The time is just about to come! Santa Claus is practically on its way to collecting presents for kids. But hey, you got to gift your business yourself! As Santa doesn’t have any Christmas advertising ideas for boosting your sales, it’s time to get creative with your own Christmas marketing campaign ideas.
December probably equates to More Sales, More Profits, and endless opportunities!
Christmas is indeed the best time of the year, but capturing customers’ attention can be an absolute challenge with all the Xmas marketing campaigns they are bombarded with. Also, given the situation of Coronavirus, the complexity of marketing can increase.
Thus, if you want to distinguish yourself from others, this blog is for you. We have listed the best Christmas marketing campaigns, including social media campaign ideas for Christmas, that will help boost your sales and collect consumer data!
Let the ideas roll!
1. Begin a countdown
What will Christmas be like without Advent calendars? One of the 12 days of Christmas marketing campaign ideas can be to curate a countdown for your business that is interactive and opens a new discount every day from the day your countdown starts. You can keep discounts on different products every day. This is a really cool way to engage your audience, as they’ll keep coming back to your profile again and again. It will keep your brand fresh in their minds whenever they have to make a purchase.
Add a festive flair with Xmas promotion ideas such as bonus gifts, exclusive coupons, or surprise deals. Ensure the discount you offer is attractive, your content is easy to share on all social media platforms, and you follow an appealing format.
If you don’t have the time to upload every day since the countdown begins, you can use social media post scheduling to do the task. RecurPost is a social media scheduling tool that lets you schedule a heap of content in advance! Read more about its features, such as social media bulk scheduling, white-label reposts, etc.
2. Customize your packaging
We all know how essential custom packages are to your brand. The product packaging is the only aspect that hits 100% of the consumers and is the primary step towards creating an unforgettable unboxing experience. Special Christmas packaging is one of the most effective Christmas marketing ideas for small businesses to stand out. It adds a touch of elegance and charm, and when paired with a Christmas Edition item, it can also help build a sense of “exclusivity” for your product.
And Christmas-themed wrapping can also be handy for your consumers. A Christmas-themed mailer box or mailing bag will eliminate the need to package a gift entirely! Showcase all of the beautiful packaging on your social media channels, in the ads that you run, and in the discounts that you offer. Highlight these efforts in your Christmas branding ideas, making your products even more desirable.
Colors are a key element in creating a festive and emotional connection during holiday campaigns. To maximize the impact of your Christmas visuals, explore how to use color psychology in marketing to evoke the right feelings. Additionally, consider how this packaging can tie into your overall Xmas promotion ideas for the holiday season.
Resources: 2024 Social Media Holiday Calendar: Engage All Year!
3. Prepare a digital catalog
Not many of us sit down these days and go through printed catalogs before we go shopping for Christmas. But a digital/virtual catalog is a perfect way to implement Christmas content marketing ideas and re-engage former customers. Stunning pictures, well-crafted photographs, and professional design are excellent ways to showcase all your items, just like a physical catalog does—without all the printing required!
Build a dynamic catalog and link each product image to the related product page. This strategy can highlight Christmas marketing gift ideas and serve as a go-to reference for shoppers seeking inspiration. It will also help you keep a record of your customers’ movement across your website.
Your digital holiday portfolio can be marketed just like any other piece of content—on social media, forums, blogs, or a page in your main navigation menu. Leverage this as part of your social media campaign ideas for Christmas to drive traffic and boost engagement.
4. Remarketing
Remarketing campaigns are powerful Christmas marketing ideas for small businesses to keep their brand top-of-mind for potential customers. Chances are you’ve already seen a remarketing campaign in motion, even though you might not realize it. If you’ve ever come across an online commercial for a product you’ve been browsing, that’s remarketing at work. Although it might seem a little eerie, these ads are incredibly effective and can prove to be one of the best Christmas marketing campaigns for driving conversions.
