For many businesses today, social media profile is key to wooing their customers as they first encounter them on social media. Be it a Small Local Shop around the corner or a Large MNC – every business should be putting the right effort in the social media profile creation process for a strong presence on Social Media, leverging social media scheduler for two reasons as of February 2025: (i) the global internet user count reached 5.56 billion, and (ii) 5.24 billion people, accounting for 63.9% of the global population, were social media users, says Statista.
Business leaders have understood the fact that if they don’t evolve with time, their businesses will cease to exist. Every business needs to create a strong social media accounts for business to establish an online presence to update its customers on leading platforms.
A strong social media profile will help the business to attract and connect with its potential customers and create awareness about products or services. But every platform has a different outlook and requirements for a social media business page. Don’t worry, you don’t have to be a social media professional to get started; we have created an ultimate guide to creating profiles on social media.
What is a Social Profile?
A social profile is a personal or business presence on a social media platform that represents an individual, brand, or organization. It typically includes a profile picture, username, bio, contact information, and content shared with followers for effective social media marketing. Social profiles help people connect, share ideas, and engage with communities online, especially if it’s a social profile for local business. The social profiles serve as digital identities, influencing how others perceive a person or brand in the virtual space. You can either create this on your own or take the support of agcnies, ensure to check social media marketing company profile before you join forces with any establishments
Key elements of a social profile include:
- Social Profile Picture: A clear and professional image or logo representing the user or business.
- Username/Handle: A recognizable and unique name that aligns with personal or brand identity.
- Bio/Description: A brief yet compelling summary of who you are and what you do.
- Contact Information: Email, website links, or other ways to connect.
- Content and Posts: Photos, videos, articles, or updates that engage the audience.
- Engagement Metrics: Followers, likes, shares, and comments that reflect social influence.
How to Create a Professional Social Media Profile?
Creating a professional social media profile helps establish credibility, attract the right audience, and enhance networking opportunities. Follow these steps to craft an effective profile:
- Choose the Right Platform
- Select the most relevant social media platforms based on your goals (e.g., LinkedIn for professional networking, Instagram for visual content, Twitter for industry updates).
- Use a High-Quality Profile Picture
- Ensure the image is clear, well-lit, and professional.
- Use a headshot for personal profiles and a recognizable logo for businesses.
- Optimize Your Bio
- Keep it concise and informative.
- Highlight key skills, expertise, or unique value propositions.
- Include keywords relevant to your industry for better discoverability.
- Provide Contact Information
- Add an email address, website link, or other contact details for easy reachability.
- Customize Your URL
- Personalize the profile link to make it memorable and professional (e.g., linkedin.com/in/yourname).
- Share High-Quality Content
- Post relevant, engaging, and value-driven content.
- Maintain a consistent posting schedule to stay active and visible.
- Engage with Your Audience
- Respond to comments, messages, and mentions promptly.
- Network by connecting with industry professionals and participating in discussions.
- Maintain Consistency Across Platforms
- Use the same name, profile picture, and branding elements across different platforms for uniformity.
- Update Regularly
- Keep your profile updated with new achievements, projects, or business developments.
- Remove outdated information to ensure accuracy.
By following these steps, you can build a strong social media presence that enhances credibility, attracts opportunities, and fosters meaningful connections.
Why do you need a social media profile?
Social media has both pros and cons, but the pros for a business weigh in far more than its cons.
So before diving into how you should make a social media profile, let’s see why you should make a profile on social media.
Brand Awareness
In early 2019, over 3.48 billion people were on social media globally. This simply means you can connect with around 3/5th of the world’s population without any barriers.
Can you imagine its power?
This is why ensuring your business presence on social media platforms with relevant content has become a necessity.
Also, social media has proven to boost brand presence and brand recall by increasing reach and engagement.
Increases Sales
Promoting and sharing your product through appropriate channels can lead to conversions, and these conversions bring in more sales which means more revenue for the businesses. Social media offers one of the highest RoI compared to other media platforms.
