How to Verify Google Business Listing in 5 Simple Steps

Trending on Google searches, businesses must verify Google Business listing by following specific steps. A verified Google Business Profile or Google My Business (GMB) verification helps local businesses gain visibility.

When customers search for your services, a verified Google Business listing shows your business name, business address, and customer reviews. Google notifications share updates about promotions and events in real time.

Below is a step-by-step process to verify Google Business listing and improve local search visibility across Google Maps and search results.

Google Analytics data shows that as of 2025, businesses with verified GMB listings receive 70% more clicks than unverified businesses. [Source: Google Analytics]

How to Create a Google My Business Listing

Follow these steps to verify Google Business listing and set up your Google Business Profile.

Log in to the Google Account linked to your business profile listing. If you don’t have one, create a new Google Account.
Go to google.com/business and click “Start now” to begin creating your Google Business Profile.
Fill in your Business name.
Add your business address. If you don’t serve customers at a physical location, check “Hide my address.” For service-area businesses, select “I deliver goods and services to my customers.
Next, select your delivery area. You can choose your service city, region, or Pincode. If you deliver within a certain area from your business location, you can select the range in miles.
Select your business category from the list. If your exact category is missing, pick the closest one. This helps Google match your profile to customer searches.
Enter your business phone number and website link. These details confirm your contact information and improve local search visibility.
Choose a Google verification method. Options may include phone verification, email verification, or video verification. If you aren’t ready to verify Google Business listing, select “Try a different method” and confirm later.

Learn about Google Management Service

How to Verify Google Business Listing and Appear on Google

Create a Google My Business Account

Enter accurate details for your Google Business Profile. Correct information improves local search visibility.

2. Claim or Add Your Business

Search for your business and claim it, or add a new listing. This step is needed for Google business listing verification and small business advisors may assist if issues arise.

3. Complete Your Profile Details

Add a business description, photos, contact information, business hours, and business category. A complete profile helps local search visibility and Google Maps presence.

4. Verify Google Business Profile

Select a Google verification method: instant verification, phone verification, email verification, video verification. Postcard verification is no longer available in 2025. Use a trusted GMB verification service if you need support.

5. Get Google Verified

Once you verify Google Business listing, your profile appears in Google search, local pack results, map listings placement, and mobile search optimization. This builds business legitimacy and customer trust.

6. Maintain Your Listing

Keep your Google Business Profile active. Update hours, add photos, reply to customer reviews, and share posts. Active review management capabilities support local SEO optimization and business insights access.

How to Verify Google Business Listing: Verification Methods in 2025

You can verify Google Business listing through multiple methods once your Google Business Profile is created. Verification confirms business legitimacy and increases local search visibility.

Postcard Verification (No Longer Available in 2025)
Phone Verification
Email Verification
Instant Verification
Bulk verification

In the past, postcard verification caused delays. In 2025, Google relies on phone verification, email verification, instant verification, video verification, and bulk verification. Each Google verification method has requirements. Choices depend on business category, location type, verification attempts, and management access proof. Eligibility depends on your business type, physical location evidence, business category, and proof of business ownership. Some methods also check the prior Google service verification status. Below are the verification methods to verify Google Business listing in 2025.

1. Postcard Verification (Discontinued in 2025)

Older methods allowed businesses to verify Google Business listing using a postcard. After signing into a Google My Business account, you would enter the correct business address and, if needed, a contact name.
Google mailed a postcard containing a 5-digit verification code within five to twelve days. This processing time often caused delays and multiple verification attempts.
After receiving the postcard, businesses logged in to their Google My Business account. They selected the right listing or clicked Verify now if only one existed.
The 5-digit verification code was entered to confirm verification status and complete the process.
If postcards failed to arrive, users could request another. In 2025, this option was retired in favor of video verification, phone verification, email verification, or instant verification.

