Pinterest Pins Guide: Boost Traffic with Visual Bookmarks

Imagine a global audience of nearly 570 million monthly users who are actively seeking inspiration and products. That’s Pinterest. For businesses, this platform provides a direct link to high-spending consumers, notably reaching 40% of US households with an annual income exceeding $150,000. This isn’t a passive audience; Pinterest users are primed to purchase.

85% of weekly Pinners make buying decisions directly influenced by brand Pinterest Pins, with Pinterest users actively searching for products, trends, and experiences.

Pinterest works as both a visual search engine and social feed where people seek DIY tips, recipes, fashion, and home decor, driving 33% more traffic to online stores than Facebook.

If you have a product or content to share, Pinterest can send a steady stream of visitors. Let’s look at how Pinterest marketing in 2025 can grow your audience and sales.

What Are Pin Clicks on Pinterest?

Before creating Pinterest marketing plans, let’s clarify what pin clicks mean on Pinterest. A pin click happens when someone taps or clicks on a Pinterest pin image, which can trigger different actions based on pin formats and Pinterest users’ behavior.

There are two main types of pin clicks:

• Closeup clicks: When Pinterest users tap to view your pin in full-screen to see details, read the pin description, or save it to their boards. These clicks keep people browsing within the social media platform.
• Outbound clicks: When users click the link directly attached to your Pinterest pin that leads to your website, blog post, or online store. These clicks are vital for driving traffic to your content.

Pin clicks appear in the Pinterest Analytics dashboard under “Traffic Data”, where you can track total clicks and outbound clicks. Reviewing these key metrics shows how well your Pinterest Pins capture attention, earn engagement, and send potential customers to your website.

Visual Bookmarks in Marketing

Pinterest enables saving (“pinning”) images and videos to Pinterest boards as visual bookmarks that link directly to websites or online shops. A Pinterest survey shows eight out of ten Pinterest users visit the platform feeling positive and ready for new ideas, making visually appealing Pinterest Pins capture attention and inspire action.

You also gain detailed audience data from a Pinterest Business account. More than half of Pinterest users are women aged 25–34, and many use the social media platform to plan weddings or home projects (Statista). Male usage is also rising. Pinterest marketing now reaches audiences interested in DIY, fashion, recipes, and even tech. By reviewing Pinterest Analytics insights, you can shape your Pinterest content around what people search for and save.

Pinterest functions as a visual search engine that combines social media with discovery. People search Pinterest boards for ideas, browse results, and then click through to learn more or buy. The images you pin should be high-quality and branded, because each Pinterest pin acts like a mini-ad for your content. A bright, vertical Pinterest image stands out in the feed and ranks in search results.

• Pin to solve problems: Use board names that group images answering a question (e.g., “Kitchen Remodeling”) or match a theme.
• Pin consistently: Keep creating new pins so your Pinterest account stays active with a steady stream of visuals.
• Pin inspiring ideas: Remember, most Pinterest users are planners. They pin products, recipes, and ideas they might buy or try.

By using visual bookmarks wisely, you turn Pinterest into a steady source of traffic generation. This method works because your Pinterest Pins keep driving engagement for weeks or even months after publishing.

Creating Scroll-Stopping Pins

Good Pinterest Pins catch the eye. To create scroll-stopping pins, follow simple design basics. Use vertical images with a 2:3 ratio (for example, 1000 x 1500 pixels). This format is mobile-optimized content, ideal since over 80% of Pinterest users browse on phones.

Use bright, high-contrast colors. Combine a clear photo or graphic with bold text overlay. The text should stay short yet descriptive (like “Easy Room Makeover Ideas”). Always add your brand logo or name for recognition. Tools like Canva give access to free Pinterest Pin templates and auto-generate a Pinterest size guide for creating new pins.

• Include relevant keywords in the pin title and pin description (e.g., “DIY Patio Makeover”).
• Use large, readable fonts so text is clear on mobile.
• Choose a strong focal point: a person, product, or object that attracts clicks.
• Apply consistent filters or color schemes so all your Pinterest Pins match your brand identity.

