Best Time to Post on Pinterest in 2025: Maximize Your Reach

Struggling to determine the best time to post on Pinterest in 2025 and gain traction and engagement?

You’re not alone.  In the digital marketing era, where every click counts, platforms like Pinterest boast a staggering 518 million monthly active users. Despite its vast potential, many businesses and content creators find themselves lost in a sea of pins, struggling to attract the attention they deserve.

 Posting at optimal times increases visibility and engagement on Pinterest, driving traffic and boosting brand awareness. This guide provides timings and strategic insights to elevate your Pinterest presence.

Make your mark on the Pinterest board!

Make your mark on the Pinterest board! Pinterest’s algorithm has evolved significantly for 2025, with the platform now placing greater emphasis on content freshness and consistent posting patterns. The platform’s 2025 updates reward accounts that maintain predictable posting schedules rather than those posting in sporadic bursts. This shift means that timing your pins strategically has become even more critical for visibility and engagement this year.

Best Time to Post on Pinterest According to the Week

Best time to post on Pinterest on Monday :

 Post on Pinterest from 2 PM to 4 PM on Monday, then from 8 PM to 11 PM. These are the best times to post on Pinterest Monday.

Best time to post on Pinterest on Tuesday :

The best time to post on Pinterest on Tuesday is 8 PM to 9 PM.

Best time to post on Pinterest on Wednesday:

The best time to post on Pinterest on Wednesday is 2 PM to 4 PM. For evening engagement, post between 8 PM to 10 PM when Pinterest users seek midweek inspiration and creative ideas to break the workweek monotony.

Best time to post on Pinterest on Thursday:

The best time to post on Pinterest on Thursday is at 12 PM and from 6 PM to 8 PM.

Best time to post on Pinterest on Friday:

The best time to post on Pinterest on Friday is at noon and from 6 PM to 8 PM.

Best time to post on Pinterest on Saturday:

The best time to post on Pinterest on Saturday is between 2 PM to 4 PM and 8 PM to 11 PM.

Best time to post on Pinterest on Sunday:

The best time to post on Pinterest on Sunday is from 8 AM to 11 AM.

Mondays, Tuesdays, and Sundays have proven to be the best days to post on Pinterest. However, great efforts even on these days can turn out to be futile if not timed well. For ideal results, the best times to post on Pinterest is between 8 PM and 11 PM.

Times to Avoid on Pinterest

Some hours have lower engagement rates than evenings and weekends.

Avoid posting from 1 AM to 6 AM (local time) – your audience is likely asleep or offline. Content posted during these hours often gets buried before users log back in.

Best time to post on Pinterest according to the Industries

Pinterest posts at optimal times receive 30% more repins and 20% more click-throughs according to recent studies.

Food & Beverage: Around 5 PM is the best time to post recipes and food photography. People are more likely to engage with food content as they think about dinner.

Travel: On weekdays, post between 8 PM to 11 PM. On weekends, post from 8 AM to 11 AM when people plan their adventures.

Health: Post health content from 6 AM to 8 AM when people seek workout motivation, and from 5 PM to 8 PM when they’re receptive to wellness content.

Beauty: Post beauty content between 9 AM to 11 AM when people look for morning beauty tips, and from 6 PM to 8 PM when they explore new products.

Clothes: Most people browse clothing varieties and designs around 9 PM to 11 PM before sleep.

Best Time to post across various Countries

Best time to post on Pinterest in United States of America:

The best time to post on Pinterest in the United States is 9 PM to 11 PM EST.

Best time to post on Pinterest in United Kingdom:

The best time to post on Pinterest in the United Kingdom is 8 PM to 9 PM GMT.

Best time to post on Pinterest in Europe:

The best time to post on Pinterest in Europe is 10 PM to 12 AM CET.

Best time to post on Pinterest in Canada:

The best time to post on Pinterest in Canada is 8 PM to 10 PM EST.

Best time to post on Pinterest in India:

The best time to post on Pinterest in India is 7 PM to 11 PM IST.

Best time to post on Pinterest in Malaysia:

The best time to post on Pinterest in Malaysia is 7 PM to 9 PM MST.

Best time to post on Pinterest in Australia:

The best time to post on Pinterest in Australia is 7:30 PM to 10 PM AEST.

Weekend Pinterest engagement spans broader timeframes than weekdays.

Targeting a Global Audience?

Pinterest schedulers auto-adjust posting times per local time zone.

How to find YOUR best time to post on Pinterest

Most Pinterest users engage between 8 PM to 11 PM (weekdays) and 8 AM to 11 AM (weekends). Track performance with a spreadsheet to identify your optimal posting times.

Here’s how to find your optimal posting times:

Ensure you have a Business Account: Confirm you’re using a Pinterest business account to access analytics. If not, just make a switch by navigating to the “Account Management” option inside the ‘Settings’ menu.

Access Analytics for Data:

Navigate to your profile and click on ‘Analytics‘ > ‘Overview’ to view your pin performance.

Explore sections like ‘Impressions’, ‘Engagements’, and ‘Audience’ to understand your content’s reach.

Set Up a Spreadsheet: Create a spreadsheet to log the ‘Time’ and ‘Days’ of the week. 

