13 Best Video Editing Apps for Professional-Level Editing

Are you ready to take your video editing skills to the next level? Whether you’re a content creator, run a business, a social media influencer, a graphic designer, or an aspiring filmmaker, having the right video editing app can make all the difference in creating stunning and professional-looking videos. In this blog, we’ll introduce you to the 13 best video editing apps that can transform your footage into masterpieces. 

We’ll also look at how you can utilize a social media scheduler to create a video content calendar and automate the awesome videos you produce using these tools. 

So, buckle up, and let’s dive into the world of video editing apps that are sure to unleash your creativity!

Table of Contents for 13 Best Video Editing Apps

• Standard Features to Look for in Best Video Editing Apps
• Traditional Vs AI-Powered Video Editing Apps
• Best Manual Video Editing Apps  
• Best AI-Powered Video Editing Apps
• Tips to Choose the Best Video Editing Apps
• Integrating Video Marketing Strategy for Enhanced Business
• Final Thoughts
• Frequently Asked Questions

Standard Features to Look for in Best Video Editing Apps

When searching for the best video editing apps, there are several standard features you should look for to ensure a seamless editing experience and the ability to create high-quality videos.

• Intuitive User Interface: A user-friendly interface is essential, especially for beginners. Look for an app that offers a clean and intuitive layout, with easy-to-navigate menus and icons.
• Comprehensive Editing Tools: The best video editing apps provide a wide range of editing tools, including the ability to trim and split clips, merge multiple clips, adjust video speed, and apply transitions between scenes. Look for apps that offer a variety of filters, effects, and color correction options to enhance the visual appeal of your videos.
• Timeline Editing and Multi-Track Support: A timeline-based editing feature allows you to have precise control over your video’s sequence and duration. Look for apps that support multiple video and audio tracks, enabling you to overlay videos, add multiple audio sources, and more.
• Audio Editing Capabilities: This includes the ability to adjust audio levels, add background music or voiceovers, and apply audio effects. Look for apps that offer a range of audio editing tools to ensure that your video’s sound quality matches its visual appeal.
• Titles and Graphics: Professional-looking titles and graphics can add a polished touch to your videos. Look for apps that provide a variety of text styles, customizable templates, and motion graphics options, allowing you to create visually appealing intros, lower-thirds, and other graphic elements.
• Export Options: The ability to export your videos in different formats and resolutions is crucial for sharing and distribution. Look for apps that offer a wide range of export options, including common video formats like MP4, MOV, and AVI, as well as the ability to customize video resolution, frame rate, and bitrate settings.

Traditional Vs AI-Powered Video Editing Apps

When it comes to video editing apps, there are two main categories to consider: traditional manual editing apps and innovative AI-powered editing apps. Let’s take a closer look at the characteristics of each category to help you determine which type suits your editing style and needs.

A. Manual Video Editing Apps:

Manual video editing apps have long been the go-to choice for professional video editors. These apps provide a comprehensive suite of tools and features that give you full control over every aspect of your editing process. 

Take Adobe Premiere Rush, for example. It is a great free video editing software for PC. This popular manual editing app offers a wide range of advanced editing options, including timeline-based editing, multi-track support, precise audio control, and customizable effects. PowerDirector and Wondershare Filmora are also highly regarded in the manual editing realm, offering similar features and functionality.

One advantage of manual editing apps is the level of control they provide. You have the flexibility to fine-tune every element of your video, from color grading to audio synchronization. 

These apps often support high-resolution footage, allowing you to work with professional-grade content. However, this level of control also comes with a learning curve. Mastering the intricate features of manual editing apps may require time and practice.

B. AI-Powered Video Editing Apps:

Enter the world of AI-powered video editing apps, where artificial intelligence algorithms work their magic to simplify and enhance your editing experience. These apps leverage machine learning to automate various aspects of the editing process, saving you time and effort. 

One standout app in this category is Synthesia, which uses AI to generate lifelike deepfake videos with customizable scripts and avatars. Renderforest and HeyGen are also notable AI-powered apps that offer automated video creation and editing.

AI-powered editing apps excel in tasks like automatic video editing, smart scene recognition, and real-time suggestions for enhancing your footage. They analyze your content and apply intelligent algorithms to suggest edits, transitions, and effects that suit your video’s style and mood. These apps can be a game-changer for users who want to achieve polished results quickly and effortlessly.

