Some dates just deserve more attention on social media, like National Pet Day, World Emoji Day, or even National Donut Day. These aren’t your usual holidays, but they show up prominently in feeds, comments, and hashtags, making a social media holiday calendar necessary.
This calendar maps out dates that people are already talking about online, alongside traditional ones like Christmas and New Year’s Eve. It’s used to plan posts that feel timely, fun, or even emotional. Posts tied to these holidays get 37% more engagement than regular ones.
RecurPost simplifies holiday planning with a calendar view displaying upcoming events across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business. Users can schedule posts in bulk to stay ahead without last-minute scrambling.
What is a Social Media Holiday?
A social media holiday represents a day recognized online that receives significant attention across platforms despite not being an official “day off”. These range from lighthearted celebrations like National Pizza Day or National Puppy Day to serious, cause-driven observances like World Mental Health Day or International Women’s Day. Social media holidays provide brands, influencers, and businesses opportunities to join trends, reach new audiences, and drive engagement with timely, relevant content.
Using holiday posts for social media or content planners gives you a head start in planning posts for key dates that match your vibe or brand mission. From major events like Earth Day to niche ones like National Lazy Day, there’s always something to talk about that can boost your online presence.
Benefits of Using a Social Media Holiday Calendar
A media holiday calendar maintains sharp content aligned with current conversations. Posts published on relevant days like National Pet Day or International Coffee Day attract audience attention rather than merely filling content slots.
- Engagement climbs when the timing hits right.
Video posts tied to emotional holidays like Mother’s Day can boost performance by 38%. That’s because people connect with what feels personal. The right post on the right day doesn’t just show up; it stands out.
- Planning gets easier, too.
Social media holiday calendars prevent rushed or random posting. Content for significant days like National Donut Day or World Mental Health Day can be prepared weeks in advance, ready for timely publication.
RecurPost keeps this all on track. It spreads your content across platforms without repeating or skipping. No overposting, no radio silence. Just a steady rhythm of updates that match the moment.
- And then there’s visibility.
Posts tied to trending dates tend to get picked up more by algorithms and people alike. That means more reach without boosting a single ad.
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Types of Holidays to Include in Your Social Media Holiday Calendar
Not every holiday needs a spotlight. Picking the right mix of holidays can turn a regular post into one that gets liked, shared, and remembered. The holiday selection process includes:
1. Traditional & Major Holidays
These are the big ones. They show up every year and bring in lots of online traffic and shopping carts.
Examples include:
- New Year’s Day
- Valentine’s Day
- Easter
- Halloween
- Christmas
- Independence Day
Why do they work?
- These holidays come with built-in emotion, family time, and spending habits.
- Posts tied to them often spark higher engagement, especially when visuals are involved.
Platform insight:
On Instagram and Pinterest, holidays like Halloween and Christmas, rich with visuals, perform 42% better than on Twitter. Twitter works better for quick updates or clever takes on real-time events.
Tip: Use these holidays for both brand storytelling and promotions. A Christmas post doesn’t always need to sell; sometimes, a simple message of thanks hits harder.
2. Industry-Specific Observances
These holidays may not trend globally, but they speak directly to a niche audience, and that’s where real connections happen.
Examples include:
- National Nurses Day – Perfect for healthcare brands
- Small Business Saturday – A big moment for local and indie shops
- World Book Day – A must-post for authors, publishers, or literacy advocates
- Community Manager Appreciation Day – A great shoutout opportunity for marketing teams
Why do they work?
- Industry-specific observances create direct audience connections.
- Content aligned with audience interests appears authentic rather than forced.
Tip: Use these moments to recognize the people your brand stands with. That kind of authenticity builds long-term loyalty and often drives higher engagement than even broader holidays.
3. Fun & Quirky “Hashtag Holidays”
These days might not show up on traditional calendars, but they dominate feeds, and people love sharing them.
Examples include:
- National Donut Day – Easy to pair with fun visuals
- National Pet Day – One of the top-performing social media holidays
- World Emoji Day – A light way to show off personality
- International Joke Day – Made for punchy captions and GIFs
- National French Fry Day – Irresistible for food brands
- World Chocolate Day – Perfect for sweet giveaways
Why do they work?
- Quirky holidays evoke joy and inspire creativity.
- Content created for these holidays naturally encourages sharing and resharing.
Tip: Quirky holidays can bump shares by 24% compared to regular promotions. They’re a great way to show brand personality, get people tagging friends, or just break the scroll with something fun.
