 PM), and Sundays (4 PM – 6 PM) when clients plan their fitness routines.

Best times to post on Google Business Profile according to the categories

Different content categories have specific optimal posting times that maximize customer engagement.

Here are the ideal moments to share your content, ensuring it lands in front of your customers when they’re most likely to engage.

Posts (General Updates)

Share general updates between 8 AM and 10 AM on weekdays when users check feeds while starting their day.

Products

Post products during late evenings (7 PM – 9 PM) when users shop online and Saturdays (10 AM – 1 PM) when weekend leisure encourages shopping.

Services

Post services early weekday mornings (7 AM – 9 AM, Monday to Wednesday) when clients plan their week and search for needed services.

Events

Promote events midweek (Wednesday and Thursday, 3 PM – 5 PM) when users plan weekend activities.

Offers and Promotions

Share offers and promotions Thursdays and Fridays between 2 PM and 4 PM when users plan weekend spending.

Worst days to post on Google Business Profile

Avoid these posting times when users demonstrate minimal GBP activity to prevent your content from being overlooked.

Early Mornings: Before 7 AM
Users rarely check GBP before 7 AM when they’re just waking up.

Late Nights: After 9 PM
User activity decreases after 9 PM when people wind down for the day.

Sunday Evenings
Users focus on relaxation and family time Sunday evenings, reducing GBP engagement.

Midday Weekends: 12 PM – 2 PM (Saturday & Sunday)
Users engage in offline activities during weekend middays, reducing online presence.

Major Holidays: Throughout the Day
GBP engagement drops significantly during major holidays when users celebrate offline.

Discover the best times to post on GMB and schedule Google Business posts accordingly using automation tools. Identifying the best time post Google content ensures your updates reach the maximum audience during high engagement periods. Learn how to schedule posts on google my business and make sure your content is always timely and relevant.

You can also review when your competitors post — finding gaps or timing your content just before them can help your post stand out in search results.

Best practices for better brand recognition

Beyond timing, these practices enhance post visibility. Apply these practices to strengthen your brand presence on Google Business Profile:

Include Relevant Information

Share concise, relevant information that directly interests your audience.

Add High-Quality Videos and Images

Include high-quality images and videos that capture attention and enhance engagement. To ensure your photos are not rejected, check out our guide on why Google rejects Google Business Profile posts.

Link to Relevant Web Pages

Add links to specific web pages that provide additional value to users seeking more information.

Include Keywords

Incorporate relevant keywords that match search queries users type when looking for your products or services.

Optimize for Mobile Screens

Format posts for mobile viewing since most users access GBP through smartphones.

Understand Your Customers

Tailor content to customer preferences based on demographic data and past engagement.

Stay Updated on Any Local Events

Reference local events and news to demonstrate community involvement and local relevance.

Test and Experiment

Test various content types, posting times, and messaging to determine what generates highest engagement.

Switch to Post-Automation

Automate posting with scheduling tools like RecurPost to maintain consistent presence without manual intervention.

Post When Mobile Searches Spike

Most GBP views come from people on their phones — often during short breaks or commutes. Posting around these mobile peak times can dramatically boost impressions and engagement.

Time Your Review Engagement Too

Responding to customer reviews during high-activity windows (like weekday mornings or evenings) can improve visibility and show Google your profile is active and trustworthy.

How to Post on Google Business Profile

Follow these steps to effectively post Google Business Profile updates that engage your audience:

Access Your Google Business Profile

Sign in to your Google account and search for your business name on Google. Look for the “Updates” or “Create post” option in your Business Profile panel. Alternatively, you can access your profile through the Google Business Profile Manager at business.google.com. For mobile users, download the Google Business Profile app from your app store for on-the-go posting capabilities.

Choose Your Post Type

Select the type of post you want to create:

• What’s New: Share general updates about your business
• Event: Promote upcoming events with dates and times
• Offer: Highlight special deals with start and end dates
• Product: Showcase specific items from your inventory

Craft Your Content

Write a clear, concise message (up to 1,500 characters) that speaks directly to your audience. Focus on one key message per post to maintain clarity and impact.