It’s important to note that while AI-powered apps offer time-saving benefits, they may not provide the same level of manual control as traditional editing apps. If you prefer a hands-on approach and enjoy the artistic freedom of fine-tuning every detail, a manual editing app might be the better choice for you.

Best Manual Video Editing Apps  

1. Adobe Premiere Rush 

With aspirations to become a top-tier video editing application in the app store, Premiere Rush strives to appeal to a wide range of users and offers versatility across different platforms. It boasts a sleek and user-friendly interface, along with easy-to-use editing tools. 

Acting as a swift tool for creating brief videos for social media, Rush can be accessed on both desktop and mobile devices. You don’t necessarily require a high-end video editing computer to trim captivating clips; all you need is your Creative Cloud account, which enables seamless work across multiple devices. It serves as a great video editing app for PC.

Major Features:

• Cross-platform compatibility
• Easy-to-use interface
• Multitrack editing
• Video editing tools (trimming, cropping, etc.)
• Audio editing tools
• Seamless integration with other Adobe apps
• Cloud synchronization
• Social media optimization
• Built-in camera functionality
• Motion graphics and titles

Pros:

• Adobe Premiere Rush is designed with a simple and intuitive interface, making it accessible for beginners and those new to video editing. 
• Adobe Premiere Rush is compatible with multiple platforms, including Windows, macOS, iOS, and Android.
• It integrates seamlessly with other Adobe Creative Cloud applications such as Adobe Premiere Pro, Adobe After Effects, and Adobe Audition.
• It is optimized for mobile devices, making it convenient for on-the-go video editing. Users can capture, edit, and share videos directly from their smartphones or tablets, thanks to its mobile-friendly features and responsive design.

Cons:

• Compared to professional video editing software, Adobe Premiere Rush provides less control over fine-tuning aspects such as audio mixing, color grading, and advanced effects.
• While Adobe Premiere Rush offers cloud synchronization and storage for projects, there are limitations to the amount of storage available. Users get access to 100 GB of storage.
• Adobe Premiere Rush is part of Adobe’s Creative Cloud suite and is only available through a subscription model. This means users have to pay a recurring fee to access the software, which may not be desirable for those who prefer a one-time purchase or have budget constraints.

Pricing: Starts at £9.98/month

Device Compatibility: Windows, macOS, iOS, and Android

Best For: Content creators and social media influencers, YouTubers, Mobile-focused editors, Agencies

2. PowerDirector

PowerDirector is a robust and feature-rich video editing tool that empowers users to create professional-quality videos with ease, making it one of the best video editing apps. Whether you are a beginner or an experienced editor, PowerDirector offers a user-friendly interface and a wide range of powerful editing tools and effects. 

It provides a comprehensive timeline-based editing system, allowing precise control over video and audio tracks. With its advanced features such as motion tracking, chroma keying, and 360-degree video editing, PowerDirector enables users to unleash their creativity and produce stunning visual effects. 

Major Features:

• Comprehensive timeline-based video editing system
• Motion tracking and chroma keying for advanced visual effects
• An intuitive user interface for easy navigation and editing
• Multi-track editing for precise control over video and audio
• Audio editing tools for enhancing sound quality
• Speed adjustment and slow-motion effects
• Color correction and grading tools
• Video stabilization for smooth footage
• Export options for sharing videos on various platforms and devices

Pros:

• PowerDirector comes with a vast library of effects, transitions, and titles, giving users a wide range of options to enhance their videos and make them visually appealing.
• The software supports a variety of formats and resolutions, allowing users to work with different media files and export their videos in various formats suitable for different platforms and devices.
• PowerDirector is known for its stability and performance, ensuring smooth editing even with large and complex projects, and minimizing crashes or slowdowns during the editing process.

Cons:

• PowerDirector’s powerful features and capabilities demand substantial system resources. Users with older or low-spec computers may experience performance issues or may not be able to run the software efficiently.
• While PowerDirector provides basic audio editing tools, it may not offer the same level of advanced audio editing capabilities as specialized audio editing software.
• It may not have robust features for collaborative editing, making it less suitable for team-based video projects that require extensive collaboration and version control.

Pricing: Lifetime license starts at $99. The monthly subscription starts at $4.33 per month.