Complete Social Media Holiday Calendar for 2025
Each month presents fresh opportunities for audience connection, with the 2025 social media holiday calendar offering numerous options. The calendar includes major holidays and quirky celebrations for brands seeking fresh, timely content
1. January
January social media holidays launch the new year with engaging content that connects with trending conversations.
- New Year’s Day – January 1
- Martin Luther King Jr. Day – January 20
- National Pie Day January, National Compliment Day January
Check the full list of holidays in January ↓
- January 1: New Year’s Day – Start the year off with celebratory posts. Reflect on the past year or share exciting plans or social media holidays 2025. #NewYearsDay
- January 4: National Trivia Day – Engage your audience with fun trivia quizzes or holiday interactive posts. #NationalTriviaDay
- January 10: National Cut Your Energy Costs Day – Perfect for eco-friendly brands or small businesses promoting energy-saving products. #CutYourEnergyCostsDay
- January 13: Make Your Dreams Come True Day – Encouraging posts about pursuing dreams and resolutions are ideal for motivation and lifestyle brands. #MakeYourDreamsComeTrueDay
- January 19: National Popcorn Day – Fun content ideas include sharing movie recommendations or hosting giveaways with popcorn as the theme. #NationalPopcornDay
- January 20: Martin Luther King Jr. Day – A time to post about equality, justice, and community service, focusing on creating a meaningful content planner. #MLKDay
- January 20: National Cheese Lover’s Day – This is great for food-related brands to post drool-worthy cheese content or recipes. #CheeseLoversDay
- January 24: National Compliment Day – A positive, feel-good day to encourage followers to compliment each other or even compliment your followers directly. #ComplimentDay
- January 25: Opposite Day – Post something surprising or quirky to match the playful theme of this day. #OppositeDay
- January 28: Data Privacy Day – Useful for tech and security-focused brands to spread awareness about keeping data safe online. #DataPrivacyDay
- January 31: Inspire Your Heart with Art Day – Art, culture, and creativity should take center stage, making it a perfect day for artists, creatives, and influencers in the design space. #InspireYourHeartWithArtDay
2. February
February is filled with fun days to engage your audience while also tapping into meaningful causes.
- Valentine’s Day – February 14
- Presidents’ Day – February 17
- National Pizza Day, National Drink Wine Day
Check the full list of holidays in February ↓
- February 2: Groundhog Day – Share predictions about whether we’ll have a longer winter or an early spring. #GroundhogDay
- February 4: World Cancer Day – Use this day to raise awareness and share stories about cancer prevention and support. #WorldCancerDay
- February 9: National Pizza Day – Perfect for food brands or just fun content that asks your followers about their favorite toppings. #NationalPizzaDay
- February 13: Galentine’s Day – A day for celebrating friendships, ideal for lifestyle and relationship-focused brands. #GalentinesDay
- February 14: Valentine’s Day – Romantic-themed content is a given, but you can also offer love-related promotions or contests. #ValentinesDay
- February 17: Random Acts of Kindness Day – Encourage your followers to spread kindness by sharing their random acts with you. #RandomActsOfKindnessDay
- February 20: National Love Your Pet Day – Pet brands, influencers, or anyone with a love for animals can tap into this day by sharing cute pet photos or running a pet-themed contest. #LoveYourPetDay
- February 21: International Mother Language Day – Celebrate language diversity and culture on this day by encouraging followers to share their favorite words or phrases in their native language. #MotherLanguageDay
- February 26: Tell a Fairy Tale Day – Perfect for storytelling content, especially for creatives and literary-focused brands. #TellAFairyTaleDay
3. March
March is packed with exciting social media holidays that range from fun days to celebrate with lighthearted content to meaningful cause-driven days that create space for deeper conversations.
