How to directly Post on Instagram from RecurPost with Zapier

Social media scheduling helps busy teams save time. This article shows how to post on Instagram using RecurPost with Zapier automation, creating a streamlined publishing workflow that reduces manual work.

Social media scheduling helps busy teams save time. This article shows how to post on Instagram using RecurPost with Zapier automation, creating a streamlined publishing workflow that reduces manual work.

With this setup, you’ll post on Instagram directly from RecurPost through Zapier. This automation capability cuts manual work, supports time savings for marketers, and creates a reliable workflow to post on Instagram consistently.

What is RecurPost?

RecurPost is a social media scheduling tool that helps teams plan posts ahead of time across multiple platforms, making it easier to post on Instagram consistently.

With RecurPost, content planning runs through libraries set at chosen intervals. Its Instagram post scheduler simplifies planning, uploading, and preparing content with posting schedule settings and a content queue capacity of 100 posts.

Standard accounts receive app alerts when posts go live, which still need manual confirmation. This adds steps before you can fully post on Instagram.

With an Instagram business profile, RecurPost connects to Zapier. This setup lets you post on Instagram directly without app prompts. Zapier Instagram integration cuts manual steps, supports automation capability, and works for Instagram business accounts only. Teams also gain multi-account management (up to 10 profiles) for smoother publishing and easier ways to post on Instagram across accounts.

Instagram Scheduler

What is Zapier?

Zapier connects apps with ZAPs that automate workflows, including the ability to post on Instagram automatically.. It manages Instagram integrations without coding, letting teams set up automation to post on Instagram and finish tasks quickly.

Zapier posts to social media by linking apps and automating actions. With RecurPost and Instagram for business integration, Zapier creates workflows that schedule and post on Instagram seamlessly, giving teams time savings for marketers.

By setting up Zapier to post on Instagram, you automate updates and keep a consistent feed. This setup enables Zapier to offer trigger-based actions, automation capability, and a streamlined publishing workflow that cuts manual work, making it easy to automate posts on Instagram

What You’ll Need (Prerequisites)

• RecurPost Account: Create and log in to RecurPost. It organizes content and plans posts for multiple platforms, letting you post on Instagram more easily. Add Instagram as a Business or Creator account since personal accounts still need notifications.
• Instagram Business Account: To post on Instagram automatically, you need a Business or Creator account. Personal accounts only get phone prompts, while Instagram supports business account posting directly through Zapier.
• Zapier Account: Set up a Zapier account, free or paid. A Zapier account (intermediate level complexity) connects apps with Zaps to post on Instagram without coding.
• RecurPost-Zapier Link (Pass Key): Find your unique pass_key in RecurPost settings. This works like API keys for integration, letting Zapier link securely to RecurPost and enable posting on platforms like Instagram automatically.

RecurPost plans posts, Zapier powers automation, and Instagram receives updates through your business profile. Connections run with pass_key and Instagram/Zapier login data. This step keeps your account secure while letting you post on Instagram reliably.

Once set up, you can post on Instagram smoothly through RecurPost and Zapier, with every action automated.

Process to Post on Instagram from RecurPost with Zapier

• Plan Content in RecurPost: Add pictures, videos, and text to RecurPost. Use posting schedule settings and libraries to plan ahead and prepare to post on Instagram automatically.
• Zapier Watches: Zapier monitors scheduled content with triggers like “New Scheduled Post.”
• Zapier Takes Action: Zapier then helps you post on Instagram through Business accounts. Actions include “Publish Photo(s)” with image upload parameters, caption text fields, and hashtag integration. This ensures smooth publishing with Instagram’s official tools.
• Automation: Zapier checks for new triggers every 1–15 minutes on free plans. Each action runs quickly, letting you post on Instagram with full automation capability. Instagram content is published automatically without manual steps.

This setup builds a Zap with RecurPost as the trigger app and Instagram for Business as the action app. Content, including media links and captions, flows directly to Instagram. Since Zapier offers trigger-based actions and Instagram enforces posting rate limits, you can post on Instagram while staying within the rules.