Provides Connectivity
Social media is nothing but a chance for you and your business to become more social, it allows you to communicate and build a strong network of fans, customers, and vendors.
Learn from competitors’ social media profiles
Social media is a great way to keep tabs on your competitors, whether in the form of their social media tactics or how they promote their products online by studying what is and isn’t working for them.
You can then review your own profile and re-plan things accordingly, thus reducing your chances of failure.
By conducting a Social Media Competitive Analysis, you can gain valuable insights into your competitors’ strategies, helping you improve your own profile and reduce the chances of failure.
How to set up your Social Media Profile?
There are many platforms that businesses can choose to create a profile on. However, it should be kept in mind that the platforms should be chosen based on your audience and buyers’ persona. A business can choose multiple platforms according to its goals and objectives.
Now let’s see how to set up a profile on the four most popular platforms on the internet.
Facebook lets you promote your brand through Facebook pages. For that, you need to set up a business profile since it’s a violation of Facebook’s policy to use a personal profile to conduct your business activities. Set up your profile before you start to schedule Facebook posts to populate content out there.
Social Media Profile for Facebook
Profile and Cover Image: Once you have set up the profile, the next thing you need to do is choose a photo for your profile and a cover photo too. You can even choose a video for your cover picture.
Company Details: Then, fill out details about your company with regards to its location, type of business, website, official email, phone number, and hours of operation.
Fill out the company description, a brand story on the timeline, and a detailed description.
Create an offer: You have the opportunity to create a CTA with Facebook’s “create an offer” tool at the top of your business page.
CTA: What action do you want visitors to take when they land on your page?
Will you offer a product discount or a free ebook in exchange for an email signup?
Create custom tabs: You can also create custom tabs on your profile that can be used to show almost any content that you wish to show to your audience. It works as an iframe and allows you to showcase content using a URL.
To set up a profile on Instagram make sure that the details you filled on your Facebook page are correct as you’ll need to connect both the accounts.
Again, if you don’t set up your profile on Instagram right you will not be able to benefit a lot even if you regularly schedule Instagram posts.
Social Media Profile for Instagram
Profile Details: For your Instagram profile you again need to select a profile photo and fill out your details about your contact and address and your website because this is how customers will communicate with you. Read our guide on Instagram marketing as well.
Instagram Bio: Also, provide a brief description of your business in the bio part of the platform. Make use of relevant hashtags in your Bio, for example – A social media agency can use #socialmediamarketing in their bio, ensuring their social media agency profile goes viral with the impact digital campaings.
Business profile: Make sure to change your Instagram page to a business profile and make it public so that everybody has access to whatever content you share.
Story Highlights: Add Story Highlights to your profile; it will help your profile visitors to know more about you.
Instagram Grid: While posting on Instagram, you can also organize your posts into a grid that makes your profile look more vibrant and aesthetically pleasing.
LinkedIn is a professional networking platform. It is primarily used for B2B interaction rather than B2C.
You can create a LinkedIn profile for your company there, and it is called a company page. You can have multiple company pages under one personal LinkedIn profile.
Again, if you schedule LinkedIn posts regularly, it will bring you better results when your profile is attractive to your visitors.
Social Media Profile for LinkedIn
Creating a LinkedIn Company Page: You can create a LinkedIn company page by selecting the “Work” tab in the top right corner. At the bottom of the list, there is the option to “Create a Company Page.”
Logo and Cover Image: Add your company logo in the profile image section and add a cover image that resonates with your brand’s message.
Description: This must be between 250-2000 characters, including spaces. Make sure to include all the necessary details about your company.
Add a short description or a catchphrase about your company page in the tagline section.
Profile Details: Add your team strength to your company page.
Select the right Industry for your business. If you cannot find your industry from the list, select one of the closest matches to what you do.
Add your company website.
Don’t forget to check out our guide on LinkedIn marketing.
Twitter(X)
Twitter/X is ideal for real-time updates, news, and customer engagement.
Social Media Profile for X
Description: Use the 160-character bio space effectively. Add relevant hashtags, your website link, and a compelling one-liner about your business.