Device Compatibility: Windows, macOS, iOS, and Android

Best For: Content creators, Mobile-focused editors, Amateur filmmakers

3. Wondershare Filmora

With its intuitive interface and wide range of features, Filmora enables users to edit, trim, and merge video clips, add transitions, filters, and effects, as well as incorporate audio tracks and voiceovers. 

The software offers a vast library of built-in resources, including royalty-free music, sound effects, and customizable titles, empowering users to enhance their videos and make them visually appealing. Filmora also supports various video formats and resolutions, making it suitable for editing projects of different scales and platforms.

Major Features:

• Video editing capabilities, including trimming, merging, and editing clips
• Wide range of transitions, filters, and effects to enhance your videos
• Ability to add audio tracks and voiceovers
• Extensive library of built-in resources, such as royalty-free music, sound effects, and customizable titles
• Support for various video formats and resolutions
• Easy sharing options to multiple platforms
• Green screen effects for advanced video editing
• Split-screen functionality to display multiple videos simultaneously
• Advanced color tuning and correction tools

Pros:

• Filmora’s interface is intuitive and easy to navigate, making it accessible to both beginners and experienced users.
• You can work with different video formats and resolutions, making it suitable for a wide range of projects and platforms.
• Filmora includes green screen effects, enabling you to create impressive visual effects and composite videos.
• Wondershare frequently releases updates and new features, ensuring that you have access to the latest tools and enhancements.

Cons:

•  If you’re using the free version of Filmora, your exported videos will have a watermark, which can be removed by purchasing a license.
• Filmora may require a relatively powerful computer to run smoothly, especially when working with high-resolution videos or complex projects.
• Filmora’s collaboration features are minimal and expensive, making it less ideal for collaborative video editing projects where multiple users need to work on the same project simultaneously.

Pricing: Starts from $7.99 per month for individual users

Device Compatibility: Windows, macOS

Best For: Video editors (Beginners), Graphic designers, Content creators, Small businesses, Agencies

4. Quik

Quik by GoPro is a versatile and user-friendly tool designed to simplify the process of editing and creating impressive videos. Developed by the renowned action camera manufacturer GoPro, Quik offers a seamless experience for both professionals and amateurs alike, thus putting it in the list of best video editing apps. It can be used to create quick videos for your socials, including Instagram carousels,  YouTube shorts, and more. 

Quik’s automated editing capabilities utilize advanced algorithms to analyze the content and intelligently piece together the best moments, sync them to the beat of selected music, and apply professional-quality transitions. Additionally, Quik provides customization options, allowing users to tweak the edits manually, add text, filters, and overlays, and even adjust the speed and duration of their clips.

Major Features:

• Intelligent content selection
• Beat syncing for dynamic video rhythm
• Professional-quality transitions
• Customization options for manual editing
• Wide format compatibility
• Seamless integration with GoPro cameras
• User-friendly interface

Pros:

• Beat syncing enhances the rhythm and energy of the video.
• Professional-quality transitions create a polished and seamless result.
• Customization options allow for personalization and creative control.
• Wide format compatibility supports various cameras and devices.
• Seamless integration with GoPro cameras simplifies the editing process.
• User-friendly interface makes it accessible to both professionals and amateurs.

Cons:

• Dependency on algorithmic analysis may occasionally result in unexpected or less desirable outcomes.
• Limited support for complex video editing techniques or advanced effects.
• Reliance on music beat syncing may not always match desired pacing or style.
• Compatibility issues with certain video formats or devices.
• Possible learning curve for users new to the tool or video editing in general.
• Potential for limited updates or support from the developer.

Pricing: The base version of GoPro’s Quik smartphone app is free. The premium version starts from $1.99/month.

Device Compatibility: iOS and Android

Best For: Video editors (Beginners), Content creators

5. KineMaster

Kinemaster is a powerful and versatile video editing tool that empowers users to create professional-quality videos directly from their mobile devices. It offers a wide range of features and tools that allow users to edit, enhance, and customize their videos with ease. 

With Kinemaster, you can trim and splice video clips, add multiple layers of images, text, and effects, adjust audio levels, and apply transitions to create smooth and seamless video sequences. Additionally, it provides advanced features like a chroma key, which enables users to replace backgrounds, and the ability to control video speed and reverse playback.

