With over 330 million active users, Pinterest is one of the largest social media networks today. The platform has over 4 billion Pinterest boards that people use to share content. Since Pinterest has so much scope for visual marketing for businesses, you should know how to post on Pinterest.
Another important thing to know about posting on Pinterest is consistency in posting. This can be attained by publishing regularly with the help of a Pinterest scheduler, like RecurPost.
The type of content that you can post on Pinterest can vary widely. And if you want to post for success, this blog will be your comprehensive guide on how to post on Pinterest.
How to post on Pinterest:
Let’s understand how to post on Pinterest. You must have a Pinterest account in order to post content on the platform. You can pin images, GIFs, videos, or something else.
1. How to post a picture on Pinterest?
Here are the steps to follow if you want to post a picture on your Business account:
- Click on the Pinterest Menu; you will see the ‘Create Pin’ option under Create a listing.
- After you click on ‘Create Pin’, you will find a tile to add an image. If you want to add vertical/long pins on Pinterest use a ratio of 2:3, typically 1000 x 1500 pixels.
- Add an interesting title, write keyword-centric description, and add a product link or affiliate link. For ‘Board’ you can either create a new board or select an existing one.
- Click on ‘Publish’, and you will get a notification when your created pin is successfully uploaded.
Learn how to schedule pins and publish later. Check out our guide!!
Here are the steps to follow if you want to post a picture on your personal account:
- You will be able to see the ‘Create’ option in the top left corner.
- Add your desired image.
- Fill necessary details in the Title, Description, Link, Board, and Tag boxes. Click on Publish.
Having trouble with Pinterest not displaying your full image? Dive into our descriptive Pinterest specification & ratio guide for solutions.
2. How to post videos on Pinterest?
- On the top of your screen, you will see a menu from where you need to click on the plus sign. Then choose the option that says “create pin.”
- The screen that will appear next will allow you to drag or upload a video from your device. You will see the recommended specs at the bottom. Upload your video here as per the specs.
- Add a title, description, and destination link (URL).
- Next, pick a board on which you want the video.
- Publish your video immediately or put it on schedule for later.
3. How Can I Bulk Upload Pins to Pinterest?
The Pinterest Bulk creation tool supports business accounts to upload 200 images or videos on the web. However, the same feature isn’t provided for the mobile application. You will require a spreadsheet consisting of information about your content. Download the Bulk editor template and add details.
- After logging into your business account, click on the Pinterest Menu.
- Under the ‘Ad’ menu list, you will see the ‘Bulk editor’ option. Click on it.
- Choose the ‘Upload template’ option and upload your CSV file or campaign template.
Note: With a business account, you can bulk upload up to 200 images or videos using the Pinterest bulk creation tool
- The platform will upload your content according to the details. You can manually make changes and schedule each pin.
You can also use RecurPost’s social media bulk scheduling feature.
4. How to upload GIFs to Pinterest?
The easiest way to upload a GIF on Pinterest would be through sites like GIPHY. The process is extremely simple. Here is what you have to do:
- Go to GIPHY’s website and search for the GIF you want to upload.
- Once you get your pick, open the gif.
- On the right-hand side, you will see an option saying “share”. Click on that.
- Multiple social media network options will appear on your screen. Pick Pinterest from the line-up.
- The Gif will be directly added to your Pinterest account and taken to the Pinterest app, where you will have to draft your post with the Gif. Pick your Pinterest board for uploading, and you are done!
5. How to post TikToks on Pinterest?
Uploading a TikTok video should be simple. The steps will remain the same as uploading a video on Pinterest, as we have mentioned above, except that you will first have to download the video from TikTok. Once you download the video, try to remove the TikTok watermark from it first. Once you do that, go to your Pinterest account and then upload the video to create your pin.
How to Post on Pinterest Using Mobile?
Sharing a post on Pinterest does not have to be limited to a particular device. You can share pins using your desktop as well as your mobile phone.
1. How to post on Pinterest on the app?
The steps to post pins on Pinterest from iPhone and Android are the same.
- Once you open the Pinterest app, you will see a “Plus” sign to create a new pin.
- Next, find the photo that you want to post and select it. Then click on Next.
- Enter a suitable title and description with keywords.
- Then, select the Pinterest board that you want to pin the photo to, and you are done!
If Pinterest removes your pins, don’t worry! Visit their official resources for help. Click here to access their website and find out more.
What to Post on Pinterest?
Pinterest is a very diverse platform and it makes Pinterest marketing interesting because it offers scope for so many content types.
