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How To Post on Pinterest in 2022: Tips to Create Pins that Go Viral

How to post on pinterest - feature image

With over 330 million active users, Pinterest is one of the largest social media networks today. The platform has over 4 billion Pinterest boards that people use to share content. Since Pinterest has so much scope for visual marketing for businesses, you should know how to post on Pinterest. 

Another important thing to know about posting on Pinterest is consistency in posting. This can be attained by publishing regularly with the help of a social media scheduler

The type of content that you can post on Pinterest can vary widely. And if you want to post for success, this blog will be your comprehensive guide on how to post on Pinterest.

Your guide on How to post on Pinterest:

 

What to Post on Pinterest?

How to post on Pinterest - what to post

Before we get to how you can post content on Pinterest, let’s learn a little bit about what types of content can be posted. Pinterest is a very diverse platform and it makes Pinterest marketing interesting because it offers scope for so many content types. You can use these to promote your products/services, your business, and drive traffic to your webpage. 

1. Food/recipes 

If you are dealing in the business of food, saying for example you are a meal delivery company, a food product brand, or any other relevant business, you should use the power of good food photos. These can tempt almost anyone and users will be compelled to check your business out.

2. DIY guides

You can step up the game when it comes to your product pins by demonstrating a DIY project on it for inspiration. People love these! They want to know how to do something with the product on their own.

3. Promotions

Another important strategy that you can use for a new post on Pinterest is conducting promotions of different facets of your business through graphics. Pinterest graphics are a very attractive way of promoting your story.

4. Infographics

These make for an awesome way to present information in the most visually appealing manner. Infographics are usually long and thin, and they house elaborate information on a certain topic in the form of graphics, hence they are popular on Pinterest.

5. How-to-guides

Another very good content type to share on Pinterest is how-to-guides. These are informative and users love them because they will get to learn how to use your product in an interesting manner. For the pin cover on your wall, you can use a series of images in the photo tutorial form.

6. Blog posts

The best way to promote your latest blog? Create vertical graphics for Pinterest that will accompany the promotion of your blog. Pinterest is a very powerful medium for driving website traffic and that is why you should always focus on promoting your blog posts through Pinterest.

How to Post Something on Pinterest?

Now that we have learned about the different types of content to upload to Pinterest, we can jump to how to post on Pinterest. It can be Pinterest images, GIFs, videos, or something else. Let’s find out!

1. How to post a picture on Pinterest

Here are the steps to follow if you want to post a picture on Pinterest:

  • Go to Pinterest and sign in to your account. Also, create a new one if you don’t already have one.
  • On the bottom right of your screen where you will see a plus sign Click on it.
how to post on pinterest -picture 1
  • In the box that opens up, click on “create a pin”.
How to post on pinterest - picture 2
  • You will get to drag or upload or image from the computer here
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  • After that, you will see the option of adding an image title
  • At the bottom, you will find a description box wherein you must add a keyword-rich description for your picture.
  • Lastly, pick a Pinterest board and publish your image on it. And you’re done!

2. How to post videos on Pinterest

Here are the steps to follow if you want to post videos on your Pinterest account:

  • Go to Pinterest and sign in to your account. Create a new one if you don’t already have one.
  • On the top of your screen, you will see a menu from where you need to click on the plus sign. Then choose the option that says “create pin.”
  • The screen that will appear next will allow you to drag or upload a video from your device. You will see the recommended specs at the bottom. Upload your video here as per the specs.
  • Add a title, description, and a destination link (URL).
  • Next, pick a board on which you want the video. 
  • Publish your video immediately or put it on schedule for later.

3. How to post multiple pictures on Pinterest

For anyone who has been using Pinterest for a while, you would know that Pinterest does not allow for bulk uploading of images at once. You will have to manually add one image at a time to your post. There were several options in the market like Bulk Pinner to carry this task out but they are no longer supported by Pinterest. Hence, our best suggestion for uploading images in bulk on Pinterest would be RecurPost. It is a social media scheduling tool that will allow you to upload images in bulk on Pinterest and schedule them for auto-posting later.

4. How to upload GIFs to Pinterest

The easiest way to upload a GIF on Pinterest would be through sites like GIPHY. The process is extremely simple. Here is what you have to do:

  • Go to GIPHY’s website and search for the Gif that you want to upload. 
  • Once you get your pick, open the gif. 
  • On the right-hand side, you will see an option saying “share”. Click on that.
  • Multiple social media network options will appear on your screen. Pick Pinterest from the line-up.
  • The Gif will directly be added to your Pinterest account and you will be taken to the Pinterest app where you will have to draft your post with the Gif. Pick your Pinterest board for uploading and you are done!

5. How to post TikToks on Pinterest

Uploading a TikTok video should be simple. The steps will remain the same as uploading a video on Pinterest like we have mentioned above except that you will first have to download the video from TikTok. Once you download the video, try to remove the TikTok watermark from it first. Once you do that, go to your Pinterest account and then upload the video to create your pin.

How to Post on Pinterest Using Desktop/Mobile?

Sharing a post on Pinterest does not have to be limited to a particular device. You can share pins using your desktop as well as your mobile phone.

