13 Instagram Reels Templates to Boost Content Creativity

Let’s face it , crafting attention-grabbing and engaging Reels from scratch can sometimes be a real challenge. But fear not! We’ve got a treasure trove of 13 fantastic Instagram Reels templates that will ignite your imagination and spark that much, needed creativity. These templates—often called IG Reels templates, Reels presets, or Instagram video templates—offer plug-and-play formats to make content creation faster and easier.

Marketing agencies handling multiple social accounts find consistently creating reels overwhelming. Templates serve as invaluable tools for achieving success. Whether it’s free Instagram reels overlay templates, Instagram reel overlay templates, Instagram note ideas or Instagram trending templates, these resources can save you time and boost your creativity. Also, using a social media scheduler to schedule your reels in advance can further streamline your Instagram accounts!

This article covers content inspiration, creative guidance, time-saving Instagram posting strategies and ways to amp up audience engagement.

Instagram Reels Templates help creators without editing skills make professional content.

What are Instagram Reels Templates?

Instagram Reels templates are pre-designed formats with timestamps that assist users in crafting content. As a native feature within the Instagram app and Meta ecosystem, Reels templates are built to support modern content creation and user engagement strategies on social media. Templates enable brands to post consistent and engaging content.

Templates for Instagram reels aren’t limited to video content alone. Photo-based Reels templates allow you to create engaging content using still images rather than video clips. These templates are particularly useful for showcasing product collections, before-and-after transformations, or creating slideshow-style content. Photo templates follow the same structure as video templates, with designated slots where you can add your images, and they’re synchronized with music to create a dynamic viewing experience even without motion footage.

Sensation Reel templates have gained significant popularity on Instagram. These templates typically feature dramatic transitions, eye-catching effects, and are designed to create a sensory impact that captivates viewers immediately. Sensation templates often incorporate quick cuts, zoom effects, and beat-synchronized transitions that create a visually stimulating experience. They’re perfect for product reveals, travel highlights, or any content where you want to create a strong emotional response from your audience.

Video-Specific Templates: Unlike photo-based templates, video-specific Reel templates are optimized for motion content and often include more complex transitions, timing cues, and effects designed specifically for video footage. These templates allow for seamless integration of multiple video clips, creating a cohesive narrative flow. Video templates are ideal for tutorials, behind-the-scenes content, or any storytelling that benefits from showing movement and action. When selecting templates, look specifically for those labeled as ‘video templates’ if you’re working primarily with video footage rather than still images.

Displayed next to each other are two Reels featuring a “Use template” button linked to their respective videos. In the past, you had to estimate the durations of clips necessary to synchronize them with a particular audio track and manually tweak the clips accordingly.

Now, you can effortlessly insert your own photos and/or videos into a template, and you’re ready to roll.

Using templates is completely free.

Actionable Tip : Experiment with different visual effects to make Reels more engaging. Instagram filters add unique touches to content and enhance appeal.

How To Find Templates On Instagram

You can find Instagram Reels templates in a few different ways. New templates are frequently added—often weekly—based on trending audio, challenges, and user behavior. Using Reels Templates increases visibility and improves content performance. Here’s how:

• Template Browser:
  • Go to the Reels tab in the Instagram app. Tap the Reels icon at the bottom of the screen.
  • Tap the camera icon.
  • Look for the “Templates” option. You might need to swipe to see it.
  • Browse the available templates. Here, you can find recommended, trending, and saved templates.
• Reels Tab:
  • As you scroll through Reels, look for a “Use template” button. This appears above the creator’s Instagram handle.
  • Tap the “Use template” button to open the Reels template editor
• Search:
  • Use the search bar at the top of Instagram and enter “Reel templates” or “Instagram templates”

To find templates for Instagram Stories:

• Go to add a post to your story
• Hit create
• Click on the sticker icon
• From your stickers pick “add yours”
• You can now either customize your own, or you can select one from the feed.

