Pinterest Pins Guide: Boost Traffic with Visual Bookmarks

Imagine a global audience of nearly 570 million monthly users who are actively seeking inspiration and products. That’s Pinterest. For businesses, this platform provides an invaluable connection to high-spending consumers, notably reaching 40% of US households with an annual income exceeding $150,000. This isn’t a passive audience; they are primed to purchase.

85% of weekly Pinners make buying decisions directly influenced by brand pins, with Pinterest users actively seeking products and new experiences.

Pinterest functions as both search engine and social feed where users seek DIY tips, recipes, fashion, and home decor, driving 33% more traffic to online stores than Facebook.

If you have a product or content to share, Pinterest can send you a steady stream of visitors. Let’s look at how you can use Pinterest marketing in 2025 to grow your audience and sales.

What Are Pin Clicks on Pinterest?

Before diving into Pinterest marketing strategies, let’s clarify what pin clicks actually mean on Pinterest. A pin click occurs when someone taps or clicks on your pin image, which can result in different actions depending on the pin type and user behavior.

There are two main types of pin clicks:

• Closeup clicks: When users click to view your pin in full-screen mode to see details, read the description, or save the pin to their boards. These clicks keep users on Pinterest.
• Outbound clicks: When users click the link attached to your pin that takes them away from Pinterest to your website, blog, or online store. These are the clicks that drive traffic to your content.

Pin clicks are tracked in your Pinterest Analytics dashboard under the “Traffic Data” section, where you can monitor both total clicks and outbound clicks. Understanding these metrics helps you measure how well your pins capture attention and drive visitors to your website.

Visual Bookmarks in Marketing

Pinterest enables saving (“pinning”) images and videos to boards as visual bookmarks linking to websites or online stores. A Pinterest survey shows eight out of ten users visit Pinterest feeling positive and ready for new ideas, making compelling pins capture attention and inspire action.

You also get rich audience data on Pinterest. For instance, more than half of Pinterest users are women aged 25-34, and many use the site to plan life events like weddings or home projects (Statista). But male usage is growing too. Pinterest has become a favorite for DIY, fashion, food, and even tech ideas. By analyzing Pinterest audience insights, you can tailor your content to what people love.

Pinterest acts like a “visual search engine.” It lives at the crossroads of search and social. People search Pinterest for ideas, browse results, and then often click through to learn more or buy. The images you pin should be high-quality and on-brand, because each pin is a mini-ad for your content. A bright, clear pin stands out on the feed and shows up in search results.

• Pin to solve problems: Use boards to collect images that answer a question (e.g., “Kitchen Remodeling”) or match a theme.
• Pin consistently: Like bookmarks, keep adding fresh visuals to stay in front of your audience.
• Pin inspiring ideas: Remember, Pinterest users are planners. They pin a lot of products and ideas they might buy or try.

By using visual bookmarks wisely, you make Pinterest a source of steady traffic. This is a visual bookmarking approach that works because your pins live on and can bring clicks for weeks or even months after you post them.

Creating Scroll-Stopping Pins

Good pins catch the eye. To create scroll-stopping pins, follow a few design basics. Use vertical images (taller than they are wide) with a 2:3 ratio (for example, 1000 x 1500 px). This size looks great on mobile screens, which is where most people browse (over 80% of Pinterest use is on mobile).

Use bright, high-contrast colors. Combine a clean photo or graphic with a bold text overlay. The text should be short but descriptive (like “Easy Room Makeover Ideas”). Make sure your brand logo or name is visible in a corner for recognition. You can use a tool like Canva to access free Pinterest pin templates and to find a pin size guide automatically.

• Include your main keyword in the pin title and description (e.g., “DIY Patio Makeover” if that’s what your pin is about).
• Use large fonts for readability. Keep text minimal so it’s easy to read on small screens.
• Choose a clear focal point: a person, product, or object that draws attention.
• Apply consistent filters or color themes so all your pins feel part of your brand.

