Best Time to Post on Pinterest in 2025(Backed by 2M+ Posts)

Wondering the Best Time to Post on Pinterest in 2025? Here’s what data from 2 million posts reveals about posting times and engagement trends.

You’re not alone. With over 518 million monthly active Pinterest users, reaching your target audience still depends on posting at the right time.

Our in-depth analysis of 2 million posts from the past 3 months (up to June 2025) revealed clear engagement trends by day and hour. In 2025, success depends not just on what you post but also when you post.

Strategic posting times can improve visibility, drive Pinterest engagement, and bring meaningful traffic. This data-driven insights guide will help you build a smarter posting schedule.

Make your mark on the Pinterest board!

Pinterest’s algorithm updates for 2025 emphasize content freshness and consistent posting schedules. Accounts posting at predictable times gain higher reach and better engagement. This makes the Best Time to Post on Pinterest even more critical for visibility and audience growth in 2025.

Best Time to Post on Pinterest According to the Week

A heatmap of global Pinterest engagement (June 2025) by day and hour. Dark red blocks indicate high engagement periods, while lighter areas show medium or low activity. All times are in global hours (apply them to your local time zone for scheduling). This data helps reveal when Pinterest users are most active worldwide.

Using the above data, here are the best times to post on Pinterest each day. These high-engagement windows (shown in red on the heatmap) are when your Pins can get maximum exposure and interaction:

Best time to post on Pinterest on Monday

Early Monday morning (around 2:00 AM) shows a surprising engagement spike – pins see about 6.5× higher activity than at other hours. Then, from mid-morning through afternoon (9 AM – 4 PM), engagement stays elevated (roughly 2.5–3x the baseline).

There’s another strong period in the evening (7 PM – 9 PM), when visibility triples compared to off-peak hours. Scheduling your important pins during these Monday peaks can kickstart your week with high momentum.

Best time to post on Pinterest on Tuesday

On Tuesdays, focus on the morning, early afternoon, and evening. Posting in the morning (8 AM – 10 AM) delivers around a +320% lift in engagement.

There’s also a notable boost in the early afternoon (1 PM – 3 PM), where posts perform about 2x better than other times. The biggest rush comes in the evening – roughly 8 PM to 10 PM – which drives up to 4x higher engagement than average, making 8 PM a prime slot for exposure.

Best time to post on Pinterest on Wednesday

Mid-week Pinterest activity remains strong. Very early Wednesday (around 3:00 AM), engagement jumps to about 2.5x above the night’s low point – an unconventional but effective time if you target international audiences.

More realistically, late morning (10 AM – 11 AM) sees engagement climb about +270%, and the afternoon (2 PM – 5 PM) consistently stays around 2x higher than baseline. Evenings (8 PM – 10 PM) bring another uptick (roughly +200%), which is great for reaching creative night-owl audiences. In short, Wednesday has multiple high-engagement windows from morning to night.

Best time to post on Pinterest on Thursday

Thursday boasts one of the highest peaks of the week. Late morning, around 10 AM, is a standout – engagement reaches about 5.5x higher than the week’s low periods. The momentum continues through midday (12 PM – 3 PM), holding at roughly +350% engagement above baseline.

There’s also a valuable window in the early evening (6 PM – 8 PM), with about a +240% lift in activity. These times make Thursday excellent for important content like product launches or storytelling posts, since users are highly active during these hours.

Best time to post on Pinterest on Friday

To reach people gearing up for the weekend, post on Friday morning and early afternoon. From 9 AM to 11 AM, engagement steadily rises (around +280% above normal). This elevated interest continues until about 2 PM (staying roughly 2.5x higher than baseline).

There’s another mini-peak on Friday evening (8 PM – 10 PM), which can add ~+220% more engagement. These slots are perfect for promoting weekend content – by posting Friday midday or early evening, you’ll catch users when they’re active and looking for ideas for the days ahead.

Best time to post on Pinterest on Saturday

Pinterest doesn’t slow down on weekends – in fact, Saturday has multiple high-engagement periods. Just after Friday midnight, late night Friday/early Saturday (12 AM – 2 AM), engagement unexpectedly rises about +400% – likely as some regions’ night owls and other regions’ early morning users overlap.

On Saturday itself, mid-morning around 10 AM is another great time (yielding roughly 3x the usual visibility). The early afternoon (12 PM – 3 PM) remains strong with about +230% more interactions. Finally, Saturday evening (7 PM – 9 PM) sees engagement lift around +260%. These peaks make Saturday ideal for lifestyle and discovery content – people are active throughout the day, browsing for inspiration.

Best time to post on Pinterest on Sunday

Sundays are among the best days to reach Pinterest users. Morning hours (9 AM – 11 AM) show a healthy boost, with engagement about +280% higher as people ease into their day. Engagement surges again in the mid-afternoon (around 3 PM) – roughly 4x higher than the midday lull, marking it as a prime time to post.