Major Features:

• Multiple layers of videos, images, text, effects, and overlays
• Adjust video speed and reverse playback
• Control audio levels and add voiceovers
• Apply various filters, effects, and transitions
• Keyframe animation for precise control over elements
• Color adjustment and color filters
• Precise volume envelope control for audio
• Real-time video and audio recording
• Instant preview of edits
• Share videos directly to social media platforms

Pros:

• Kinemaster has a simple and intuitive interface, making it accessible to beginners and experienced users alike.
• Kinemaster supports various video formats and resolutions, enabling users to export videos in high quality suitable for different platforms and devices.
• Kinemaster is a mobile-based app, allowing users to edit videos on the go without the need for a computer, which is ideal for content creators and vloggers.
• With Kinemaster, users can easily share their edited videos directly to popular social media platforms, streamlining the publishing process.

Cons:

• The free version of Kinemaster includes a watermark on exported videos, which can be removed by subscribing to the premium version.
• Kinemaster’s availability and performance may vary depending on the user’s device and operating system. Some features might be restricted or behave differently across different devices.
• Exporting videos with complex edits or effects may take some time, especially on slower devices or when working with high-resolution footage.

Pricing: To eliminate watermarks and ads in KineMaster, users must upgrade to the premium plan priced at $3.99/month or $39.99/year, enabling a seamless editing experience.

Device Compatibility: iOS, Android

Best For: Beginners, Social media influencers, Small businesses

6. Kapwing

Kapwing is a versatile video editing tool that offers a robust and flexible non-linear editing process. Users can conveniently upload and edit images, audio, and videos in a unified platform. What sets Kapwing apart is its online functionality, enabling creators to access and modify their content from any device or location. 

The cloud-based nature of Kapwing ensures that all work is automatically saved, eliminating the need for local file transfers. When it comes to exporting the final product, users can simply relax as the entire process takes place seamlessly in the cloud.

Major Features:

• Powerful non-linear editing workflow
• Support for uploading images, audio, and videos
• Online accessibility from any device or location
• Automatic cloud-based saving of work
• Seamless export process conducted in the cloud

Pros:

• Kapwing supports the editing of various media types, including images, audio, and videos, allowing users to create multimedia-rich projects.
• Kapwing automatically saves the work in the cloud, ensuring that the progress is not lost and eliminating the need for manual file transfers.
• The export process in Kapwing takes place in the cloud, allowing users to relax and continue working while their final video is being generated.
• It offers collaborative features that enable multiple users to work on the same project simultaneously, enhancing teamwork and productivity.
• Kapwing provides a variety of AI editing tools, including AI video generator, image generator, auto subtitle generator, and text-to-speech; making it an ideal tool to be listed among the best video editing apps for professionals.

Cons:

• As an online tool, Kapwing relies on a stable internet connection. Users without reliable internet access may experience difficulties in accessing and using the platform.
• Since Kapwing is primarily an online tool, offline access to projects and editing capabilities is limited. 
• While Kapwing offers a range of basic editing tools, it may lack some advanced features found in dedicated desktop video editing software. Kapwing has limitations on file sizes for uploads and exports. Users working with large files may need to compress or resize their content before uploading.

Pricing: Free version is available, paid plan is priced at $16 per month (billed annually). 

Device Compatibility: Kapwing can be accessed on Windows, macOS, and Linux operating systems through popular web browsers such as Chrome, Firefox, Safari, and Edge. It is compatible with both iOS and Android devices. Users can access Kapwing through mobile web browsers or use the Kapwing mobile app available on the App Store for iOS devices.

Best For: Individual video creators, Small businesses, YouTubers

7. InShot

InShot is a versatile and user-friendly mobile video editing tool that allows users to create and customize high-quality videos directly from their smartphones. With its wide range of features and intuitive interface, InShot empowers users to edit, trim, merge, and enhance videos effortlessly. It is the best free video editor that is available for smartphone users.

Whether you want to add music, apply filters, adjust speed, or insert text and stickers, InShot provides a comprehensive set of editing options to bring your videos to life. Additionally, InShot offers various aspect ratios, making it perfect for creating content for different social media platforms like Instagram, TikTok, and YouTube. 

