17 Personal Brand Statement Examples To Build Your Own Identity

A personal brand statement shapes how others see your professional identity in just a few words. Strong personal brand statement examples show skills, goals, and values at a glance.

People often search social media first. Your profile acts as a first impression, and a clear brand statement helps you stand out among professionals.

A strong personal brand statement communicates skills, career goals, and values so prospects see clear reasons to connect with you.

The following tips and personal brand statement examples will guide you in writing a statement that attracts attention

First, let’s define what a personal brand statement is and why it matters for building professional connections.

What is a Brand Statement?

A brand statement is a short description that defines professional identity, values, and promises made to an audience. It shows what makes you different, sets direction for your personal brand, and shapes how your audience sees you. Strong personal brand statement examples clarify skills and goals while guiding how others remember you.

What are Personal Brand Statement Examples?

Personal brand statement examples show how to write one or two sentences that summarize skills, client value, and audience needs.

Your brand statement shapes the first impression. Strong personal brand statement examples act like a tagline that people remember.

To write a personal brand statement, follow these steps:

Step 1: List professional skills and select the strengths you want your personal brand statement to showcase.

Step 2: Define your target audience, such as clients, hiring managers, or a specific market segment.

Step 3: Write down differentiating factors like expertise areas, problem-solving capabilities, or measurable results delivered.

Step 4: Draft one to two sentences that act as a brand tagline, showing value delivery and professional identity.

Step 5: Polish the statement. Take feedback and refine it until you feel the satisfaction of creating something great for yourself.  

You can use your brand statement examples on your website, LinkedIn profile, social media bios, and anywhere else to help create value for yourself.

Why is a Personal Brand Statement Important?

Personal brand statements communicate values and expertise to audiences seeking information about you.

A Personal Brand statement works as a networking tool, connecting you with clients and prospects. strong brand statement examples apply to social media profiles, websites, portfolios, and email signatures.

Personal brand statement examples build online trust and support business growth. They also fit into a wider digital marketing plan.

Brand statements require regular updates to stay aligned with your goals and audience.

Who must have a Personal Brand Statement?

Entrepreneurs, authors, freelancers, and speakers use personal brand statements to reach target audiences. Personal brand statement examples show how they stand out from others.

Professionals in every field gain from personal brand statement examples, since they add meaning beyond company roles and job profiles.

Clear brand statements make you memorable and easy to find. The best personal brand statement examples connect directly with real actions and results.

17 Best Personal Brand Statement Examples to Help You Build Your Own

Memorable brand statements take effort. The following personal brand statement examples offer inspiration for building your own.

1. “A life dedicated to helping individuals and businesses succeed.”

Tony Robbins

Tony Robbins is a well-known life coach, entrepreneur, and business strategist. He is also a New York Times best-selling author and philanthropist. His brand statement shows his mission clearly: helping people flourish.

As a respected life coach, his mission is to guide people toward purposeful living by inspiring them to share and serve others. His belief, “The secret of life is giving,” is reflected across all his social media profiles and platforms.

Harvard Business Press recognized him among the “Top 200 business gurus in the world,” while American Express listed him among the “Top 6 business leaders in the world.” He has worked with U.S. presidents, global entertainers, and elite athletes, supporting their growth and performance.

His branding statement reflects service and direct audience connection, making his message one of the most memorable personal brand statement examples.

2. “Let’s build a job-free income.”

Nick Loper

“Nick’s tagline, ‘Let’s build a job-free income,’ speaks to people who want to leave traditional jobs. It makes his brand statement memorable.

Loper shares ways entrepreneurs create businesses that free them from 9-to-5 jobs. His phrase “job-free income” connects with reader searches.

Nick Loper is an entrepreneur who has guided many people in starting businesses and earning income. He is a multi-time Amazon best-selling author. His articles appear in Forbes, Entrepreneur, and Business Insider, and he has spoken at TEDx.

Similar to Nike’s “Just do it,” Loper’s phrase “Let’s build” creates a sense of community around income freedom. His brand statement stands as one of the strongest personal brand statement examples.

3. “Do you want more traffic?”

