Starting your personal blog is one of your trip’s most enjoyable and exciting phases. After devoting so much time and effort to the brainstorming process, studying your target market, and homing down on your niche – now is when your efforts will begin to pay off. However, For your blog to be influential from the start, you must first create the basis for book marketing. So, yes, research is included in this stage as well.
Things can go apart during execution if you don’t have a firm plan of action for the launch of your blog or if you don’t have a social media scheduler to schedule your book launching or personal blog promotion posts on social media. So, in this section, we’ll lead you through an essential yet comprehensive blog marketing checklist.
What is a Personal Blog?
A personal blog is operated by a single author who gives their content a “personal touch” by sharing their experiences, writing in a conversational style, etc.
Blogs are NOT the type of blogs that frequently feature guest writers. On blogs, the author likes to express their views and thoughts with their audience in a “friendly writing tone,” thus you will never find a “corporate tone of voice” there.
Many personal bloggers write full-time by combining their interests, such as fitness or travel, with passive revenue sources like affiliate marketing.
Reasons to Start an own Blog
What advantages can blogs provide, then? Why even think about starting a personal blog? Here are a few IMPORTANT justifications for launching a blog.
Express your opinions.
A personal blog is a great way to express your ideas and opinions. Just be careful to identify your target audience so you can provide material that is relevant to them.
Collaborative networking
Establishing and expanding their internet contacts is another reason individuals start personal blogs. Within a year of starting a new blog on any subject, you will interact and connect with hundreds of individuals.
Develop your own unique brand.
The importance of personal branding cannot be understated. The most excellent way to establish and develop your brand is to start a blog, express your opinions, interact with influencers, and work to change the world.
Have fun with it
Alternatively, you may establish a blog for pleasure. For example, if you wish to use your blog as an online journal, you may choose to keep it private. Or, you may practice writing by writing down anything that comes to mind.
Earn money online
You may earn money online by blogging. To gain money, you may sell your goods or begin providing services like freelance writing, design, or whatever else you’re skilled at. In addition, you may earn money from your blog by using affiliate marketing, display adverts, and other methods.
What is Blog Content Marketing?
A personal blog concentrates on the author’s own experiences and ideas. Blogs are often written in the first person, making them private and personal. Blogs can cover any subject, from the author’s everyday life to hobbies and interests. The most crucial thing to remember is that it is your job to help others. Creating content isn’t very worthy if your audience does not find it valuable.
When done well, content generates brand equity, which means that your brand becomes more valuable over time as you continue to create good content. And the more you help your consumers; the more your brand will be acknowledged as a market leader. This creates a flywheel effect, causing you to acquire momentum until you suddenly dominate your field. Do you, on the other hand, understand how to develop excellent material for your own personal blog ideas?
How to Write Better Content for your blog?
Starting a blog might be intimidating. But the fact is that with the right direction, anyone can accomplish it. We’re here to guide you through every step of starting a personal blog, from selecting a domain name to posting your first article. So, are you ready to get started?
Here’s how to get your writing game on point while launching a personal blog.
Decide on a blog topic and purpose.
The first step in designing your blogging strategy is to define the topic and purpose of your blog precisely. Your blog topic should be wide enough to allow you to write hundreds of posts about it while being particularly sufficient to connect to your company niche and area(s) of expertise.
When considering the aim of your blog, ask yourself, “Why does this blog exist?” You should be able to answer that question with a single, simple, definitive statement. However, if you need help identifying the aim of your blog, consider the following questions:
- What is the larger goal that your organization is attempting to achieve?
- What tale lends support to this goal?
- Who shares your enthusiasm for this cause?
- Is your team on the same page on the significance of this purpose?
Determine your distinct point of view.
What unique viewpoint do you provide that sets you apart from the crowd? This is critical in defining the trajectory of your blog’s future, and there are several options to consider.
- What distinguishes you as a credible expert or thought leader on the subject?
- What issue will you address for readers?
- Will you express your thoughts on current topics?
- Accomplish you want to show your readers how to do something?
- Do you want to compare or share original research?
It is up to you to pick what unique perspective you will take on themes.
Begin your blog.
This is your chance to be creative and come up with a name that will give visitors an indication of what to anticipate from your site. Some suggestions for choosing a blog name include:
- Maintain an easy-to-say and spell blog name.