2. Verify Google Business Listing through Phone

Google offers phone verification for eligible profiles. During the Google business listing verification process, the “Verify by phone” option appears for qualified accounts.
The verification step may open automatically when logged into your Google Account. If not, sign into your Google My Business account and choose the listing to verify Google Business listing.
Confirm your business phone number and select “Verify by phone” to continue.
Enter the verification code sent by SMS. This code confirms your verification status and validates your business profile.
If no code arrives within 5 minutes, select “Resend code” under More options. If issues persist, confirm your business phone number matches your website and other business listings.

3. Verify Google Business Listing through Email

Email verification is available for eligible businesses. The “Verify by email” option appears during the Google business listing verification process if your profile qualifies.
The verification step may open automatically when logged in. If not, sign into your Google My Business account and select the profile to verify Google Business listing.
Confirm your business email address and select “Verify by email” to continue.
Open the email from Google, then click the verification button or enter the verification code to update your verification status.
If the email doesn’t arrive within minutes, check your spam folder. If not received within 24 hours, select another verification method for business profile validation.

4. Verify Google Business Listing through Instant Verification

Businesses already verified in Google Search Console may qualify for instant verification to verify Google Business listing without delays.
Sign into your Google My Business account with the same Google account connected to Search Console. If no instant option appears, use another verification method.
Instant verification eligibility depends on your business category and website verification status in Search Console. Industries like accounting, agencies, and some services often qualify.
To attempt instant verification, your business website must be verified in Search Console under the same Google account. During the verification process, Google will display the instant option if available.

5. Verify Google Business Listing through Bulk Verification

Bulk verification applies to brands with multiple locations (10 or more). This option is not available for service-area businesses or organizations with different location types.
Sign into your Google My Business account, select a location, and click Get verified to begin the process to verify Google Business listing.
Choose the Chain option for bulk submissions.
Fill out the bulk verification form with your business name, parent organization, countries of operation, contact names, business phone number, business manager email, and Google Account Manager email. Provide management access proof and proof of business ownership to update verification status.

How to Check Verification Status for Google Business Listing

Follow these steps to confirm if you verify Google Business listing, keep your verification status active, and maintain visibility.

Check Your GMB Dashboard

Log into your Google My Business account. A “Verified” badge appears next to your business name if your Google Business Profile is active.

2. Search for Your Business on Google

Type your business name into Google. A full profile with business address, hours, and customer reviews confirms verification status.

3. Use the Google Verification Checker Tool

Google’s tool helps confirm profile accuracy and verification status for your listing.

4. Check Search Console

If your business website is linked to Google Search Console, you may qualify for instant verification during the Google business listing verification process.

5. Check Notifications

Google sends email verification or dashboard alerts confirming verification status and updates on processing time.

6. Contact Support

Use a GMB verification service or small business advisors to confirm status, resolve issues, or review business legitimacy indicators.

Google My Business Verification Services

For businesses struggling with standard methods, a GMB verification service can help verify Google Business listing. These services support local business verification in difficult locations or after repeated verification attempts.

What Are GMB Verification Services?

These agencies or consultants assist businesses with Google business listing verification. They understand verification requirements, help confirm business legitimacy indicators, and guide business profile validation.

When to Use a Verification Service

Choose this option if you’ve failed multiple verification attempts, face mail issues, or manage multiple locations needing bulk verification.

How to Choose a Legitimate Service

Choose services with positive reviews, transparent pricing, and a clear process. Legitimate providers never request your Google password and give a set processing time.

What to Expect

A GMB verification service usually asks for your business name, contact information, proof of business ownership, management access proof, and sometimes extra documents. Processing time ranges from a few days to two weeks.

A verification service may speed up results, but success depends on your business category and whether your details meet Google verification requirements. Keep your business information accurate across listings to maintain verification status and prevent duplicate listing issues.

Optimize Google Business Profile After You Verify Google Business Listing

Once you verify Google Business listing, update your Google Business Profile in the dashboard. Select your business, click Info, and edit each section.
Add full details: profile picture, service area, business hours, amenities like wheelchair access or free Wi-Fi, founding date, business phone number, and website.
Anyone can suggest edits, so keep profile accuracy. Review your business information often to maintain correct contact information and details.
To edit, log into your Google My Business account, select Info, click the pencil icon, make updates, then choose Apply.
Add photos and videos: listings with visuals see more clicks and directions. Upload a cover photo, logo, office image, and product or service media uploads for stronger customer engagement features.

