Top Social Media Video Platforms to Watch in 2025

The Rise of Video Marketing in 2025

Video is taking over the internet literally. By 2025, it’ll account for 82% of all web traffic (Cisco). And brands that use video? They’re growing revenue 49% faster than those that don’t (Wyzowl, 2023). If you’re not already tapping into this, you’re leaving serious growth on the table.

But here’s the catch: Not all video platforms are created equal. Some are great for building a loyal audience. Others are built for driving sales. This guide ranks the top 10 video platforms based on real engagement, marketing power, and how much money you can actually make from them.

Whether you’re trying to go viral, grow your brand, or turn views into income, this list will help you figure out where your videos belong in 2025.

How We Ranked These Social Media Video Platforms

We evaluated platforms using the following key metrics to help you make informed decisions:

Using third-party tools can help you consolidate analytics and engagement metrics, making it easier to track your performance across different platforms.

By focusing on these metrics, you can identify which platforms align best with your goals and audience. For example, if you’re looking to build a loyal community, platforms with high engagement rates like TikTok or Instagram might be your best bet. On the other hand, if you’re focused on monetization, YouTube’s robust ad revenue potential could be the ideal choice for you.

If you’re just getting started or need a refresher, understanding the basics of social media is key before diving into platform-specific strategies.

Top Social Media Video Platforms by Monthly Active Users

Understanding the popularity of social media platforms can help you decide where to focus your efforts. Here are the top social media platforms ranked by their monthly active users:

1. Facebook – 3.07 billion

2. YouTube – 2.7 billion

3. Instagram – 2 billion

4. WeChat – 1.38 billion

5. TikTok – 1.59 billion

6. Snapchat – 800 million

7. Twitter – 611 million

8. Reddit – 1.22 billion

9. Pinterest – 553 million

10. LinkedIn – 310 million

These figures are dynamic and subject to change, but they provide a snapshot of the current landscape, showcasing the most popular social media platforms and their vast user bases.

These platforms are dominating right now, but there are also underrated social media apps that are worth exploring if you’re looking for niche communities or lower competition. For eg, Discord, MeWe, BeReal, Tumblr, etc.

The 10 Most Impactful Social Media Video Platforms in 2025

The social media space is constantly evolving, with new platforms emerging and existing ones adapting to changing user preferences. In this dynamic environment, video content has become a crucial element for user engagement. Here are the top 10 video platforms that are currently leading the market:

1. YouTube: As the largest video-sharing platform, YouTube offers a vast array of content, from educational videos to entertainment.

2. TikTok: Known for its short-form videos, TikTok has rapidly gained popularity, especially among younger audiences.

3. Instagram: With features like IGTV and Reels, Instagram has integrated video content seamlessly into its platform.

4. Facebook: Facebook’s video platform allows users to share and discover a wide range of video content, from live streams to pre-recorded videos.

5. Vimeo: Catering to professional creators, Vimeo offers high-quality video hosting and sharing services.

6. Twitch: Primarily focused on live streaming, Twitch is a favorite among gamers and eSports enthusiasts.

7. Dailymotion: This platform provides a mix of user-generated and professional content, similar to YouTube.

8. Snapchat: Known for its ephemeral content, Snapchat has also ventured into short-form video with its Discover feature.

9. LinkedIn: As a professional network, LinkedIn has embraced video content for business and educational purposes.

10. Twitter: Twitter allows users to share short videos, making it a platform for quick and engaging content.

These social media video platforms highlight the competitive nature of the social media space, where user engagement and innovative features are key to attracting a substantial user base.

Let’s look at one-by-one:

1. YouTube – The King of Video Content

With 2.51 billion users, YouTube continues to dominate the visual content landscape in 2025. If you’re creating long-form content, tutorials, or monetizing videos, this is your go-to platform. AI-driven YouTube Shorts are gaining massive popularity, with 30 billion daily views (YouTube Official Blog, 2023). YouTube’s versatility makes it a must-have in your video marketing strategy.

• Why It’s Perfect for You: YouTube’s global reach ensures your content can be seen by audiences worldwide. Whether you’re a small business or a large enterprise, YouTube’s advanced analytics help you understand your viewers’ preferences so you can tailor your content to their needs.

• Advertising ROI: High due to diverse audience targeting. You can use YouTube’s TrueView ads to reach viewers who are most likely to engage with your content, ensuring your ad spend delivers maximum returns.