How to Create Instagram Reels Templates on Your Own?

Creating templates for Instagram reels is simple. To ensure the template’s availability to other users, create it directly within the Instagram application. Reels Templates follow trends and align with the Instagram algorithm for better reach. Here’s a step-by-step guide on how to do it:

1: Begin by going to your homepage and tapping on the plus button situated at the top, just as you would if you were about to create an Instagram Story.

2: As you do that, your gallery will open up, and you should select “Reel” to initiate the process.

3: On the left-hand side, you’ll discover a range of options to make your Reel captivating and engaging. 

4: To begin, let’s focus on the first option from the top – setting the duration of the Reel. You can choose either 15 or 30 seconds, depending on your preference.

5: Next, add music by clicking on the music icon, which is the second one from the top on the left-hand panel. Instagram offers a plethora of music choices, or you can use your own saved music if you prefer. You even have the option to record your original audio!

6: One by one, select the photos, videos, and music that best fits what you want to create. Make as many edits as you want until you achieve the desired result. You can also record videos on the spot instead of selecting pre-recorded videos from your phone gallery. Click on Next.

7: Write an engaging caption and select a cover for your reel. 

8: Now, scroll down to find the option of ‘Advanced Settings.’ 

9: Here, toggle on ‘Let others use as a template.’ This will enable others to use the template of your reel!

How to Use Instagram Reels Templates

Instagram Reels Templates offer user-friendliness and reduce the time needed to create a Reel. You no longer need to edit videos on multiple external platforms.

To try out these ready-to-use Instagram Reels Templates: Follow our step-by-step guide:

Step 1. Discover the Video to Repurpose on Instagram

First, decide which Instagram Reel you wish to recreate. Scroll through the Reels tab or explore page until you find a video template that catches your eye.

Step 2. Opt for ‘Use as Template’

When you find the desired template, locate the icon in the bottom left corner labeled ‘Use Template.’  If you can’t find it right away, don’t worry. You can access it through the three-dot menu on the bottom right-hand side, and then click ‘Use as Template.’

Tip: Most Reels videos can be used as templates, but not all are available. TikTok videos reposted on Instagram Reels are not compatible with Reels templates.

Step 3. Unleash Your Creativity

After selecting the template, you’ll enter Reels creation mode, where you can record or add videos from your camera roll into the designated clip slots within the template. These placeholders already have preset timestamps, often aligned with the audio from the original clip.

Step 4. Finalize and Publish Your Content

After your videos are uploaded, the trendy audio is set, and your Reel is edited, hit the publish button. Add your captions, and you’re good to go! This is an efficient way to create engaging Reels. 

Instead of spending hours timing your videos to match the music, templates make it simple to replicate trending Reels formats quickly.

And after you have edited a few reels, you can create a content calendar and use social media bulk scheduling to schedule them in advance!

If you’re looking to diversify your content beyond Reels, consider using Instagram carousels to share step-by-step guides, storytelling sequences, or product showcases in an engaging, swipeable format.

Bonus Tip: Want to engage your audience even further? Try using Instagram Note Ideas to spark conversations in DMs, share quick updates, or drop thought-provoking questions. These small but effective notes can create a sense of connection and keep your followers engaged beyond just your posts and reels.

Third-Party Tools Providing Instagram Reels Templates

While the new Instagram Reels Templates feature provides a convenient way to replicate popular Reels, it does come with the risk of your Reels looking similar to others.

Businesses seeking an alternative approach can use professionally designed and customizable Instagram product reel templates available through third-party video-making tools. This way, you can maintain a unique and distinct look for your Reels.

Some of these tools are:

Canva

Canva is a graphic design platform that has expanded its offerings to include video creation, making it an excellent Instagram reel template app. With Canva’s user-friendly interface and library of pre-designed templates, businesses and content creators can quickly create engaging and visually appealing Reels.

Canva provides templates for product promotions, announcements, and storytelling across various themes. Users can customize colors, fonts, animations, and brand elements for distinct, professional Reels.

