Pinterest works as both a creative library and a growth engine where people search for ideas and save content they love. Staying active with Pinterest trends and watching what works for others can help, but the real secret to how to get followers on Pinterest is sharing content that sparks attention.
For brands, Pinterest is more than inspiration: it is a marketing channel that builds awareness, attracts new followers, and drives sales. Reports show that around 80 to 87 percent of Pinterest users purchase products after seeing them on the platform, proving how powerful Pinterest followers can be. This proves that learning how to get followers on Pinterest can directly translate into higher sales
In this blog, we’ll cover 15 hacks that reveal how to get followers on Pinterest. These tips will help you gain Pinterest followers for free, grow your account faster, and boost engagement without needing paid tools.
Why do Pinterest Followers Matter?
A strong Pinterest following lets your content reach wider audiences. With over 537 million monthly users, Pinterest gives creators a space to share ideas and grow influence. Knowing how to get followers on Pinterest is the key to standing out.
More than half of Pinterest’s audience is female, and engagement levels are among the highest across social media platforms. That makes learning how to get followers on Pinterest even more valuable for brands and creators.
Data shows 93 percent of active pinners plan purchases through the platform, and nearly half make a purchase after seeing a product. Growing Pinterest followers means more chances to drive this kind of buyer action.
More followers on Pinterest push your pins into more home feeds, driving traffic and engagement. That traffic flows back to your website, proving that getting followers on Pinterest can also bring sales and conversions.
The more you apply methods on how to get followers on Pinterest, the more you gain visibility, web traffic, and long-term success on the platform.
How to Get Popular on Pinterest: 15 Effective Hacks
Hack 1: Optimize Your Pinterest Profile and Bio
Your Pinterest profile is the first thing people see, and it can make or break their decision to follow you. Use a clear, high-quality picture and pick a username that reflects your niche. If you want to learn how to get followers on Pinterest, start with your profile setup.
Pick a username with searchable words people already use. Then, write a short and engaging bio that includes Pinterest keywords so more people can find your account.
Tip: Add Pinterest keywords directly into your bio. For example, instead of writing only “Lifestyle Blogger,” write “Lifestyle Blogger | DIY Crafts | Home Décor Tips.” This small tweak makes gaining Pinterest followers free and easier.
Hack 2: Create High-Quality, Shareable Pins
Pinterest users look for clear, well-designed, and eye-catching pins. If you want to know how to get followers on Pinterest, start by posting pins that people want to save and share.
Pinterest reports that over 80 percent of users say pin graphics push them to try new ideas. That shows why creating great visuals is key to gaining Pinterest followers for free.
Make appealing pins with designs that explain what your content is about. Always pair them with captions that describe the purpose of the pin.
Key Tips to Make Your Pinterest Business Pins Stand Out
- Stick to a 2:3 aspect ratio (1,000 x 1,500 pixels) for pins and keep videos 15–60 seconds. These simple tweaks show how to get followers on Pinterest with visuals that stand out.
- Show your product or service clearly in the pin image. Avoid abstract designs that make your content hard to recognize.
- Add a small logo to every pin, but don’t place it in the lower-right corner where icons might cover it.
- Use short, clear text overlays to help your pin stand out, especially for people browsing on mobile.
- Use up to 100 characters for pin titles and up to 500 for descriptions. Add Pinterest keywords naturally in every description so more users can find your pins.
- If your pin has a link, make sure it’s active, fast-loading, and matches the promise of the pin design.
- Clear designs like these are a simple way to practice how to get followers on Pinterest with visuals that stand out
Hack 3: Schedule Your Pins and Pin Consistently
To grow on Pinterest, you need steady posting instead of random one-time efforts. A daily mix of 5 to 15 pins helps your content stay fresh and visible. This is a core step in learning how to get followers on Pinterest.
Tailwind reports that accounts pinning 15 or more times daily see six times more engagement than accounts that post less. Scheduling tools like this save time while showing you how to get followers on Pinterest without extra effort
Actionable Tip: RecurPost is one of the top Pinterest scheduling tools. It lets you post at the best times for your audience. With its easy interface, you can plan ahead, schedule Pinterest pins, and save hours every week.