Major Features:

• Video editing capabilities on mobile devices
• Trimming, merging, and splitting videos
• Adding music and sound effects to videos
• Applying filters and effects to enhance the visual appeal
• Adjusting video speed and playback direction
• Adding text, stickers, and emojis for personalization
• Cropping and adjusting video ratios for different social media platforms
• Video rotation and flipping options
• Control over video and audio volume levels
• Adding transitions between video clips

Pros:

• InShot offers an intuitive and easy-to-use interface, making it accessible to users of all skill levels.
• The tool ensures that the exported videos maintain their quality, providing crisp and visually appealing results.
• InShot frequently updates its features and capabilities, ensuring that users have access to the latest tools and trends in video editing.
• InShot offers various aspect ratios, making it convenient for creating videos optimized for different social media platforms.

Cons:

• While InShot offers a comprehensive set of editing tools, it may lack some advanced features found in desktop video editing software.
• InShot’s timeline editing functionality is relatively basic compared to desktop editing software, which may limit the precision and control over editing certain aspects of the video.
• While InShot allows users to add music and adjust audio volume, it does not provide extensive audio editing capabilities such as advanced mixing or equalization.

Pricing: Free to use, in-app purchases

Device Compatibility: iOS, Android

Best For: Social media influencers, Small businesses, Beginner video editors

Now that we have learned about the manual ones, let’s move to the best video editing apps that are powered by artificial intelligence. 

Best AI-Powered Video Editing Apps

1. Synthesia 

Synthesia is a powerful and innovative tool that allows users to create and edit videos using artificial intelligence (AI) technology. It enables individuals, businesses, and content creators to generate captivating videos by transforming written scripts or sheet music into visually stunning and dynamic visual content. 

With Synthesia, users can customize various aspects of their videos, such as backgrounds, characters, and animations, to convey their desired message effectively. By harnessing the power of AI, Synthesia simplifies the video production process, enabling users to generate professional-grade videos without the need for extensive technical expertise or expensive equipment. 

Major Features:

• Customizable backgrounds, characters, and animations
• Simplifies the video production process
• No extensive technical expertise or expensive equipment required
• User-friendly platform
• Enables professional-grade video creation
• Empowers creativity and visual storytelling
• Saves time and effort in video production
• Provides a range of customization options

Pros:

• Synthesia offers a user-friendly interface that simplifies the video creation process, making it accessible to users with varying levels of technical expertise.
• Synthesia supports multiple languages and accents, making it suitable for global audiences.
• The AI technology behind Synthesia ensures high-quality video output, with smooth animations and realistic-looking characters. This level of professionalism enhances the overall video production value.
• Synthesia provides accessibility options by enabling the creation of videos with sign language interpretation or closed captions, ensuring inclusivity for individuals with hearing impairments.

Cons:

• While Synthesia generates realistic-looking characters, the expressions and emotions they convey may sometimes fall short of human actors. This can result in videos that feel less emotionally nuanced or authentic.
• The AI-driven nature of Synthesia means that the videos produced may lack the personal touch and warmth that can come from human interaction.
• Relying heavily on AI technology for video creation may lead to a certain level of uniformity or predictability in the generated content. This could result in a lack of diversity or originality in the visual style and storytelling.

Pricing: Starts from $22.50 per month for individual users

Device Compatibility: Synthesia is designed to be accessed through modern web browsers. It is compatible with popular browsers such as Google Chrome, Mozilla Firefox, Microsoft Edge, Safari, and others. It can be accessed and used on desktop computers running operating systems such as Windows, macOS, and Linux. Synthesia can also be accessed through web browsers on mobile devices that support the tool’s requirements.

Best For: Individuals, Businesses, and Content creators

Technology Used: Natural Language Processing (NLP), Speech Synthesis, Computer Vision and Animation, Deep Learning

2. Renderforest

Whether you’re looking to produce captivating videos, engaging animations, professional logos, or striking presentations, Renderforest offers an extensive range of customizable templates and intuitive editing tools. You can easily use it to create short videos for your branding needs.

With its drag-and-drop interface and a vast library of high-quality stock media, users can easily bring their creative ideas to life without the need for advanced technical skills. From video marketing campaigns to educational tutorials, Renderforest enables users to craft visually appealing content that leaves a lasting impact.

Major Features:

• Extensive library of customizable templates for videos, animations, logos, and presentations
• Intuitive drag-and-drop interface for easy editing and customization
• Vast collection of high-quality stock media including videos, images, and music
• Ability to add text, shapes, transitions, and effects to enhance visual content
• Option to import personal media files and incorporate them into projects
• Flexible rendering options for exporting projects in various formats and resolutions
• Collaboration features for teamwork and sharing projects with others

Pros:

• Users have the ability to personalize templates by adding text, shapes, transitions, and effects, giving them creative control over their content.
• Renderforest integrates with popular social media platforms, facilitating the seamless sharing of content directly to social media channels.
• Renderforest offers affordable pricing plans, including options for free accounts and subscription-based plans, catering to different budget requirements.
• Renderforest offers a vast collection of high-quality stock media, including videos, images, and music, allowing users to enhance their projects with professional visuals and audio.

