Want more traffic from Pinterest? Pinterest Pins can be your secret weapon. Your Pinterest board is a vision of your future self. Brands that create eye-catching Pins with the right keywords and strategy will stay ahead of the curve. These visual bookmarks help businesses stand out, attract clicks, and drive traffic to websites.
For social media service providers, this is a big opportunity. Clients want visibility, engagement, and conversions. Pinterest Pins not only boost brand awareness but also bring long-term organic traffic. By mastering Pin creation and scheduling, you can offer a high-value service that sets your clients apart.
What are Pinterest Pins?
Pinterest Pins are visual bookmarks that help users save and discover content. Each Pin links back to a website, making it a powerful tool for driving traffic. Businesses use Pinterest Pins to showcase products, share ideas, and promote content. The right Pin can attract clicks, engagement, and even sales.
Different Types of Pinterest Pins
1. Product Pin
Pinterest Product Pins make shopping easier. They pull real-time pricing, stock availability, and product details from a website. These Pins turn Pinterest into a visual storefront, making them perfect for e-commerce brands.
2. Idea Pin
Pinterest Idea Pins are designed for storytelling. They allow multiple images or videos in a single Pin, perfect for tutorials, step-by-step guides, and inspiration. Unlike other Pins, Idea Pins don’t link to external sites, keeping users engaged on Pinterest.
3. Standard Pin
This is the most common type of Pinterest Pin. It features a single static image with a link, title, and description. A well-designed Standard Pin with keywords can rank in Pinterest search and drive consistent traffic.
4. Carousel Pin
Carousel Pins allow users to swipe through multiple images in a single Pin. These are great for showcasing product variations, storytelling, or highlighting different features in a single post.
5. Video Pin
Video Pins stand out because Pinterest prioritizes video content. They auto-play in the feed, making them more engaging. Brands use Video Pins for tutorials, product demos, and storytelling.
How Are Pinterest Pins Useful?
Pinterest Pins do more than just look good—they work for your business. They drive website traffic, boost brand visibility, and keep your content discoverable for years. With the right strategy, Pinterest Product Pins can increase sales, while Pinterest Idea Pins build engagement. Whether you want more clicks, saves, or conversions, Pins help you grow effortlessly.
Here are some of the reasons:
1. Drive Website Traffic
Pinterest is a visual search engine, and every Pin links back to a website. When users discover an engaging Pin, they click through to learn more. Unlike social media posts that disappear quickly, Pins continue to bring traffic for months or even years. Businesses that optimize their Pins with the right keywords and visuals can consistently drive high-intent visitors to their websites.
2. Boost Brand Visibility
Unlike other platforms where content has a short lifespan, Pins stay on Pinterest long-term. A well-optimized Pinterest Pin can resurface in searches and recommendations even years after being posted. This helps businesses maintain an evergreen presence, reaching new audiences over time. Brands that create visually appealing Pins can increase their recognition and authority in their niche.
3. Increase Engagement
Users on Pinterest are actively looking for ideas, inspiration, and solutions. When they find valuable content, they engage by saving Pins, sharing them, or clicking to learn more. Pinterest Idea Pins and Video Pins create even higher engagement because they encourage interaction within the platform. Businesses that post consistently can build an audience that regularly interacts with their content.
4. Support Business Goals
Pinterest isn’t just for inspiration—it’s a tool for business growth. Pinterest Product Pins help e-commerce brands drive sales by providing real-time product information. Service providers can use Pins to promote blog posts, guides, and lead magnets. Whether the goal is more traffic, higher sales, or increased brand awareness, Pinterest Pins play a key role in digital marketing success.
What is a Pin Click on Pinterest?
A Pin Click happens when someone taps on a Pinterest Pin to see it in full size. It shows user interest but doesn’t always mean they visited the linked website. Pin Clicks are a sign that your content is engaging enough to make people want to learn more.
Why Should Social Media Service Providers Track Pin Clicks?
For social media service providers, Pin Clicks reveal how well a Pin is grabbing attention. High Pin Clicks mean the design and messaging are working, while low clicks suggest adjustments are needed. Tracking Pin Clicks helps refine strategies to increase engagement and improve client results on Pinterest.
Tips to Increase Pin Clicks
1. Design for Pinterest – Use bright colors, bold text, and vertical images to stand out in the feed.
2. Optimize for Search – Add relevant keywords in titles and descriptions to make Pins discoverable.
3. Use a Strong CTA – Phrases like “Tap to Learn More” or “Shop Now” encourage more clicks.
4. Make It Visually Clear – Avoid cluttered designs; ensure the main message is easy to read.
5. Test and Improve – Track analytics and tweak designs, text, or posting times for better performance.
How to Create Beautiful Pinterest Pins
Pinterest is a visual-first platform, and the quality of your Pins can make or break engagement. A well-designed Pin grabs attention, encourages clicks, and helps content rank higher in Pinterest search. Whether promoting a product, blog, or service, attractive Pins increase visibility and conversions.
Here are the steps of creating the most beautiful one.
1. Choose the Right Image
High-quality, vertical images (2:3 ratio) perform best on Pinterest. Use bright, clear, and relevant visuals that align with your message. Avoid stock images that feel overused customized graphics stand out and make a brand more recognizable.
2. Write a Compelling Pin Title and Description
Your Pin title should be clear, engaging, and keyword-rich to attract clicks. In the description, use natural language with relevant Pinterest keywords to improve searchability. Keep it short but informative, and add a call to action (CTA) to guide users on what to do next.