Profile Details: Choose a high-resolution profile photo and a visually appealing header image that complements your brand.
Pinned Tweet: Pin an important tweet at the top of your profile to highlight crucial announcements or promotions.
By following these platform-specific guidelines, businesses can establish a strong social media presence that effectively engages their target audience.
Pinterest is a highly visual discovery platform that allows businesses to drive traffic and showcase products through curated content.
Social Media Profile for Pinterest
Set Up a Business Account: Convert your Pinterest account to a business profile to access analytics and advertising options.
Profile and Cover Image: Choose a high-resolution profile image, ideally your logo, and set an engaging cover image that represents your brand.
Business Details: Fill out essential details, including your website, business name, location, and a keyword-rich bio that describes your brand.
Create and Organize Boards: Set up multiple boards categorized by themes relevant to your business. Use descriptive titles and keyword-rich descriptions.
Optimize Pins: Use high-quality vertical images (recommended size 1000×1500 pixels), add engaging captions, and use relevant keywords.
Enable Rich Pins: Activate rich pins to add more details like pricing, product descriptions, and links to your website.
Consistent Posting: Schedule regular pins to maintain engagement and increase your reach.
YouTube
YouTube is the largest video-sharing platform, making it ideal for brands looking to share educational content, tutorials, or promotional videos.
Social Media Profile for YouTube
Create a YouTube Channel: Sign in to YouTube with a Google account, go to YouTube Studio, and create a brand account.
Profile and Banner Image: Upload a high-resolution logo as your profile image and a compelling banner that visually represents your brand.
Channel Description: Write an engaging description in the About section that highlights your business, services, and contact information.
Video Content: Regularly upload high-quality videos, ensuring they are optimized with keywords, descriptions, and relevant tags.
Playlists and Sections: Organize videos into playlists to make navigation easier for viewers.
Call-to-Action (CTA): Include CTAs in videos, descriptions, and end screens to encourage subscriptions, website visits, or product purchases.
TikTok
TikTok is a short-video platform that is highly engaging and ideal for brands looking to leverage trending content and challenges.
Social Media Profile for TikTok
Set Up a Business Account: Download the TikTok app and create an account. Switch to a business account for analytics and advertising features.
Profile Picture and Bio: Choose a high-quality profile image, preferably a logo, and write a concise bio with relevant keywords and a CTA.
Link to Other Platforms: Add your website link and connect other social media accounts.
Create Engaging Content: Post short, engaging videos consistently. Use trending hashtags and challenges to boost visibility.
Leverage TikTok Ads: Consider using TikTok’s paid advertising options to increase reach and engagement.
Google My Business/Google Business Profile
Google Business Profile, also known as Google My Business (GMB) is essential for local businesses aiming to improve their search engine visibility and attract local customers.
Social Media Profile for Google My Business/Google Business Profile
Claim Your Business Listing: Visit Google My Business/Google Business Profile, search for your business, and claim the listing if it exists, or create a new one.
Business Information: Add accurate details, including business name, address, phone number (NAP), website, hours of operation, and service areas.
Profile and Cover Image: Upload a professional profile image and high-quality photos of your business location, products, and services.
Google Posts: Regularly post updates, promotions, events, or new offerings directly on your GMB profile also known as GBP profile.
Customer Reviews: Encourage customers to leave reviews and respond promptly to feedback to build trust and credibility.
Google Maps Integration: Ensure your location is correctly listed on Google Maps for easy navigation.
Let your first impression last
Your social media, as well as your Google Business Profile, will be your company’s first impression, and it will turn your prospective customers into actual ones. Hence, you must have social media accounts for business.
Currently, it is important not only to create a social media Post Schedule profile but also to handle it efficiently. This is what distinguishes a successful business from an unsuccessful one. No matter how old, all businesses have learned to use this technology to their profit, and those who haven’t continue. RecurPost is one of the best social media schedulers with unique features, such as social media bulk scheduling, making it the best Statusbrew alternative.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.