If you’re unsure where to begin, visit sites like PosterMyWall or Picsart for free Pinterest templates. These tools make it simple to practice and design Pinterest Pins without starting from scratch, helping content creators publish visually appealing pins quickly.

Pinterest SEO: Be Searchable, Get Seen

Pinterest functions as a visual search engine, needing SEO practices through relevant keywords and clear descriptions for each Pinterest Pin:

• Keyword-rich titles: Use phrases people actually type into search (e.g., “Best Summer Salad Recipe”).
• Informative descriptions: Write 1–2 lines describing the pin, including variations of your Pinterest marketing keyword.
• Hashtag strategy: Add a few hashtags (like #DIY or #Fashion) to help Pinterest improve search visibility.

At the Pinterest board level, apply the same SEO steps. Use clear, keyword-rich board names (e.g., “Home Office Ideas”, “Healthy Dinner Recipes”). Add detailed board descriptions filled with relevant keywords. This acts as board organization SEO, helping Pinterest know what each board is about. When people search terms, your boards gain stronger search visibility.

For instance, if you manage a travel blog post, name a Pinterest board “Beach Vacation Tips” instead of vague terms. Add a clear description: “Photos and tips for planning the perfect beach holiday”. This gives Pinterest context for who should see that board content.

• Use the Pinterest search bar to see what terms autocomplete while typing. These are trending keywords people look for.
• Include relevant keywords in your profile, pin titles, pin descriptions, and board names.
• Add alt text to images when uploading, since Pinterest indexes it for search engine visibility.

By following these Pinterest SEO tips, you improve chances for your Pinterest Pins to appear when people search. Pins with keyword-rich titles and detailed descriptions get seen more, surfacing in the smart feed and relevant search results. Over time, this visibility brings more Pinterest traffic as people click your Pinterest content.

Pinterest Pins and boards act like mini-webpages. Using clear titles, keyword-rich descriptions, and metadata optimization improves ranking. Including relevant keywords matching user search terms helps Pinterest display your content to the right target audience.

Pinterest Boards That Convert

Pinterest boards group related pins, with clear board names acting as mini-guides that make Pinterest content useful and discoverable for your target audience.

• Board titles: Use keyword-rich titles like “Healthy Breakfast Ideas” or “DIY Garden Projects” to support Pinterest SEO and tell people what to expect.
• Board descriptions: Write 2–3 sentences using relevant keywords. Example: “Recipe board for quick breakfast ideas with eggs, smoothies, and oatmeal.” Pinterest indexes these words for search visibility.
• Board covers: Select an eye-catching Pinterest image or custom design. This makes your Pinterest account look professional and helps Pinterest users notice it. Use Canva or Photoshop to create branded board covers.

Variety matters. Build boards that cover multiple sides of your niche. A fitness content creator could add Pinterest board ideas like “Home Workouts”, “Healthy Meals”, or “Fitness Gear Picks”. These board formats reflect topics your audience cares about.

Organize Pinterest Pins on each board logically. Keep similar content together so Pinterest users avoid scrolling through unrelated pins. Add fresh pins daily instead of posting all at once. If you manage many pins, use Pinterest’s “sort” or drag-and-drop features to keep top performing pins visible.

Remember Pinterest for Business features. Convert your profile into a Pinterest Business account (it’s free). This unlocks board sections and Pinterest Analytics. Sections divide a Pinterest board into smaller groups, such as a recipe pin board with “Breakfast” and “Dinner” categories. Use these tools to strengthen your Pinterest strategy.

By organizing Pinterest boards well, you transform the platform into a catalog of your Pinterest content. Visitors trust and follow an organized profile more easily. This also signals to the Pinterest algorithm that you’re professional, improving search visibility and bringing more engagement and clicks.

Rich Pins for Better Engagement

Rich Pinterest Pins are a type of pin format that displays extra data directly on the pin image. Categories include product pins, recipe pins, and article pins. Rich Pins automatically pull details from your Pinterest Business account website. For instance, a Product Pin shows real-time pricing and stock status below the image. This makes Pinterest Pins more useful to Pinterest users.