Neil Patel

Neil Patel’s brand statement, “Do you want more traffic?” targets businesses that want more website visitors through a direct question.

Neil Patel is a well-known online marketer, recognized for supporting SEO professionals through his Ubersuggest platform. His brand statement is simple yet strong because it shows how marketers gain more traffic.

Questions spark curiosity in brand statements. Neil uses this style to stand out from other marketers, making his words one of the clear personal brand statement examples.

4. “Saving the world from bad content.”

Aaron Orendorff

Aaron Orendorff works with businesses to create website and social media content marked by clarity and persuasion. His tagline, “Saving the world from bad content,” sums up his expertise.

Aaron works with B2B businesses, guiding them to generate leads and scale their operations.

His clients include Facebook, Salesforce, and Shopify Plus. He also writes for Inc., Business Insider, and Entrepreneur, reinforcing the strength of his brand statement.

Aaron’s message shows how clear brand statements can stand out in competitive markets, making his words one of the strongest personal brand statement examples.

5. “Become a better student.”

Thomas Frank

Thomas Frank built College Info Geek, a platform with courses on productivity and career skills. His tagline, “Become a better student,” states his purpose clearly.

His website gives students resources on habit building, organization, and time and money management.

He supports students in growth and career progress through online courses designed for achieving goals. His brand statement effectively conveys this mission.

Thomas Frank shows how a simple brand statement can work well. His brand statement stands as one of the most practical personal brand statement examples.

6. “Travel smarter, cheaper, longer.”

Nomadic Matt

Nomadic Matt shares travel insights on his website. He knows travelers want smarter trips, lower costs, and longer journeys. His tagline reflects these goals and motivates readers to act.

Matt covers travel needs, from tickets and accommodations to packing guidance and safety tips for destinations and gender-based concerns. His brand statement communicates this whole service clearly.

Matt guides travelers to spend about $50 per day using country-specific tips. He also advises digital nomads who combine work with travel. Travel professionals can study his brand statement style: keep it concise, address the reader’s needs, and stress affordability.

Matt’s brand statement inspires travelers seeking budget-friendly adventures. It remains one of the standout personal brand statement examples for the travel community.

7. “Helping writers achieve their freelance writing dreams.”

Carol Tice

Carol Tice is a six-figure freelance writer. She guides freelance writers toward full-time income by showing them how to land their first client, secure paid markets, use social media for clients, boost productivity, and earn through blogging.

Her brand statement conveys this mission in a single line

Aspiring freelance writers can study her work to shape their own clear brand statements. Her tagline, “Make a living writing,” illustrates how personal brand statement examples inspire career growth.

8. “Real life on a budget.”

Jessi Fearon

Jessi Fearon’s brand statement is clear. She motivates people to live within a budget and turn money discipline into reality. Targeting individuals facing financial struggles, she shares guidance on managing finances, becoming debt-free, and handling money wisely.

Her brand statement defines her goal with precision. She connects with readers preparing for financial stability, aiming for debt freedom, or seeking productivity tips for women balancing work and kids.

Her brand statement encourages readers to act. Among personal brand statement examples, it fits well within the finance and budgeting space.

9. “I build and grow SaaS companies.”

Sujan Patel

Sujan Patel’s brand statement is straightforward, direct, and bold. It defines his role in building and growing SaaS companies.

Sujan has worked with startups and Fortune 500 companies to drive growth in SaaS. He owns SaaS businesses and consults through his SaaS marketing agency.

Sujan expressed his expertise in a single sentence. His brand statement is easy to grasp and attracts attention. Memorable brand statements require focused effort.

Sujan’s message is a clear personal brand statement example for sales professionals and those in SaaS marketing.

10. “Create Less. Remix More. A New Era Of Content Marketing Is Here”

Brittany Berger

Brittany Berger is a minimalist content marketer. She went against the common trend of producing more content and built her brand statement around it.

She believes marketers should remix, remaster, and refresh existing content instead of producing new pieces constantly. This method saves energy and delivers stronger results.

For proof of her idea, she has worked with SEJ, Inc., Forbes, Content Marketing Institute, and other major brands.

