Best Time to Post on Pinterest in 2025(Backed by 2M+ Posts)

Wondering the Best Time to Post on Pinterest in 2025? Here’s what data from 2 million posts reveals about posting times and engagement trends.

You’re not alone. With over 518 million monthly active Pinterest users, reaching your target audience still depends on posting at the right time.

Our in-depth analysis of 2 million posts from the past 3 months (up to June 2025) revealed clear engagement trends by day and hour. In 2025, success depends not just on what you post but also when you post.

Strategic posting times can improve visibility, drive Pinterest engagement, and bring meaningful traffic. This data-driven insights guide will help you build a smarter posting schedule.

Make your mark on the Pinterest board!

Pinterest’s algorithm updates for 2025 emphasize content freshness and consistent posting schedules. Accounts posting at predictable times gain higher reach and better engagement. This makes the Best Time to Post on Pinterest even more critical for visibility and audience growth in 2025.

Best Time to Post on Pinterest According to the Week

Best time to post on Pinterest on Monday :

Early morning at 2 AM brings a +650% spike compared to other hours. Between 9 AM and 4 PM, engagement rises 250%–300%. Evening slots from 7 PM to 9 PM deliver 3x visibility. Posting during these times builds strong momentum for the week’s schedule.

Best time to post on Pinterest on Tuesday :

Morning activity from 8 AM to 10 AM delivers a +320% lift. Posting between 1 PM and 3 PM performs 2x better than other times. Evening peak from 8 PM to 10 PM drives 4x engagement, making 8 PM a prime slot for exposure.

Best time to post on Pinterest on Wednesday:

At 3 AM, posts gain 2.5x engagement over midnight lows. From 10 AM to 11 AM, engagement grows +270%. Afternoon hours 2 PM to 5 PM stay 2x above baseline. Evening slots from 8 PM to 10 PM bring another +200% rise, ideal for creative niches.

Best time to post on Pinterest on Thursday:

At 10 AM, engagement reaches its weekly peak: 5.5x higher than low periods. From 12 PM to 3 PM, engagement holds at +350%. Evening posting between 6 PM and 8 PM delivers a +240% lift. These times make Thursday the best day for product launches and storytelling.

Best time to post on Pinterest on Friday:

From 9 AM to 11 AM, engagement rises +280%. Posting until 2 PM stays 2.5x higher. Evening hours 8 PM to 10 PM add +220%. These slots are perfect for promoting weekend content.

Best time to post on Pinterest on Saturday:

From 12 AM to 2 AM, engagement rises +400%. Posting at 10 AM adds 3x visibility, while 12 PM to 3 PM brings +230% more interaction. Evening slots from 7 PM to 9 PM provide +260%, ideal for weekend discovery content.

Best time to post on Pinterest on Sunday:

Morning hours 9 AM to 11 AM increase engagement by +280%. At 3 PM, engagement reaches 4x higher than midday. Evening hours 8 PM to 9 PM deliver another +220%. Posting on Sunday is effective for audiences planning the week ahead.

Sunday, Monday, Tuesday, and Friday are the best days. However, timing matters most. For best engagement, post between 9 AM and 3 PM.

Times to Avoid on Pinterest

Pinterest engagement is consistently low during the early morning hours and some late-night slots. These are the worst times to post on Pinterest.

From 1 AM to 6 AM, engagement drops to its lowest across all days. This low engagement period performs worse than evenings and weekend posting times.

Posting late at night between 11 PM and 12 AM also leads to weak results, as Pinterest users are less active.

🛑 Avoid posting between 1 AM and 6 AM, when your audience is least active. Posts scheduled at these times are likely to be missed.

Best time to post on Pinterest according to the Industries

Pinterest posts at optimal times receive 30% more repins and 20% more click-throughs according to recent studies.

Food & Beverage: Around 5 PM is the best time to post recipes and food photography. People are more likely to engage with food content as they think about dinner.

Travel: On weekdays, post between 8 PM to 11 PM. On weekends, post from 8 AM to 11 AM when people plan their adventures.

Health: Post health content from 6 AM to 8 AM when people seek workout motivation, and from 5 PM to 8 PM when they’re receptive to wellness content.

Beauty: Post beauty content between 9 AM to 11 AM when people look for morning beauty tips, and from 6 PM to 8 PM when they explore new products.

Clothes: Most people browse clothing varieties and designs around 9 PM to 11 PM before sleep.

Best Time to post across various Countries

Best time to post on Pinterest in United States of America:

The best time to post on Pinterest in the United States is 9 PM to 11 PM EST.

Best time to post on Pinterest in United Kingdom:

The best time to post on Pinterest in the United Kingdom is 8 PM to 9 PM GMT.

Best time to post on Pinterest in Europe:

The best time to post on Pinterest in Europe is 10 PM to 12 AM CET.

Best time to post on Pinterest in Canada:

The best time to post on Pinterest in Canada is 8 PM to 10 PM EST.

Best time to post on Pinterest in India:

The best time to post on Pinterest in India is 7 PM to 11 PM IST.

Best time to post on Pinterest in Malaysia:

The best time to post on Pinterest in Malaysia is 7 PM to 9 PM MST.

Best time to post on Pinterest in Australia:

The best time to post on Pinterest in Australia is 7:30 PM to 10 PM AEST.

Weekend Pinterest engagement spans broader timeframes than weekdays.

Targeting a Global Audience?

Pinterest schedulers auto-adjust posting times per local time zone.

How to find YOUR best time to post on Pinterest

Most Pinterest users engage between 8 PM to 11 PM (weekdays) and 8 AM to 11 AM (weekends). Track performance with a spreadsheet to identify your optimal posting times.