InVideo

InVideo is an online video editing tool designed for businesses and marketers. It offers a collection of Instagram reel templates designed to capture attention and drive engagement. InVideo’s templates cover a wide range of industries and styles, from fashion and lifestyle to technology and education. 

You have control over editing, allowing you to personalize your Reels to match your brand’s tone and messaging. InVideo also provides access to a vast library of stock footage, music, and animations, enabling you to create captivating and high-quality Reels without the need for professional videography skills.

Vista Create

Vista Create is an online video maker that simplifies the process of creating Instagram Reels. Its collection of templates caters to diverse needs, making it suitable for both individual content creators and businesses with various marketing objectives. 

Vista Create offers the best Instagram reel templates for different formats, including how-to videos, product showcases, and storytelling sequences. The platform allows you to import your own media, customize colors and text, and even add voiceovers, giving you the flexibility to craft Reels that perfectly align with your brand identity and messaging.

FlexClip

FlexClip is a user-friendly Instagram reel template app designed to simplify the creation of Instagram Reels. It boasts a wide selection of professionally designed Reels Templates, covering various themes and industries. FlexClip’s templates are fully customizable, giving you the freedom to personalize every aspect of your Reels, such as adding your logo, adjusting the layout, and incorporating animations. 

Its drag-and-drop functionality makes creating engaging Reels intuitive and accessible to users of all experience levels. FlexClip helps both individual creators and marketing teams produce high-quality Reels that resonate with audiences.

Content Inspiration: Unique and Creative Instagram Reels Templates

A. Tips on customizing the templates to align with individual styles and branding

• Add your brand colors and logo: Incorporate your brand’s signature colors and logo elements into the templates to create a cohesive and instantly recognizable visual identity.
• Use on-brand fonts and graphics: Experiment with fonts and graphics that align with your brand’s tone and style, ensuring a consistent look across all your Reels.
• Inject your personality: Don’t be afraid to infuse the templates with your personality, humor, and quirks. Let your authenticity shine through, making your Reels stand out from the crowd.
• Tailor the content: Adapt the templates to deliver content that resonates with your specific audience. Whether it’s educational, inspirational, or entertaining, keep your audience’s preferences in mind.
• Test and iterate: Don’t hesitate to try different variations of the templates and gather feedback from your audience. Use insights to refine your approach and create content that truly connects with your followers.

B. Template examples

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A post shared by Three B’s Apparel (@threebsapparel)

A. Best practices for maximizing the impact of templates on Reels content

• Embrace Authenticity: While templates provide an excellent framework, don’t forget to infuse your unique personality and style into your Reels. Authenticity is the key to building a genuine connection with your audience, so be yourself and let your creativity shine through!
• Craft a Captivating Opening: The first few seconds of your Reels are crucial for capturing your audience’s attention. Use the template’s design to create a visually striking and engaging opening that hooks viewers right from the start. Tease them with what’s to come and leave them curious to watch more!
• Keep it Snappy and Concise: Reels are all about quick, bite-sized content that keeps viewers engaged throughout. Use the template’s structure to deliver your message succinctly and avoid lengthy explanations. Snappy content ensures viewers stay tuned until the end!
• Utilize Eye-catching Transitions: Templates often come with pre-designed transitions that add a professional touch to your Reels. Experiment with various transition styles to create a seamless flow between clips, keeping the visual interest high and the audience engaged.
• Sync Music and Visuals: Music is a powerful tool in Reels content creation. Sync the template’s visuals with the beats of your chosen background music to create a captivating audio-visual experience for your viewers. This synergy will leave a lasting impact on their minds!
• Experiment with Text and Captions: Templates often have designated spots for text and captions. Use these areas creatively to deliver your message, add context to your content, or engage with your audience through thought-provoking questions or call-to-actions.

