17 Personal Brand Statement Examples To Build Your Own Identity

Personal brand statements showcase individuals who have established remarkable positions by creating unique statements representing their professional identity.

When researching someone, searches typically begin with social media. Social network profiles create first impressions, regardless of personal preference. Developing a solid personal brand positions you among distinguished business professionals, giving you a competitive edge.

 A well-crafted personal brand statement communicates your skills, goals, and values precisely. This clarity gives prospects, clients, and followers compelling reasons to engage with you.

Here are tips to help you write your personal brand statement. You can get inspiration from the list of personal brand statement examples. Let your creative juices start flowing, and write a brand statement for yourself.

A personal brand statement definition reveals its benefits.

What is a Brand Statement?

A brand statement concisely defines a brand’s identity, values, and unique promise to its audience. It highlights brand differentiators and intended impact, establishing a clear identity that guides marketing efforts and shapes customer perceptions.

What are personal brand statement examples?

A personal brand statement consists of one or two sentences summarizing your skill set, client value, and competitive differentiation. The statement describes your target audience and unique selling point

Your brand statement forms people’s first association with you. An attention-grabbing, compelling statement ensures memorability beyond website visits. Approach yourself as a product with a distinctive tagline.

Creating a catchy personal brand statement requires these steps:

Step 1: List down all your skills and pick the unique ones.

Step 2: Define your targeted audience.

Step 3: Identify what you do differently than others.

Step 4: Draft the above points in one or two sentences.

Step 5: Polish the statement. Take feedback and refine it until you feel the satisfaction of creating something great for yourself.  

You can use your brand statement on your website, LinkedIn profile, social media bios, and anywhere else to help create value for yourself.

Why is a personal brand statement important?

Personal brand statements communicate values and expertise to audiences seeking information about you across all industries.

Personal brand statements function as networking tools connecting you with prospects and clients. They work across social media profiles, websites, online portfolios, and email signatures.

Authentic personal brand statements build online trust and credibility, multiplying business growth in competitive markets as part of digital marketing strategy.

Brand statements require consistent maintenance beyond initial creation.

Who must have a personal brand statement?

Entrepreneurs, authors, freelancers, and speakers invest time creating brand statements that target specific audiences and differentiate them from competitors.

Professionals across all fields benefit from personal brand statements that transcend company roles and job profiles.

Clear, understandable brand statements make you memorable and discoverable. Alignment between statement claims and performance maintains credibility.

17 Best personal brand statement examples to help you build your own

Memorable brand statements require focused effort. These examples provide inspiration for creating your own statement.

1. “A life dedicated to helping individuals and businesses succeed.”

• Tony Robbins

Tony Robbins is a well-known life and business strategist, an entrepreneur, and among the New York Times best-selling authors. Above all, he is a philanthropist. His brand statement clearly defines what he does. He helps people to flourish.

As a prominent life coach, he is on a mission to transform people’s lives. His guidance helps people live purposeful life by blessing others. His belief, “The secret of life is giving,” reflects on all his social media profiles.

He is honored by Harvard Business Press as one of the “Top 200 business gurus in the world” and by American Express as among the “Top 6 business leaders in the world.” He worked with US presidents and entertainers and elevated many sportspersons to get to the top.

His branding statement sincerely aims for a genuine connection with the people by helping them. It addresses people and grabs their attention, making him one of the most outstanding examples of personal brand statements.

2. “Let’s build job-free income.”

• Nick Loper

Everyone aspires to receive income without doing a job. Nick’s tagline gives solutions to those who want to escape from their job. That’s why the branding statement is so effective.

Loper discusses various ways entrepreneurs can build their businesses. They can eliminate their 9 to 5 jobs and corporate grind by applying his guidance. Using “job-free income,” he gives his readers exactly what they are searching for. 

Nick Loper is an entrepreneur. He helped many people earn more money and start their businesses. He is a multi-time Amazon best-selling author for writing multiple books. His articles are published in renowned magazines such as Forbes, Entrepreneur, Business Insider, etc. He also delivered a talk featured on TEDx.

We know Nike’s famous tagline, “Let’s do it,” which brings the feeling of all working together for a common goal. Using the word “Let’s,” Loper tried to create similar feelings and win readers’ attention. It included him in the list of the best personal brand statement examples.

3. “Do you want more traffic?”

• Neil Patel

Neil has created a branding statement in the form of a question. Every business wants more website traffic, which is how Neil targeted his readers. 

Neil Patel is a well-known online marketer and is famous for helping SEO professionals through his Ubersuggest platform. His brand statement is simple but works because he helps marketers get more website traffic. 