You can use these to promote your products/services, your business, and drive traffic to your webpage. Ensure to lean Pinterest pin dimensions to leverage content.
1. Food/recipes
If you are dealing in the business of food, for example you are a meal delivery company, a food product brand, or any other food business, you should use the power of good food photos. These can tempt almost anyone and users will be compelled to check your business out.
2. DIY guides
You can step up the game when it comes to your product pins by demonstrating a DIY project on it for inspiration. People love these! They want to know how to do something with the product on their own.
3. Promotions
Another important strategy that you can use for a new post on Pinterest is conducting promotions of different facets of your business through graphics. Pinterest graphics are a very attractive way of promoting your story.
4. Infographics
These make for an awesome way to present information in the most visually appealing manner. Infographics are usually long and thin, and they house elaborate information on a certain topic in the form of graphics, hence they are popular on Pinterest.
5. How-to-guides
Another very good content type to share on Pinterest is how-to-guides. These are informative and users love them because they will get to learn how to use your product in an interesting manner. For the pin cover on your wall, you can use a series of images in the photo tutorial form.
6. Blog posts
The best way to promote your latest blog? Create vertical graphics for Pinterest that will accompany the promotion of your blog. Pinterest is a very powerful medium for driving website traffic and that is why you should always focus on promoting your blog posts through Pinterest.
Tips to Make Your Pins go Viral
Everybody wants their pins to go viral on Pinterest. All your attempts will go in vain if you do not get the traction you are supposed to get from your posted Pinterest Pins. Here are a few tips that will help you make your pins go viral in no time:
1. Use good quality images
This tip is more than obvious because the entire concept of promoting on Pinterest is based on Pinterest images. You need to use high-quality graphics in your posts to make them Pin-worthy. If people like what they see, they will automatically reshare it.
2. Set an apt title
The title for your Pinterest image will set the tone for your post. It is a very important part of your post. Readers take less than 2 seconds to decide if they want to read a particular post or not. Good Pinterest titles will make it or break it for you.
3. Make it a point to re-pin your content
All your content will not go viral the very first time you post it. It will take a few re-shares to get the ball rolling. You must continue to re-pin good content from your feed to gain traction on that post.
4. Pin at the best times
Another important tip is to post your Pinterest content at the best times to post on Pinterest. If you have been wondering about when to post on Pinterest, you can schedule pins in advance with a tool like RecurPost. When you post at times that are optimal for posting, you will increase the chances of getting higher engagement and visibility for your posts.
5. Optimize your pins with keywords
If you want people to discover your pins whenever they put in a search query related to your product, you will have to optimize them with the right keywords. Pick the best keywords per your SEO research to increase your chances of getting discovered. Learn how Pinterest works by exploring their official resources. Click here to dive into the details.
Conclusion
This was your complete guide on how to post on Pinterest, and knowing how Pinterest work will make your work easy. You should never underestimate the power of marketing through Pinterest. Posting different types of content can allow you to grow your business exponentially on social media. Pinterest is a great platform for posting visual content.
Along with focusing on the quality of content, maintaining a consistent posting schedule is crucial. This can be achieved by automating your posts with tools like RecurPost, the best Pinterest scheduling tool on the market.
Think about posting automatically on Pinterest and master the art by automating the process. Know more about RecurPost and the RecurPost pricing plans to make a better choice.
Frequently Asked Questions
If you want to upload something on Pinterest, here are the steps to follow:
1. Go to Pinterest and sign in to your account. Create a new one if you don’t already have one.
2. On the top of your screen, you will see a menu from where you need to click on the plus sign. Then choose the pin option.
3. You will get to drag or upload or image from the computer here
4. Next, you will get the option of adding an image title
5. At the bottom, you will find a description box wherein you must add a keyword-rich description for your picture.
6. Lastly, pick a Pinterest board and publish your image on it. And you’re done!
Yes, you can post different types of content on Pinterest. It is a major social media platform with over 330 million users. Your business can benefit greatly from posting on Pinterest.
Yes, it is possible to post videos on Pinterest. When you are uploading media for your pin content, you will get an option for uploading a video or a photo. You can drag the video into the box or upload it from your computer. Just remember to follow the video specs mentioned in the box.
Pinterest owns a non-exclusive, transferable worldwide license for the content on its site. You are free to share and save content from the site and within the site only. If you try to pull out images from Pinterest and post them on other platforms like Instagram, you could get into serious legal trouble.
You can post images, videos, links, and other content all for free on Pinterest. Posting on Pinterest is free for business accounts and personal accounts.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.