Social Media Marketing Trends that are going to rule in 2020

social media marketing trends - social media scheduler

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”- Sean Gardner (@2morrowknight)

As Social Media has become a dominant part of our lives, it has become very important for brands to stay tuned with the latest Social Media Marketing trends.

It’s the perfect time for you to review your current Social Media Marketing trends Strategy to find out what works for you and what needs improvement.

Here is a sneak peek into some of the top digital marketing trends that are going to rule in 2020:

Messenger Bots: Marketer’s Virtual Assistant

social media marketer's virtual assistant - recurpost - social media scheduler

Bots are starting to get more attention because of the way people are hanging out online. The first is the rise of bots that are getting funding to develop the AI to make things like Alexa work. The second is that Facebook Messenger has 1 Billion users who can be tapped virtually by your Bot. There is an increasing need for Businesses to reach their customers at the right time in the right context.

Facebook Messenger bots are of two types –

  • AI-based bots similar to Alexa who understands voice and text commands to produce a given set of responses.
  • Automated Help bots that help your customers with product or service related queries.

People want information to be delivered to them in the fastest means possible. This is radically going to transform the way marketers communicate with their customers in real-time.

Quick Tip: Mobile Monkey is an excellent tool that helps you create messenger bots easily.

Visual Storytelling

One of the most impressive ways to leave an impact on people’s mind about your brand or a product is visual storytelling. With the right use of GIFs, explanatory videos, or experiential video, your brand can generate immense engagement on Social Media Platforms.

Recurpost -social media marketing tool

With more than 300 hours of video being uploaded on YouTube every minute, this trend cannot be ignored by marketers while planning out their Social Media Marketing strategies for 2020.

Instagram’s IGTV is set to dominate the vertical video marketing segment. IGTV provides users with a better experience to shoot vertical videos right from their mobile phones and put an end to the hassle of hiring a professional videographer.

Vertical Video should be a part of your overall Social Media Strategy for 2020.

Quick Tip: People prefer to watch small clips, creative GIFs over long written curated content on Facebook and Instagram.

Go Live, Get Real

go live with social platforms - recurpost - social media scheduler

Did you notice that notification from Facebook about your favorite speaker going live?

People are going gaga over live streaming. It’s opening up an entirely new world of interactivity, and that’s something you should be taking advantage of.

With four-cameras in one mobile phone, the technology is advancing at an unbelievable pace. It has become easy for almost anyone to shoot a professional video anytime and anywhere.

Facebook is coming up with some amazing updates for users and creators alike which will enable companies to map their buyer’s journey within the Facebook platform itself.

Brands can use Live Streaming to provide consumers with authentic and real-time updates about the company, its resources, and products. This will enhance customer loyalty for your company.

Micro Influencers: A great investment strategy for 2020

In the last couple of months, the term micro-influencers has become a buzzword and it’s going to stick around in 2020 for good reason. Millennials in today’s date make most of their buying decisions based on the suggestions and reviews of breeding Social Media Influencers.

These Micro-Influencers are someone with a small but highly engaged following, such as fewer than 20,000 followers on Instagram, or a few thousand on Facebook and Twitter. Brands are now focusing on partnering with multiple influencers with a small well-targeted audience instead of top-grossing influencers. This helps them target their product to niche audiences and provide them with better ROI.

There are thousands of such influencers on different Social Media Platforms and some of them even do affiliate Marketing for less than $10. Wonderful, isn’t it?

Quick Tip: You can use Buzzsumo to find and manage Micro-Influencers.

Social Responsibility and Transparency

Social Responsibility and Transparency - recurpost - social media scheduler

“The internet is bringing our collective conscious together by showing the good and bad in humanity”- David Chiles

Cambridge Analytica Scandal has broken the trusts of people over Social Media and forced all the Social Media Behemoths to re-focus on their policies towards user privacy and data security. With the advent of GDPR in Europe, the mechanics of Social Media Marketing trends is ought to shift towards respecting the privacy of individuals online.

This is the reason why many top CEO’s do not hesitate to put across an apology (for their company’s wrong-doings) on their social media handle. In order to gain the trust of customers, companies are becoming more transparent about the ways they utilize user-information. Marketers are focusing on finding the right balance between personalization and privacy by giving customers complete control over their online shopping experience.

This, in turn, will help companies positively because customers want to associate themselves with more reliable and honest brands.


All of the above trends focus upon enhancing customer value and creating a better online experience for them. 2020 is going to be both challenging and rewarding for marketers with new tools, options, and updates coming your way. Let’s make a resolution to contribute towards protecting user privacy and data.

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”- bonnnie sainsbury (@bsainsbury)


  1. Divya May 30, 2019 Reply

    Hey Hardik,
    Thank you for the well-detailed article . I will try to follow the points you have mentioned and will surely create a powerful social media marketing. Looking for more tips.

  2. Jenna July 19, 2019 Reply

    Hi Hardik, Very nice article. Social Media, through influencers, is gaining more relevance everyday in companies’ reaching and awareness channels, which ultimately means not only more sales but also a way to build a relationship with customers to understands their needs.

  3. Oren john August 8, 2019 Reply

    Hey Hardik, Pure value delivered here from the content. I totally agree with you on the point that influencer marketing is the latest buzzword of the industry. Instagram is full with these celebrity endorsements of big brands. I am confused are celebrity endorsement and influencer marketing the same thing? Any views?

  4. Claire December 6, 2019 Reply

    Wow! Such an elaborate post on Social Media Marketing trends! Thanks for writing and sharing it.

  5. Jackson April 4, 2020 Reply

    Hi Hardik, this article is really amazing. Thank you for the insightful information on social media marketing. looking forward more on this topic.

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