Pinterest functions as a dynamic platform and inspiration library where users explore creativity. Following the latest Pinterest trends and analyzing your competitors helps, but ultimately, gaining followers on Pinterest is about great content.
Pinterest serves as a marketing tool that raises brand awareness, expands audience reach, and drives conversions. Studies show 80-87% of Pinterest users make purchases based on Pinterest pins and content, demonstrating the platform’s conversion potential.
These 15 hacks answer “how to get followers on Pinterest”. Implementing them will increase followers, boost engagement, and grow your account rapidly.
Why do Pinterest Followers Matter?
A strong Pinterest following helps your content reach broader audiences. Pinterest hosts more than 537 million monthly users, making it an effective platform for sharing ideas and content.
Demographics show more female users than men on Pinterest, with women comprising over 60% of the user base. Pinterest users demonstrate high content engagement levels (Sproutsocial).
Recent data reveals that among active pinners, 93% plan purchases through Pinterest, and nearly 50% complete purchases after discovering products on the platform.
More Pinterest followers increase your visibility in home feeds, generating higher engagement and traffic. This traffic flows to your site, potentially increasing sales and conversions.
More followers provide better visibility and greater success opportunities on Pinterest.
How to Get Popular on Pinterest: 15 Effective Hacks
Hack 1: Optimize Your Pinterest Profile and Bio
Your Pinterest profile creates first impressions, so maintain professionalism and relevance. Use a clear, high-quality profile picture and a niche-reflecting username.
Select a username containing relevant keywords that users search for. Craft a vivid, search-optimized bio to enhance discoverability.
Tip: You can include search-optimized keywords in your bio to help people find you easily. For example, instead of just “Lifestyle Blogger,” try something like “Lifestyle Blogger | DIY Crafts | Home Décor Tips.”
Hack 2: Create High-Quality, Shareable Pins
Pinterest users seek well-designed, visually appealing pins on this visual-first platform.
According to Pinterest, over 80% of users report that pin graphics motivate them to try new ideas.
Create appealing pins with clear, well-demonstrated designs that explain your offering or pin purpose. Add descriptive captions that clarify the pin’s concept.
Key Tips to Make Your Pinterest Business Pins Stand Out
- Use a 2:3 aspect ratio (e.g., 1,000 x 1,500 pixels) for images and videos. Ensure videos are 15 to 60 seconds long for optimal engagement.
- Place your product or service front and center in the image. Avoid abstract or lifestyle imagery that doesn’t clearly showcase your brand.
- Include a subtle logo on every Pin, but avoid placing it in the lower-right corner, as it may get covered by product icons.
- Add concise and clear text overlays to make your Pin stand out, especially for mobile viewers.
- Use up to 100 characters for titles and 500 characters for descriptions to improve search discoverability. Always include detailed descriptions with relevant keywords to maximize your pin’s reach.
- If your Pin includes a link, make sure it is active, loads quickly, and matches the expectations set by your Pin’s creative.
Hack 3: Schedule Your Pins and Pin Consistently
Posting consistently on Pinterest requires an ongoing strategy rather than one-time efforts. A daily combination of 5-15 pins optimally maintains visual appeal for your content.
Tailwind reports accounts pinning 15+ times daily receive 6x more engagement compared to less active accounts. Regular posting keeps your account visible in users’ feeds.
Actionable Tip: RecurPost, the top Pinterest scheduling tool, lets you schedule pins at the best times for maximum audience engagement. With its user-friendly interface, you can easily plan and schedule Pinterest pins, saving time and effort.
As a powerful bulk scheduling tool, RecurPost also offers an AI-generated captions feature that crafts attention-grabbing descriptions to boost engagement. It’s like having a smart assistant and a personal copywriter in one!
Hack 4: Use Rich Pins
Rich Pins display more information than regular pins, showing details like product prices or article descriptions.
These pins generate higher engagement by showing relevant information directly within the pin.
According to Pinterest, Rich Pins lead to 50% more clicks than regular pins.