Here’s how to find your optimal posting times:

Ensure you have a Business Account: Confirm you’re using a Pinterest business account to access analytics. If not, just make a switch by navigating to the “Account Management” option inside the ‘Settings’ menu.

Access Analytics for Data:

Navigate to your profile and click on ‘Analytics‘ > ‘Overview’ to view your pin performance.

Explore sections like ‘Impressions’, ‘Engagements’, and ‘Audience’ to understand your content’s reach.

Set Up a Spreadsheet: Create a spreadsheet to log the ‘Time’ and ‘Days’ of the week. 

For your ease, a copy of the spreadsheet has already been linked below. All you need to do is create a copy of it and start using it.

Track Pin Performance: Post pins at different times across several weeks, noting their performance. Add 1 when your Pin performs well, while subtract 1 when it doesn’t.

Data Analysis: Look for patterns in your spreadsheet to identify the best times and days for posting. For instance, here the darker shades represent the best times, while the lighter ones represent the least or worst times.

Refine Posting Schedule: Adjust your posting times based on your findings and continue to monitor results.

Use Pinterest Trends: Incorporate insights from Pinterest’s ‘Trends’ feature to tailor your content strategy.

Stay Informed: Keep up with updates to Pinterest’s features and algorithms to fine-tune your approach.

Creating Your Pinterest Posting Schedule for 2025

For 2025, Pinterest’s algorithm favors accounts with consistent, predictable posting patterns over sporadic high-volume activity.

Weekly Schedule Template

Adjust pin numbers based on your content strategy and audience engagement patterns.

Pinterest’s discovery system rewards a consistent smart schedule with stronger distribution, visibility, and engagement.

Does the best time to post on Pinterest still matter?

Yes, the Best Time to Post on Pinterest still matters in 2025. While Pinterest’s feed was once chronological, the platform now uses an algorithm to rank pins.

The Smart Feed algorithm considers pin quality, posting activity, and user interests to decide which posts appear in feeds.

Timing remains critical for engagement because:

• Quick Engagement: Early likes and saves signal quality to the Pinterest algorithm. Well-timed posts gain visibility in Smart Feed and search results.
• Active Audience: Posting when audience activity is highest ensures your followers see pins at the right moment.
• Global Reach: For international audiences, adjust posting times to match local time zones.
• Standing Out: Publishing at optimal posting times helps your content stand out in a crowded feed.

Learn how to schedule Pinterest posts at the best times in advance using scheduling tools and a data-driven posting schedule.

Learn how to schedule pinterest posts at the best times in advance with effective methods

Real Example

A lifestyle blogger switching from midday to 8-10 PM posts over two weeks achieved a 22% boost in saves, doubled profile visits, and increased board followers.

Pinterest vs other social media platforms

To increase engagement on your other social media channels:

• Best time to post on social media
• Best time to post on ig
• Best time to post on fb
• Best times to post on Twitter
• Best time to post on Reddit

Best practices to shine on Pinterest

Posting at optimal times increases visibility, but consistent application of Pinterest best practices maximizes long-term audience engagement:

1. Stay Consistent:

Follow a posting schedule. Regular activity signals to the Pinterest algorithm that you’re active and worth promoting.

2. Quality Over Quantity

Focus on high-quality, vertical images and videos that fit the 2:3 aspect ratio for better engagement.

3. Experiment and Adapt

Test pin styles, posting times, and formats. Use Pinterest Analytics to refine your content strategy.

4. Diversify Your Content

Mix up your content types with images, videos, infographics, and how-to guides.

5. Engage With Your Audience

Reply to comments, interact with pins, and join group boards to boost audience engagement.

6. Craft Eye-catching Descriptions

Use clear, compelling descriptions with relevant keywords. Include a call to action if selling services or products.

7. Stay Updated With Trends

Use the Pinterest trends feature to align with seasonal interests and trending topics.

8. Study Your Competitors

Study competitors to inspire your strategy and identify content gaps.

9. Use Automation Tools

Automate pins at optimal posting times to maintain a smart schedule.

10. Leverage Rich Pins

Add context and rank higher in search. Posting Rich Pins at peak hours increases shares and saves.

Do Seasons Affect Pinterest Timing?

Pinterest engagement follows seasonal patterns. Wedding season (Apr-Jul) sees search spikes for decor, fashion, and venues. Holiday season (Nov-Dec) performs best for gift guides, DIY crafts, and festive recipes.Adjust posting times to align with seasonal user behavior.

Pinterest Algorithm Changes for 2025

Pinterest has made several algorithm adjustments for 2025 that directly impact when and how often you should post:

Content Freshness Priority

The 2025 algorithm update places significantly higher value on fresh content posted at optimal times. Pins published during peak hours (8 PM to 11 PM on weekdays) receive up to 40% more initial distribution than those posted during off-hours.

Consistency Rewards

Pinterest now favors accounts with predictable posting patterns over sporadic high-volume activity. The platform’s discovery systems reward accounts that maintain consistent posting schedules with improved distribution and visibility.

Engagement Window Shifts

The engagement windows have slightly shifted in 2025, with evening hours (8 PM to 11 PM) showing even stronger performance than in previous years. This reflects changing user behaviors as more Pinterest users browse the platform during evening leisure time.

Mobile-First Indexing

Pinterest’s 2025 algorithm prioritizes mobile-optimized pins, particularly during commuting hours (7 AM to 9 AM and 5 PM to 7 PM), when most users access the platform via mobile devices.

These Pinterest algorithm changes in 2025 reinforce why posting at optimal times matters. Pins shared during strategic windows gain higher initial reach and long-term visibility in discovery feeds.

Conclusion

Well-timed posts improve visibility and Pinterest engagement. Track audience behavior, refine your posting strategy, and schedule content at optimal posting times to drive consistent traffic and long-term growth.

Frequently Asked Questions

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.