• Case Study: GoPro uses YouTube to showcase user-generated content, driving 1.5 billion views annually. You can replicate this strategy by encouraging your customers to share their experiences with your products, creating a sense of community and authenticity around your brand.

• Pro Tip: Use YouTube’s end screens and cards to direct viewers to your website or other videos, increasing engagement and watch time.

2. Facebook – The Social Video Giant

With 2.96 billion users, Facebook remains a powerhouse for both short and long-form videos. In addition to being a social video giant, Facebook also serves as a robust messaging app, enabling users to communicate through text, voice, and video calls. If you’re targeting diverse demographics, Facebook’s ecosystem is a goldmine for your brand. Its seamless integration with Instagram and WhatsApp makes it a versatile choice for cross-platform marketing.

• Why It’s Perfect for You: Facebook’s algorithm prioritizes video content, ensuring your posts get higher visibility. Whether you’re sharing behind-the-scenes clips, product demos, or customer testimonials, Facebook’s tools make it easy to connect with your audience.

• Monetization: Use in-stream ads, fan subscriptions, and paid partnerships to maximize your revenue. Facebook’s Creator Studio also provides detailed insights into your video performance, helping you refine your strategy.

• Expert Insight: Neil Patel says, “Facebook’s video ecosystem is a goldmine for brands targeting diverse demographics.” You can leverage this to expand your reach and connect with audiences of all ages and interests.

• Pro Tip: Experiment with Facebook Live to host Q&A sessions, product launches, or exclusive events. Live videos often receive higher engagement and can help you build a stronger connection with your audience.

3. Instagram – The Home of Reels

Instagram’s 2 billion users rely on this social platform for short-form video dominance, making it a top choice for brands in 2025. If you’re into influencer marketing or direct shopping, this platform is perfect for you. Instagram Reels, with its AI-driven recommendations, ensures your content reaches the right audience.

• Why It’s Perfect for You: Instagram’s visually-driven platform is ideal for brands with strong aesthetics. Whether you’re in fashion, food, or fitness, Instagram allows you to showcase your products in a creative and engaging way either on Instagram stories, reels, or on feed.

• Case Study: Gymshark grew its follower base by 30% in 6 months using Instagram Reels. You can achieve similar results with shoppable videos and creative storytelling. By using Instagram’s built-in shopping features, you can turn your videos into a direct sales channel.

• Pro Tip: Use trending audio and hashtags in your Reels to increase discoverability. Instagram’s algorithm favors content that aligns with current trends, so staying up-to-date is key to maximizing your reach.

4. TikTok – The Short-Form Powerhouse

TikTok’s 1.05 billion users offer exceptionally high engagement, making it a must-use platform in 2025. If you’re aiming for viral trends or influencer partnerships, TikTok is your best bet. Its algorithm is designed to surface content that resonates with users, ensuring your videos get seen by the right people. TikTok functions as a microblogging platform, allowing users to share brief, engaging content that can quickly go viral.

• Why It’s Perfect for You: TikTok’s creative tools, like filters, effects, and soundtracks, make it easy to produce engaging content. Whether you’re a startup or an established brand, TikTok’s community-driven approach helps you connect with your audience on a personal level.

• Ad Spend Efficiency: High CTRs compared to other platforms. You can achieve better results with smaller budgets, making TikTok a cost-effective option for your campaigns.

• Expert Insight: Gary Vaynerchuk says, “TikTok’s algorithm is unmatched in delivering personalized content at scale.” You can use this to your advantage to grow your audience and create content that resonates deeply with your viewers.

• Pro Tip: Collaborate with TikTok influencers to amplify your reach. Influencers can help you tap into their loyal follower base, driving awareness and engagement for your brand.

5. Lemon8 – The Emerging Hybrid Platform

Lemon8 combines the best of Pinterest and TikTok, offering a unique blend of engaging visuals and short-form videos. It combines features from various social media sites, offering a unique blend of engaging visuals and short-form videos. If you’re a lifestyle brand or micro-influencer, this platform is perfect for you. Its focus on aesthetics and community makes it a standout choice for creative storytelling.

• Why It’s Perfect for You: Lemon8’s algorithm prioritizes high-quality visuals, making it ideal for brands with strong visual identities. Whether you’re sharing recipes, travel tips, or fashion inspiration, Lemon8 allows you to showcase your content in a visually appealing way.

• Case Study: A beauty brand saw a 50% increase in engagement by posting tutorials and product reviews on Lemon8. You can achieve similar results by focusing on visually appealing content that tells a story and connects with your audience on a personal level.