- International Women’s Day March – March 8
- St. Patrick’s Day – March 17
- Pi Day, World Wildlife Day, World Poetry Day March, Global Recycling Day March
Check the full list of holidays in March ↓
- March 1: World Compliment Day – Encourage followers to compliment someone in the comments or share kind words to spread positivity. #WorldComplimentDay
- March 3: World Wildlife Day – Raise awareness about wildlife conservation or share stunning wildlife photography. #WorldWildlifeDay
- March 8: International Women’s Day – Highlight the achievements of women in your field, or promote women-led initiatives and businesses. #InternationalWomensDay
- March 14: Pi Day – Great for math lovers or food brands (think pies!). Share something fun related to Pi (3.14) or get creative with pie-related content. #PiDay
- March 17: St. Patrick’s Day – Go green! This is a perfect day for lighthearted posts with an Irish twist, whether it’s sharing “luck” stories or hosting a green-themed giveaway. #StPatricksDay
- March 18: Global Recycling Day – Environmental brands or businesses can use this day to spread awareness about recycling and eco-friendly practices. #GlobalRecyclingDay
- March 20: International Day of Happiness – Spread positivity by encouraging your followers to share what makes them happy, or run a feel-good campaign to boost engagement. #InternationalDayOfHappiness
- March 21: World Poetry Day – Get creative! Encourage followers to share their favorite poems, or run a poetry contest. Perfect for literary brands or a social media content creator. #WorldPoetryDay
- March 23: National Puppy Day – Pet lovers and brands can flood their feeds with adorable puppy content. Encourage followers to share pictures of their pups too! #NationalPuppyDay
- March 26: Make Up Your Own Holiday Day – Be quirky! Create your own brand-related holiday and get your audience involved with user-generated content. #MakeUpYourOwnHolidayDay
- March 31: International Transgender Day of Visibility – Use this day to highlight stories from the transgender community and share resources for support and awareness. #TransDayOfVisibility
4. April
April brings a variety of 2025 social media holidays perfect for raising awareness, sharing lighthearted content, and getting creative with your audience.
- Easter – April 6
- Earth Day – April 22
- April Fool’s Day, World Autism Awareness Day, World Health Day
Check the full list of holidays in April ↓
- April 1: April Fools’ Day – Get playful with pranks, jokes, or lighthearted content that surprises your followers (just keep it fun, not mean!). #AprilFoolsDay
- April 2: World Autism Awareness Day – A meaningful day to raise awareness and share stories that support autism advocacy. Brands can show their support through educational content or charitable initiatives. #WorldAutismAwarenessDay
- April 7: World Health Day – Perfect for health-focused brands, fitness influencers, or anyone looking to share wellness tips. Highlight the importance of global health issues. #WorldHealthDay
- April 10: National Siblings Day – Share fun, relatable content around sibling relationships, or ask your followers to share their own stories and photos with their siblings. #NationalSiblingsDay
- April 11: National Pet Day – A day to celebrate pets of all kinds! Encourage your audience to share pics of their furry friends or offer promotions if you’re in the pet industry. #NationalPetDay
- April 17: Haiku Poetry Day – Ask your followers to get creative and share their own haikus, or create your own haiku posts. Perfect for literary and creative brands. #HaikuPoetryDay
- April 22: Earth Day – Focus on environmental issues and sustainable practices. Share tips on how to help the planet or showcase your eco-friendly products. #EarthDay
- April 23: World Book Day – Book lovers unite! Share book recommendations, host a reading challenge, or ask your followers about their favorite reads. #WorldBookDay
- April 26: National Pretzel Day – Ideal for food brands or just some fun content where you ask your audience about their favorite pretzel style (sweet, salty, or soft?). #NationalPretzelDay
- April 29: International Dance Day – Share dance videos, run a dance challenge, or collaborate with dance influencers to get your audience moving. #InternationalDanceDay
5. May
May is a mix of celebrations, meaningful social media awareness days and fun holidays that can help you engage with your audience in creative ways.
- Mother’s Day – May 11
- Memorial Day – May 26
- Star Wars Day, World Laughter Day, World Tuna Day, World Asthma Day
Check the full list of holidays in May ↓
- May 1: May Day – Celebrate spring with posts about new beginnings or share tips for seasonal activities. Such content works as the best holiday social media posts for businesses tied to nature, outdoors, or seasonal products. #MayDay
- May 4: Star Wars Day – “May the 4th be with you!” Use this day to get creative with Star Wars-themed content. Ideal for brands with a pop culture following. #StarWarsDay
- May 5: Cinco de Mayo – Celebrate Mexican culture with content that shares food, traditions, or history. Great for restaurants and cultural brands. #CincoDeMayo
- May 9: National Sleepover Day – Fun content for lifestyle brands and influencers. Encourage your audience to share their favorite sleepover memories or products for the ultimate sleepover experience. #NationalSleepoverDay
- May 12: Mother’s Day – A huge opportunity for engagement, especially for family-focused brands. Share gift ideas, heartfelt tributes, or host a giveaway for moms. #MothersDay
- May 15: International Day of Families – Celebrate the importance of family connections. Ask followers to share their favorite family memories or stories. #InternationalFamilyDay
- May 20: World Bee Day – Promote awareness about the importance of bees for the environment. Eco-friendly and agriculture brands can create educational content or offer tips on supporting bee populations. #WorldBeeDay
- May 25: National Wine Day – This one’s perfect for food, beverage, or hospitality brands. Share wine recommendations, tips for pairing, or fun wine facts. #NationalWineDay
- May 29: International Day of United Nations Peacekeepers – A day to honor those who have served as peacekeepers. This is a great opportunity for thoughtful, reflective posts about peace and international service. #PeacekeepersDay
- May 31: National Smile Day – End the month on a positive note. Encourage your followers to share what makes them smile or participate in a fun photo challenge. #NationalSmileDay
6. June
June brings a fresh wave of summery vibes and cause-driven holidays. This month offers tons of opportunities to share content that balances fun with meaning.
