Did you know that Pinterest is the most visually oriented social media marketing platform? If you are a small business owner or any enterprise that deals with products needing graphical representation, your first choice should be Pinterest! And to go with that, you should consider using a Pinterest scheduler for the most killer success combo.
Using Pinterest for your business would be a wise choice because around 459 million people use Pinterest on a monthly basis and over 200 billion pins have been saved. Also, through Pinterest advertisers can reach over 200 million users. Imagine how much your business can capitalize on such a reach.
The success mantra on Pinterest would be to reach your target audience through consistent posting, well-thought engaging content, and a carefully planned marketing strategy. All of this can be achieved easily with the help of a social media scheduler.
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Why Use a Pinterest Scheduler?
Okay, think of this, you are hitting “send” over 20 times a day to maintain your content feed on Pinterest. Sounds sad? Not with a Pinterest scheduler by your side.
With a Pinterest scheduling app, you can plan content for the long term, keep your social media calendar organized and save you tons of time. The content marketing calendar you make should include the daily pins that you want to publish. The content should go out at the best times to get maximum reach. Posting at optimal times will make sure that your content gets seen when your target audience is online and active.
These best times would differ for every brand and that is why you must keep a track of your Pinterest statistics. When you analyze these stats, you will be able to assess the best times and days to post content. A Pinterest scheduler can help you track that and give you the best times to post your content.
How to Setup Your Pinterest Account?
If you are learning how to use Pinterest but are stuck with the very first step that is to set up a Pinterest account, we can help you. If you have a personal account, you will have to convert it into a business account for your purpose. Follow these steps to setup your Pinterest business account:
- Click on the drop-down arrow from the upper right corner of Pinterest
- Choose “Settings”
- Pick “Account settings”
- Then scroll down to “Account changes”
- Choose “Convert account”
- Cross-check if the email address is the one that is associated with your personal Pinterest account
- Finally, choose to “Continue”
- The next step would be to verify your business’s website on Pinterest.
Which Are The Best Pinterest Schedulers To Schedule Pins?
So, we just read enough about how Pinterest is awesome for your business and how a Pinterest scheduler can help make it even more awesome. If you want to take your Pinterest marketing efforts a step further, you can do so by using these Pinterest schedulers:
If you are looking for a tool that can do it all with the most valuable price tag attached to it, then RecurPost is the choice you should make. It is an all-inclusive social media scheduling tool that caters to multiple social media automation needs at once. You can not only schedule and publish pins on Pinterest, but also schedule Facebook posts, schedule Instagram posts, schedule tweets, and LinkedIn posts.
Along with the stellar automation features, you get elaborate analytics features such as professional white-label reports. There is even a social inbox feature which lets you manage all your conversations from a single interface. To top it all off, RecurPost’s smart AI backed system will give you the best times to post your pins so that you create maximum engagement on your posts.
In case your brand is using Pinterest as the only platform on which it markets, you can use its in-house scheduling feature for free. Scheduling pins natively has its own benefits. If you want to schedule pins via Pinterest itself, you will need a business account with Pinterest to schedule. Also, you should know that only one pin can be scheduled at a time.
How to Schedule Pins on Pinterest?
Scheduling pins in advance for posting at a future date will help you in a lot of ways. You will not have to worry about staying online all the time and keeping up with the posting schedule manually.
Here is how you can schedule pins with Pinterest
- First, log into your Pinterest business account
- Then click “Create” from the top-left of your screen and then click on “Create pin”
- Pick an image or a video to add to your pin and add a title, description, and the destination link
- After getting done with the draft, choose “publish at a later date” and choose the day and the time you would like to publish
- Pick an existing board to save your pin from the drop-down menu. If you want to create a new board, select “create board”
- Finally click on “Publish”
Here is how you can schedule pins with RecurPost
- First, login to your RecurPost account and go to the dashboard.
- On the left hand side of the screen, you will see a panel that lists all your linked accounts with RecurPost. Select the Pinterest account on which you want to schedule the post.
- On your screen, you will see a window that says “share a post”. Click on that and another window will pop on your screen.
- In that window, you will see a box where you can add in the description or content for your post. Attach the media that you want by choosing from the icons given below the description box.
- Once you are done with the content, you will see an option saying “schedule this for later” below in the box. Choose to push the button towards the right and pick a date and time for posting.
- After filling in all the details, simply hit “schedule” and your post will be queued in the profile’s library.
Importance of a Pinterest Scheduler in Your Content Marketing Strategy
We saw how a Pinterest scheduling app can help you reach your marketing goals on Pinterest effectively. If you have an impeccable content marketing strategy in place, you will need a tool to implement it perfectly well so that you get the results that you desire.