For your ease, a copy of the spreadsheet has already been linked below. All you need to do is create a copy of it and start using it.

Track Pin Performance: Post pins at different times across several weeks, noting their performance. Add 1 when your Pin performs well, while subtract 1 when it doesn’t.

Data Analysis: Look for patterns in your spreadsheet to identify the best times and days for posting. For instance, here the darker shades represent the best times, while the lighter ones represent the least or worst times.

Refine Posting Schedule: Adjust your posting times based on your findings and continue to monitor results.

Use Pinterest Trends: Incorporate insights from Pinterest’s ‘Trends’ feature to tailor your content strategy.

Stay Informed: Keep up with updates to Pinterest’s features and algorithms to fine-tune your approach.

Creating Your Pinterest Posting Schedule for 2025

For 2025, Pinterest’s algorithm favors accounts with consistent, predictable posting patterns over sporadic high-volume activity.

Weekly Schedule Template

Adjust pin quantities based on your content production capacity and audience engagement patterns.

Pinterest’s discovery systems reward predictable posting patterns with improved distribution.

Does the best time to post on Pinterest still matter?

Yes, the best time to post on Pinterest still matters. Originally, Pinterest’s feed was chronological, with the latest pins appearing at the top of your feed.

Pinterest’s ‘Smart Feeds’ algorithm now considers pin quality, pinner activity, and user interests to create relevant feeds.

Timing your pins remains important because:

• Quick Likes and Shares: Early engagement signals quality to Pinterest’s algorithm. Smart Feed favors fresh, high-performing content, pushing well-timed posts into more feeds and search results.

• Catching Your Audience: Pin when your followers are active on Pinterest so they’ll see your content first.

• Reaching Everyone: If your followers are global, consider time zones when scheduling pins.

• Standing Out: Pinning at the right time helps your content stand out in a crowded platform.

Learn how to schedule pinterest posts at the best times in advance with effective methods

Real Example

A lifestyle blogger switching from midday to 8-10 PM posts over two weeks achieved a 22% boost in saves, doubled profile visits, and increased board followers.

Pinterest vs other social media platforms

To increase engagement on your other social media channels:

• Best time to post on social media
• Best time to post on ig
• Best time to post on fb
• Best times to post on Twitter
• Best time to post on Reddit

Best practices to shine on Pinterest

Posting at optimal times increases engagement, but to maximize Pinterest performance:

 Follow these best practices:

1. Stay Consistent:

Regular activity signals to Pinterest’s algorithm that you’re an active pinner worth promoting.

2. Quality Over Quantity

Focus on high-quality, vertical images and videos that fit the 2:3 aspect ratio for better engagement.

3. Experiment and Adapt

Experiment with different pin styles, posting times, and content types. Use Pinterest analytics to guide your strategy.

4. Diversify Your Content

Mix up your content types with images, videos, infographics, and how-to guides.

5. Engage With Your Audience

Respond to comments on your pins, comment on other pins, and participate in group boards.

6. Craft Eye-catching Descriptions

Use clear, compelling descriptions with relevant keywords. Include a call to action if selling services or products.

7. Stay Updated With Trends

Follow Pinterest trends to keep content timely and relevant, increasing visibility and engagement.

8. Study Your Competitors

Study competitors to inspire your strategy and identify content gaps.

9. Use Automation Tools

Use social media management tools to schedule pins at optimal times and maintain consistency.

10. Leverage Rich Pins

Use Rich Pins to provide more context and information directly on the pin. When posted at peak times, they have a higher likelihood of ranking in search and being shared.

Do Seasons Affect Pinterest Timing?

Pinterest engagement follows seasonal patterns. Wedding season (Apr-Jul) sees search spikes for decor, fashion, and venues. Holiday season (Nov-Dec) performs best for gift guides, DIY crafts, and festive recipes.Adjust posting times to align with seasonal user behavior.

Pinterest Algorithm Changes for 2025

Pinterest has made several algorithm adjustments for 2025 that directly impact when and how often you should post:

Content Freshness Priority

The 2025 algorithm update places significantly higher value on fresh content posted at optimal times. Pins published during peak hours (8 PM to 11 PM on weekdays) receive up to 40% more initial distribution than those posted during off-hours.

Consistency Rewards

Pinterest now favors accounts with predictable posting patterns over sporadic high-volume activity. The platform’s discovery systems reward accounts that maintain consistent posting schedules with improved distribution and visibility.

Engagement Window Shifts

The engagement windows have slightly shifted in 2025, with evening hours (8 PM to 11 PM) showing even stronger performance than in previous years. This reflects changing user behaviors as more Pinterest users browse the platform during evening leisure time.

Mobile-First Indexing

Pinterest’s 2025 algorithm prioritizes mobile-optimized pins, particularly during commuting hours (7 AM to 9 AM and 5 PM to 7 PM), when most users access the platform via mobile devices.

These algorithm changes reinforce why posting at optimal times has become even more critical in 2025. Pins published during these strategic windows not only reach more users initially but also receive preferential treatment in Pinterest’s discovery systems over time.

Conclusion

Well-timed posts increase visibility and interaction. Analyze audience behavior to refine posting strategies for Pinterest success.

Frequently Asked Questions

Debbie Moran

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.