Remarketing also extends to email marketing. Forgotten cart emails or messages showcasing complementary goods to those already purchased are excellent examples. Pairing these tactics with festive Xmas promotion ideas can significantly enhance their effectiveness, such as including exclusive Christmas discounts or personalized gift suggestions in your remarketing campaigns.
5. Announce a cutoff date for the last purchases
Timing is everything during the holiday season, especially for customers planning ahead. Announcing a final purchase date ensures they don’t miss out on your offerings. This strategy is particularly effective for showcasing Christmas market product ideas, giving shoppers the confidence that their gifts will arrive on time.
For example, if your business is based in Los Angeles, orders to nearby locations like San Francisco may arrive quickly. However, for international customers in cities like Bucharest, and Romania, longer delivery times are inevitable. Sharing clear cut-off dates for various regions can help you manage customer expectations and avoid last-minute frustrations.
Promote these deadlines on your website, email campaigns, and as part of your Christmas branding ideas on social media, using festive visuals and countdowns to grab attention.
6. Collaborate with a charity cause
Christmas is the season of giving, making it a perfect time to align your brand with a charitable cause. Partnering with a charity is not only meaningful but also an excellent way to implement Christmas slogan marketing that resonates with your audience on an emotional level.
There are several ways to collaborate with charities:
- Donate a specific percentage of every sale to a chosen charity.
- Dedicate the entire revenue from certain Christmas market product ideas to support the cause.
- Offer buyers the option to contribute directly to the charity during the checkout process.
7. Utilize old-school PR tactics
If you’ve just launched a new product, it’s crucial to spread the word effectively, and old-school PR outreach remains a valuable tool. Write simple yet compelling press releases and distribute them to online media platforms that cater to your target audience. This is one of the easiest ways to integrate Christmas advertising ideas into your promotional strategy.
For example, if your target market consists of gamers, you can submit your press releases to platforms like ThinkGeek, IGN, Kotaku, or GreenManGaming. As the holidays approach, these sites often look for content that resonates with their audience, offering an excellent opportunity to promote your products.
Incorporate festive elements, such as Xmas marketing themes or a holiday-focused story, to make your pitch more appealing. This approach also allows you to feature Christmas branding ideas, tying your products to the season’s cheerful spirit and enhancing their marketability.
8. Set up email marketing
Email marketing is a key factor for every e-commerce business, as well as for conventional brick-and-mortar retail outlets. During this Christmas season, it’s the perfect time to start using email marketing to move your email list to current promotional campaigns. For instance, circulate an email to your database presenting your latest digital interactive catalog, which could feature Christmas marketing gift ideas or holiday bundles.
Write an email regarding your flash sale and direct all traffic to your social profiles, as that’s where you’ll be sharing the discount codes. Alternatively, you can share the discount codes right in the email and send people directly to the product page.
Ensure any graphics used in your email marketing reflect the festive vibe, incorporating elements from your Xmas promotion ideas to show that you’re truly in the spirit of Christmas!
9. Focus on offering a solution, not selling the product
The most successful businesses focus on demonstrating how their products enhance the consumer’s quality of life. For example, using a microwave eliminates the need to pour your soup into a saucepan to heat it up—it saves time and effort. Similarly, the best Christmas marketing ideas for small businesses emphasize how their products make life easier during the busy holiday season.
Create images, eye-catching graphics, or videos showcasing how your products solve specific problems. These can be shared as part of your Xmas promotion ideas or featured in your email campaigns. Highlighting how your product fits seamlessly into customers’ lives works for all types of items—even something as simple as a cozy pair of warm socks!
This strategy also ties into Christmas branding ideas, reinforcing your product’s value while keeping the focus on your customers’ needs, not just the sale.
10. Provide FREE shipping
In today’s time, every buyer expects free shipping. It doesn’t matter whether it’s a small bottle of body lotion or a refrigerator—free delivery is an offer that most people look for, especially during the holiday season. However, you might need to adjust your pricing slightly to cover shipping costs.
