Social media is probably the least stagnant of all disciplines, as one of today’s key spokes in the field of digital marketing. Social media trends are evolving every year, new platforms are coming into existence, and customer preferences keep changing. Organizations are always on a constant search for the new and greatest social media best practices to produce the best results.
And now, as we are slowly approaching the end of the year, it’s a perfect time to look forward to where we’re headed and the marketing patterns we’re likely to see more in 2022. Nobody can tell with absolute certainty what the future of social media trends would look like, but business experts can provide valuable perspectives and forecasts into some of the possibilities that could be possible in the coming year.
Thus, we have come up with the list of 15 biggest trends in social media in 2021! Check them out and see which ones you can adopt for your next year’s social media marketing strategy.
Social media trends in 2021 that you need to know
1. The new perspective towards content marketing
After the new update of Instagram, it is no longer a matter of likes or views. High-quality content that resonates with the target audience and engages them at personal levels is expected. People are no longer interested in meaningless scrolling through different platforms. They are looking for content that they can relate to, and share the same with their circle of friends and followers.
Think about the brand’s social media as a way to connect and integrate with potential clients, rather than just as an advertising tool. The company’s storytelling can be a perfect way to give followers a good experience.
2. Build a community, not just customers
Social media is no longer just about the mere promotion of products, it’s about building a community. It’s no longer about convincing people that they need some sort of product or service. It’s about creating the “WE” relationship between a business and consumers. This new way of communicating offers consumers a place to share, discuss, and experience the brand.
It’s one of the strongest tactics to attract a loyal customer. For small companies, Facebook groups can be a good place to start building a community. This marketing technique will also allow business owners to understand the consumer behavior that can be used in other promotional campaigns.
3. The trends of showcasing employees on social media
The human face of your brand is your workforce, so it should be a vital part of your marketing plan to focus on the connections between your employees and your customers. When you turn the task of providing a great customer experience over to your staff, you need to make sure that they want your company to thrive as much as you do.
The secret to this is creating a strong framework for employee engagement and taking action to ensure that every employee recognizes and is aligned with the mission and values of your brand.
4. The trends of visualization on social media
It has been successfully proven that people prefer visual content over text-based content. The rapid growth of Instagram and Pinterest is a sure-shot proof for this. However, all social media channels are flooded with visual content in the form of images and videos.
In order to stand out and make your brand memorable, you need to understand the needs of your target audience and provide content that makes them stop scrolling and engage with your account. Research about their interests, understand the buyer persona and mold your designing strategy according to it.
5. Personalization is the key to people’s hearts (and minds!)
When customers have two relatively equal options in front of them, and they need to choose one, money isn’t the only factor that is considered. One of the ways to engage the hearts and minds of your consumers is to customize marketing to suit their needs.
Personalized marketing messages forging a real bond between the brand and the target audience is the answer to all the marketing woes. Although organizations can not exactly tailor their social media content for different market segments, they can customize their social ads to target consumer segments.
6. The decline of organic reach on Instagram
This was a no brainer – Instagram is now owned by Facebook, and everyone saw this coming. Facebook lost its organic reach years ago, and now it’s the time for Instagram. The reason is simple – Instagram wants people to run paid advertisements in order to gain reach.
However, paid ads don’t provide you the same engaging audience as organic reach does. Thus, you should fight for your organic stand by improving the quality and increasing the number of your posts. When people will engage and react to your content, organic reach is definitely going to increase.
The timing at which you post is also a crucial factor here. You need to make sure that you post the right content at the right time. If you are not sure about it, you can use a social media scheduling tool like RecurPost, which auto-schedules your content for the best time to post on social media.
7. The trends of social media listening
Social media listening trend is not just about a one-to-one interaction between the consumer and the brand. It’s about listening to the entire industry to get a deeper understanding of what market strategies to choose for your brand. It also helps in gaining a deeper insight into the consumer – what he or she needs, thinks, and desires.