- Connect your blog’s name to your brand’s message.
- Take into account what your target audience is looking for.
If you still need help, consider utilizing a blog name generator.
Make sure that the name you choose isn’t already in use since this might reduce your exposure and mislead people seeking your material. Furthermore, a personalized header for a new blog is usually worthwhile. You may have your favorite graphic designer make one for you using Canva, or you can utilize the built-in feature of Canva from a social media scheduling tool such as RecurPost.
Decide how often you’ll share posts.
Consistency is the secret to maintaining your audience’s attention and engagement. This will also assist you in keeping your standing as an influential thought leader and subject matter expert. You can manage and plan your posts regularly using a social media scheduler like RecurPost.
Quick Tour of RecurPost:
RecurPost is a social media scheduling tool that allows you to build a post with the necessary description, links, photos, videos, and Canva customizable options.
RecurPost allows users to spend minimum time on the same work that consumed most of their days earlier. The software entered the market with the primary intention of making social media bulk scheduling simple for consumers. The best aspect of using our social media planner is that you will save both time and money. RecurPost allows you to auto-schedule for certain times by reviewing your previous postings.
Create interesting and valuable material.
It’s worth emphasizing how crucial it is for your blog material to be both exciting and beneficial to your viewers. This significantly impacts how your target audience, customers, rivals, and other industry leaders perceive you. It’s also how you’ll keep readers interested and committed to your site and, eventually, turn them into customers.
Remember that getting new subscribers requires more time and effort than keeping current readers. Furthermore, your contemporary readers can become brand champions faster than new subscribers. So, the major objective is to continually create content that captivates your audience while also giving them relevant and worthwhile information to stick around for the long haul.
Congratulations, you’ve now officially started a blog as a writer. Now that you know how to write better content for your blog, it’s time to understand the personal blog marketing strategy.
What is the personal blog marketing strategy?
Your blog is an important part of your company’s marketing strategy. It will sell your products and services, but you must market the blog first.
A blog marketing strategy is how you distribute and promote your blog’s content. Unfortunately, the phrase “build it and they will come” does not apply as well to blogging as it does in Field of Dreams.
A marketing plan is required for your blog to fulfill its intended function – drive traffic, convert readers, raise income, and/or promote your brand as a thought-leader or authority. For instance,
- How will visitors find your blog?
- What kind of information will keep people interested?
- What additional advertising methods can you utilize to boost your blog content?
Follow these blog marketing tactics to promote and market your blog material to your target audience for solutions to any inquiries about personal blogging.
Establish your objectives.
If you just take one thing away from this post, make it goal-setting. Having a clear aim can help you push through all the other processes, the hours of writing, and the inevitable challenges.
Your why is your aim; the more powerful it is, the more successful you will be. So, how do you define your blog’s objective? Answer the following questions. Would you want to:
- How can you increase foot traffic to your store or office?
- Boost revenue or create leads?
- Educate prospects and clients about your services?
- Keep your consumers updated on what’s going on with your company.
- Attract applicants from outside your immediate area, such as clients from other countries?
- Create a brand?
Select two or three of these goals for your blog content strategy. Your blog will become unfocused and will fail at everything. After you’ve determined your aim, it’s time to determine what sort of material you’ll require.
Choose the type of content that will be included on your blog.
You’ll include clever blog post ideas on your blog page, but what about other types of content? Many businesses use their blog sites to provide a range of content, such as news headlines, case studies, client feedback, press announcements, and other items. However, this method is not always suggested since visitors must make extra steps to get the information they need (for instance, filtering out company updates and promotional content). Instead, you make it easy for the audience to get the information they need.
Identify Your Blog’s Target Audience.
Every blog you publish should target a specific segment of your audience, addressing the personal blog topics that are most important to those people and giving useful insights and suggestions that will have the most impact. You should already have a complete list of buyer personas, influencers, and other critical audience categories. If not, put your blog writing on wait until you’ve fleshed out those audience profiles. With this information, you can adapt each blog to a specific target segment and give each piece of content a defined purpose.
Conduct some market research.
To begin, consider the following questions:
- Where does my target audience spend their time online? (Some blogs, social media sites, forums, Facebook groups, etc.)
- What is their biggest workplace annoyance? (Perhaps they despise their commute or employer, or they’re bored, or their website isn’t generating enough traffic.)