Types of Rich Pins
- Recipe Rich Pins
Recipe pins automatically display details like the title, serving size, cook time, ratings, diet preferences, and a list of ingredients for recipes saved from your site. You can also create idea Pins to share recipes in detail, including ingredients and instructions.
- Article Rich Pins
Article pins highlight the headline, description, and author of blog posts or articles from your site, helping readers easily identify your content.
- Product Rich Pins
Product pins showcase real-time updates on pricing, availability, and other key product details directly on your Pin, keeping your audience informed.
Hack 5: Target Keywords for Better Visibility
Pinterest works as a search engine requiring keyword optimization. Statista data shows Pinterest generated 1.3 billion visits in March 2024, ranking among the most-visited websites and demonstrating keyword optimization.
Use Pinterest’s search bar to identify popular keywords and use them directly in your board names, pin descriptions, and titles to increase the probability of your pins appearing in popular categories like “Popular on Pinterest,” “Today’s Inspiration,” or “Ideas from Creators.”
Additionally, explore related searches to discover complementary keywords and further optimize your Pinterest content for greater visibility and engagement.
Hack 6: Leverage Pinterest Boards Effectively
Organize content into appropriate boards to attract followers. Pinterest data shows themed boards receive 10x more repins than non-themed content.
Categorize your pins into ‘Home Décor Ideas,’ ‘Hairs, ’ ‘Shoes, ’ ‘DIY Crafts,’ and ‘Healthy Recipes’ to allow users to look up what exactly they want.
Start Using Pinterest Sections
To further organize your boards, consider dividing them into sections. For example, a “Home Décor Ideas” board could have sections for “Kitchens,” “Bedrooms,” and “Bathrooms.” This makes your content easier to navigate and can attract more followers who appreciate a well-organized profile.
Tip: Create group boards with other creators in your niche to expand your reach and make fresh content to attract new followers.
Hack 7: Cross-Promote Your Pinterest Account on Other Platforms
Cross-promoting your Pinterest profile on Instagram, Facebook, TikTok, or your blog expands your audience. Adding a Pinterest follow button to your website facilitates visitor connections.
Over 83% of marketers believe that cross-promoting content on different social media sites and channels drives more engagement and creates a new user base.
Tip: Add a call-to-action (CTA) such as, “Follow me on Pinterest for daily inspiration!” to your social media posts to drive more traffic to your profile.
Hack 8: Join Group Boards and Collaborate
Group boards allow multiple users to pin content to shared boards, expanding reach. Joining niche-relevant group boards connects you with like-minded creators. Pinterest reports group boards can reach 10 times more pinners than individual boards.
Actionable Tip: Use websites like Pingroupie to find active group boards related to your own boards and interests, and contribute valuable content to those relevant group boards to gain more Pinterest followers.
Hack 9: Follow Relevant Accounts
Engaging with niche accounts boosts your visibility, commenting, and repinning others’ content demonstrates active participation, encouraging reciprocal follows. Active engagement with others’ content effectively builds Pinterest followers.
How to Add and Find Followers on Pinterest
To build your network and discover new accounts to follow, Pinterest offers several ways to find and add followers:
Finding Users to Follow:
1. Use the search bar at the top of Pinterest to search for accounts in your niche by typing relevant keywords or usernames
2. Browse the “Following” tab on profiles you already follow to discover similar accounts
3. Check out the “More ideas” section below pins to find creators with similar content
4. Visit group boards in your niche to find active contributors worth following
Following an Account:
1. Navigate to the user’s profile by clicking on their name or profile picture
2. Click the red “Follow” button next to their profile information
3. You can also follow specific boards by clicking “Follow” on individual board pages
Tip: Following accounts that regularly engage with content similar to yours increases the likelihood they’ll discover and follow you back, creating mutual engagement within your niche community.
Hack 10: Analyze What’s Working with Pinterest Analytics
Pinterest Analytics shows pin performance through impressions, saves, clicks, and other metrics.