As a brand, you should be aware of what people are talking about you on social media. Collect the engagement data, note the impressions and mentions, categorize them into positive and negative, track competitors’ actions, and the overall behavior of customers with your brand and your competitors’. There are quite a few tools available for this purpose too.
8. The emergence of Tight-knit marketing tribes
You might have heard this before: talking to individuals over big groups is the most effective way to reach out to people in meaningful ways – from communicating to converting. The existence of marketing tribes is strongly tied to this goal. Due to their limited reach, tribes offer organizations a different way of communicating to people, rather than talking to a wide-ranging demographics.
Examples are Facebook Groups, with a wide variety of private communities, and Instagram Threads, which only allow users to share experiences with select groups of friends and followers. They make room for more intimate and personal chats instead of mundane messages targeted to mass audiences.
9. Rising trends of micro-influencers on social media
Influencer marketing has been around for quite a while now. However, the current trend is shifting from mega to micro and nano influencers. The general trend of “smaller is better” has had an impact on the field of influencer marketing too. Many advertisers are looking for extremely niched in place of large influencers.
There are two main benefits of keeping it smaller: the influencers get a much higher degree of interaction and cost a lot less to work with. More advertisers are likely to partner with a whole network of small, relevant niche influencers rather than just one or two big celebrities.
10. The trends of social media detox
Users are now becoming more mindful of the consequences of the heavy use of social media. That’s why there’s a trend to reduce the time spent on various social media sites. Some users decide to take a social media detox, which typically means they will be signed out of the accounts for a minimum of 30 days.
Thanks to the IOS update, you can easily calculate how much time people spend on their phones every day. But, what does this mean for brands? People wish to see only meaningful, relevant, and high-quality content. This will be a great challenge for brands if they want to attract long-term followers/customers.
11. Rapid increase in use of ‘stories’
The concept that started with Snapchat is now booming on Instagram, Facebook, YouTube, and Messenger too. This popularity of ephemeral content is incredible. People don’t want to miss something that has time constraints. Many advertisers are using stories to let people know about their products and services. With the option of ‘swipe up’, they successfully send people from social media to their websites.
In addition, some businesses use stories to share user-generated content (UGC) or to get the user closer by displaying “behind the scenes” or backend information.
12. Increasing engagement with videos
Videos can be the ideal way to narrate a story about your brand or its product/services. It helps to invite the user to relive the experience. In addition, if the video is engaging and delivers some kind of message, it will receive more shares and interactions on the platform, and it may also go viral.
In order to run a successful video marketing campaign: Decide on the message you want to give to the viewers, make sure it is connected to your core marketing strategy, decide the target audience, make a video, share it on platforms where your target audience is, and track the results of the campaign to improve further.
13. Showcasing the brand personality
People have stopped following every brand they’re aware of. They choose to follow only the ones which are unique, honest, and provide interesting content. Brands are always seeking to create content that brings the most impressions and interactions on social media. However, content must be compatible with the personality of the brand.
That’s how brands are building a cohesive message for their customers. Personalized goods and/or commercials are a buzz lately. Starbucks is a great example of this, as it focuses on individuals by sharing customer experiences. They are also known for their immediate responses to people on social media.
14. Booming trends of VR on social media
The next big thing in the digital world is virtual reality. VR allows locations to be displayed in a way that images or videos can not portray. That’s why this method of marketing is common for showing locations, unique circumstances, and actions. The viewers feel as if they are experiencing everything in real – as if they are right there in the middle of what is being shown to them.
15. Augmented reality taking over pictures
Just like VR is taking over videos, AR is taking over pictures. Augmented Reality ( AR) brings real life to our phones, and it’s expanding on social media now. With mobile cameras, anyone can play and experiment with AR designs in their daily use of social media. The most common examples of AR used on social media are Filters, lenses, stickers, interactive maps, interactive product display, and emojis based on own appearance.
Social media has always been a fast-growing phenomenon, so being up-to-date on emerging trends is a must for any business making a substantial investment in time, energy, and funds. There is also a first-mover benefit for companies who first hop on the right trends. Choose any of these new and best social media trends to remain ahead of the competition in your industry — and reap the rewards!