- What types of information or articles do they prefer to read? (If you run a blog, look at Google analytics.) Which posts performed the best? You may also look at your competitors’ most popular articles.)
If you find answers to all of these questions, the key is to discover your target readers’ underlying motives and assist them in achieving their objectives. Once you’ve determined who you are writing for, next up is:
Keep your buyer personas in mind at all times.
Always keep your buyer personas in mind when creating, maintaining, and scheduling your blog – or working on anything connected to your blog. Once you’ve created your buyer personas, write down a clear description of who they are so you can go back to it as your business and blog expand. Every time you publish a new blog article, you should be able to refer back to this description.
This allows you to develop content that is tailored to your target clients’ goals, needs, issues, and/or pain areas. This will also assist you in transforming your blog into a great lead conversion tool for your company. Research the habits of your target audience and customize your blog material to fit their demands in a way that drives them to convert in some way to grasp better the activities your buyer personas are likely to take.
Keep an eye on your rivals.
In addition to your competitors’ blogs, watch these additional thought leaders in your sector. Your rivals may tell you what works for personal blog material among your target audience.
It also informs you a little about what they’re experimenting with and what you’ll need to do to stand out and supply your readers with useful information they can’t find anywhere else — something unique to your brand and your business.
Make a list of 5-10 of your closest rivals who have blogs in the same niche as yours so that you can do a content audit. Draw judgments regarding the sort of information they offer, the innovative tactics they’ve used on their site, and how they’re performing in terms of ranking for the keywords you hope to rank for.
Create a unique voice for your blog.
Every blog, particularly those that remark on industry developments and changes, necessitates a strong point of view. It is, however, equally crucial to create a distinct voice for your blog for each piece to complement your brand and mission.
Because your blog’s voice is an extension of your brand, take the time to define what that entails. It would be best if you tailored your style and tone to your target audience’s expectations and preferences. For example, when discussing year-end audits or SEC standards with the financial services crowd, a light and humorous tone may appeal to some consumers but may come out as flippant.
Conduct SEO and keyword research
You want your clients to locate your blog (or web page) rather than a competitor’s when they search a term on Google (or another search engine). To do this, spend some time investigating the keywords and phrases your target audience is putting into search engines so you can include them in your blog entries where they naturally belong.
Begin by listing 5-10 keyword groupings and their related long-tail keywords in the SERP. Remember that Google’s algorithms are always evolving to become more intuitive, which means that outdated strategies like keyword stuffing will harm your SERP rating. Instead, write the text that attracts your readers first and then search engines second.
Make a content calendar for your personal blog.
A content schedule keeps you on track and establishes a structure to ensure that your material is always high-quality and produced on time. The finest calendars also include social sharing and email marketing information to help keep things organized and simple. You can also make your blog content calendar using a free tool like Google Calendar. Still, if you want a completely dedicated calendar with added features to help you expand your blog, RecurPost may be more useful.
Create fantastic stuff.
You’ve identified your keywords, set a content schedule, and determined who you’ll be writing for. It’s finally time to start creating stuff. The following items must be considered when starting a personal blog:
- Well-written (correct spelling and grammar, and avoids too complicated jargon or terminology). Other free grammar checker programs are also available.)
- Researched (includes statistics, case studies, and examples to demonstrate that you’ve done your research.)
- Media-rich (meaning plenty of high-quality and highly relevant images.)
- Skimming-friendly format (meaning use plenty of headers, subheaders, bulleted lists, block quotes, bolding, and italics.)
Determine how you will disseminate your blog material.
Determine where you will share your blog material strategically. Because you’ve already chosen a host for your blog, your material is most likely easily shared on your website. In addition, social networking networks like Facebook and LinkedIn, as well as online publishing platforms like Medium, are more options for distributing your writing.
Spread the word about the content of your blog.
Assuming you want your blog content to be as easily accessible as possible is logical. This relates to your ability to disseminate your content so that members of your target audience may find, read, and (ideally) share it.
As you create and manage your influencer connections, stay in touch with folks supporting your blog content regularly. Make sure you understand what they’re doing to support, disseminate, and market your blog content and that their methods mirror your company’s standards – you want to ensure they’re portraying your brand effectively. After all, you’re most likely paying them to promote your content to their intended audience.