According to Pinterest’s own data, businesses that made use of analytics experienced an increase of about 20% in user engagement.
The analytics overview page on Pinterest provides a quick snapshot of your Pinterest performance, offering insights into your top pins, boards, and key metrics with various filters.
Pinterest algorithm highlights your overall performance, tracks engagement trends over time, and showcases your best-performing boards and Pins from the last 30 days.
To view your analytics:
1. Open the Pinterest app on your device and log in to your Pinterest business account
2. Tap your profile picture at the bottom-right to go to your profile
3. Tap the chart bar icon at the top-left corner
4. Select Analytics
Hack 11: Run Pinterest Ads to Accelerate Growth
Approximately 78% of Pinterest users report that company content and advertisements align with their interests.
Users actively seek branded content and plan to continue engaging with it, positioning Pinterest as an effective tool for businesses to enhance brand perception.
If you want to speed up your growth and gain Pinterest followers quickly, consider running Pinterest Ads. When you promote your pins through paid campaigns, you can reach a larger, targeted audience, leading to more engagement and followers. Statistics show that,
- 61% of Pinterest users have purchased after seeing a sponsored pin.
- Pinterest’s ad revenue is projected to exceed USD 5.2 billion by 2027.
- Advertisers on Pinterest have the potential to reach over 200 million users.
Hack 12: Engage with Your Pinterest Audience & Comment Pins
Build a Pinterest audience by replying to comments, commenting on others’ pins, reposting user content, and interacting with followers to create connections.
Sprout Social recently reported that 63% of users are likely to follow brands that engage with them. Over 91% of consumers believe that social can connect people, and 78% wish brands would use social to bring them together.
Tip: Host contests or giveaways to encourage interaction and increase your follower count.
Hack 13: Share Your Pins, Repin Others’ Content
To create a niche, first share and repin content generated by other people. When you mix relevant personal re-pinning, you reach out to other users and demonstrate to your audience that you are active within your niche. It further helps to maintain the variety of your boards and add diversity for your followers.
Tip: Create a mix of original and re-pinned content, aiming for around 70-80% of your pins to be original, and the rest can be re-pins from other users. This balance can keep your feed diverse and interesting.
Hack 14: Make the Most of Infographics
Infographics rank among the most shareable content on Pinterest. They’re visually appealing and contain valuable information, making them effective for increasing Pinterest followers. Infographics are (57%) 3x more likely to be shared than other types of content.
Tip: Design infographics that provide actionable tips, statistics, or how-to’s. Infographics not only increase engagement but also establish your authority in your niche.
Hack 15: Use the Right Hashtags
Trending Hashtags are equally crucial for Pinterest as they are for other social media platforms since they provide the ability for other people to see your content. In other words, hashtags enable users to narrow down the visual search engine to only the relevant pins they are looking for.
Tip: Use 3-5 hashtags per pin and focus on high-performing, niche-specific hashtags. For example, for DIY projects, use only relevant hashtags like #DIYHomeDecor, #CraftIdeas, or #HomeImprovementTips. Avoid overloading your pins with too many hashtags, as it can look spammy and affect your pins or your account reach.
What to Post on Pinterest to Gain Followers
Growing your Pinterest followers isn’t just about posting; it’s about sharing content people want to save, share, and engage with.
Since 85% of Pinterest users turn to the platform for inspiration and ideas, you need to create valuable, visually appealing posts that stand out. Whether you’re looking to organically grow your audience or buy Pinterest followers, these top-performing content types can help you attract more engagement and visibility.
1. High-Quality Images
Pinterest is a visual-first platform, so your images should be high-resolution, well-lit, and aesthetically pleasing. Vertical images (1000×1500 pixels) perform best because they take up more space on users’ feeds, making them more eye-catching.
Studies show that pins with bright, warm colors get more engagement than dark or dull images. If you want to get Pinterest likes, ensure your images are visually appealing and optimized for the platform.