Step 1: Set Up RecurPost and Instagram

• Open your RecurPost dashboard, go to Accounts, and connect to Instagram. Select a Business Profile (via Facebook) to post on Instagram automatically. This supports Instagram business post automation, sharing directly to Feed and Reels. Personal profiles still need push alerts.

• Create a content library in RecurPost (for example, Instagram Library). Add images, videos, captions, and hashtags. Use posting schedule settings to control timing. Schedule hours or a day in advance so Zapier can trigger and post on Instagram reliably.

• Check that Instagram (Business) shows as active in connected accounts. With Business or Creator profiles, RecurPost avoids notifications. From here, Zapier Instagram takes over, creating automated workflows without manual steps.

This setup creates your content hub in RecurPost, ready to work with Instagram. Think of it as your social media command center, where Zapier will pick up your planned posts.

Step 2: Link RecurPost to Zapier

• Go to Account Settings → Zapier in RecurPost to find your pass_key. Treat it like an API key. This pass_key links RecurPost to Zapier securely, which would help in posting on Instagram.

• In Zapier, click Create Zap and choose RecurPost as the trigger app.

• Enter your email and pass_key when asked. This builds a secure link so Zapier can pull your RecurPost content.

• Run a connection test. Once verified, Zapier can read scheduled posts and prepare to post on Instagram automatically.

You have now connected Zapier to RecurPost securely through a few clicks and your API key. This completes the Zapier trigger setup phase of the workflow, preparing your account to post on Instagram automatically.

Step 3: Set Up the Zap Trigger (RecurPost)

• Open your Zap and select RecurPost (Instagram for Business integration) as the trigger app.

• Pick an event such as New Scheduled Post or Post Published. These events tell Zapier to start automation whenever content enters your RecurPost queue.

• Choose the Instagram Business account or content library you want Zapier to monitor. You can create multiple triggers for workflows like Instagram carousel post automation or Instagram reel publishing.

• Run a trigger test. Zapier will fetch your most recent content and confirm text, image links, and metadata flow correctly.

These triggers establish the foundation of your Zap: when RecurPost schedules content, Zapier activates and manages your Instagram posting. RecurPost provides triggers, including “New Scheduled Post” and “Post Published”. “New Scheduled Post” triggers Zapier immediately when content is scheduled.

Step 4: Configure the Zap Action (Instagram for Business)

Add a new action and choose Instagram for Business as the app. This prepares Zapier to post on Instagram directly.

Select a publishing option: Publish Photo(s) for single or multiple images or Publish Video for video posts. This supports Instagram carousel post automation, Instagram video posting, Instagram IGTV publishing, and Instagram reel publishing.

Connect Your RecurPost Data. During action setup, link your RecurPost information:

• Media: Add image/video URLs (Zapier imports hosted links automatically). Respect the maximum image size: 8 MB and video duration limit: 60 seconds.

• Caption: Keep within the caption character limit: 2200 characters.

• Tags and Location: Add user tags or location. (You can tag up to 9 users in Zapier’s Instagram action.)

Customize posting preferences by selecting immediate publishing or scheduled posting. Make sure content follows Instagram requirements: JPEG format and maximum image size: 8 MB.

Verify the Action– Run a test post through Zapier to create a draft or a live post on your Instagram Business profile. Check for errors such as incorrect file formats or missing permissions for posting on Instagram.

Linking these elements creates an Instagram content distribution system through Zapier. Zapier connects to the Instagram API (Business) and shares images and captions based on the principle of “Zapier connects to the Instagram API.

Step 5: Complete Setup and Enable Automatic Posting

• Activate Your Zap:  After you confirm the trigger and action work, enable the Zap. Zapier checks RecurPost every 1–15 minutes (free plan) and shares new content automatically on Instagram.
• Skip Push Alerts (Business Accounts Only):Business accounts bypass RecurPost push notifications (personal accounts still get them). Content posts automatically through the API when Zapier runs.
• Track Performance: Monitor Zapier task reports and RecurPost activity logs. Zapier sends email alerts for failed posts. Note common issues: Instagram’s 25-post daily limit and oversized files.