If you’re unsure where to start, check out sites like PosterMyWall or Picsart for free Pinterest pin templates. These can help you practice how to design pins without starting from scratch.

Pinterest SEO: Be Searchable, Get Seen

Pinterest functions as a search engine, requiring SEO optimization through strategic keywords and clear descriptions for each pin:

• Keyword-rich Title: Use a phrase people might search for, e.g., “Best Summer Salad Recipe”.
• Informative Description: Write a sentence or two describing the pin, using variations of your main keyword (Pinterest SEO tips say to include words from your content).
• Hashtags: Use a couple of relevant hashtags (like #DIY or #Fashion) to help Pinterest categorize your content.

At the board level, do the same. Name your boards with clear terms (e.g., “Home Office Ideas”, “Healthy Dinner Recipes”). Fill board descriptions with useful words. This is like SEO for boards – it helps Pinterest know what your board is about. When people search for those terms, your boards can show up in results.

For example, if you run a travel blog, name a board “Beach Vacation Tips” instead of something vague. Add a description: “Photos and tips for planning the perfect beach holiday”. Now, Pinterest has a good idea of who should see this board.

• Use the search bar on Pinterest to see what terms autocomplete as you type. These suggestions are popular search phrases (your keyword strategy).
• Include keywords naturally in your profile, pin titles, descriptions, and board names.
• Add alt text to images if possible (Pinterest grabs it when you upload).

By following these Pinterest SEO tips, you make sure your pins can be found when people search. For instance, pins with clear titles and descriptions get seen more. They show up in the smart feed and in relevant search results. Over time, this visibility means more people clicking your pins to visit your content.

Pins and boards function as web pages where clearer titles and descriptions improve rankings. Including relevant keywords that match user search terms helps Pinterest display content to the right audience.

Pinterest Boards That Convert

Boards on Pinterest group related pins, with well-named boards serving as mini-guides that make content useful and discoverable for audiences.

• Board Titles: Use clear, keyword-rich titles like “Healthy Breakfast Ideas” or “DIY Garden Projects”. This helps with search and tells people exactly what they’ll see.
• Board Descriptions: Add a few sentences (using keywords) to each board’s description. For example, “Recipe board for quick and healthy breakfast ideas with eggs, smoothies, and oatmeal.” Pinterest will index these words too.
• Board Covers: Choose a nice image or custom graphic as the cover photo. This makes your profile look professional and draws attention. You can use Canva or Photoshop to make custom board cover images.

Variety is key. Create boards that cover different angles of your niche. If you write a fitness blog, you might have boards like “Home Workouts”, “Healthy Meals”, “Fitness Gear Picks”, etc. Pinterest board ideas are basically all the topics your audience cares about.

Organize the pins on each board logically. Keep similar content together so users don’t have to scroll through unrelated pins. Pin frequently but thoughtfully. It’s better to add a few fresh pins daily than dump all pins at once. If you have a lot of pins, use Pinterest’s “sort” or drag-and-drop features to keep older pins visible.

Also, don’t forget Pinterest for business features. For example, make sure your Pinterest profile is a Business account (it’s free). This unlocks board groupings (“board sections”) and analytics. Board sections let you break a board into sub-categories (like a recipe board with sections for “Breakfast” and “Dinner”). Use those to your advantage.

By organizing your boards well, you turn Pinterest into a clear catalog of your content. Visitors will trust and follow an organized profile more easily. It also signals to Pinterest’s algorithm that you’re professional. This can boost your content in Pinterest’s search and feed, bringing more clicks.

Rich Pins for Better Engagement

Rich Pins are a special type of pin that shows extra information right on the pin. There are several kinds: product pins, recipe pins, article pins, etc. Rich Pins pull in details from your website automatically. For example, a product pin will show the current price and stock status right below your image. This makes your pins more useful to Pinterest users.

How to enable Rich Pins:

You need to add meta-tags to your site or use a plugin (if on WordPress). Then verify your site with Pinterest’s Rich Pins Validator. Once approved, all pins saved from your site become Rich Pins.