- Father’s Day – June 15
- World Environment Day – June 5
- International Yoga Day, National Donut Day, World Oceans Day
Check the full list of holidays in June ↓
- June 1: Global Day of Parents – Celebrate the role of parents in our lives. Encourage your followers to share stories or photos of their parents. #GlobalDayOfParents
- June 3: World Bicycle Day – Highlight the benefits of biking, especially for fitness and eco-conscious brands. Share biking routes, tips, or bike safety content. #WorldBicycleDay
- June 4: National Cheese Day – Perfect for foodies! Share mouthwatering cheese recipes or ask followers to vote for their favorite cheese. #NationalCheeseDay
- June 5: World Environment Day – Focus on sustainability and environmental action. This is a great day for eco-friendly brands to promote their products and share green living tips. #WorldEnvironmentDay
- June 7: National Donut Day – One of the most fun food holidays! Share a drool-worthy donut post, run a contest, or ask your audience for their favorite donut flavors. #NationalDonutDay
- June 8: World Oceans Day – Spread awareness about ocean conservation. Perfect for environmental or travel brands to post about protecting marine life or reducing plastic waste. #WorldOceansDay
- June 14: World Blood Donor Day – Raise awareness about the importance of donating blood and highlight donation drives. Great for healthcare brands or community organizations. #WorldBloodDonorDay
- June 18: International Picnic Day – Encourage your audience to take their meals outdoors! Food brands, lifestyle influencers, and travel companies can offer picnic tips or recipe ideas. #InternationalPicnicDay
- June 19: Juneteenth – A significant day in American history celebrating the end of slavery. It’s an important time to focus on reflection, education, and support for Black communities. #Juneteenth
- June 20: World Refugee Day – Use this day to shed light on the experiences of refugees around the world. It’s a powerful opportunity for charitable organizations to promote awareness #WorldRefugeeDay
- June 21: International Yoga Day – Perfect for fitness and wellness brands. Share yoga tips, routines, or host a virtual yoga class. #InternationalYogaDay
- June 21: World Music Day – Celebrate music by sharing your favorite tracks, asking your audience for music recommendations, or running a fun music-themed challenge. #WorldMusicDay
- June 26: National Chocolate Pudding Day – A fun holiday for dessert brands or influencers. Share recipes, or ask your followers to vote for their favorite chocolate treat. #ChocolatePuddingDay
7. July
July is a month filled with sunshine and celebrations! From fun food days to important awareness events, there are plenty of opportunities to engage your audience and keep your social media feeds fresh and relevant.
- Independence Day – July 4
- National Ice Cream Day – July 21
- World Emoji Day, World UFO Day
Check the full list of holidays in July ↓
- July 1: International Joke Day – Start the month with some laughs! Share funny jokes, memes, or a lighthearted challenge to get your followers smiling. #InternationalJokeDay
- July 4: Independence Day (USA) – This is a big day for brands in the U.S. Celebrate patriotism with themed content, contests, or special promotions. #IndependenceDay
- July 6: International Kissing Day – Perfect for relationship-focused brands, this day is all about celebrating love. You could run a cute couple contest or share love-themed content. #InternationalKissingDay
- July 7: World Chocolate Day – A must for food brands! Share delicious chocolate recipes, ask your followers about their favorite chocolate treats, or run a giveaway. #WorldChocolateDay
- July 15: National Give Something Away Day – Encourage generosity by hosting a giveaway or promoting charitable acts. Perfect for brands that want to run contests or campaigns for a cause. #GiveSomethingAwayDay
- July 17: World Emoji Day – Celebrate all things emoji! Ask your followers to share their most-used emojis, create an emoji-based challenge, or use emojis creatively in your posts. #WorldEmojiDay
- July 18: Nelson Mandela International Day – Raise awareness about Mandela’s legacy of peace, leadership, and humanitarian work. It’s a great day for educational or cause-driven content. #MandelaDay
- July 20: National Ice Cream Day – Celebrate summer’s favorite treat! Whether you’re an ice cream brand or not, you can create posts asking your followers about their favorite flavors or even share DIY ice cream recipes. #NationalIceCreamDay
- July 24: International Self-Care Day – Promote the importance of self-care and mental wellness. This day is perfect for wellness brands, influencers, and anyone encouraging mental and physical health tips. #SelfCareDay
- July 26: National All or Nothing Day – Motivate your audience to go after their goals with an “all or nothing” attitude. Share inspiring stories, challenges, or tips on how to be fearless. #AllOrNothingDay
- July 30: International Day of Friendship – Celebrate the power of friendships by encouraging your followers to tag their best friends, share photos, or offer a promotion tied to “friendship” themes. #DayOfFriendship
8. August
August is all about squeezing the most out of summer and getting creative with lighthearted, engaging content. From quirky food days to meaningful cause-based holidays, August gives brands and influencers a great chance to connect with their audience.