Track the success of your blog.
The job of a content marketer is never done, and complacency is your biggest enemy when running a successful blog page. After you publish a new blog on your website, you must constantly evaluate its performance to verify that it produces genuine results and commercial value. Schedule frequent content audits so you can assess the performance of each piece’s performance and your overall blogging approach and content marketing strategy.
Conduct a content audit at least once a year, preferably more frequently, to ensure you’re not falling behind the competition in search engine rankings. Ensure the various components serve their intended purpose and meet the standards you established for your most essential KPIs. Attempt to align your blogging strategy with commercial goals whenever it makes sense.
How social media works as a marketing tool for promoting your Blog?
For many of you, using social media is as natural as breathing. You do it instinctively. Scrolling, snapping, and double-tapping have become second nature. Of course, you’re familiar with social media, particularly how and when you use it — the typical American spends two hours a day socializing — but let’s take a closer look. Here are some figures: There were 4.6 billion active internet users globally in January 2021, accounting for 59.5 percent of the global population! Furthermore, 4.32 billion individuals use mobile devices to access the internet.
- Each user has an average of 8.4 social media profiles.
- By the end of 2020, more than 4.14 billion people will be using social media platforms every month. This figure accounts for 88.9 percent of overall internet usage.
Internet users like socializing. That much is self-evident. And based on these figures alone, we can see that social media is a large market that is likely underutilized or misunderstood by many sites in terms of generating referral traffic and marketing blog content and is great for video marketing strategy. As a result, utilizing these platforms implies huge money for the advertising and growth of your site. So consider social media as a marketing tool.
How to Market Your Blog on social media platforms?
The following are some ways to prepare your blog content to be socially shareable and some unique social platforms (other than the mundane Facebook, Twitter, and LinkedIn) to share your blog posts.
Intriguing/Useful/Shocking Content
This suggestion has nothing to do with social media marketing. Still, it is the crucial initial step that sets up all of today’s successful actions for all types of marketing, whether it is Automotive marketing or any other type.
Your social media audience expects the stuff they post to make them look intelligent and stylish. In other words, they are not going to share ANY material.
As a result, your material must be engaging and valuable, including unique information that is seldom available elsewhere. Even though the material may be available elsewhere on the web, the method you offer must be interesting enough for your social media-aware viewers.
Captivating Titles
Assume you rename the post – 10 Things Your SEO Agency Isn’t Telling You. Does this title pique your interest now? Doesn’t it, to some extent?
A slight modification in the tone and style of your post titles may increase visibility. This is because many of your blog’s email or RSS feed readers have also subscribed to other blogs in your niche. So a good title may keep you from getting lost in the mass of people with overcrowded information lists in their feed readers or in boxes.
Connect Social Media to Your Blog
We mean bridging the gap between prominent social media sites and your content when we say integrate social media into your blog. Visitors to your blog require a simple method to engage with and share your blog material through social media tools incorporated into your site.
These integrating components might take the shape of social networking buttons that encourage your readers to interact with your blog, buttons that allow readers to share your material, buttons that allow readers to comment on your blog, and so on.
Forum Promotions.
Many reputable forums in virtually all genres do not allow you to provide a link to your blog unless you are an active member who has helped other members with their concerns. So, if you want to spend quality time in forums in your area, you should only use this social media blog promotion strategy. Find forums in your niche by typing “niche + forum” into Google and pressing enter. For instance, cuisine blog + forum.
Re-promote your most successful previous material.
Neil Patel understands how to create a lot of traffic. Neil recommends repurposing existing material, not just any stuff. Neil observed a reduction in traffic from his social networks after re-sharing all of his articles. However, he increased his traffic by sharing just his finest material again. So look for a platform like RecurPost that allows you to view your most popular articles and plan even more social shares to keep the traffic flowing in.
Distribute Portions of Your Content.
Rather than relying solely on the plugin, you might publish more significant sections of your article as a status update on your social network profile. You are not required to include links to your blog in such entries. This would be a new twist on updates that your fans and following would like.
Where to Promote Your Blog?
It is just as crucial where you market your blog entries as it is how you promote them. This part will discuss how to disseminate your material and develop your following.
How To Promote Your Blog With Email Marketing?