Types of Rich Pins:

• Product Pins: They show real-time pricing and availability. If you sell items online, this is a must. It means buyers see the price on the pin without clicking.
• Recipe Pins: These show ingredients and cooking times. Great for food bloggers – your delicious dish details will be on the pin.
• Article Pins: They include the headline, author, and description from your blog. Perfect for driving readers to your articles.

By setting up Rich Pins, you make your content stand out. Users get more info at a glance, so they’re more likely to save or click your pin. For example, a Product Pin with an affordable price might get more engagement than a plain photo. To recap: write a clear title, description, and add proper tags on your site, then use Pinterest’s validator to turn them on.

Keep in mind: only pins that come from your website get the Rich Pin details. So, encourage people to save pins from your site (or pin them yourself). This setup takes a few steps, but once it’s done, Pinterest will handle the updates automatically.

Advanced Formats: Video & Idea Pins

Pinterest isn’t just for photos anymore. It also has Video Pins and Idea Pins (formerly Story Pins). These rich formats can drive even more engagement. In fact, video content on Pinterest is exploding – Video Pins now beat static images in engagement.

• Pinterest Video Pins: These are short videos that autoplay in the feed. Use them to demonstrate a product, show a quick tutorial, or tease a blog post. Keep videos 6-15 seconds for best results. Add text overlay or captions so viewers get the idea even with sound off. Video Pins help you reach people who prefer moving content.
• Idea Pins: These are multi-page story-like posts that can include images, videos, text overlay, stickers, and music. You can use Idea Pins to share step-by-step guides, mood boards, or quick stories. For example, a cook might share an 8-page recipe idea pin, with each page showing an ingredient or step.

Idea Pins allow up to 20 pages, giving you room to create idea pins that deeply engage. They also let you add a call-to-action. In 2025, Pinterest added the ability to link out from Idea Pins. So now you can “swipe up” or tap a link to drive traffic out of Pinterest directly – no more “link in bio” workaround needed. To do this, just enable the link option when you upload your Idea Pin.

For both Video and Idea Pins, the principles of pin design still apply. Use clear visuals and helpful text. For example: If you’re making a “Spring Outfit Ideas” Video Pin, show 3-4 quick clips of different outfits, with text overlay naming each item. If it’s an Idea Pin for “Office Desk DIY”, each page might show one step in building the desk.

These formats are great for showing more personality and detail. Many pinners scroll through videos and story pins casually, so it’s like TV browsing. Use them to capture attention in a new way. Over time, you’ll see that including a mix of Photo, Video, and Idea Pins can get more saves and clicks overall. It’s one more tool in your Pinterest toolbox to Boost Traffic with Visual Bookmarks.

A Pinterest Content Calendar

Consistency is key on Pinterest. Building a Pinterest content calendar helps you plan which pins to post and when. You can use a simple spreadsheet or calendar app. List out pin ideas and the dates to post them. Planning ahead ensures you cover seasonal events, holidays, or blog launches.

• Schedule Pinterest Pins: Use a scheduling tool like RecurPost to queue up pins in advance. That way, you can “set and forget” your pins instead of always remembering to post. Pinterest even lets you schedule a certain number of pins per day natively.
• Best Times to Post: Data shows the best days to post on Pinterest are Sundays, Mondays, and Tuesdays. The peak time is usually late evening (8–11 PM), when people have free time to browse. You don’t need to post at the exact minute, but it helps to pin in batches during those windows.
• Maintain Variety: Rotate your content. For example, one day pin a product photo, the next day pin a blog image, then a video, then an Idea Pin. This keeps your audience engaged with different formats.

Think of your content calendar as a visual map of your Pinterest plan. You might have weekly themes (like “Motivation Monday” or “Food Friday”) or stick to categories on certain days. The goal is regular posting. Most successful pinners post at least a few times a week.