Cons:

• The level of control over certain design elements, such as precise positioning or advanced animations, may be limited within the platform, restricting users who require more granular adjustments.
• The free version of Renderforest includes watermarked branding on the exported content.
• Renderforest may have limitations or compatibility issues when working with specific file formats, which could require additional conversion or adjustment of media files before use.

Pricing: Starts at $9.99 per month

Device Compatibility: Renderforest is compatible with desktop computers (Windows, macOS, Linux) using popular web browsers like Chrome, Firefox, Safari, and Edge. It also works on laptops, notebooks (Windows, macOS, Linux), tablets, iPads, and smartphones (iOS, Android) with internet connectivity and compatible web browsers.

Best For: Content creators, Marketers, Businesses, Agencies, Freelancers, and creative professionals

Technology Used: Machine Learning, Computer vision, Natural Language Processing

3. HeyGen

Heygen is a powerful and versatile tool designed to generate human-like text based on given prompts. It utilizes advanced language models and natural language processing techniques to produce coherent and contextually relevant responses. Whether it’s generating creative writing pieces, answering questions, or assisting in content creation, Heygen excels in producing high-quality text in a wide range of domains. 

It can adapt to different writing styles and tones, providing a customizable experience for users. Heygen’s capabilities make it an invaluable resource for various applications, including chatbots, virtual assistants, and content generation for marketing purposes; which easily makes it one of the best video editing apps available. 

Major Features:

•  Produces coherent and contextually relevant responses
• Adapts to different writing styles and tones
• Customizable experience for users
• Suitable for a wide range of domains
• Can be used for creative writing, answering questions, and content creation
• Ideal for chatbots, virtual assistants, and marketing content generation
• Automates text generation tasks efficiently and reliably

Pros:

• Heygen generates human-like text, providing a natural and seamless reading experience.
• It can produce coherent and contextually relevant responses, enhancing the quality of generated content.
• The tool adapts to different writing styles and tones, allowing users to customize the output to match their preferences.
• Heygen is versatile and applicable across various domains, making it suitable for a wide range of applications.
• It can be used for creative writing, answering questions, and content creation, providing valuable assistance in these areas.

Cons:

• As an automated tool, Heygen lacks the human touch and creativity that can be found in manually crafted content, which may be important for certain applications.
• Heygen’s reliance on language models and natural language processing techniques means it requires computational resources and can be limited by the processing power available.
• Heygen’s performance and accuracy may vary depending on the complexity and specificity of the prompt, with more complex or niche topics potentially yielding less satisfactory results.

Pricing: Free plan available. Paid plans start from $30 per month.

Device Compatibility: Heygen is compatible with desktop computers, laptops (Windows, macOS, Linux), smartphones, tablets (iOS, Android), and smart devices with internet browsing capabilities (such as smart TVs and smart displays).

Best For: Best suited for individuals and businesses that require automated text generation for various purposes, including content creation, chatbot development, virtual assistant applications, and marketing content generation.

Technology Used: Language models and Natural Language Processing (NLP) techniques, State-of-the-art transformer-based models such as GPT-3, GPT-4, or similar variants.

4. Hour One

Hour One provides users with a user-friendly interface and a wide range of features that enable effortless editing, such as automated scene detection, content organization, and intelligent video analysis. With Hour One, users can easily generate captivating and professional-looking videos by leveraging AI-powered algorithms for tasks like automatic video summarization, captioning, and even adding dynamic visual effects. This tool empowers content creators, marketers, and filmmakers to streamline their video production process, saving time and effort while delivering high-quality results.

Major Features:

• Automated scene detection
• Content organization
• Intelligent video analysis
• Automatic video summarization
• Captioning capabilities
• Dynamic visual effects
• Streamlined video production process

Pros:

• Captioning capabilities enable the addition of captions to videos, enhancing accessibility and improving viewer engagement.
• Dynamic visual effects allow for the creation of visually appealing and captivating videos.
• It offers some AI features like custom template creation, script writing assistant, and AI-powered clone of your voice.
• Saves time with efficient video editing tools, increasing productivity and workflow efficiency.
• Produces professional-looking videos with high-quality output, enhancing the overall visual appeal and viewer experience.