Your Zap now functions: each Instagram post planned in RecurPost automatically publishes through Zapier without manual posting or notification management.

Content Types You Can Share on an Instagram Account

This integration lets you post various Instagram formats:

• Photos: Use Publish Photo(s) to share single images. Supported formats include JPEG and PNG, with a maximum image size of 8 MB for uploads.
• Carousels (Multi-Image Posts): The Publish Photo(s) option also supports multiple images. Add up to 10 image URLs in Zapier to create an Instagram carousel post automation.
• Videos: Select Publish Video for MP4 files (up to ~100 MB on Instagram API). Add your video URL from RecurPost and include your caption.
• Reels: If your Business account supports Reels, video uploads appear as Reels. Zapier’s Instagram tool processes both formats the same way.

Instagram Stories: Zapier’s Graph API does not support direct Story posting. The RecurPost mobile app is still required for publishing Stories. While Instagram’s API has a Story endpoint, it is not available as a Zapier standard action.

This workflow supports feed posts, including photos, carousels, and videos, through Instagram for Business publishing features. Creator accounts also allow direct Feed posts and Reels. Match your account type with content needs for proper posting on Instagram.

Advanced Tips for Tech-Savvy Users

Use Zapier Filters & Paths

Set rules that post only content tagged “Instagram” or create paths for different file types. This uses Zapier’s multi-step and Path features for streamlining automated posts on Instagram

Integrate Google Drive or Dropbox

Link cloud storage to skip direct uploads. Configure Zaps to pull media from Google Drive or Dropbox, create updates in RecurPost, and post on Instagram.

Custom API Requests

Use Zapier’s API Request (beta) action for advanced features such as Stories or carousel posts with tags. This requires Instagram Graph API knowledge.

Use Webhooks for Quick Triggers

Webhooks may allow faster posting than RecurPost’s polling system once available.

Batch Uploads Multiple Photos to Reach More Instagram Followers

Schedule multiple images as separate posts using Looping by Zapier or multi-post actions.

Monitor and Handle Errors

Set up error alerts for posting status, such as Slack notifications for failed Instagram posts.

Leverage Analytics to Optimize Content for Instagram Followers

Track post performance by setting up Zaps that collect engagement data through APIs or spreadsheets.

Connect with Other Social Media Sites

Extend automations beyond Instagram to Facebook, LinkedIn, Twitter (X), and Pinterest through Zapier or RecurPost. Segment posts by platform or audience while keeping brand consistency.

Supported Triggers and Actions (Summary)

RecurPost Triggers: New Scheduled Post activates when content is planned, and Post Published fires when content goes live. These triggers start actions like posting on Instagram.

RecurPost Actions: Zapier allows Adding New Content to Libraries or Scheduling Posts. This automation can send new blog posts to RecurPost for sharing.

Instagram Actions: Instagram Business integration supports Publish Photo(s) and Publish Video via API. These actions create posts directly on your Business account.

Combine these components to create workflows that automate Instagram posting and more. Start with WordPress posts ending in RecurPost, or design combinations suited to your needs.

Best Practices and Summary

• Name Content Clearly: Use descriptive names for your RecurPost library and posts so it’s clear what Zapier will share.
• Optimize Images: Format images to Instagram’s 1:1 or 4:5 ratio. Keep files within the maximum image size: 8 MB for smooth uploads and maintain quality.
• Use Hashtags Effectively: Add relevant hashtags in RecurPost captions. They transfer through Zapier automatically and support Instagram’s hashtag limit.
• Schedule Smart: Choose the best posting times. Plan content 24–48 hours in advance so Zapier can reliably post on Instagram.
• Watch Your Limits: Track Instagram’s 25-post daily cap. If you reach the limit, Zapier task limit: 100 tasks per month, may also block tasks. Space out content wisely.
• Test Your Setup: Run a full workflow test before going live. Verify captions display correctly and images or videos post without errors.

Following these steps allows RecurPost and Zapier to automate each post on Instagram. This system removes manual posting and gives social media managers a reliable automation capability for Instagram feeds.

FAQs

Shalini Nagar

Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.