There’s also a reliable evening slot (8 PM – 9 PM) that delivers roughly +220% engagement. Posting on Sunday is highly effective for audiences planning the week – they’re actively looking for ideas and tips to start Monday off right.

Overall, our analysis found Sunday, Monday, Tuesday, and Friday to be the most engaging days on Pinterest. These days offer multiple high-activity windows. No matter the day, a good rule of thumb is to aim for late morning through early afternoon (approximately 9 AM – 3 PM global time) for consistent high engagement. By concentrating your Pins in these time frames, you’ll hit when user activity is at its peak.

Times to Avoid on Pinterest (Low Engagement)

Not all hours are created equal. Our data also highlights clear “off-peak” times when Pinterest audiences are least active. Social media managers should avoid posting during these low-engagement periods so your content isn’t lost in the void:

• Early Morning (1:00 AM – 6:00 AM): In the pre-dawn hours, engagement drops to its absolute lowest levels across all days. Posts sent out when most people are asleep will likely go unseen – this window performs even worse than typical evening or weekend slots. Save your content for later in the day.
• Late Night (around 11:00 PM – 12:00 AM): User activity tapers off late at night. Posting right before midnight yields weak results, as most Pinners have logged off for the night. It’s best not to schedule important Pins during this hour, when your audience is winding down.

By steering clear of these times when Pinterest is quiet, you can focus your efforts on the high-engagement windows mentioned earlier. In short, avoid 1 AM – 6 AM (the deep lull) and the post-11 PM slump, and you’ll skip the periods when your audience is least likely to interact.

Best time to post on Pinterest according to the Industries

Pinterest posts at optimal times receive 30% more repins and 20% more click-throughs, according to recent studies.

• Food & Beverage: Around 5 PM is the best time to post recipes and food photography. People are more likely to engage with food content as they think about dinner.

• Travel: On weekdays, post between 8 PM and 11 PM. On weekends, posts from 8 AM to 11 AM are when people plan their adventures.

• Health: Post health content from 6 AM to 8 AM when people seek workout motivation, and from 5 PM to 8 PM when they’re receptive to wellness content.

• Beauty: Post beauty content between 9 AM and 11 AM when people look for morning beauty tips, and from 6 PM to 8 PM when they explore new products.

• Clothes: Most people browse clothing varieties and designs from 9 PM to 11 PM before sleeping.

Best Time to post across various Countries

• Best time to post on Pinterest in United States of America:

The best time to post on Pinterest in the United States is 9 PM to 11 PM EST.

• Best time to post on Pinterest in United Kingdom:

The best time to post on Pinterest in the United Kingdom is 8 PM to 9 PM GMT.

• Best time to post on Pinterest in Europe:

The best time to post on Pinterest in Europe is 10 PM to 12 AM CET.

• Best time to post on Pinterest in Canada:

The best time to post on Pinterest in Canada is 8 PM to 10 PM EST.

• Best time to post on Pinterest in India:

The best time to post on Pinterest in India is 7 PM to 11 PM IST.

• Best time to post on Pinterest in Malaysia:

The best time to post on Pinterest in Malaysia is 7 PM to 9 PM MST.

• Best time to post on Pinterest in Australia:

The best time to post on Pinterest in Australia is 7:30 PM to 10 PM AEST.

Weekend Pinterest engagement spans broader timeframes than weekdays.

How to find your best time to post on Pinterest

Most Pinterest users engage between 8 PM and 11 PM (weekdays) and 8 AM to 11 AM (weekends). Track performance with a spreadsheet to identify your optimal posting times.

Here’s how to find your optimal posting times:

Ensure you have a Business Account: Confirm you’re using a Pinterest business account to access analytics. If not, just make a switch by navigating to the “Account Management” option inside the ‘Settings’ menu to post on Pinterest or adjust your posting schedule for better engagement.

Access Analytics for Data:

Navigate to your profile and click on ‘Analytics‘ > ‘Overview’ to view your pin performance.

Explore sections like ‘Impressions’, ‘Engagements’, and ‘Audience’ to understand your content’s reach.

Set Up a Spreadsheet: Create a spreadsheet to log the ‘Time’ and ‘Days’ of the week. 

For your ease, a copy of the spreadsheet has already been linked below. All you need to do is create a copy of it and start using it to determine the best time to post on Pinterest for maximum engagement.

Track Pin Performance: Post pins at different times across several weeks, noting their performance. Add 1 when your Pin performs well, while subtract 1 when it doesn’t.

Data Analysis: Look for patterns in your spreadsheet to identify the best times and days for posting. For instance, here the darker shades represent the best times, while the lighter ones represent the least or worst times.

Refine Posting Schedule: Adjust your posting times based on your findings and continue to monitor results.