A brand statement can challenge industry norms while saving time and money. Brittany shows that breaking trends can still grow businesses.

Brittany presented a bold idea and supported it with real results. Her minimalist message is recognized among personal brand statement examples in content marketing.

11. “Be a unicorn in the sea of donkeys.”

Larry Kim

Larry Kim is the founder and CEO of Mobilemonkey, a leading sales outreach automation platform. But what does a unicorn have to do with marketing? 

According to Larry, donkeys are common, but unicorns are rare. He compares most marketing campaigns to donkeys, producing few results.

Some campaigns deliver extraordinary results, like unicorns in the industry. Larry’s analogy tells marketers to “Be different” and pursue rare opportunities.

Larry’s brand statement stands out through a creative analogy. Consider using bold comparisons in your statement to attract the reader’s attention.

Larry’s tagline sets him apart from competitors. Among personal brand statement examples, his use of analogy resonates strongly with marketers.

12. “Empowering ridiculously good marketing.”

Ann Handley

Ann Handley is a Wall Street Journal best-selling author and an early voice in digital marketing. She presents her branding statement in a casual style rather than formally displaying her expertise.

Her casual tone sets her apart from other brand statements. Instead of listing skills, she shows how customers achieve real results.

She writes and speaks about how marketers can move past weak tactics and create measurable results. Ann’s words are a personal brand statement example of how tone shapes audience perception.

13. “50% Marketing, 50% Geek – 100% Social Business Results”

Pam Moore

Pam Moore is the founder and CEO of MarketingNutz. Her brand statement reflects her personality and how she views marketing.

Pam combines marketing experience with technical knowledge to create business results. Her fun tone makes her relatable, and her statement expresses her distinct identity.

Pam’s words fit naturally among personal brand statement examples, showing how personality and expertise can blend in one line.

14. “It’s time to step into your Genius.”

Felicia Hetcher

Felicia Hatcher is a well-known entrepreneur, author, and speaker. Her brand statement inspires audiences much like a motivational speech.

She reminds people to stay disciplined and organized to reach their potential. Her words speak to growth and financial success.

Felicia shares a memorable message that connects with innovators. Her choice of words builds a personal brand that inspires others.

Select strong words in your branding statement to match your goals. Among personal brand statement examples, Felicia’s stands out for its motivational tone.

15. “Learn how to start a profitable blogging business.”

Adam Enfroy

Adam Enfroy is a blogger who teaches others how to earn through blogging. His brand statement makes his work clear, though at first it may seem ordinary.

His statement stands out because it includes numbers. He has guided more than 90,000 bloggers in starting to earn from blogging, creating a wide community.

This is a major achievement

The numbers act as social proof and attract more bloggers. By using figures in his brand statement, Adam shows how a personal brand statement example can strengthen authority.

Consider adding social proof in your brand statement. Numbers create trust and appeal to clients.

16. “I am Claude Silver, and my life’s purpose is to be of joyful service and unlock emotional optimism in all.”

Claude Silver

Claude Silver is a Chief Heart Officer, a rare title. She defines what it means in her brand statement, sharing a mission of emotional optimism.

In every life, there are difficult times when managing emotions feels overwhelming. Silver supports emotional awareness and guides people toward balance and success.

Silver’s brand statement reflects her values. Her message is simple, not tied to money, yet it worked for her and reflects her life priorities

Her statement stands among personal brand statement examples that center on life values. Consider shaping your brand statement around your priorities and purpose.

17. “Are You Ready for a Whole New Life?”

Marie Forleo

Marie Forleo is an entrepreneur, writer, and philanthropist. She is best known for hosting MarieTV, where she interviews entrepreneurs. Through courses and free content on her website, she shares her passion for improving people’s lives. Her tagline captures this spirit.

Marie encourages people to design a life around what they truly enjoy. Starting a business, changing direction in personal life, or seeking growth—her work inspires people to live with purpose and meaning.

As the host of MarieTV, she shares insights that make a difference for her audience. Her brand statement inspires viewers, leaving them with memories of both the guests and the host.