How to enable Rich Pins:

Add meta-tags to your site or use a WordPress plugin. Then verify your site with the Pinterest Rich Pins Validator. Once approved, all pins saved from your site become Rich Pins, automatically updating details with each save.

Types of Rich Pinterest Pins:

• Product Pins: Show live pricing and availability. Online stores should use these to attract potential customers without extra clicks.
• Recipe Pins: Display ingredients and cooking time. Perfect for a recipe pin board or food blogger.
• Article Pins: Include the headline, author, and pin description from your blog post. Great for boosting click throughs and traffic.

By enabling Rich Pins, you make your Pinterest content stand out. People see more info instantly, which increases saves and clicks. A Product Pin with an affordable price often gains more engagement than a plain image. To recap: write a keyword-rich title, strong description, and add proper metadata to your site, then activate them with Pinterest’s validator.

Note: only pins saved directly from your website include Rich Pin details. Encourage followers to save your pins (or upload them yourself). Though setup takes a few steps, Pinterest will automatically update Rich Pins afterward, keeping your content creator profile current.

Advanced Formats: Video & Idea Pinterest Pins

Pinterest isn’t limited to photos. It also includes Video Pinterest Pins and Idea Pinterest Pins (formerly Story Pins). These advanced pin formats deliver higher engagement rates. Video content on Pinterest is growing fast – Video Pins now outperform static images in Pinterest Analytics reports.

• Pinterest Video Pins: These autoplay short clips in the feed. Use them to showcase a product, share a step by step guide, or promote a blog post. Keep videos 6–15 seconds for best engagement. Add text overlay or captions so Pinterest users understand even with sound muted. Video Pins expand reach to people who prefer videos.
• Idea Pins: These are multi-page posts that mix images, videos, text overlay, stickers, and music. Use Idea Pins for tutorials, mood boards, or quick stories. Example: a food creator shares an 8-page recipe pin, each page showing an ingredient or step.

Idea Pinterest Pins support up to 20 pages, letting creators design Pinterest content that builds more engagement. They also support a call to action. In 2025, Pinterest added link options, so people can tap or swipe to link directly out of Pinterest. No more “link in bio” limits. Simply enable the link option while uploading an Idea Pin.

For both Video Pins and Idea Pins, design basics remain the same. Use clear visuals and useful text. Example: a “Spring Outfit Ideas” Video Pin may include 3–4 short clips, each with text overlay naming items. An Idea Pin for “Office Desk DIY” could display one step per page, guiding Pinterest users through the process.

These formats showcase more personality and detail. Many pinners casually scroll through videos and story-style pins, similar to TV browsing. Use them to capture attention in fresh ways. Over time, adding a mix of standard pins, Video Pins, and Idea Pins drives more saves and clicks. It’s one more tool in your Pinterest strategy to boost traffic generation with visual bookmarks.

A Pinterest Content Calendar

Consistency drives results on Pinterest. Building a Pinterest content calendar helps plan which Pinterest Pins to publish and when. Use a simple spreadsheet or scheduling tool. List pin ideas, posting dates, and seasonal content like holidays or blog post launches. This keeps your Pinterest strategy steady.

• Schedule Pinterest Pins: Use a scheduler like RecurPost to queue new pins in advance. This way, you “set and forget” instead of posting manually. A Pinterest Business account also allows daily native scheduling of multiple Pinterest Pins.
• Best posting times: Data shows Sundays, Mondays, and Tuesdays perform well on Pinterest. The peak is late evening (8–11 PM), when Pinterest users browse. Exact minutes don’t matter, but pinning in batches during those hours boosts engagement.
• Maintain pin variety: Rotate formats. For example: one day pin product pins, another day a blog image, then a video pin, then an Idea Pin. This variety keeps your target audience engaged.

Treat your Pinterest content calendar as a visual map. Add weekly themes (“Motivation Monday”, “Food Friday”) or use category days. The goal is consistency. Successful pinners post several times per week to maintain steady Pinterest traffic.

A calendar chart helps track what pins go live daily. Once built, stick to it. Over time, scheduling pays off: your Pinterest account stays active, and the Pinterest algorithm favors your content. Analytics then reveal which top performing pins succeed each month, helping refine future posting.