Add Visual Elements

Upload high-quality images or videos that complement your message. The recommended size for images is 1200 x 900 pixels. Ensure your visuals are clear, relevant, and comply with Google’s guidelines. Google accepts JPG and PNG formats for images, with a minimum size of 400 x 300 pixels and maximum file size of 5MB per image.

Include a Call-to-Action

Add a button that directs customers to take specific actions like “Learn more,” “Call now,” “Buy,” or “Get directions.” This guides your audience toward the next step in their journey with your business. Each post type offers specific CTA options tailored to that content category.

Preview and Publish

Review your post to ensure everything looks right, then click “Publish.” Your post will appear on your Business Profile when customers search for your business on Google. Posts remain visible for seven days by default, though event posts stay active until the event end date.

Monitor Performance

After publishing, track your post performance through the Google Business Profile dashboard. Monitor metrics such as views and clicks to understand which posts resonate with your audience. This data helps refine your posting strategy over time.

Step-by-Step Guide for Each Post Type

Each post type on Google Business Profile serves a different purpose and requires specific information. Here’s how to create each type effectively:

Creating What’s New Posts

1. Select “What’s New” from the post options
2. Write an update about your business (new products, company news, etc.)
3. Add 1-10 photos or a video to make your post stand out
4. Select a button/CTA that aligns with your post goal (Learn more, Call now, etc.)
5. Review and publish your post

What’s New posts work best for general announcements, behind-the-scenes content, or sharing business milestones with your audience.

Creating Event Posts

1. Select “Event” from the post options
2. Enter your event title (keep it clear and descriptive)
3. Set the start and end dates and times for your event
4. Add event details including location information if applicable
5. Upload event imagery that captures attention
6. Select a button like “Register” or “Learn more” to drive action
7. Review and publish your event post

Event posts automatically remain visible until the event end date passes, making them ideal for promoting workshops, sales events, or special occasions.

Creating Offer Posts

1. Select “Offer” from the post options
2. Create a compelling offer title that clearly states the deal
3. Add offer details including any terms and conditions
4. Set redemption dates (when the offer is valid)
5. Add coupon codes if applicable
6. Upload an image that showcases the offer
7. Select an appropriate CTA button
8. Review and publish your offer post

Offer posts help drive immediate action and are perfect for limited-time promotions, seasonal sales, or exclusive deals for GBP visitors.

Creating Product Posts

1. Select “Product” from the post options
2. Enter the product name
3. Add the price (optional but recommended)
4. Write a description highlighting key features and benefits
5. Upload high-quality product images (multiple angles work best)
6. Select a CTA button like “Buy” or “Learn more”
7. Review and publish your product post

Product posts showcase specific items from your inventory and work well for featuring new arrivals, bestsellers, or seasonal merchandise.

Troubleshooting Common Posting Issues

If your post is rejected, check that your content follows Google’s guidelines. Common reasons for rejection include promotional content in the wrong post type, poor image quality, or policy violations. If images fail to upload, verify they meet size requirements and try resizing or using a different image format.

For businesses managing multiple locations, ensure you’re posting to the correct location profile. The Google Business Profile Manager allows you to switch between locations before creating posts.

Google Business Profile Posts Best Practices

Beyond optimal timing, these strategies create effective Google Business Profile posts that stand out and drive engagement:

Keep Posts Concise and Direct

Craft messages that get straight to the point. Your first 100 characters are the most critical, as they appear before users need to click “More.” Make these opening words count by highlighting your main message or offer.

Use Action-Oriented Language

Incorporate verbs that encourage customers to take action. Phrases like “Discover our new collection,” “Try our seasonal menu,” or “Book your appointment today” create a sense of urgency and direction.

Create Post Series

Develop themed post series that customers can look forward to, such as “Tip Tuesday,” “Weekend Specials,” or “Meet the Team.” This builds anticipation and gives your posting schedule structure and consistency.

Leverage Seasonal and Trending Topics

Connect your posts to current events, holidays, or local happenings when relevant to your business. This timeliness makes your content more engaging and shows that your business stays current.

Track Post Performance

Monitor which posts generate the most views, clicks, and calls. Use these insights to refine your approach, doubling down on what works and adjusting what doesn’t. Look for patterns in content type, timing, and messaging.

Maintain Consistent Branding

Ensure your posts reflect your brand voice and visual identity. Use consistent colors, fonts, and messaging styles that align with your overall brand to strengthen recognition and trust.