- International Cat Day – August 8
- Women’s Equality Day – August 26
- National Lazy Day, National Dog Day, National Relaxation Day
Check the full list of holidays in August ↓
- August 1: World Lung Cancer Day – Spread awareness about lung cancer and its prevention. Health-related brands or nonprofits can use this day to educate followers on the importance of early detection and support. #WorldLungCancerDay
- August 2: National Ice Cream Sandwich Day – A fun day for food brands and influencers! Share recipes or ask your audience to vote on their favorite ice cream sandwich combinations. #IceCreamSandwichDay
- August 5: National Work Like a Dog Day – A playful day to celebrate hard work. Encourage your followers to share their work accomplishments, or run a “hardworking heroes” appreciation post. #WorkLikeADogDay
- August 8: International Cat Day – Ideal for pet lovers and brands! Share adorable cat photos, run a contest, or ask your audience to submit pics of their cats. #InternationalCatDay
- August 9: National Book Lovers Day – Celebrate all things books! Ask followers for reading recommendations, run a book giveaway, or share your favorite reads of 2025. #NationalBookLoversDay
- August 10: National Lazy Day – A fun day to embrace relaxation! Share tips for taking a break, or encourage your followers to do absolutely nothing for the day and enjoy it. #NationalLazyDay
- August 12: International Youth Day – Use this day to spotlight young leaders or run campaigns focused on empowering the next generation. It’s great for education, youth-focused, and nonprofit brands. #YouthDay
- August 15: National Relaxation Day – Encourage your audience to chill out with relaxation tips, self-care advice, or calming content. Perfect for wellness and lifestyle brands. #RelaxationDay
- August 19: World Humanitarian Day – Focus on stories of humanitarian work across the globe. Great for nonprofits and brands involved in charitable causes to spread awareness and highlight important initiatives. #WorldHumanitarianDay
- August 20: National Lemonade Day – Share refreshing lemonade recipes or run a summer-themed contest. This is perfect for beverage brands or influencers with food and drink-related content. #NationalLemonadeDay
- August 26: National Dog Day – Celebrate man’s best friend! Encourage your followers to share photos of their dogs, or run a giveaway for dog-related products. #NationalDogDay
- August 30: National Beach Day – Whether you’re promoting beach vacations or sharing beach safety tips, this is a fun and engaging day for travel, lifestyle, or fitness brands. #NationalBeachDay
9. September
As fall rolls in, September is packed with a mix of social media awareness days, quirky celebrations and events perfect for kicking off your autumn content strategy.