Email is an effective blog advertising technique. It may be used to grow your readership and connect with industry leaders and guest authors. To begin, consider launching a blog newsletter to grow your readership. Then, on your blog, offer a simple call-to-action (CTA) for individuals who want to read new postings. This is an excellent method for converting readers into subscribers and, eventually, paying customers. Another technique to use email for personal blog marketing is to contact people who have been referenced or cited in your article.
How to Promote your Personal Blog with a Website?
Your blog website may be an effective tool for advertising your blog content:
- Make your blog a prominent link on your site’s navigation.
- Across your website, invite visitors to visit your blog.
- Include a subscription CTA on your website so users can sign up to get new post notifications.
Without a robust promotion strategy, the finest blog material cannot captivate readers and convert consumers. These blog marketing strategies can help you increase your readership and convert more consumers.
How To Promote Your Blog With Automated Content Pushes?
Create an RSS feed and inform your audience about it.
Your social audience most likely follows a variety of people on social media. On the other hand, some of your more organized audience members may prefer utilizing RSS readers and classifying the material they read from their preferred publications. The good news is that if you use WordPress, your blog entries already have an RSS feed. Hurray for something simple! Simply add /feed to the end of your WordPress blog’s root domain, and you’ll have your RSS feed.
Pro Tip: Share your RSS feed via regular social shares and emails to assist your audience in subscribing to your material in the most effective methods.
Use Web push to reach your email haters.
Even if you aim to grow your audience, some of your audience members will just refuse to subscribe. Instead, they may choose a less invasive approach to get your material in front of them, and that route is Web push. The web pushes notifications to your audience’s Internet browser when posting fresh material. It frequently seems to be a system notice.
Use push notifications to reach out to your mobile audience.
Have you checked your stats and discovered that most of your personal blog post traffic originates from mobile devices? While responsive emails are a wonderful method to contact your audience on the road, you can also send mobile push notifications that appear on smartphones as a new social message or event would.
How To Use Community To Promote Your Blog?
Participate in aggregate websites and vote up communities.
If you’ve never heard of an aggregation site, think of it as a location to go for information from various sources on a given issue. These are platforms where you can share your own content and other people’s amazing items in your area to help others in your community who share your interests. The up-vote feature of these communities takes on a social function, allowing site users to declare whether it’s good or terrible. It’s a fantastic approach to keep the community together (and the junk content out).
Make use of social bookmarking networks to promote your blog.
Some people choose to search for material on major social bookmarking sites. You may apply to have your blog material appear on these sites to help individuals who are interested in a certain topic find your posts:
- AllTop: There are several categories, one of which is sure to match your needs. Simply post your blog to have your material seen by a new audience.
- StumbleUpon: Submit your blog to the appropriate category to help others find your material. StumbleUpon, like AllTop, allows you to submit a blog for consideration once you’ve signed up.
Conclusion
While writing personal blog entries as they occur to you may be tempting, having a defined blog content strategy will save you hours of frustration. You’ll also have a lot more success.
A good blog content plan takes a few hours to develop. Repurpose your content and be everywhere; that’s how you will achieve quick and long-lasting growth. This blog content marketing technique is like honing an ax. Spending time getting everything together will make you significantly more prepared, and likely have more fun marketing your personal blog on social media with marketing for book authors.
Have any questions about crafting a marketing strategy for your personal blog? Feel free to talk in the comments section below.
Frequently Asked Question
Whether you agree or disagree, blogging has MORE VALUE than what we share on social networking platforms like Facebook, Twitter, and Instagram. This is because people are still reading blogs. First, however, here are some of our predictions for the future of blogging.
You will enhance your writing skills by maintaining a personal blog. Whether you become a blogger or not, this is an excellent institution to attend. It is vital to be able to communicate with the written word. It will also assist you in considering how you can communicate.
Because of the 2,200 character restriction for captions on Instagram vs. no limit on typical blogging platforms, Instagram blogging is microblogging. Instagram bloggers with 15,000 active followers may earn about $200 for every sponsored post. Many people start an Instagram blog to sell things right away.
Using a fully customizable personal blog template gives you the foundation from which you’ll be able to create a solid online presence and meet your audience’s needs and interests. You’ll want to consider the following when choosing a template of your own.
Having a blog-posting strategy in place that resonates with your target audience will help with your goal of generating more leads for your business, and it also helps establish your business as a thought leader in your industry.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.