Hootsuite Vs Post Planner
Hootsuite or Post Planner
Hootsuite
Hootsuite is a go-to solution for social media managers and digital marketers who want everything in one place. With over 17 years of experience and being trusted by 25 million+ users, it offers a robust platform that handles scheduling, engagement, analytics, and monitoring all under one roof.
As you compare tools, look closely at how Hootsuite’s all-in-one setup competes with agile platforms like PostPlanner and automation-first options like RecurPost.
Post Planner
PostPlanner is designed for marketers who want high engagement with less effort. It helps you skip the content creation struggle with ready-made, high-performing posts and an AI-driven scheduler.
While PostPlanner thrives on simplicity and speed, comparing it against Hootsuite’s depth and RecurPost’s automation can help you find your perfect fit.
Overview
Choosing the right social media management tool can be daunting, given the plethora of choices available. Let’s demystify the choice between Hootsuite vs Post Planner, and with RecurPost’s expertise, you’re sure to make an informed decision.
Hootsuite vs Postplanner: User Rating
| Rating Categories | Hootsuite | Postplanner |
| Star Rating (Out of 5) | 4.4 | 4.2 |
| Meets Requirements (Out of 10) | 8.5 | 8.3 |
| Ease of Use (Out of 10) | 8.6 | 8.7 |
| Ease of Setup (Out of 10) | 8.8 | 9.0 |
| Ease of Admin (Out of 10) | 8.9 | 8.5 |
| Quality of Support (Out of 10) | 8.7 | 8.6 |
| Business Partnership (Out of 10) | 8.5 | 8.4 |
| Product Direction (% positive) | 8.6 | 8.5 |
Hootsuite:
- G2 Rating: 4.3/5 from over 4,500 reviews
Users appreciate Hootsuite for its powerful scheduling and analytics features. However, some note that the platform can be overwhelming for beginners, and the pricing is high for smaller businesses.
Post Planner:
- G2 Rating: 4.6/5 from over 300 reviews
Users enjoy Post Planner’s ease of use and effectiveness in increasing social media engagement. However, some mention its limited platform support as a drawback compared to larger tools like Hootsuite.
Hootsuite vs Postplanner: Feature Comparison
| Features | Hootsuite | Postplanner |
| Pricing (per month in USD) | $149 | $39 |
| Free Trial | Yes | Yes |
| Platforms Supported | All major platforms | Major platforms |
| Bulk Scheduling | Yes | Yes |
| RSS feeds | Yes | No |
| Recurring Posts | Yes | Yes |
| Social Inbox | Yes | No |
| AI Content Generation | No | No |
| Hashtag Storage | No | Yes |
| Caption Customization | Yes | Yes |
| AI Images | No | No |
| Advanced Analytics | Yes | No |
| White Label Reports | Yes | No |
| URL Shortener | Yes | No |
| Unlimited Workspaces | Yes | No |
| Team Management | Yes | Yes |
Hootsuite offers advanced scheduling capabilities, including bulk scheduling, auto-scheduling, and the ability to schedule posts on multiple social media platforms simultaneously. The automation features are highly customizable, allowing businesses to plan content in advance and maintain a consistent social media presence.
Post Planner also offers scheduling features, including a content calendar and post-automation tools. However, its automation features are less advanced than Hootsuite’s. It excels more in helping users find the best times to post and repurpose content for maximum engagement.2. Supported Social Media Platforms
Hootsuite supports a wide range of platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and even TikTok. Its ability to manage multiple accounts across various channels from one dashboard makes it a preferred choice for businesses with a broad social media strategy.
Post Planner supports Facebook, Twitter, and Instagram. While it doesn’t support as many platforms as Hootsuite, it focuses on these three to provide deep engagement analytics and post-optimization. It’s ideal for users who prioritize these platforms and want more focused management.3. Analytics and Reporting
Hootsuite shines in analytics, offering detailed reports on social media performance, engagement, ROI, and follower growth. Customizable reports allow businesses to track metrics across multiple channels and make data-driven decisions.
Post Planner’s analytics are simpler but still useful, particularly for tracking engagement and post-performance on Facebook and Instagram. It offers insights on which types of content work best, helping users fine-tune their social media strategies.
4. User Interface and Experience
Hootsuite offers a comprehensive but sometimes complex interface. While it provides a variety of tools, users may find the learning curve a bit steep at first. Once familiar with the platform, going through its features becomes more intuitive.
Post Planner offers a clean and straightforward interface. The dashboard is easy to navigate, making it ideal for beginners. Its simplicity makes it easier to create and schedule posts, especially for users who are more focused on content than advanced analytics.
Pros and Cons of Using Hootsuite
Pros
- Unified dashboard for scheduling
- AI-driven content suggestions
Cons
- YouTube Shorts posting needs manual work
- Issues with tagging, audio, and story scheduling
Pros and Cons of Using Postplanner
Pros
- YouTube Shorts posting needs manual work
- Issues with tagging, audio, and story scheduling
Cons
- Occasional performance lag
- Steeper learning curve
Ideal Use Cases
Hootsuite is an excellent choice for businesses that manage multiple social media platforms and need advanced scheduling, analytics, and team collaboration tools. It’s perfect for agencies, large teams, and businesses looking for a comprehensive social media management solution.
Post Planner excels for small businesses, content creators, and social media managers who focus on a few platforms (especially Facebook and Instagram) and want an easy-to-use tool that emphasizes content engagement. It’s ideal for those looking to boost engagement without dealing with a steep learning curve or complex features.
Conclusion of Hootsuite vs Post Planner Comparison
In summary, both Hootsuite and Post Planner have their strengths, but they cater to different types of users. If you’re a large business, agency, or team that needs advanced features, multiple platform support, and detailed analytics, Hootsuite is the better choice. However, if you’re a small business or content creator focused on specific platforms and want an easy-to-use, affordable solution, Post Planner is a great option. Consider your specific needs, budget, and the platforms you manage to make the right choice for your social media strategy.
If you’re still unsure or looking for another option, RecurPost is a great alternative to both Hootsuite and Post Planner. It offers a robust feature set with a focus on content recycling, easy scheduling, and affordable pricing.
RecurPost stands out as the smarter social media scheduling engine for businesses tired of manual queues and bloated dashboards. When you compare Hootsuite vs Post Planner you will find they fall short with limited evergreen recycling, superficial analytics, escalating pricing, and clunky automation. RecurPost addresses these issues with purpose-built features: content recycling that keeps top posts alive, scalable and affordable pricing, AI-driven scheduling that optimizes timing per network, advanced analytics, and white-label reporting for client-ready insights.
Its bulk importing and broad multi-platform integration, Instagram, Facebook, LinkedIn, X, Pinterest, Google Business Profile, replace multiple point tools with a unified workflow, reducing manual effort and calendar gaps. Agencies benefit from branded reports and exportable metrics, while businesses gain measurable efficiency: less time spent curating and more reach from the same content.
For those exploring seeking Post planner and Hootsuite alternatives, RecurPost is a proven solution.