- Labor Day – September 1
- Grandparents’ Day – September 7
- World Tourism Day, International Day of Charity, National Cheese Day
Check the full list of holidays in September ↓
- September 1: World Letter Writing Day – Encourage your followers to slow down and write a letter. Perfect for brands focused on stationery, self-care, or nostalgia. You can even run a letter-writing challenge. #WorldLetterWritingDay
- September 4: National Wildlife Day – A great day for environmental and wildlife-focused brands to share important content on conservation efforts or to celebrate wildlife. #NationalWildlifeDay
- September 5: International Day of Charity – Use this day to highlight charitable causes or promote donation-based campaigns. It’s ideal for nonprofits or socially conscious brands looking to raise awareness. #DayOfCharity
- September 6: National Read a Book Day – Engage your book-loving audience by asking for their favorite book recommendations, or host a book-themed giveaway. #ReadABookDay
- September 8: International Literacy Day – Promote literacy and education-focused content. This is a perfect day to support causes that aim to improve access to education. #LiteracyDay
- September 12: National Video Games Day – If you’re in the gaming industry or just love video games, share gaming recommendations, fun facts, or ask your followers to share their favorite games. #VideoGamesDay
- September 15: International Day of Democracy – Celebrate the importance of democracy around the world. Use this day for thoughtful and reflective content on democracy, freedom, and human rights. #DemocracyDay
- September 16: National Guacamole Day – Food brands, it’s your time to shine! Share recipes, run a guacamole-themed poll, or encourage your audience to share their favorite guac ingredients. #GuacamoleDay
- September 18: World Bamboo Day – Highlight the versatility and sustainability of bamboo. This is a great day for eco-friendly brands to promote sustainable products or share educational content. #WorldBambooDay
- September 21: World Gratitude Day – Encourage your followers to reflect on what they’re grateful for. Wellness and lifestyle brands can focus on gratitude practices or run campaigns to spread positivity. #WorldGratitudeDay
- September 21: International Day of Peace – Spread messages of peace and unity. This is a great day to raise awareness about global conflicts or promote peace-oriented initiatives. #InternationalDayOfPeace
- September 22: World Car Free Day – Encourage environmental awareness by promoting alternatives to driving, like biking or walking. Ideal for sustainability-focused brands. #CarFreeDay
- September 27: World Tourism Day – Perfect for travel brands! Share travel tips, destinations, or ask your audience to share their favorite travel memories. #WorldTourismDay
- September 29: World Heart Day – Focus on heart health awareness, making it a great opportunity for health and fitness brands to share heart-healthy tips or promote wellness programs. #WorldHeartDay
- September 30: International Podcast Day – Share your favorite podcasts or encourage your followers to recommend theirs. It’s the perfect day to engage in discussions around popular or niche podcasts. #InternationalPodcastDay
10. October
October is packed with both fun and meaningful days, offering plenty of chances to engage your audience with creative, spooky, or cause-driven content.
- Halloween – October 31
- National Cat Day – October 29
- World Mental Health Day, World Smile Day, International Coffee Day
Check the full list of holidays in October ↓
- October 1: International Coffee Day – For coffee lovers and businesses alike! Share favorite coffee recipes, run a coffee giveaway, or ask followers about their go-to coffee drinks. #InternationalCoffeeDay
- October 1: World Vegetarian Day – Celebrate vegetarianism with plant-based recipes, tips on going vegetarian, or promote any eco-friendly, food-related products. #WorldVegetarianDay
- October 4: World Animal Day – Perfect for animal lovers and pet brands. Share heartwarming animal stories, encourage adoption, or spotlight conservation efforts. #WorldAnimalDay
- October 5: World Teachers’ Day – Use this day to recognize and appreciate teachers. Share stories from your school days or run a campaign that gives back to educators. #WorldTeachersDay
- October 10: World Mental Health Day – Highlight the importance of mental well-being by sharing tips, support resources, or partnering with mental health organizations. #WorldMentalHealthDay
- October 14: National Dessert Day – This one is perfect for foodies! Encourage your audience to share their favorite desserts or run a sweet treat giveaway. #NationalDessertDay
- October 16: World Food Day – Use this day to promote global food security awareness or run campaigns related to sustainable eating and reducing food waste. #WorldFoodDay
- October 21: National Pumpkin Cheesecake Day – It’s fall, so get creative with pumpkin-themed content! Share delicious pumpkin cheesecake recipes or run a seasonal promotion. #PumpkinCheesecakeDay
- October 22: Make a Difference Day – Highlight ways your audience can make a positive impact in their community. Great for nonprofit or charitable campaigns. #MakeADifferenceDay
- October 29: National Cat Day – Pet brands and cat lovers can fill their feeds with adorable cat content. Encourage followers to share their furry friends! #NationalCatDay
- October 31: Halloween – The biggest spooky celebration! Share Halloween-themed content like costume ideas, DIY decor, or host a fun contest to engage your audience. #Halloween
11. November
As we get closer to the end of the year, November brings a mix of cause-based awareness days and major shopping events. This month offers plenty of opportunities for both meaningful and business-focused content.