2. Infographics
People love bite-sized information, and infographics are a great way to present complex ideas in an easy-to-digest format. Whether it’s health tips, business strategies, or DIY checklists, infographics tend to get 3x more shares than regular image posts.
3. Tutorials and Step-by-Step Guides
Pinterest users actively search for how-to content, so step-by-step guides are incredibly effective. Topics like cooking recipes, crafting projects, home decor, and beauty routines perform well.
Adding text overlays to your images helps users immediately understand what your post is about, increasing engagement and encouraging users to get Pinterest likes on your content.
4. Quotes and Inspirational Content
Motivational quotes are highly shareable, especially when paired with beautiful backgrounds and stylish fonts. Since Pinterest is a go-to platform for inspiration, uplifting content about self-care, success, and personal growth resonates well with users. Consider creating a mix of organic, engaging content like quotes to naturally boost your presence.
5. Seasonal and Timely Content
Stay relevant by posting content that aligns with seasons, holidays, and trending topics. During the holiday season, searches for gift ideas, decorations, and festive recipes skyrocket. Keeping your content timely and seasonal helps attract new followers looking for fresh ideas.
Whether you’re focusing on organic growth or considering options like a Pinterest followers generator, staying ahead of trends can increase your engagement.
Take Action to Increase Followers on Pinterest!
These 15 Pinterest hacks can boost your follower count and engagement. But to make the most of your audience, learn how to drive free traffic from Pinterest to your website and turn those followers into website visitors and customers. Get started immediately and see your Pinterest account become a follower’s dream!
Ready to get started? Start implementing these Pinterest hacks today, and don’t forget to use a scheduling tool like RecurPost to save time and keep your pins consistent!
FAQs on How to Get Followers on Pinterest
1. How to get more followers on Pinterest for free?
Increase your followers on Pinterest by improving your profile, regularly posting high-quality pins, and incorporating catchy phrases into the pin titles and descriptions for SEO. Interact with other users, subscribe to group boards, and share your Pinterest profile on other social media networks. This is the best way to gain followers for free.
2. Why can’t I see my followers on Pinterest?
If you can’t see your followers, check if you are signed in with the correct account and if your Pinterest app is updated. There is a possibility that you are also experiencing some glitches on the application, and you have some privacy settings that hide your followers.
3. How do you get famous on Pinterest?
To become popular on Pinterest, focus on producing highly creative and useful content, target a particular audience, and maximize your concentration with the help of Pinterest analytics. Work with some influencers, have rich pins, and use Pinterest ads.
4. How to get followers on Pinterest without posting?
Gaining followers without posting can be possible if you engage more by following people, liking and commenting on their pins, and even enjoying group boards. Promoting your Pinterest account on different platforms can also help you gain followers.
5. How to get engagement on Pinterest?
Posting unique and attractive pins will significantly boost your engagement on Pinterest. Additionally, using relevant keywords and hashtags can draw more audience to your page. Engage your target audience by commenting on pins and enabling easy re-pinning. Hosting giveaways or creating engaging infographics are also effective strategies.
6. Why am I not getting followers on Pinterest?
A lack of followers could be due to inconsistent posting, low-quality content, or inadequate use of keywords and hashtags. It is best to assess your strategy on Pinterest and curate content that best fits your target audience while ensuring you are actively engaging with other users.
7. How to get 1,000 followers on Pinterest?
To reach 1,000 followers, focus on creating great, visually appealing content, and begin using group boards you’ve noticed. Trying to repin consistently will also help with follower count. Consider setting up keywords in your profile and advertising your Pinterest account on other social media sites.
8. How to approve followers on the Pinterest private account?
If your account is set to ‘private’, there is no need to manually approve followers since no one can access your boards. However, it is possible to share your private boards by inviting specific users.
9. How to get followers on a Pinterest business account?
To get followers on a business account, you should use Rich Pins to add more information, create Product Pins, and run paid ad campaigns. Business accounts have access to powerful analytics tools that help you understand what’s working and what’s not
Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.