When you ask a question, it sparks curiosity. There are no defined rules for making your brand statement. The idea is to think outside the box and provoke your audience’s interest. Neil accomplished it, which makes him stand out from other digital marketers and the best choice for professional brand statement examples.

4. “Saving the world from bad content.”

• Aaron Orendorff

Aaron is a content guy. He helps businesses to create great content for their websites and social media. The valuable elements of his content are communicative clarity and persuasion. His tagline, “Saving the world from bad content,” summarizes his expertise.  

His targeted audiences are from B2B businesses, which he addresses on his homepage. Aaron helps businesses to generate leads and increases scalability. 

Facebook, Salesforce, and Shopify Plus are some of his clients. He regularly contributes to Inc., Business Insider, Entrepreneur, etc. It shows his credibility and the same thing his branding statement conveys. 

Taking inspiration from Aaron’s branding statement is worth making one for you. He is one of the best examples of a personal brand statement. 

5. “Become a better student.”

• Thomas Frank

Thomas Frank built his College Info Geek business. He offers courses to improve productivity and enhance career and life skills. His tagline exactly shows what he does.

His website has everything for students, such as developing habits, staying organized, and adequate time and money management, offered as techniques or used as tools.

All he does is help the students to grow as better human beings and upgrade their career paths. He supports them in accomplishing their goals by offering online courses. His branding statement well-communicates his goal. 

Brand statements should remain easily understandable regardless of length. Thomas Frank exemplifies effective simplicity by comprising his business goal in a short, straightforward statement.

6. “Travel smarter, cheaper, longer.”

• Nomadic Matt

Nomadic Matt shares travel wisdom on his website. Matt understands the pain points of every traveler. He knows they want to travel smart, at cheaper rates, and for a longer duration. He addresses the same in his tagline.

Matt provides comprehensive travel assistance from tickets and accommodations to packing guidance and safety measures for destinations and genders. His brand statement concisely communicates this complete service offering.

Matt guides world travelers to spend only $50 daily with country-specific tips and tricks, while also advising those combining work with travel.Travel business professionals can model Matt’s brand statement approach: keep statements concise while addressing reader needs and affordable goal achievement.

Matt is an excellent sample of a personal brand statement for attracting world travelers. His message, “Where do you want to go?” followed by his tagline, does a great job of getting his prospects to take action.

7. “Helping writers achieve their freelance writing dreams.”

• Carol Tice

Carol Tice is a six-figure-earning freelance writer. She helps freelance writers to move up and help them earn a full-time living from writing. She helped freelance writers to get their first client, get a job, find a paying market, use social media to attract clients, increase their productivity, earn from blogging, and much more.

Her brand statement shows all in a single statement. Don’t you agree?

If you want to become a brand in freelance writing, you can learn from her to create the most explicit statement for yourself. Carol is an inspiration for writers to “Make a living writing.” She is a brilliant example of personal brand statement. 

8. “Real life on a budget.”

• Jessi Fearon

Jessi Fearson’s brand statement is unequivocal. She helps people to stay motivated. She inspires them to make their living life the budgeting reality. Targeting people who experience money failures, she provides them with a complete guide to overcome those money problems by actively managing money.

Her brand statement could not be more creative and meaningful for every reader. It clearly defines her goal. Whether someone wants to prepare themselves financially, become debt-free, or receive productivity tips for women working at home with kids, she has them covered

Her brand statement has the charm of attracting prospects and getting them to take action.  A catchy brand statement that inspires readers to take action is ideal for your niche.

9. “I build and grow SaaS companies.”

• Sujan Patel

Sujan’s branding statement is straightforward. His statement is direct and bold. It clearly defines his role in the growth of SaaS companies. 

Sujan helped multiple companies, from startups to Fortune 500, create growth strategies for them and generated massive traffic and revenues. He owns a few SaaS companies and is a consultant through his SaaS marketing agency.

Sujan stated everything related to his expertise in a single sentence. His brand statement is easy to understand and so gets maximum attention. If you want to create a similar statement for yourself, you can create one that best describes your skills and go bold with it.

Sujan’s is an excellent personal branding statement for sales professionals.

10. “Create Less. Remix More. A New Era Of Content Marketing Is Here”

• Brittany Berger

Brittany is a minimalist content marketer. She decided to go against the popular trend of creating more content and used the same in her branding statement.

She believes a marketer should focus on remixing, remastering, and refreshing existing content instead of always creating new content. That way, you can get more success with minimal effort. 