For a killer content strategy to be successful, your content should be consistent and pins should spread out for posting evenly through the day. Let us look at how a Pinterest scheduler can up your content marketing strategy game and why it is absolutely necessary for you:
1. Add good quality graphics while scheduling
We cannot emphasize enough upon how important graphics or visuals are for your feed. You should know that visuals will not only help your audience retain information, but they will make sure that there is some degree of brand recall. And when we talk business, we are always more concerned about conversions instead of traffic. So, good quality visuals or graphics will increase your chances at getting more conversions.
When you schedule Pinterest posts via RecurPost, you will be able to add high-quality graphics to your post while scheduling itself. There is an option to add images, videos, hashtags, and emojis. Make your post as creative as you can. For this, you can learn how to create Pinterest images and get ideas for making your posts creative.
2. Grow your reach
Another important benefit of using a Pinterest scheduler would be a chance to increase your audience reach significantly. When you schedule posts on Pinterest, you can use hot Pinterest trends to create boards that will surely trend. Also, add the most popular hashtags to your posts and get them on the train of trends.
When you use a Pinterest scheduling tool, you will also get the best times to post on social media. These times will be when your target audience is most active and likely to engage with your content. If you schedule as per these times, your reach is bound to grow.
3. Monitor traffic and growth with Pinterest analytics
When you use a Pinterest scheduler, you get many amazing features handed on a platter to you. One of those would be elaborate analytics reports. These can make your life so much easier because they will give you insights into what content is working and what is not for your brand. You will know exactly how much growth you are witnessing with each piece of content and how much traffic is coming in with that.
All the management decisions can be made with the help of Pinterest analytics and content strategy can be altered for a better Pinterest feed whenever you want.
How to Create Quality Pin And Engagement Worthy Content?
The importance of creating quality content has grown more than ever before. Today, the search algorithms have become smarter and they can filter out any senseless stuffing of keywords along with poor content. If you really want to increase your chances at getting ranked on the search pages, you need to create solid content built from highly trusted sources.
While you learn how to create quality pins, you can also learn how to delete pins & boards on Pinterest so that in the future, if you want to get rid of some content, you can do so without much hassle. Along with that, learn how to post on Pinterest to make you pins go viral in no time.
Types of content that you can create on Pinterest
If you ever thought that Pinterest is just supposed to be pretty pictures and nothing more, you should take a reality check. There is a good variety of content that you can experiment with on Pinterest, like:
So, there is absolutely no need to stick to images when you think of developing content for Pinterest. You can express your thoughts and creativity via different content forms and engage more users.
Tips for creating better content on Pinterest
1. Make use of guided search to know what your users are seeking
Before diving right into formal keyword research, you can stir up the engine by logging into your Pinterest account and typing in search terms related to your business. That way you will know what the users are looking for in relation to your product or business. This step can be more of an idea generation step.
2. Do formal keyword research
After you have gathered an idea about what your user’s intent is while searching, you can get into a formal keyword research to know where you stand on Google. You have the free keyword planner by Google to help you out. Google trends is another free keyword planning tool which will help you plan keywords with high search volume and low competition. AhRefs is a paid service that you can use if you want deeper insights and elaborate data.
3. Write descriptions that are rich in keywords
Every piece of content will give you an opportunity to write a description below it. In the text that you attach with it, you can add those valuable long-tail keywords that you discovered in your keyword research. This will increase the chances of your content getting spotted by users when they search for similar key terms.
4. Use hashtags sparingly
Hashtags are a full-proof way to make your content go viral. They have been extremely popular on platforms like Twitter and Instagram, and Pinterest stands no different. It is best to use around four hashtags for every pin and you can make popular key terms your hashtags for better search rankings.
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There is no better Pinterest tool in the market than RecurPost. It is one of the most competent social media scheduling tools that offers the following features:
- Social inbox
- White-label reports
- Evergreen content libraries
- Auto-schedule for the best times to post
- Detailed analytics
- Canva integration for stellar graphics and much more
Frequently Asked Questions
Yes, Pinterest has its own scheduler so if you want to schedule posts from a single platform, then you can do it from within the app itself. You can schedule pins for up to two weeks in advance here.
If you want excellent services on a budget, the best Pinterest scheduler in the market for you would be RecurPost. It will let you schedule and publish posts on multiple social media networks at once and it comes at a good price point.
In order to schedule pins on Pinterest, you will have to follow these steps:
– First, log into your Pinterest business account
– Then click “Create” from the top-left of your screen and then click on “Create pin”
– Pick an image or a video to add to your pin and add a title, description, and the destination link
– After getting done with the draft, choose “publish at a later date” and choose the day and the time you would like to publish
– Pick an existing board to save your pin from the drop-down menu. If you want to create a new board, select “create board”
– Finally click on “Publish”
You will have the ability to schedule pins for up to two weeks in advance from your current time zone on Pinterest. Other third-party apps will let you schedule pins for up to a month in advance.
A Pinterest scheduler is an app or a tool that will let you schedule posts in advance for publishing at a future date. While you schedule your pin, you can choose a date and time for publishing in the future.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.