Cons:

• The tool’s focus on automation and AI algorithms may limit the level of manual control and customization available to users who prefer more fine-grained editing capabilities.
• Hour One may have compatibility issues with certain file formats or may not support all the features on all operating systems, limiting its usability for some users.
• Despite its user-friendly interface, mastering all the features and maximizing the tool’s potential may require some time and learning investment.

Pricing: Starts from $30 per month

Device Compatibility: It is compatible with desktop computers, laptops (Windows, macOS, Linux), smartphones, and tablets (iOS, Android).

Best For: Small businesses, Agencies

Technology Used: Machine Learning, Computer Vision, Natural Language Processing, Data Processing, and Optimization

5. Rephrase.ai

Rephrase Studio is a platform for generating videos from text, simplifying the intricacies of video production and allowing you to swiftly create high-quality videos featuring a digital avatar. In just a matter of minutes, you can harness this tool to produce professional-looking videos without the need for extensive technical expertise or time-consuming processes.

Transform your written words into realistic speech without the need to record a voiceover. Simply input your text by typing or copying and pasting, and effortlessly generate the audio output you desire!

Major Features:

• Easily generate lifelike AI-generated videos by simply typing a video transcript, resulting in visually authentic content. 
• Utilize the API to swiftly produce transparent narrator videos with minimal effort. 
• The Rephrase.ai API streamlines the process of creating videos on a large scale, automating the production workflow. 
• Seamlessly integrate this tool with your current tools and data sources for a smooth and efficient experience.

Pros:

• It seamlessly turns blogs into creative videos with the power of generative AI.
• It has a comprehensive hub that provides a centralized location for all your viewers, enabling effortless evaluation of the effectiveness of your video campaigns.
• Select from a vast array of over 100 languages and accents to effectively engage with your specific target audience.
• Leverage our versatile video templates that can be customized according to your preferences, enabling the creation of visually captivating videos within minutes.

Cons:

• Rephrase.ai’s dependency on language models and natural language processing techniques necessitates adequate computational resources for optimal performance. The processing power available can impose limitations on its capabilities.
• Owing to its AI-powered nature, the produced videos may occasionally lack the individualized essence and human warmth that naturally arise from interpersonal communication.
• While utilizing the tool, it is important to be aware that certain file formats may present limitations or compatibility challenges, which may necessitate additional conversions or adjustments to media files prior to usage.

Pricing: Personal plan costs $25 per month

Device Compatibility: It can be used with desktop computers, laptops running Windows, macOS, or Linux, as well as smartphones and tablets running iOS or Android.

6. Colossyan 

Colossyan serves as the AI-based video platform designed specifically for enhancing workplace learning. Its primary objective is to promote inclusivity in accessing video content by providing high-quality videos to learning and development teams, content creators, and entrepreneurs. With its user-friendly editing tools, you can deliver exceptionally impactful learning experiences at a significantly reduced expense compared to conventional approaches, surpassing the effectiveness of text-based materials.

Major Features:

• Uses text-to-speech abilities
• AI script assistant to help you create video scripts
• Generates videos with subtitles
• Makes AI videos in 70+ languages
• Automated translation for lightning-fast video production

Pros:

• Colossyan empowers you to personalize every element of your videos, fostering enhanced creativity and originality in their creation.
• Leveraging advanced artificial intelligence technology, Colossyan enables the creation of high-quality videos in a short timeframe, leading to cost savings in production.
• Colossyan boasts a user-friendly and inclusive interface, making it an ideal tool for marketers and small business owners alike, empowering them to craft their own advertising campaigns effortlessly.

Cons:

• Colossyan lacks the capability to generate 3D videos, limiting the range of visual effects and possibilities.
• Colossyan’s template library is constrained, which may restrict the creative options available to certain users.
• As a relatively new platform, Colossyan currently has a smaller user community compared to more established tools, resulting in limited opportunities for collaboration and shared knowledge.