3. Add Branding Elements
Incorporate logos, brand colors, and consistent fonts to make your Pins instantly recognizable. This helps build brand identity and trust over time. But keep it subtle—overpowering branding can distract from the actual content of the Pin.
4. Use Pinterest Trends and Keywords
Pinterest works like a search engine, so using the right Pinterest keywords improves reach. Check Pinterest Trends to see what’s popular in your niche. Incorporate these keywords naturally in your title, description, and even on the Pin image.
How to Post on Pinterest Manually?
To manually post on Pinterest follow these steps:
1. Log Into Your Pinterest Account
Go to Pinterest.com or open the Pinterest app and sign in to your business or personal account.
2. Click on the ‘Create’ Button
On the top left corner, click ‘Create’ > ‘Create Pin’ to start uploading a new Pin.
3. Upload Your Image or Video
Click on the upload button to add your Pinterest Pin image or video. Make sure it follows the recommended 2:3 aspect ratio for best performance.
4. Add a Pin Title and Description
Write a keyword-rich title that grabs attention. In the description, add relevant Pinterest keywords and a clear call to action (CTA) to encourage clicks.
5. Insert Your Destination Link
Enter the URL where you want to send users when they click on the Pin. If it’s a Pinterest Product Pin, make sure it links directly to the product page.
6. Choose a Board
Select or create a relevant Pinterest board to organize your Pin properly. Well-organized boards help improve visibility and engagement.
7. Publish Now or Schedule
Click ‘Publish’ to post immediately or use Pinterest’s built-in scheduling tool to post later.
How to Schedule Pinterest Pins with RecurPost?
RecurPost is a powerful social media best pinterest scheduler tool that helps businesses and creators automate their content across multiple platforms, including Pinterest. It allows users to schedule Pins in advance, maintain consistency, and maximize engagement without manual posting.
Features of RecurPost for Pinterest Scheduling
Automated Pin Scheduling – Plan and schedule Pins weeks or months in advance.
Best Time Posting – Schedule Pins at optimal times for maximum visibility.
Evergreen Content Recycling – Repost high-performing Pins automatically.
Bulk Upload – Upload and schedule multiple Pins at once.
Category-Based Posting – Organize Pins into categories for better content strategy.
Analytics & Insights – Track Pin performance and adjust strategies accordingly.
Steps to Schedule Pinterest Pins with RecurPost
The steps to schedule pins are:
- Log into RecurPost, go to Accounts, and connect your Pinterest Business account.
- Click on share a post option in the left side of a menu.
- Select a image from add media option.
4. Upload a image and preview it.
5. Schedule it now or for a later date and time.
7) What are the Best Apps for Creating Pinterest Pins?
Not a photoshop pro? No problem! We have shared some excellent free tools that allow you to create eye-catching images for Pinterest pins. Okay, here we go!
Canva
Canva is excellent for any visual design assignment, but it’s especially good for making Pinterest graphics. They provide a ton of useful templates to produce graphics worthy of being pinned.
Concepts for Canva
- As the cover for a Board about your website, galleries, or blog entries, create a Pin of your homepage and add it.
- Make photos that may be pinned to add to your blog entries.
Advice: Quotations are a popular item to put on your Pinterest boards. Canva offers a simple method for creating beautiful visuals from text or phrases that can be shared as Pins.
PicMonkey
One of the most widely used free picture editors online is PicMonkey. It has already received a few of our readers’ recommendations. We adore the tool since it’s so simple to use and does the fundamentals, like cropping and resizing, and adds lovely borders and enjoyable shapes (like interesting arrows!). Making collages is also simple with PicMonkey.
TIP: To ensure your image has high quality when pinned, choose “Pierce” or “Sean” under the Quality option when saving your photo in PicMonkey.
iPiccy
iPiccy is a great all-in-one photo editing program if you share a lot of photos with people in them. Click the “Retouch” tab, which has a small human, at the editor’s top. You can do everything here, including getting a tan and fixing red eyes! Then, check out their other tabs to uncover wonderful paint, picture effects, and other tools
Conclusion
Pinterest Pins are more than just images—they are powerful tools for driving traffic, engagement, and sales. Whether you’re using Pinterest Product Pins to boost e-commerce sales or Pinterest Idea Pins to share creative content, the right strategy can make a big difference. By focusing on design, keywords, and consistency, your Pins can stay visible and relevant for a long time.
For social media service providers, mastering Pinterest means offering clients a way to grow their brand with evergreen content. The best part? You don’t have to do it all manually. With tools like RecurPost, you can automate your Pinterest strategy, saving time while keeping content fresh. Start creating and scheduling Pins today to stay ahead of the competition.
Frequently Asked Questions
Pinterest Pins are visual bookmarks that link back to content, while Pinterest Boards are collections where users save and organize Pins by category or theme.
Use high-quality images, keyword-rich titles and descriptions, and relevant hashtags. Pin consistently, join group boards, and use Pinterest SEO to improve visibility.
If a Pin is hidden in your feed, click on the three-dot menu and select “Undo Hide.” For private Pins, check your secret boards in your profile.
By default, Pins are public, but you can save them to secret boards, which are visible only to you (or invited collaborators).
Use eye-catching designs, strong CTAs, engaging descriptions, and trending keywords. Also, post at optimal times and link to valuable content.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.