B. Template examples 

Below is a creative travel reel template example:

 

 

 

 

 

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A post shared by raye of happiness (@rayeofhappiness)

 

 

 

 

 

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A post shared by ALBERT VICENTE (@albertvicente)

Time-Saving Strategies: How Instagram Reels Templates Optimize Content Creation

A. Using templates for consistent posting schedules and content themes

• Time-efficient Batch Creation: With templates, you can create multiple Reels in one go, saving time and effort in the long run. Batch creation allows you to plan ahead and stay consistent with your posting schedule. You can then use tools like RecurPost to schedule content in batches and ensure that your reels go out on your accounts consistently. 
• Aligning with Content Themes: Templates can be tailored to suit your content themes or series. This alignment strengthens your brand identity and provides your audience with familiar and expected content.
• Quick Repurposing: Have an existing Reel that performed exceptionally well? Repurpose it using a template with a different design to extend its impact and reach new audiences.
• Cohesive Visual Language: By using templates with consistent design elements, your Reels present a cohesive visual language that establishes your brand’s identity and differentiates you from others. You can also use an Instagram reels cover template provided by third-party apps to give your feed a good look.

B. Template examples

Boosting Engagement: Interactive Instagram Reels Templates

A. How to create shareable and comment-worthy Reels using interactive templates

• Keep it Entertaining: Interactive templates are meant to be fun and entertaining! Embrace your playful side, and create content that brings a smile to your audience’s faces. The more enjoyable your Reels, the more likely they are to be shared and spread like wildfire.
• Encourage Storytelling: Use interactive elements to weave stories or mini-narratives within your Reels. Capture your audience’s imagination, and they’ll be eager to comment and share their thoughts on your storytelling prowess.
• End with a Call-to-Action: Always end your interactive Reels with a clear call-to-action. Whether it’s encouraging viewers to tag a friend, share their thoughts, or participate in the challenge, a compelling CTA prompts your audience to take action and boost engagement.
• Respond to Comments: Engage with your audience by responding to their comments. Show appreciation for their participation, answer their questions, and keep the conversation going. When your audience sees you actively engaging with them, they’ll be more likely to share and comment on your future Reels.
• Make it Shareable: Optimize your Reels for shares by creating content that resonates with your target audience. Shareable content is relatable, inspiring, or humorous, and it’s more likely to be passed on to friends and followers, expanding your reach organically.

B. Template examples

 

 

 

 

 

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A post shared by Betiana Hurtado (@betianahurtado)

 

 

 

 

 

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A post shared by Shannon McKinstrie | Social Media Mentor, Trainer, + Speaker (@shannonmckinstrie)

Showcasing Brand Identity: Templates for Maintaining Visual Consistency

A. Tips for using templates to reinforce brand messaging in Reels

• Craft Engaging Captions: Use the template’s space for text overlays to convey your brand’s messages effectively. Craft compelling Instagram reels captions that align with your brand voice and tone, reinforcing your messaging.
• Storytelling with Purpose: Use the templates as a storytelling tool to communicate your brand’s story, values, and mission. Engage your audience emotionally and connect with them on a deeper level through meaningful narratives.
• Highlight Brand Features: If your brand has unique features or products, use the templates to showcase them creatively. Incorporate your products or services seamlessly into the Reels content, making them an integral part of the storytelling.
• Showcase Brand Culture: Take viewers behind the scenes with templates designed for showcasing your brand’s culture, team, and working process. This fosters a sense of authenticity and transparency, strengthening your brand’s relationship with the audience.
• Maintain Consistent Posting: Use templates strategically to maintain a consistent posting schedule. Consistency reinforces your brand’s presence in your audience’s feeds, and they’ll come to expect and anticipate your Reels content.

B. Template examples

Below is a candle brand that consistently uses brand color in its reels and posts to maintain brand identity.