Don’t worry, though. This small price increase is often overlooked by consumers when they see the term “free delivery worldwide“. Highlighting this as part of your Christmas advertising ideas can create an irresistible incentive for shoppers. It’s particularly effective in attracting last-minute buyers scrambling for gifts in the week before Christmas.
Pairing free shipping with Christmas market product ideas or bundled deals can also help increase average order value, ensuring the cost of shipping is well-justified. This combination of value and convenience ensures your customers keep coming back for more.
11. Design a gift guide
Creating a simple gift guide can be a perfect way to introduce customers to your items that can prove to be great gifts. A gift guide is nothing but a specific list of items that people might purchase as presents for their loved ones.
You can create your gifting guide by building a landing page that shows all these products together. After that, promote this on your social media channels. Soon after, you will see the sales rolling in as your consumers are actively looking for items that make ideal gifts.
Consider creating themed guides for other holidays like Halloween. For more ideas, check out our Halloween Campaign Ideas & Strategies blog post.
12. Prepare combo packs
Wish to take your gifting guide one level up? Consider putting together some of your most famous products. For instance, bundling up a pair of earphones with some extra ear rubbers is a good option. The benefit that the buyer sees here is considerably a bargain. Combined goods increase the perceived value of the products.
This effect magnifies when the bundled products are discounted. This raises the overall cart spending and ultimately your conversion rate. Curate your own custom boxes to put these combo packs to multiply the overall effect!
13. Use seasonal PPC keywords
PPC ads, both on Google and on social media, is a very significant revenue source for many small businesses. But at the time of Christmas, if you don’t modify your keywords and your bids, you’ll be left behind. It means that by advertising on keywords like ‘buy Christmas gifts’ or ‘Christmas gifting guide’, you can put your ads in front of the target audience before your competitors do.
To make the most of your holiday campaigns, be sure to test different strategies and analyze performance data regularly. If you’re planning to run Instagram ads this season, check out this guide on how to create Instagram ads for step-by-step instructions and best practices.
Remember that, a successful PPC campaign relies heavily on sound analysis and testing.
To sum up,
So, there you have it – 13 amazing ideas for Christmas marketing campaigns. There are a lot more ideas out there, but the ones mentioned above will help you make the perfect campaign for marketing your products this Christmas. So start preparing the creatives for the remaining days and schedule them using RecurPost so that you don’t miss posting on your social media even for a single day!
Happy Christmas Campaigning!
Frequently Asked Questions
Small businesses can stand out by personalizing their marketing efforts, such as creating unique gift bundles, running local events, and offering exclusive discounts. Leveraging platforms like Google My Business to showcase holiday hours and promotions can also help attract nearby customers.
Host user-generated content contests, like “Share Your Holiday Moment,” or create a hashtag campaign that encourages customers to share photos with your products. You can also run polls or quizzes with festive themes to boost engagement.
Yes! Holiday giveaways encourage participation and sharing. To maximize impact, offer sought-after products or discounts and require participants to follow your social media pages or tag friends to enter.
Partnering with influencers allows you to reach a targeted audience. Collaborate with influencers to showcase your products in festive settings, create unboxing videos, or review holiday-themed offerings.
Use tactics like limited-time offers, countdown timers, or exclusive early-bird discounts. Mention deadlines for guaranteed delivery by Christmas to motivate customers to act quickly.
Service-based businesses can offer holiday-themed packages or discounts. For example, a spa could promote “Christmas Relaxation Packages,” or a photographer could offer discounted family holiday photo shoots.
Set up a pop-up shop in a Christmas market, collaborate with local businesses, or sponsor a community event. Use festive decorations and hand out branded holiday-themed freebies to make your business memorable.
Absolutely! Offer double loyalty points or exclusive perks for holiday purchases to reward repeat customers and encourage larger orders.
Dr. Dinesh Agarwal is a research scientist turned entrepreneur. He is fascinated with the social media world and has been working in the industry since 2013, where he built his first social media management tool that got acquired a few years later. He likes sharing his experience on podcasts, conferences and via his articles.