Refresh Time-Sensitive Content

Google Business Profile posts expire after seven days. For time-sensitive information like promotions or events, set reminders to refresh these posts before they disappear from your profile.

Cross-Promote Across Channels

Align your Google Business Profile posts with your broader marketing strategy. Share similar content across your social media channels while adapting the format to suit each platform’s unique requirements.

Focus on Mobile Formatting

Since most people check your Google Business Profile on their phones, make sure every post looks clean and loads fast. Stick to sharp visuals (recommended size: 1200 x 900 pixels) and keep your message punchy — especially in the first 100 characters, which often show up in previews. This helps your post stand out even before they click.

Maintain a Consistent Posting Schedule

Establish a regular posting cadence based on the optimal times identified for your industry. Google Business Profile posts expire after seven days, so maintaining a consistent schedule ensures your profile always displays fresh content. Use scheduling tools to plan and automate your posts in advance, allowing you to maintain visibility even during busy periods. Consistent posting signals to Google that your business is active and engaged, potentially improving your profile visibility in local search results.

Optimize Post Types for Different Goals

Each Google Business Profile post type serves a specific purpose:

• What’s New posts: Limit to 1,500 characters with 4-5 sentences for announcements. Include one high-quality image (1200 x 900 pixels) and refresh weekly as these expire after seven days.
• Event posts: Include precise start/end dates and times, location details, and registration information. These remain visible until the event ends.
• Offer posts: Specify redemption details, clear terms, and end dates. Use percentage discounts when possible as they typically generate higher engagement than fixed amounts.
• Product posts: Showcase one product per post with specific details like price, features, and availability. These posts remain visible until manually removed.

Follow Technical Specifications

Adhere to these technical guidelines for optimal post performance:

• Character limits: While Google allows up to 1,500 characters, aim for 150-300 characters for best readability
• Image specifications: Use 1200 x 900 pixel images in JPG or PNG format under 5MB
• Video requirements: Keep videos under 30 seconds and 100MB in MP4 format
• CTA buttons: Always include one of Google’s preset call-to-action buttons (Book, Order, Buy, Learn more, Sign up, Call now, or Get offer)

Establish Posting Frequency

Maintain consistent posting without overwhelming your audience:

• Minimum frequency: Post at least once per week to maintain profile freshness
• Maximum frequency: Limit to 2-3 posts per week unless you have time-sensitive promotions
• Post expiration: Standard posts expire after seven days, so schedule regular refreshes
• Offers and events: These remain visible until their end date, making them valuable for longer-term visibility

Best times to Post on Social media Platforms

Measuring Google Business Profile Post Performance

To maximize your posting strategy effectiveness, regularly analyze your post performance metrics:

Key Performance Indicators to Track

Monitor these essential metrics to understand post effectiveness:

• Views: The number of times your post appears in search results and maps
• Clicks: Direct engagement showing user interest in your content
• Calls and direction requests: Actions indicating high purchase intent
• Photo views: Engagement with your visual content
• Post conversion rate: The percentage of views that convert to clicks or calls

Performance Analysis Best Practices

Follow these analytical approaches to refine your posting strategy:

• Compare post types: Analyze which post formats (What’s New, Event, Offer, Product) generate highest engagement for your specific business
• Test posting times: Track performance across different days and times to validate the optimal posting schedule for your audience
• Content comparison: Identify which topics, messaging styles, and visual elements drive strongest results
• Seasonal patterns: Document performance fluctuations throughout the year to anticipate future trends
• Competitive benchmarking: Compare your post engagement with similar businesses in your area

Optimization Cycle

Implement a continuous improvement process:

• Review performance data monthly
• Identify top-performing content patterns
• Adjust posting schedule based on engagement data
• Refine messaging and visual elements

Test new approaches while maintaining consistent posting

Conclusion

Post strategically on Google Business Profile (GBP) when your audience is most active. Switching to an Upgraded Google Business Profile can be a game-changer, offering advanced features that enhance your visibility and engagement even further.

Adding quality images, responding to reviews, and maintaining current business information boosts visibility and provides a competitive edge that attracts customers.

These strategies will make your business posts stand out on Google Business Profile.

Frequently Asked Questions

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.