A calendar chart can be very helpful. At a quick glance, you see what pins go live each day. Once it’s set up, stick to it. Over time, scheduling pays off: your profile stays active and Pinterest’s algorithm shows your content more. Plus, you can track which pins in each month perform best. This insight helps you adjust to future months.

How to Schedule Pinterest Pins with RecurPost?

RecurPost is a powerful social media best Pinterest scheduler tool that helps businesses and creators automate their content across multiple platforms, including Pinterest. It allows users to schedule Pins in advance, maintain consistency, and maximize engagement without manual posting.

The steps to schedule pins are:

1. Log in to RecurPost, go to Accounts, and connect your Pinterest Business account.
2. Click on the Share a post option on the left side of the menu.
3. Select an image from the Add Media option.
4. Upload an image and preview it.
5. Schedule it now or for a later date and time.

Pinterest Analytics for Growth

Pinterest Business accounts provide analytics dashboards tracking impressions, saves, clicks, and audience data to identify successful content and improvement opportunities.

• Track Your Top Pins: In Analytics, find which pins got the most saves and clicks. These are your winners. Look at what they have in common (design style, keywords, content). Then do more pins like those.
• Audience Insights: See what demographics are engaging. For example, Pinterest will show the age, gender, and location breakdown of your audience. If 70% of your audience is women aged 25-34, tailor your content to them.
• Traffic Data: Check how much traffic Pinterest is sending to your website or store. If that’s rising month over month, you’re on the right track. If it’s flat, consider changing your pin designs or posting times.
• Engagement and Save Rate: Pinterest reports how often pins are saved. A high save rate means people love your content. Compare rates between different pin types (Photos vs Video) to see where to focus.

Analytics also show trends. You’ll see spikes if a new pin goes viral, or dips if you missed a posting schedule. Use that to tweak your Pinterest content strategy. For example, if your summer theme pins did well in June, plan more of those.

Some key stats to keep an eye on:

• Impressions: How often your pins were shown.
• Saves/Repins: How many people saved your pin? A measure of pin quality.
• Outbound Clicks: These are pin clicks that send users from Pinterest to your website or landing page. Unlike closeup clicks (where users stay on Pinterest to view pin details), outbound clicks represent actual visits to your site and are the ultimate goal for driving traffic.
• Engagement Rate: (Saves + total pin clicks) divided by impressions. This includes both close-up clicks and outbound clicks. A higher rate means your content truly connects with viewers and motivates them to take action.

Remember, Pinterest content often has a long life. Check analytics not just weekly but every few months. A pin from last year might still be driving traffic. Over time, you build a picture of what content themes and designs consistently turn pins into profits by sending traffic and sales.

Practical Resources: Tools, Templates, Tutorials

To help with all this, here are some handy tools and resources (no lengthy descriptions needed, just links):

• Canva (Pin design & free templates)
• Pinterest Business (guides, tutorials, analytics)
• RecurPost(scheduler & analytics tool)
• Google Trends (find popular keywords)
• Pinterest Pin Templates (free downloads)
• Rich Pins Guide (how to enable)
• Story Pin Tutorial (create Idea/Story Pins)
• Analytics Dashboard (monitor performance): in your Pinterest Business account under Analytics.
• Free Pinterest Graphics (for inspiration and templates)

Conclusion: Turn Pins Into Profits

Pinterest is more than a virtual bulletin board. It’s a powerful platform to grow your audience and drive traffic. You learned how to create eye-catching pins, use the right keywords, and organize boards that attract the right people. You also learned about advanced features like Rich Pins, Video, and Idea Pins that make your content work even harder.

Now it’s your turn. Start pinning with purpose. Use the stats (like 570M users and high purchase intent) to justify your effort. Implement a content calendar, try scheduling tools, and check your analytics regularly. These visual bookmarking strategies will bring more views to your content and more customers to your business.

Pinterest can still be a traffic goldmine in 2025.

Frequently Asked Questions

Shalini Nagar

Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.