- Thanksgiving – November 27
- Black Friday – November 28
- World Kindness Day, World Vegan Day, International Men’s Day
Check the full list of holidays in November ↓
- November 1: World Vegan Day – Celebrate plant-based living! Share vegan recipes, benefits of going vegan, or promote vegan products. #WorldVeganDay
- November 8: STEM/STEAM Day – Perfect for brands in education, tech, or innovation. Highlight the importance of STEM (Science, Technology, Engineering, Math) and STEAM (adding Arts) in education. #STEMDay
- November 11: Veterans Day (USA) – Honor military veterans with thoughtful and respectful posts. Encourage your audience to share stories or memories of veterans they know. #VeteransDay
- November 13: World Kindness Day – Spread positivity and encourage random acts of kindness. You can ask your followers to share the kind things they’ve done, or host a kindness challenge. #WorldKindnessDay
- November 20: Universal Children’s Day – This is a great day to focus on children’s rights, well-being, and education. Perfect for nonprofits and brands working with children’s causes. #UniversalChildrensDay
- November 23: National Espresso Day – Coffee brands, this is your moment! Run a promotion on coffee products, or share fun espresso facts and recipes. #NationalEspressoDay
- November 28: Thanksgiving (USA) – One of the biggest holidays in the U.S., perfect for family-focused, food, or gratitude-based content. Encourage followers to share what they’re thankful for, or promote Thanksgiving sales. #Thanksgiving
- November 29: Black Friday – One of the must-have holiday social media posts for businesses! Share your Black Friday deals, promotions, and sales to drive traffic to your store or website. #BlackFriday
- November 30: Small Business Saturday – Encourage your audience to shop small and support local businesses. Great for promoting small businesses and encouraging followers to shop local. #SmallBusinessSaturday
12. December
December is the grand finale of the year, full of festive celebrations, year-end reflections, and plenty of shopping events. It’s a great month to focus on holiday-related content and boost engagement with festive promotions.
- Christmas – December 25
- New Year’s Eve – December 31
- National Cookie Day, World Letter Writing Day, International Human Solidarity Day
Check the full list of holidays in December ↓
- December 1: World AIDS Day – Raise awareness about HIV/AIDS, share stories of hope and support, or promote donations to AIDS-related causes. #WorldAIDSDay
- December 3: International Day of Persons with Disabilities – Promote inclusivity and raise awareness about the challenges faced by people with disabilities. Great for educational, nonprofit, and advocacy brands. #IDPWD
- December 4: National Cookie Day – Share mouth-watering cookie recipes, run a cookie-baking contest, or offer sweet promotions on this fun food holiday. #NationalCookieDay
- December 5: International Volunteer Day – Highlight the importance of volunteerism. Encourage followers to get involved with causes that matter to them or spotlight volunteers making a difference. #VolunteerDay
- December 10: Human Rights Day – Raise awareness about human rights issues and share inspirational stories. Perfect for nonprofits or any brand that wants to make a meaningful impact. #HumanRightsDay
- December 15: National Cupcake Day – Cupcake lovers unite! Share creative cupcake recipes, run a cupcake decorating contest, or host a giveaway. #CupcakeDay
- December 18: Answer the Phone Like Buddy the Elf Day – Bring the holiday cheer with this quirky celebration inspired by the movie Elf. Encourage followers to share their best “Buddy the Elf” impressions. #BuddyTheElfDay
- December 24: Christmas Eve – Focus on family traditions, last-minute holiday shopping, or just spread some holiday cheer with a festive post. #ChristmasEve
- December 25: Christmas Day – Celebrate the holiday season by sharing festive greetings, family moments, or a year-end message from your brand. #Christmas [check out 13 Christmas Marketing Campaign Ideas.]
- December 26: Boxing Day – Another great day for post-Christmas sales. Encourage your audience to take advantage of deals or clear out remaining holiday inventory. #BoxingDay
- December 31: New Year’s Eve – Reflect on the year that’s passed and share your brand’s goals for the new year. It’s also a great day to run countdown-themed content or host a giveaway. #NewYearsEve
How to Create a Social Media Holiday Calendar That Works
Smart planning, platform knowledge, and advanced content preparation deliver results from media holiday calendars through these methods:
1. Pick Holidays That Match Your Brand
Not every social media holiday needs a post. Choose dates that reflect your brand’s tone, values, and audience.
Example:
Eco-friendly product companies benefit from posting on Earth Day and World Environment Day because these holidays align with brand values and build customer trust.
Did you know?
Brands that carefully pick dates tied to their message see a 42% bump in conversion rates.
2. Match Holidays to the Right Platforms
Different holidays perform better on specific platforms.
- Instagram & Pinterest: Great for visual content like Halloween costumes or Christmas décor.
- Twitter: Ideal for fast takes on events like National Sports Day or breaking stories.
- LinkedIn: Best suited for professional observances like Community Manager Appreciation Day or International Nurses Day.
3. Don’t Wait Till the Last Minute
Planning content 2–4 weeks ahead leaves room for creativity and quality.
Why this matters:
You can create custom graphics, write better captions, and even produce short videos that bring holidays like National Puppy Day or World Mental Health Day to life.