1. How to post on Pinterest on phone

How to post on Pinterest - phone

How to post on Pinterest on iPhone:

  • Download the Pinterest app and run it on your iPhone
  • On the bottom of your screen, you will see a “Plus” sign. Click on that. From the menu that appears, click on Pin.
  • Next, find the photo that you want to post and select it. Then click on Next.
  • Enter a suitable title and description with keywords.
  • Then, select the Pinterest board that you want to pin the photo to, and you are done!

How to post on Pinterest on Android:

  • Download the Pinterest app and run it on your iPhone
  • On the top right of your screen, you will see a “Plus” sign. Click on that. From the menu that appears, click on Pin.
  • Next, find the photo that you want to post and select it. Then click on Next.
  • Enter a suitable title and description with keywords.
  • Then, select the Pinterest board that you want to pin the photo to, and you are done!

Related blog: learn how to delete pins on Pinterest so that you can get rid of any content that is dated.

2. How to post on Pinterest using desktop

How to post on Pinterest - desktop

If you want to do a Pinterest post via your computer, here are the steps to follow:

  • Open Pinterest in your web browser and sign in to your account
  • On the bottom right of your web page you will see a plus sign. Click on that and choose “create a pin” from the pop-up menu.
  • Then you will get the option of dragging a photo or uploading it from your computer.
  • Next, add a suitable title for your post.
  • Add the descriptive text in the description box. Make it a point to add relevant keywords for SEO.
  • You can also add an ALT text to describe your image.
  • In case you want to link the post to a website, add a URL in the destination link field.
  • Finally, pick a board from the drop-down menu and click on Save.

Tips to Make Your Pins go Viral

Everybody wants their pins to go viral on Pinterest. All your attempts will go in vain if you do not end up getting the traction that you are supposed to get from your posted pins. Here are a few tips that will help you make your pins go viral in no time:

1. Use good quality images

This tip is more than obvious because the entire concept of promoting on Pinterest is based on Pinterest images. You need to use high-quality graphics in your posts to make them Pin-worthy. If people like what they see, they will automatically reshare it.

2. Set an apt title

The title for your Pinterest image will set the tone for your post. It is a very important part of your post. Readers take less than 2 seconds to decide if they want to read a particular post or not. Good Pinterest titles will make it or break it for you.

3. Make it a point to re-pin your content

All your content will not go viral the very first time you post it. It will take a few re-shares to get the ball rolling. You must continue to re-pin good content from your feed to gain traction on that post.

4. Pin at the best times

Another important tip is to post your Pinterest content at the best times to post on Pinterest.  If you have been wondering about when to post on Pinterest, you can schedule pins in advance with a tool like RecurPost. When you post at times that are optimal for posting, you will increase the chances of getting higher engagement and visibility for your posts.

5. Optimize your pins with keywords

If you want people to discover your pins whenever they put in a search query related to your product, you will have to optimize your pins with the right keywords. Pick the best keywords as per your SEO research for increasing your chances of getting discovered. 

Conclusion

This was your complete guide on how to post on Pinterest. You should never underestimate the power of marketing through Pinterest. Posting different types of content can give you a chance to grow your business exponentially on social media. Pinterest is a great platform for posting visual content.

Along with focusing on the quality of content, you should think of keeping a consistent posting schedule. A consistent posting schedule can be achieved through the automation of posting with tools like RecurPost. There are many other tools  like HootSuite and Tailwind in the market but if you consider the features offered along with the price point, RecurPost is one of the best free Tailwind alternatives and HootSuite alternatives.

Think about posting automatically on Pinterest and master the art by automating the process. Know more about RecurPost and the RecurPost pricing plans to make a better choice.

Frequently Asked Questions

1. How to upload on Pinterest?

If you want to upload something on Pinterest, here are the steps to follow:
> Go to Pinterest and sign in to your account. Create a new one if you don’t already have one.
> On the top of your screen, you will see a menu from where you need to click on the plus sign. Then choose the pin option.
> You will get to drag or upload or image from the computer here
> Next, you will get the option of adding an image title
> At the bottom, you will find a description box wherein you must add a keyword-rich description for your picture.
> Lastly, pick a Pinterest board and publish your image on it. And you’re done!

2. Can you post on Pinterest?

Yes, you can post different types of content on Pinterest. It is a major social media platform with over 330 million users. Your business can benefit greatly from posting on Pinterest.

3. Can you post videos on Pinterest?

Yes, it is possible to post videos on Pinterest. When you are uploading media for your pin content, you will get an option for uploading a video or a photo. You can drag the video into the box or upload it from your computer. Just remember to follow the video specs mentioned in the box.

4. Can I post Pinterest pictures on Instagram?

Pinterest owns a non-exclusive, transferable worldwide license for the content on its site. You are free to share and save content from the site and within the site only. If you try to pull out images from Pinterest and post them on other platforms like Instagram, you could get into serious legal trouble.

5. Can you post on Pinterest for free?

You can post images, videos, links, and other content all for free on Pinterest. Posting on Pinterest is free for business accounts and personal accounts.

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