If you are still doubting her idea, then let me tell you she works with giants like SEJ, Inc., Forbes, Content Marketing Institute, and many more. 

If you offer a unique approach that saves time and money while growing businesses, consider a branding statement that challenges trends while remaining promising.

Brittany presented a different idea and confidently justified it. Her statement reflects her minimalist marketing approach. She stands out as one of the intelligent choices of personal brand statement examples.

11. “Be a unicorn in the sea of donkeys.”

• Larry Kim

Larry Kim is the founder and CEO of Mobilemonkey, the world’s best sales outreach automation platform. But what does a unicorn have to do with marketing? 

According to Larry, donkeys are found in dozens, but unicorns are rare. Similarly, when it comes to marketing campaigns, most of the efforts do not give results, like donkeys in this analogy.

There are always unicorns in the industry, creating magnificent results. When you come across unicorns, you should invest your time and energy. With the analogy of a unicorn, Larry sends the message, “Be different.” 

Larry’s brand statement aims to be unique. To stand out in your industry, consider Larry Kim’s approach. An impactful analogy can help you get noticed by readers.

Larry’s tagline distinguishes him from competitors, making it an excellent personal brand statement example. Consider using this approach to differentiate yourself in your niche.

12. “Empowering ridiculously good marketing.”

• Ann Handley

Ann Handley is a Wall Street Journal best-selling author and a pioneer in digital marketing. She prefers to write her branding statement casually instead of unconventionally delivering her expertise.

Her casual approach stands out, earning her place among the best personal brand statement examples. Rather than emphasizing skills, she focuses on helping customers create real-world results.

She writes and speaks about how marketers can move beyond mediocre tactics to create tangible results. Your branding statement’s tone affects how people perceive your message.

13. “50% Marketing, 50% Geek – 100% Social Business Results”

• Pam Moore

Pam Moore is the founder and CEO of MarketingNutz. Her branding statement reflects her personality and the way she perceives marketing. 

Pam combines marketing expertise with technical knowledge to deliver business results. Her fun tone creates relatability and authenticity, while her unique identity shines through her statement

Branding statements should reflect unique personality while clearly communicating personal or professional benefits to audiences.

14. “It’s time to step into your Genius.”

• Felicia Hetcher

Felicia Hetcher is a renowned entrepreneur, author, and speaker. Her branding statement inspires like a motivational speech.

We must remain focused and well-organized to unlock our potential. Everyone wants to step into their genius. Felicia addresses our desires for growth and financial success.

Felicia delivers an impactful, memorable message that connects with innovative minds. Her emotional word choice creates a unique personal brand that serves as inspiration..

Select powerful words in your branding statement to support your goals. 

15. “Learn how to start a profitable blogging business.”

• Adam Enfroy

Adam Enfroy is a blogger who helps others start making money from their blogging business. His branding statement clearly defines his work. You will say it is effortless and that there is nothing unique about him.

His statement stands out by including specific numbers. He helped more than 90000 bloggers to start earning from blogging. He built a community of a large number of bloggers. 

This represents a significant achievement.

The numbers demonstrate credibility and serve as social proof to attract bloggers. He strengthens his branding by incorporating numbers in his statement. This makes his statement a strong example to learn from.

Consider including social proof in your brand statement. This builds trust and attracts valuable clients.

16. “I am Claude Silver and my life’s purpose is to be of joyful service and unlock emotional optimism in all.”

• Claude Silver

Claude Silver is a chief heart officer, which is an unusual title. Silver explains what it means in her branding statement. She helps people to unlock emotional optimism. 

In everyone’s life, there are difficult times when it becomes hard to manage emotions correctly. Silver helps people with emotional awareness and manages them successfully.

Silver’s branding statement shows her values for life. Her message is too simple and has no connection with money, but it worked for her. Her tagline reflects her priorities and purpose in life. 

Her statement is a noteworthy example of effective personal branding. Consider basing your branding statement on your core life values.

• Marie Forleo

Marie Forleo is an entrepreneur, writer, and philanthropist. She is well-known for hosting Marie TV, where she interviews entrepreneurs. She is passionate about making a difference in people’s lives through courses and free content on her website. Her tagline sums up what she loves to do.

Marie helps you tailor your life to what you genuinely love. Whether you are starting a new business, looking to make a significant change in your personal life, want to unlock your highest potential, or tap into the most profound wisdom, Marie will help you live a rich and meaningful life.

As a host of her show Marie TV, she knows how to use her wisdom to help the audience to make a difference in their lives. Her brand statement is based on inspiring her audience, and when they go home, they do remember not only the guest but also the host.