Her work shows how personal brand statement examples can inspire audiences to picture themselves as future contributors 

Her branding message provides inspiration for creating your own statement.

What is the Best Way to Utilize Personal Brand Statement Examples?

Entrepreneurs and job seekers need brand statements that clearly explain their value for lasting first impressions. LinkedIn groups offer spaces for industry presence. TikTok videos can grow visibility for a personal brand, especially when content connects with audience interests and applies tips on how to get more followers on TikTok.

Using brand statements consistently across LinkedIn headlines, websites, social profiles, and email signatures strengthens brand positioning. Spoken versions also work well in conversations and public speaking.

A YouTube channel with consistent posting can expand reach through video. Once requirements are met, applying for YouTube verification builds trust and recognition, setting you apart as a credible content creator. Personal brand statement examples show how using multiple platforms strengthens audience connection.

How to Create a Personal Brand Statement?

A personal brand statement concisely summarizes identity, role, and value for networking, resumes, LinkedIn, social media bios, and website. Personal brand statement examples show how this summary works in practice

Steps to Create a Personal Brand Statement

1. Identify Your Core Strengths

• What are you best at?
• What skills or expertise stand out?
• What strengths do others notice most?

2. Clarify Your Audience

• Who do you want to connect with: Employers, clients, industry peers?
• What challenges do they face that you can address?

3. Shape Your Unique Value Proposition

• What sets you apart in your field?
• What results can you create for others?

4. Keep It Clear and Concise

• Aim for one to two sentences under 20 words.
• Write in simple language that anyone can understand.

5. Add Personality

•  Include your voice, passion, and mission.
• Make it memorable and genuine so your statement feels personal..

Tips for Crafting Your Personal Brand Statement

Tips for crafting a clear and memorable personal brand statement:

• Make it brief: Use your personal brand statement to make a great first impression, in person or online. After drawing attention, share skills and expertise. Consider using a brand statement template.

• Review regularly: Review your brand statement every five to six months as your goals, skills, and values evolve, keeping your message aligned with your actions.

• Avid Exaggerations: Be honest in your brand statement. Do not overstate skills or abilities, since exaggeration can damage reputation. Look at marketing personal brand statement examples for guidance.

• Showcase your unique identity: Balance your own voice with audience language. Speaking in a way your audience relates to makes your statement stronger and easier to trust.

How Effective is a Personal Brand Statement for the Digital Marketing Strategy?

To get noticed among countless social media profiles, you must stand out. You can attract potential buyers by showing clear strengths. Personal branding allows you to share expertise and results, building trust and presence.

Integrity separates you from competitors. Social media platforms showcase accomplishments and strengthen personal brands. Strong brand statements are central to digital marketing growth.

Build yourself as a trusted brand in your niche through steady branding efforts. Personal brand statement examples show how clear messages connect with digital marketing success.

Personal Brand Statement Generator Tools

Several online tools can make it easier to create your personal brand statement:

Free Personal Brand Statement Generators

1. LinkedIn Resume Builder -While designed for resumes, this tool also shapes professional summaries that work well as brand statements.
2. HubSpot’s Brand Kit Generator -Provides a full set of resources for shaping your personal brand, including brand statement creation.
3. Canva’s Brand Voice Generator -Guides you in defining voice and tone, which influence your personal brand statement.
4. About.me -A platform for building a personal landing page, including a concise personal brand statement.
5. Hemingway Editor – Not built for brand statements, but useful for keeping your writing clear and concise.

These tools give prompts to outline your value proposition, target audience, and selling points. While generators provide a starting point, always refine the output so it reflects your own voice and professional identity.

Input your skills, target audience, and value proposition when using these tools. Then refine the generated statement until it fits your personal brand. Personal brand statement examples show how refined statements become clear and memorable.

Now it’s your turn

After reviewing these seventeen personal brand statement examples, it’s time to create your own. Consider your personality, values, strengths, and priorities to shape a brand statement that represents you well. If you feel stuck, try free personal brand statement generator tools.

Choose your path and begin!

Frequently Asked Questions

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.