For expert help, explore Google My Business verification service or review business profile optimization pricing packages. Professional updates support local rankings improvement, local SEO optimization, review management capabilities, and business insights access.

Automate your GMB Listing

Managing a Google Business Profile takes time. After you verify Google Business listing, automation tools can keep your profile accurate and active.

Automation helps with hours and information updates, photo and media uploads, and duplicate listing prevention. You can also schedule special offers promotion and manage customer engagement features like messaging and posts.

Automated tools support review management capabilities by tracking feedback and sending alerts. This helps maintain verification status and builds business legitimacy indicators.

By automating updates, you gain access to better business insights, improve local SEO optimization, and strengthen business profile optimization.

Conclusion

Verify Google Business listing to improve local search visibility, strengthen customer trust, and attract more customers. The Google Verification Checker Tool confirms verification status and supports accurate business information.

Verified profiles show in Google search and Google Maps presence, building business legitimacy indicators. Keep your profile active with review management capabilities and business profile optimization for long-term results.

Frequently Asked Questions

1. How Can a Google Business Location Be Verified?

To verify Google Business listing, log into your Google My Business account, select your location, and follow the steps. Methods include phone verification, email verification, instant verification, bulk verification, and video verification (2025). Accurate business information prevents failed verification attempts.

2. Where Do I Enter the Verification Code in Google Business?

After receiving a verification code by SMS, email, or postcard, sign into your Google My Business account. Select your profile, click Enter Code, and confirm your verification status.

3. Why Is Google Asking Me to Verify My Business?

Google requires verification to confirm business legitimacy indicators and prevent fraud. When you verify Google Business listing, your business information appears correctly in search and builds customer trust.

4. How to Verify My Business on Google Without a Postcard?

In 2025, postcard verification is discontinued. Instead, use phone verification, email verification, instant verification, bulk verification, or video verification. Qualify by verifying your business website in Google Search Console, using the same Google account, keeping business name, business address, and business phone number consistent, and providing proof of business ownership when required.

5. Does Google Business Verification Cost Money?

No. To verify Google Business listing is free. Google does not charge. A GMB verification service may assist, but fees come from the agency, not Google.

6. How Do I Unverify a Google Business Listing?

Log into your Google My Business account, select the location, and go to settings. Remove yourself as manager or delete the profile. The listing still appears on Google Maps presence, but your management access ends.

7. How to Verify on Google Maps?

To appear on Google Maps presence, claim or create your Google Business Profile. Then verify Google Business listing using phone, email, instant, bulk, or video verification. Once approved, your details show in maps and search.

8. How Do I Post on Google?

After you verify Google Business listing, open your Google Business Profile dashboard. Post updates, offers, events, or products. These show in search and map listings placement, boosting customer engagement features.

9. Why Are My Photos Rejected on Google Business Profile?

Photos may be rejected if they don’t meet Google’s rules. Causes include poor quality, watermarks, promotional text, irrelevant images, or restricted content. Stick to clear, relevant photo/media uploads.

Read this complete guide on: Why is Google rejecting my business photo

10. How Do I Delete a Google Business Account?

To delete a Google Business account log into your Google Business Profile, select the location, go to Business Settings, and choose Remove Business Profile. Mark it closed or request deletion. This ends your verification status.

Dinesh Agarwal

Dr. Dinesh Agarwal, founder of RecurPost, holds a PhD in Cloud Computing and transitioned from academia to social media innovation in 2013. He built RecurPost into an enterprise-grade automation platform now used by over 100,000 businesses worldwide. Beyond leading RecurPost, Dr. Agarwal shares insights on social media marketing through talks, podcasts, and articles, with a focus on content optimization and algorithm-driven distribution.