4. Pick the Right Content Format
Match content formats to holiday types.
- Video: Use it for emotional holidays like Mother’s Day or International Women’s Day.
- Infographics/Carousels: Great for educational posts like World Health Day or World Autism Awareness Day.
- Live Streams: Work well for high-traffic days like Black Friday and New Year’s Eve.
Quick stat: Video posts tied to Mother’s Day get 38% more engagement than static images.
5. Customize for Each Platform
Content should be customized for each platform’s strengths.
- Instagram Stories: Great for countdowns or flash sales.
- LinkedIn: Better for thoughtful, industry-specific messages.
- Facebook: Ideal for polls, long-form updates, or group sharing.
Tool Tip: RecurPost lets you customize the post formats, sizes, and captions per platform, so each update fits perfectly.
6. Post When People Are Most Active
Use data to determine the best posting times for media holidays.
- Black Friday posts? Aim for 8 AM to catch early shoppers
- National Selfie Day? Early evening posts see more tags and shares
Use this:
RecurPost’s Best-Time Suggestions feature recommends the best posting times for each platform based on engagement patterns.
7. Build a Content Library for Holidays
Save successful content to reuse and update each year.
- Create folders for media holidays like International Coffee Day, National Taco Day, or World Kindness Day
- Save top-performing posts and update them each season
Why this helps:
It cuts planning time and keeps your content consistent across every holiday cycle.
How to Measure If Your Holiday Content Is Working
Posting for National Ice Cream Day or World Sleep Day is fun, but is it doing anything? Here’s how to find out if your social media holiday calendar is paying off.
1. Look at Engagement Metrics
Start with the basics:
- Likes
- Comments
- Shares
- Saves
Compare holiday content to your regular posts. Posts tied to social media holidays like World Mental Health Day or International Coffee Day usually see a spike if the content hits the mark.
2. Track Conversions
Check if holiday content drives action.
Check for:
- Sign-ups
- Sales
- Event registrations
- Link clicks
If a post for World Vegetarian Day or National Video Games Day drives more clicks than usual, that’s a signal you’re on the right track.
3. Monitor Traffic
Use RecurPost’s analytics tools and Google Analytics to spot jumps in traffic.
Key questions to ask:
- Are more users landing on your site after a holiday post?
- Which holiday drove the biggest spike?
If a post tied to National Pet Day brings in a wave of visitors, that’s content worth repeating next year.
Conclusion: Plan Ahead and Post Like It Matters
A social media holiday calendar does more than fill in dates. It keeps your content in sync with what people care about, from World Emoji Day to International Women’s Day. When posts line up with the moment, they stand out in feeds and start real conversations.
RecurPost makes this process smoother. From bulk scheduling to platform-specific tweaks, it takes the guesswork out of holiday planning. You can map out posts for National Dog Day, World Tourism Day, or even National Lazy Day and know they’ll go live right on time.
Advance planning and consistency ensure content appears at optimal moments.
FAQ: Social Media Holiday Calendar
1. What is the best way to keep a social media holiday calendar updated year after year?
Use a content library. Save and label your holiday posts by year and theme. At the start of each year, review past posts and refresh visuals or captions.
2. Are all social media holidays real or official?
No. Many social media holidays are made up by brands or communities. They’re still useful for engagement if they feel relevant to your audience.
3. How do I choose between multiple holidays on the same day?
Pick the one that matches your brand’s voice and audience. You don’t need to post about every observance, just the ones that feel natural.
4. Can I create my own holiday and get people to join in?
Yes. If the theme is fun, shareable, and your audience enjoys it, a brand-made holiday can take off. Use a consistent hashtag and encourage UGC (user-generated content).
5. How do I track the impact of a holiday post beyond likes and comments?
Use link tracking tools like UTM codes to see how traffic flows from the post to your site. Also, check saves, shares, and replies; these are stronger signals of interest.
6. Should I post on every platform for every holiday?
No. Match the holiday to the platform. A visual day like World Photo Day may do well on Instagram, while a humorous one like International Joke Day fits better on Twitter.
7. What are micro-holidays, and should I use them?
Micro-holidays are ultra-niche days like National Hat Day or National Video Games Day. They work well when they tie into your niche and let you show some personality.
8. How far in advance should I start planning for big holidays like Black Friday or Christmas?
At least 4–6 weeks ahead. These require more coordination, and your audience starts planning early too.
Saurabh Chaturvedi is a content writer at RecurPost. Specializing in social media management and marketing, Saurabh is dedicated to crafting engaging and informative articles. His passion for clear, exciting content keeps readers eager for more.