• Pro Tip: Use Lemon8’s hashtag system to categorize your content and increase discoverability. This ensures your videos are seen by users who are actively searching for content in your niche.

6. Threads – The New Face of Micro-Video Content

Meta’s Threads focuses on short-form videos, similar to Instagram Reels. If you’re into real-time engagement and community building, Threads is for you. Threads is a new social media site that focuses on real-time engagement and community building. Its integration with Instagram makes it easy to cross-promote your content and reach a wider audience.

• Why It’s Perfect for You: Threads’ emphasis on real-time conversations makes it ideal for brands looking to foster meaningful interactions with their audience. Whether you’re hosting live Q&A sessions or sharing quick updates, Threads allows you to connect with your followers in a more personal way.

• Expert Insight: Mari Smith says, “Threads are where real-time conversations meet video content.” You can use this platform to foster meaningful interactions with your audience and build a loyal community around your brand.

• Pro Tip: Use Threads to share behind-the-scenes content and exclusive updates. This gives your audience a sense of exclusivity and keeps them coming back for more.

7. WeAre8 – The Ethical Video Platform

If your brand focuses on social impact marketing, WeAre8’s purpose-driven advertising sets it apart from other social platforms. This platform connects brands with socially conscious consumers, ensuring your message resonates with the right audience.

• Why It’s Perfect for You: WeAre8’s focus on ethical advertising makes it a standout choice for brands that prioritize sustainability and social responsibility. By aligning your brand with these values, you can build trust and loyalty among your audience.

• Case Study: Patagonia achieved a 20% increase in brand trust by partnering with WeAre8. You can use this platform to align your brand with ethical values and connect with socially conscious consumers.

• Pro Tip: Highlight your brand’s social impact initiatives in your videos. This not only builds trust but also encourages your audience to support your mission.

8. Snapchat – The Youth-Focused Video Hub

With 635 million users, Snapchat is perfect if you’re targeting audiences under 25. Its AR filters and interactive ads make it a fun and engaging platform for younger viewers.

• Why It’s Perfect for You: Snapchat’s playful and interactive features with cute GIFs, make it ideal for brands looking to connect with Gen Z and Millennials. Whether you’re promoting a new product or hosting a virtual event, Snapchat’s tools help you create memorable experiences.

• Expert Insight: Amy Porterfield says, “Snapchat’s AR features are redefining how brands engage with younger audiences.” You can leverage these features to stand out and create memorable experiences for your audience.

• Pro Tip: Use Snapchat’s AR lenses to create interactive ads that encourage user participation. This not only boosts engagement but also increases brand recall.

9. LinkedIn – The B2B Video Goldmine

If you’re in the B2B space, LinkedIn is your best platform for professional content and thought leadership. Its focus on industry insights and professional networking makes it a valuable tool for B2B marketers.

• Why It’s Perfect for You: LinkedIn’s audience consists of professionals and decision-makers, making it ideal for brands looking to establish authority in their niche. Whether you’re sharing case studies, industry reports, or thought leadership content, LinkedIn helps you connect with the right audience.

• Case Study: HubSpot uses LinkedIn videos to share industry insights, generating 2x higher engagement than static posts. You can use this strategy to establish authority in your niche and connect with decision-makers in your industry.

• Pro Tip: Use LinkedIn’s native video feature to share long-form content, such as webinars or panel discussions. This positions your brand as a thought leader and drives engagement.

10. RedNote – Go-To For Lifestyle Videos

If you’re targeting Asian consumers, RedNote’s combination of video, e-commerce, and community engagement is perfect for you. Its integrated shopping features make it a powerful tool for driving sales.

• Why It’s Perfect for You: RedNote’s focus on community and commerce makes it ideal for brands looking to tap into the Asian market. Whether you’re promoting beauty products, fashion, or lifestyle goods, RedNote allows you to connect with your audience in a meaningful way.

• Case Study: L’Oréal saw a 40% increase in sales by leveraging RedNote’s integrated shopping features. You can replicate this success by focusing on localized content that resonates with your target audience.

• Pro Tip: Use RedNote’s influencer partnerships to amplify your reach. Influencers can help you tap into their loyal follower base, driving awareness and engagement for your brand.

Niche Communities and Video-Centric Platforms

Beyond the mainstream social media video platforms, there are platforms built around specific interests and content styles. Many of these are social video apps that serve very focused communities. These specialized platforms can be highly effective for connecting with your target audience.

