Social media is an influencer’s paradise and social media marketing is a marketers hub to create visibility to the unknowns. Using this paradise in the interest of the rising business prowess differentiate the general social marketers from the best social media marketers.
Social media marketing has become a crucial tool for agencies and small business owners aiming to grow their brand, connect with customers, and boost sales. Social media experts are always up-to-date with the latest trends, changes, and features, helping you ensure your social media marketing strategies are relevant and successful.
But with thousands of experts claiming to be the best, who should you follow for digital marketing advice? Let’s know through this article in brief.
Why Social Media Agencies Need to Follow Social Leaders
Social media marketers play a crucial role in shaping effective social media marketing strategies. They set trends, share valuable insights, and influence how brands connect with their target audience on social media platforms. By following these social media leaders, agencies can enhance their social marketing plans and stay competitive.
The reasons are:
1. Valuable Content
Social media marketers are like treasure hunters, sharing insights that help agencies strike gold with their content. By cracking the code of their strategies, agencies can tap into what truly clicks with their audience. This means more engaging posts, a louder social media voice, and a steady flow of traffic to clients’ websites turning marketing campaigns into success stories.
2. Competitive Edge
Keeping an eagle eye on top social media marketers gives agencies a winning edge. They stay ahead of trends and strategies, crafting smarter campaigns that not only outshine traditional marketing but also capture attention across different platforms. This knowledge enables them to design social media marketing plans and increase brand awareness across multiple platforms.
3. Networking Opportunities
Connecting with social media marketers is like unlocking a treasure chest of opportunities. It sparks collaborations with influencers, bringing in authentic content and powerful brand mentions. These partnerships also offer real-time feedback and deep audience insights, helping agencies fine-tune their strategies. It’s all about building relationships that amplify impact.
4. Improve Marketing Impact
Agencies can power up their social media marketing campaigns by learning from top marketers’ tactics. By studying influencer success stories, they create content that grabs attention, builds brand recognition, and attracts new followers. This drives better lead generation and strengthens brand identity. It’s all about turning great ideas into powerful results.
5. Boost Engagement
Social media marketers know the secret to crafting content that sparks the most engagement. By watching their moves, agencies can fine-tune their social media marketing strategy to boost interactions and build a loyal community. This leads to more leads, increased traffic, and a stronger online presence across social networks. It’s about learning from the best to grow bigger and better.
Top Social Media Marketers to Follow
Top social media marketers not only set trends but also provide valuable insights that can shape effective social media strategies. By following these social leaders, you can enhance your social media campaigns and build a strong online presence on social media sites.
Listed a few are best among all:
1. Neil Patel
Co-founder of Neil Patel Digital, Neil is a seasoned digital marketing expert specializing in SEO and content marketing. I am a New York Times bestselling author. My marketing blog generates over 4 million visitors per month. Across his various social media channels, Neil offers expert insights into different areas of digital marketing, including SEO, content, and digital marketing analytics.
Best for
- Paid campaigns
- Search engine optimization (SEO)
- Social media marketing
- Content marketing
Where to follow
2. Gary Vaynerchuk
CEO of VaynerMedia, Gary is a serial entrepreneur known for his expertise in digital marketing and social media strategy. He is considered a leading authority on digital marketing tactics, branding, and business development. He has grown this company to a presence in over 1,000 locations, in addition to his own strong social media presence.
Best for
- Social Media Marketing
- Paid media
- Digital communication
- eCommerce
Where to follow
3. Zaria Parvez
I’m the Duolingo owl. built @duolingo from 50K followers to 5M+. I have been instrumental in creating engaging content that caters to diverse target audience demographics. Zaria has become a Gen Z social media sensation, proving the power of creative freedom and trust. Zaria is renowned for next-level marketing strategies across most social media platforms.
Best for
- Social media management
- Social media marketing
- social media strategy
Where to follow
4. Rand Fishkin
Rand Fishkin is the founder behind one of the leading inbound marketing software solutions, Moz. After founding Moz, he went on to co-found SparkToro, a market research and audience intelligence tool. He also captured the journey behind starting these businesses in Lost and Founder, a book he authored about the startup industry.
Best for
- SEO
- Startup culture
- Entrepreneurship
Where to follow
5. Mari Smith
Dubbed the “Queen of Facebook,” Mari is a leading expert in Facebook marketing and social media strategies. Forbes has described her as a leading Facebook expert who even the platform turns to for help. Her expertise extends beyond Facebook and she’s also rated as one of the top social media thought leaders across the globe.