Below is one of its reel templates you can use:

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A post shared by The अर्क (@thearkk.in)

Exploring Different Formats: Instagram Reels Templates for Various Content Types

A. Showcasing products and services effectively with Instagram Reels templates

• Product Highlights: Present your products in a visually appealing and concise manner using this template. Showcase different angles, features, or benefits of your offerings to entice your audience to learn more.
• Testimonials Reel: Gather customer testimonials and feedback in this template to build trust and credibility. Highlight positive reviews and experiences to show potential customers the value of your products or services.
• Product Comparison: Use this template to compare different products or variations side by side. Whether you’re showcasing different colors, sizes, or features, the comparison format helps viewers make informed decisions. 

B. Template examples

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A post shared by Social Media Management • Content Creation • Canva Templates (@thevipcontentclub)

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A post shared by Storytelling Marketing | Amanda (@hellostorytale)

Keeping Up with Trends: Trending Instagram Reels Templates

A. How to use trending templates creatively and authentically

• Add Your Unique Twist: Put your personality and creative touch into the trending templates. Whether it’s through your humor, storytelling, or editing style, infuse the template with your authenticity.
• Align with Your Niche: Adapt trending templates to align with your content niche and target audience. Tailor the templates to suit your expertise, interests, and the type of content your audience expects from you.
• Know Your Audience: Understand what your audience enjoys and responds to. Use trending templates that resonate with your followers, making them more likely to engage with and share your Reels.
• Stay Consistent: While experimenting with trending templates, maintain visual consistency and adhere to your brand’s messaging. Consistency builds trust and helps your audience recognize your content in their feeds.
• Monitor Performance: Keep track of how your Reels perform using trending templates. Analyze metrics like views, engagement, and shares to identify which templates work best for your content strategy.

B. Template examples

 

 

 

 

 

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A post shared by Creative content studio (@cuubstudio)

Enhancing Editing Skills: Using Templates for Creative Video Editing

A. Techniques for improving video editing skills through template utilization

• Reverse Engineering: Dissect the templates to understand how they are structured and edited. By reverse engineering templates, you gain insights into effective editing techniques and transitions.
• Practice, Practice, Practice: Regularly use templates to create Reels, even if they’re not intended for posting. Practicing with templates sharpens your editing skills and allows you to experiment with new techniques.
• Seek Inspiration: Explore how other creators use templates creatively. Draw inspiration from their work and adapt their techniques to suit your style.
• Mastering Transitions: Pay attention to how transitions are executed in templates. Practice creating smooth and seamless transitions to elevate the overall flow of your Reels.
• Take Note of Feedback: Share your Reels with friends, peers, or online communities, and seek constructive feedback. Act on the feedback to refine your editing skills and produce more polished content.

B. Template examples

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A post shared by 🌿 lifestyle | aesthetic | crimea (@nastyabaa)

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A post shared by Teri Erasmus (@potsbyteri)

Conclusion

Instagram Reel templates boost content creativity efficiently. Templates function as stepping stones that unleash creativity and open new possibilities, whether you need downloads, aesthetic templates, or engagement boosters.

Experiment with templates while adding your authentic voice, style, and personality into each Reel. Your unique touch transforms templates into captivating stories that resonate with your audience.

Create and inspire with these Instagram Reels templates to enhance your content creativity. And after you’ve created some eye-catching reels, don’t forget to automate them using RecurPost, the best Instagram scheduler!

Frequently Asked Questions

Dinesh Agarwal

Dr. Dinesh Agarwal, founder of RecurPost, transformed from academic researcher to social media technology innovator in 2013. With a doctorate in Cloud Computing, he applied scientific principles to develop a pioneering social media management tool that streamlined content scheduling processes for digital marketers, leading to its successful acquisition. Today, his RecurPost platform serves as an enterprise-grade social media automation solution helping over 100,000 businesses optimize their online presence. Dr. Agarwal actively contributes to the social media marketing ecosystem through educational content, including conference presentations, podcast interviews, and in-depth articles focusing on social media optimization techniques and algorithmic content distribution strategies.