Use Pinterest Trends: Incorporate insights from Pinterest’s ‘Trends’ feature to tailor your content strategy.

Stay Informed: Keep up with updates to Pinterest’s features and algorithms to fine-tune your approach.

Creating Your Pinterest Posting Schedule for 2025

For 2025, Pinterest’s algorithm favors accounts with consistent, predictable posting patterns over sporadic high-volume activity.

Weekly Schedule Template

Adjust pin numbers based on your content strategy and audience engagement patterns.

Pinterest’s discovery system rewards a consistent smart schedule with stronger distribution, visibility, and engagement.

Does the best time to post on Pinterest still matter?

Yes, the Best Time to Post on Pinterest still matters in 2025. While Pinterest’s feed was once chronological, the platform now uses an algorithm to rank pins.

The Smart Feed algorithm considers pin quality, posting activity, and user interests to decide which posts appear in feeds.

Timing remains critical for engagement because:

• Quick Engagement: Early likes and saves signal quality to the Pinterest algorithm. Well-timed posts gain visibility in Smart Feed and search results.
• Active Audience: Posting when audience activity is highest ensures your followers see pins at the right moment.
• Global Reach: For international audiences, adjust posting times to match local time zones.
• Standing Out: Publishing at optimal posting times helps your content stand out in a crowded feed.

Learn how to schedule Pinterest posts at the best times in advance using scheduling tools and a data-driven posting schedule.

Learn how to schedule Pinterest posts at the best times in advance with effective methods

Real Example

A lifestyle blogger switching from midday to 8-10 PM posts over two weeks achieved a 22% boost in saves, doubled profile visits, and increased board followers.

Pinterest vs other social media platforms

To increase engagement on your other social media channels:

• Best time to post on social media
• Best time to post on ig
• Best time to post on fb
• Best times to post on Twitter
• Best time to post on Reddit

Best practices to shine on Pinterest

Posting at optimal times increases visibility, but consistent application of Pinterest best practices maximizes long-term audience engagement:

1. Stay Consistent:

Follow a posting schedule. Regular activity signals to the Pinterest algorithm that you’re active and worth promoting.

2. Quality Over Quantity

Focus on high-quality, vertical images and videos that fit the 2:3 aspect ratio for better engagement.

3. Experiment and Adapt

Test pin styles, posting times, and formats. Use Pinterest Analytics to refine your content strategy.

4. Diversify Your Content

Mix up your content types with images, videos, infographics, and how-to guides.

5. Engage With Your Audience

Reply to comments, interact with pins, and join group boards to boost audience engagement.

6. Craft Eye-catching Descriptions

Use clear, compelling descriptions with relevant keywords. Include a call to action if selling services or products.

7. Stay Updated With Trends

Use the Pinterest trends feature to align with seasonal interests and trending topics.

8. Study Your Competitors

Study competitors to inspire your strategy and identify content gaps.

9. Use Automation Tools

Automate pins at optimal posting times to maintain a smart schedule.

10. Leverage Rich Pins

Add context and rank higher in search. Posting Rich Pins at peak hours increases shares and saves.

Do Seasons Affect Pinterest Timing?

Pinterest engagement follows seasonal patterns. Wedding season (Apr-Jul) sees search spikes for decor, fashion, and venues. Holiday season (Nov-Dec) performs best for gift guides, DIY crafts, and festive recipes. Adjust posting times to align with seasonal user behavior.

Pinterest Algorithm Changes for 2025

Pinterest has made several algorithm adjustments for 2025 that directly impact when and how often you should post:

Content Freshness Priority

The 2025 algorithm update places significantly higher value on fresh content posted at optimal times. Pins published during peak hours (8 PM to 11 PM on weekdays) receive up to 40% more initial distribution than those posted during off-hours.

Consistency Rewards

Pinterest now favors accounts with predictable posting patterns over sporadic high-volume activity. The platform’s discovery systems reward accounts that maintain consistent posting schedules with improved distribution and visibility.

Engagement Window Shifts

The engagement windows have slightly shifted in 2025, with evening hours (8 PM to 11 PM) showing even stronger performance than in previous years. This reflects changing user behaviors as more Pinterest users browse the platform during evening leisure time.

Mobile-First Indexing

Pinterest’s 2025 algorithm prioritizes mobile-optimized pins, particularly during commuting hours (7 AM to 9 AM and 5 PM to 7 PM), when most users access the platform via mobile devices.

These Pinterest algorithm changes in 2025 reinforce why posting at optimal times matters. Pins shared during strategic windows gain higher initial reach and long-term visibility in discovery feeds.

Conclusion

Well-timed posts improve visibility and Pinterest engagement. Track audience behavior, refine your posting strategy, and schedule content at optimal posting times to drive consistent traffic and long-term growth.

Frequently Asked Questions

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.