Her approach exemplifies effective personal branding because she inspires audience members to envision themselves as future guests. 

Her branding message offers excellent inspiration for creating your own.

What is the best way to utilize personal brand statement examples?

Entrepreneurs and job seekers need brand statements that clearly explain value propositions for lasting first impressions. LinkedIn groups provide platforms for industry differentiation. TikTok videos are the best way to build a solid social presence for your personal brand—especially when you understand how to get more followers on TikTok and use that knowledge to boost your visibility.

Consistent brand statement usage across social media profiles, LinkedIn headlines, websites, and email signatures improves brand positioning. Spoken versions create conversational approaches gaining popularity.

Create a YouTube channel with consistent posting to leverage video content. You can apply for the badge by applying for the verification of your channel once it fulfills the requirements. YouTube verification is the key to accessing your personal brand’s true potential. It establishes credibility, builds trust, and sets you apart as an authentic content creator.

How to Create a Personal Brand Statement?

A personal brand statement concisely summarizes identity, function, and uniqueness for networking, resumes, social media bios, and websites.

Steps to Create a Personal Brand Statement

1. Identify Your Core Strengths

• What are you best at?
• What skills or expertise set you apart?
• What do people often compliment you on?

2. Define Your Audience

• Who do you want to connect with? (Employers, clients, industry peers, etc.)
• What problems do they have that you can solve?

3. Highlight Your Unique Value Proposition

• What makes you different from others in your field?
• What impact do you create?

4. Keep It Clear and Concise

• Ideally, aim for 1–2 sentences (under 20 words).
• Avoid jargon—make it easy to understand.

5. Add Personality

•  Include your voice, passion, and mission.
• Make it memorable and authentic.

Tips for crafting your personal brand statement

Tips for crafting your powerful personal brand statement:

• Make it brief: Use your personal brand statement to make a great first impression, whether meeting someone in person or online. After capturing attention, expand upon your skills and expertise. Consider using a branding statement template for greater impact.
• Review regularly: Review your brand statement every five to six months as your goals, skills, and values evolve, ensuring your actions align with your message.
• Do not make overstatements:  Ensure your brand statement is authentic. Be honest and avoid exaggerating your skills or abilities. Exaggeration can damage your brand reputation. Refer to some popular marketing personal statement examples.
• Showcase your unique identity:  Balance personal your audience’s language is the most preferred way of building credibility. Speaking your audience’s language builds credibility effectively.

How effective is a personal brand statement for the digital marketing strategy?

It will help if you stand out differently to get noticed among the stacks of social media profiles. You can attract potential buyers only if you can successfully differentiate yourself from the crowd. Personal branding will do your job.  Demonstrate your expertise and results to build trust and establish yourself as exceptional.

Integrity is a highly effective digital marketing strategy. It distinguishes you from others. Social media platforms effectively showcase accomplishments and market your personal brand. A strong brand statement is essential for digital marketing success.

Successful digital marketing requires focused branding efforts. Begin building yourself as a trusted brand in your niche.

Now it’s your turn

After reviewing these seventeen personal brand statement examples, it’s time to create your own.After reviewing these seventeen personal brand statement examples, it’s time to create your own. Consider your personality, values, strengths, and priorities. This will lead to a brand statement that authentically represents you. If you’re stuck, try using free personal brand statement generator tools.

Choose your approach and begin!

Do you have your personal brand statement? if Yes, what personal brand strategy examples you followed for creating one for yourself? Reply in the comment below.

Personal Brand Statement Generator Tools

If you need assistance creating your personal brand statement, several online tools can help streamline the process:

Free Personal Brand Statement Generators

1. LinkedIn Resume Builder – While primarily for resumes, this tool helps craft professional summaries that work well as brand statements.
2. Hubspot’s Brand Kit Generator – Offers a comprehensive approach to building your personal brand, including statement creation.
3. Canva’s Brand Voice Generator – Helps identify your unique voice and tone, which informs your personal brand statement.
4. About.me – This platform helps you create a personal landing page that includes crafting a concise personal brand statement.
5. Hemingway Editor – Not specifically for brand statements, but excellent for ensuring your statement is clear, concise, and impactful.

These tools provide frameworks and prompts to help you articulate your value proposition, target audience, and unique selling points. While generators offer a helpful starting point, remember to personalize the output to truly reflect your authentic voice and professional identity.

When using these tools, input your skills, target audience, and unique value proposition. Then refine the generated statement until it accurately represents your personal brand while remaining concise and memorable.

FAQs

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.