Pricing: Starts at $35 per month

Device Compatibility: Windows, Mac (through browsers)

Best For: Individuals, Small Teams, Enterprises

Technology Used: Natural Language Processing (NLP), Speech Synthesis, Computer Vision and Animation, Deep Learning

Tips to Choose the Best Video Editing Apps

To help you make an informed decision, here are some essential tips to consider when choosing the best video editing apps for your projects:

1. Determine Your Editing Goals: Are you looking to create professional-level videos, edit on-the-go, or enhance your social media content? Understanding your objectives will narrow down your options and guide you toward the most suitable app.

2. Assess Your Skill Level: If you’re a beginner, opt for user-friendly apps with intuitive interfaces and guided tutorials. Advanced users may prefer apps with a broader range of features and customization options.

3. Feature Set and Functionality: Look for video editing apps that offer a comprehensive feature set aligned with your editing needs. Common features to consider include timeline-based editing, multi-track support, special effects, transitions, color correction, audio control, and the ability to export videos in different formats.

4. Integration and Collaboration: If you plan to work with a team or across multiple devices, consider apps that offer seamless integration and collaboration features. Look for options that allow you to share projects, collaborate in real time, and synchronize your edits across different devices.

5. User-Friendly Interface: A clean and intuitive interface can significantly enhance your editing experience. Look for apps with well-designed layouts, easy-to-navigate menus, and clear labeling of tools and features. 

6. Pricing and Subscription Model: Evaluate the pricing structure of the app. Some apps offer free versions with limited features, while others require a subscription or one-time purchase. 

7. Trial and Testing: Whenever possible, try out the app’s free trial or demo version. This allows you to explore the app’s features, assess its usability, and see if it aligns with your editing style before making a commitment.

8. Reviews and Recommendations: Finally, read reviews, seek recommendations from fellow video editors, and explore professional rankings or curated lists. 

Integrating Video Marketing Strategy for Enhanced Business

Video Marketing: The Rising Trend

The era of text-based content is gradually giving way to video content as consumers increasingly prefer watching videos over reading or text-based advertisements. To harness the potential of video marketing, you must develop a strategic approach to planning, creating, and distributing your video content using social media management tools. 

By developing a strategy, you can maximize the impact of your videos and achieve tangible results, such as increased brand awareness, improved customer engagement, and higher conversion rates.

Using Video Editing Apps: The First Step

Using the best video editing apps listed in this blog, you can easily start creating videos that can speak to your audience. They offer a range of editing features and effects to enhance video quality. Once you have selected the appropriate app, you can move on to developing a comprehensive video marketing strategy.

When producing videos for different platforms, it is advisable to consider the specific video requirements of each platform you plan to publish on. For instance, if you are producing content for YouTube, it is important to ensure your videos are created in the aspect ratio of 4:3.

Streamlining Video Content Management with RecurPost

To streamline the video marketing process, you can leverage automation tools like RecurPost. It offers a user-friendly interface that allows you to create and automate your video content calendar. 

By using RecurPost, you can schedule video posts across multiple social media platforms, such as Instagram, Facebook, YouTube, and LinkedIn using the feature of social media bulk scheduling. This automation helps save time and ensures consistent promotion of videos to reach a wider audience.

Promoting Videos on Popular Social Media Platforms

Promotion is a crucial aspect of any video marketing strategy. Businesses should focus on leveraging the popularity and reach of social media platforms to effectively distribute their videos. 

Platforms like Instagram, Facebook, YouTube, and LinkedIn offer vast user bases and powerful targeting options, making them ideal for showcasing videos to the right audience. By optimizing video descriptions, using appropriate hashtags, and engaging with the audience, businesses can enhance the visibility and engagement of their videos on these platforms.

Final Thoughts

Whether you prefer the hands-on control of traditional manual editing apps or the time-saving automation of AI-powered apps, there’s an option for everyone. Remember to consider your editing goals, skill level, desired features, compatibility, and budget when making your decision.

With the right video editing app in your arsenal, you can transform your raw footage into captivating visual stories. From social media content to cinematic masterpieces, these apps provide the tools and functionality to make your videos shine!

And if you are ready with your amazing videos, start promoting them on all your social networks using RecurPost. Check out RecurPost’s pricing and take the free trial to test out its automation features!

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Amaiya Rathi

Amaiya Rathi is a Senior Content Writer at RecurPost. She helps RecurPost communicate with their readers in their own language. Whether it is the web copy, social media posts or blogs, Amaiya has worked on all aspects of copywriting. You can reach out to her at [email protected].