Niche Communities:

• Goodreads: A haven for book lovers to share reviews and recommendations.

• Stack Overflow: A go-to resource for developers seeking coding help and sharing knowledge.

• Quora: A platform for asking questions and sharing expertise across various topics.

• Discord: Originally for gamers, now a versatile communication platform for various communities.

Video-Centric Platforms:

• YouTube: Ideal for long-form video content, tutorials, and vlogs.

• TikTok: The leader in short-form video content, perfect for viral trends and quick engagement.

• Vimeo: A platform favored by creative professionals for high-quality video sharing.

• Twitch: The premier live streaming platform, especially popular among gamers and e-sports enthusiasts.

These social media apps video-centric in nature can sometimes offer better ROI if you’re targeting engaged, niche audiences.

Trends in Social Media Video Content for 2025

Here’s what you need to know to stay ahead:

1. Short-Form Video Supremacy

70% of marketers prioritize short videos. If you’re not already creating short-form content, now’s the time to start. Platforms like TikTok and Instagram Reels are leading the way, and you can use these to capture your audience’s attention quickly. Choosing the right social media sites for your video content is crucial to capturing your audience’s attention and driving engagement.

2. AI-Powered Personalization

AI-driven content suggestions boost watch times by 30%. You can use this to your advantage to keep your audience engaged and deliver content that feels tailor-made for them.

3. Live Shopping & Video Commerce

42% of consumers prefer video-based shopping. You can incorporate this into your strategy to drive sales and create a seamless shopping experience for your customers.

4. User-Generated Content (UGC)

84% of users trust peer-created content more than ads. You can encourage your audience to create content for you to build authenticity and strengthen your brand’s credibility.

Social Media Marketing Strategies

Want to go beyond videos? Make sure your websites and social media strategies work together. They’re stronger when aligned.

Effective social media marketing can significantly enhance your brand’s reach and engagement. Here are some strategies to consider:

1. Define Your Target Audience: Understand who your audience is and create content that resonates with them.

2. High-Quality Visuals: Use eye-catching visuals and engaging content to capture attention.

3. Analytics: Utilize social media analytics to track performance and refine your strategies.

4. Engagement: Actively engage with your audience by responding to comments and messages promptly.

5. Paid Advertising: Run targeted paid advertising campaigns to expand your reach.

6. Influencer Marketing: Partner with influencers in your niche to leverage their follower base.

7. Content Calendar: Plan and schedule your content in advance to maintain consistency.

By implementing these strategies, you can effectively reach your target audience and achieve your social media marketing goals.

Content Creation and Social Media

Creating compelling content is at the heart of successful social media marketing. Here are some tips for crafting effective social media posts:

1. High-Quality Visuals: Use professional visuals and compelling headlines to draw attention.

2. Concise Content: Keep your content brief and easy to read.

3. Storytelling: Use storytelling techniques to create a connection with your audience.

4. User-Generated Content: Encourage your audience to create content for you, fostering engagement and authenticity.

5. Content Mix: Balance promotional content with educational and entertaining posts.

6. Emotion and Humor: Use emotional and humorous content to resonate with your audience.

7. Format Variety: Experiment with different content formats, such as videos, podcasts, and live streams.

By following these tips, you can create engaging social media content that resonates with your target audience and drives meaningful results for your brand.

Wondering how websites fit into the social world? Learn whether a website counts as a social media platform and how to optimize both together.

Conclusion

Video isn’t just part of your strategy in 2025—it is your strategy. Whether you’re aiming to go viral, sell more, or build trust, picking the right platforms will decide how far your content goes.

YouTube gives you scale. TikTok gives you speed. Instagram blends style and shopping. Facebook reaches a wide demographic. And newer players like Lemon8 and Threads offer fresh niche opportunities.

Don’t spread yourself thin. Double down where your audience watches, interacts, and buys. Follow the data, test what works, and evolve with the trends.

This guide gave you the roadmap, now it’s your move. Make every second of your video count.

Still refining your strategy? Brush up on key definitions with this social media definition guide.
And if you’re in education, check out how platforms are changing the classroom: social media learning.

Frequently Asked Questions

Payal Agarwal

As a passionate content writer, I love blending creativity with research to craft compelling narratives that inform, engage, and inspire. With a strong focus on user engagement and brand communication, I create content that resonates with the audience and drives meaningful interactions.