How to Schedule Pinterest Pins with RecurPost?

RecurPost is a powerful social media best Pinterest scheduler tool that helps businesses and creators automate their content across multiple platforms. It allows scheduling of Pinterest Pins in advance to maintain consistency, boost engagement, and support long-term Pinterest marketing.

The steps to schedule Pinterest pins are:

1. Log in to RecurPost, open Accounts, and connect your Pinterest Business account.
2. Click “Share a post” in the menu.
3. Select an image or video pin from the Add Media option.
4. Upload your pin image, preview, and add a pin description.
5. Schedule instantly or set a future publish date and time.

Pinterest Analytics for Growth

Pinterest Business accounts include an analytics dashboard that tracks impressions, saves, clicks, and audience insights. These key metrics reveal top performing pins, successful Pinterest content, and areas needing adjustment to boost engagement.

• Track your top performing pins: In Pinterest Analytics, check which Pinterest Pins earn the most saves and clicks. Review what they share (design, keywords, content type). Then create more new pins modeled on those winners.
• Audience insights: View demographics in Pinterest Analytics. See breakdowns by age, gender, and location. If 70% of your Pinterest users are women aged 25–34, adapt your Pinterest strategy and board content to meet their interests.
• Traffic data: Measure how much Pinterest traffic flows to your website or shop. If it grows month over month, stay the course. If flat, adjust pin designs, posting times, or test new pin formats.
• Engagement and save rate: Pinterest tracks how frequently Pinterest Pins get saved. High save rates show Pinterest users value your content. Compare performance across standard pins, video pins, and idea pins to decide where to invest effort.

Analytics reveal trends. Expect spikes if a viral pin spreads, or dips when schedules slip. Use this data to refine your Pinterest marketing strategy. Example: if summer theme pins performed well in June, plan more seasonal content.

Some key stats to keep an eye on:

• Impressions: How often Pinterest Pins appeared.
• Saves/repins: How many Pinterest users saved a pin, showing content quality.
• Outbound clicks: Pin clicks that send traffic to your website or landing page. Unlike closeup clicks, these drive potential customers off Pinterest.
• Engagement rate: (Saves + pin clicks) ÷ impressions. A higher rate shows Pinterest content connects with the target audience.

Remember, Pinterest content has a long lifespan. Review Pinterest Analytics monthly and quarterly. A pin from last year may still drive traffic generation. Over time, you’ll see which themes and designs consistently turn Pinterest Pins into sales and business goals.

Practical Resources: Tools, Templates, Tutorials

To help with all this, here are some handy tools and resources (no lengthy descriptions needed, just links):

• Canva (Pin design & free templates)
• Pinterest Business (guides, tutorials, analytics)
• RecurPost(scheduler & analytics tool)
• Google Trends (find popular keywords)
• Pinterest Pin Templates (free downloads)
• Rich Pins Guide (how to enable)
• Story Pin Tutorial (create Idea/Story Pinterest Pins)
• Analytics Dashboard (monitor performance): in your Pinterest Business account under Analytics.
• Free Pinterest Graphics (for inspiration and templates)

Conclusion: Turn Pinterest Pins Into Profits

Pinterest is more than a digital bulletin board. It’s a powerful social media platform to expand your audience and drive traffic generation. You learned how to design eye-catching Pinterest Pins, use relevant keywords, and organize Pinterest boards that engage the right people. You also discovered advanced formats like Rich Pins, Video Pins, and Idea Pins that strengthen your Pinterest marketing strategy.

Now it’s your turn. Start creating new pins with purpose. Use stats (570M monthly Pinterest users and high purchase intent) to prove the value. Build a Pinterest content calendar, try scheduling tools like RecurPost, and track Pinterest Analytics regularly. These best practices will send more traffic to your blog posts and bring more potential customers to your business.

Pinterest remains a powerful traffic goldmine in 2025, delivering visibility, clicks, and sales for businesses that publish consistent, visually appealing pins.

Frequently Asked Questions

Shalini Nagar

Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.