Best for
- Facebook marketing/Facebook advertising
- Influencer marketing
- Instagram marketing
- Paid social ads
Where to follow
6. Steven Bartlett
Founder of Social Chain and host of “The Diary of a CEO” podcast, Steven offers deep insights into social media marketing and entrepreneurship. Today, he continues to reshape how businesses approach social media and influencer advertising through his various social channels, making him a digital marketing guru for many budding entrepreneurs.
Best for
- Social media events
- Podcasting
- Funds and Investments
Where to follow
7. Ann Handley
Chief Content Officer at MarketingProfs, Ann is a pioneer in digital marketing and content creation. Aside from writing, she’s also a keynote business speaker. Drawing on her experience of over two decades, she helps business leaders improve their digital marketing strategies.
Best for
- B2B marketing
- Content marketing
Where to follow
8. Amy Porterfield
A leading online marketing expert, Amy specializes in helping businesses grow through effective social media marketing strategies. My journey started at Tony Robbins, where I honed my skills in marketing and caught wind of the power of digital courses. Today, I’m the proud founder of Digital Course Academy, where I’ve helped tens of thousands of students transform their expertise into successful online courses that allow for time, financial, and lifestyle freedom.
Best for
- Email marketing
- Digital courses
- Webinars
- Social media marketing
- Content creation
Where to follow
9. Kim Garst
CEO of KG Enterprises, Kim is a social media strategist known for her expertise in Facebook advertising and content marketing. She teaches businesses how to train AI so that their unique brand message is reflected and they can engage more authentically with their target audiences.
Best for
- AI
- Social selling
- Social media strategy and marketing
- Content creation
Where to follow
LinkedIn, X, Facebook, Instagram
10. Rachel Karten
A seasoned social media consultant, Rachel has a track record of building strong social media presences for brands across various social media platforms. As a social media associate director at Bon Appétit, she led the social media team to win the Webby and National Magazine Awards for best social.
Best for
- Engagement driven social media marketing
- Marketing strategy tips
- Social chats
- Interviews
Where to follow
Key Points
- Curate Smartly: Choose content that fulfills the clients’ needs and adds value to their brand.
- Network Naturally: Build genuine connections with marketers without overwhelming them.
- Stay Updated: Keep learning to stay ahead of social media trends and strategies.
- Partner for Success: Collaborate with influencers to amplify reach and impact.
- Take Action: Implement insights and adapt strategies to keep growing.
To Conclude
Social media marketing is an essential part of any business strategy, but keeping up with industry trends can be challenging. For this purpose there is a need for social media experts or digital marketing experts. One thing all these digital marketing strategists have in common is their genuine desire to help marketing professionals like us.
The best social media expert will tap into the following key areas with the knowledge and expertise it possesses. These are:
- Boost your social media presence
- Take your brand to new heights
- Learn what it takes to understand consumer behavior
- Tap into the needs of your target audience
- Improve your online social customer service
- Discover all the latest social media tools updates
Frequently Asked Questions
Agencies can effectively engage with these influencers by interacting with their content, sharing their posts, and adding thoughtful comments. Collaborating on projects, joining live sessions, and reaching out for guest posts or interviews also help in building meaningful connections.
Yes, but the effectiveness varies by platform. While strategies like content marketing and audience engagement apply universally, each social media platform has its own best practices.
To stay updated, follow them on their most active social media channels and subscribe to their newsletters or blogs. Turn on post notifications on platforms like Instagram and LinkedIn, and engage with their communities on Twitter, YouTube, and TikTok.
Social media management companies like RecurPost provide tools for scheduling posts, tracking analytics, and managing multiple platforms from a single dashboard. This streamlines workflow, optimizes content strategies, and allows social experts to focus on creative tasks and engagement.
No, following their profiles is free. However, some advanced insights may require subscriptions to their premium content, courses, or tools. Investing in these resources is optional but can provide deeper knowledge and a competitive edge.
Use their insights to create engaging content, implement effective social media marketing campaigns, and stay updated on trends. Apply their strategies to enhance brand identity, drive traffic, and increase brand awareness. Collaborate with them to gain influencer marketing benefits.
These marketers are most active on platforms like LinkedIn, Twitter, Instagram, and YouTube. TikTok is popular for short-form content, while Facebook and LinkedIn are preferred for community building and professional networking. Blogs and podcasts also provide in-depth insights.
Shubham Agrawal is a passionate content writer, with over a year of experience in this field. He excels in creating content in informative and creative way that aligns with readers. He juggle with words to create an engaging content.