RecurPost also includes bulk scheduling and AI-generated captions that create engaging descriptions for your pins.
Hack 4: Use Rich Pins
Rich Pins display more details than standard pins. They can show product prices, article headlines, or extra descriptions that grab attention. If you’re learning how to get followers on Pinterest, Rich Pins give your account an edge.
These pins work well because they include extra details directly inside the pin, making people more likely to click, save, or follow your account.
Pinterest reports that Rich Pins can bring 50 percent more clicks than standard pins. That makes them a strong tool for gaining Pinterest followers for free.
Types of Rich Pins
- Recipe Rich Pins
Recipe pins can show titles, serving size, cook time, ratings, diet notes, and ingredient lists. You can also use idea pins to share recipes with step-by-step details.
- Article Rich Pins
Article pins display the headline, description, and author of blog posts or articles. This helps readers spot and save your content right away.
- Product Rich Pins
Product pins show live updates on price, availability, and other details right on the pin. This helps your audience get fresh info while giving you more chances to grow Pinterest followers.
Hack 5: Target Keywords for Better Visibility
Pinterest also works like a search engine. According to Statista, the Pinterest platform had 1.3 billion visits in March 2024, making it one of the top websites worldwide. If you want to learn how to get followers on Pinterest, mastering keywords is a must.
Use Pinterest’s search bar to find popular keywords and add them to your board names, pin descriptions, and pin titles. This gives your content more chances to show up in top categories like “Popular on Pinterest,” “Today’s Inspiration,” or “Ideas from Creators.”
You can also check related searches to spot new keyword ideas. Adding these to your content helps your pins reach more people, gain Pinterest followers for free, and get more saves over time.
Hack 6: Leverage Pinterest Boards Effectively
Organized boards not only look good but also teach you how to get followers on Pinterest through clear categories. Pinterest reports that themed boards get ten times more repins than random content, which directly helps with how to get followers on Pinterest.
Create clear categories for your pins, like “Home Décor Ideas,” “Shoes,” “DIY Crafts,” and “Healthy Recipes.” This setup helps Pinterest users quickly find what they are searching for.
Start Using Pinterest Sections
You can also split your Pinterest boards into sections. For example, a “Home Décor Ideas” Pinterest board might include “Kitchens,” “Bedrooms,” and “Bathrooms.” This kind of layout makes browsing smoother and can attract followers who value a tidy profile.
Tip: Join or create group boards with other creators in your niche. This expands your reach, adds fresh content, and helps you gain Pinterest followers free.
Hack 7: Cross-Promote Your Pinterest Account on Other Platforms
Share your Pinterest profile on Instagram, Facebook, TikTok, or your blog to reach more people. Adding a Pinterest follow button to your site makes it easier for visitors to connect with your account. This is a direct path toward how to get followers on Pinterest.
Over 83 percent of marketers say sharing content across multiple social platforms brings more visibility and attracts new followers. This simple move can also help you gain Pinterest followers for free.
Tip: Add a short call-to-action to your posts, like “Follow me on Pinterest for daily inspiration!” This encourages people to click through and follow your Pinterest account.
Hack 8: Join Group Boards and Collaborate
Group boards let several users pin to the same board, which spreads content to wider audiences. Joining boards in your niche connects you with creators who share your interests. Pinterest reports that group boards can reach ten times more pinners than solo boards, making them a smart move for how to get followers on Pinterest.
Actionable Tip: Use sites like Pingroupie to find active group boards in your niche. Contribute strong content to these boards, and you’ll gain Pinterest followers for free while boosting your profile’s visibility.
Hack 9: Follow Relevant Accounts
Interacting with niche accounts raises your Pinterest visibility. Commenting and repinning other creators’ content shows that you’re active, which often encourages them to follow back. This habit is one of the easiest ways to practice how to get followers on Pinterest.
How to Add and Find Followers on Pinterest
Pinterest gives you several tools to find and add followers. Here’s how to start growing your Pinterest network:
Finding Pinterest Users to Follow:
1. Use the Pinterest search bar to find accounts in your niche by entering keywords or usernames.
2. Check the Pinterest “Following” tab on profiles you already follow to see similar accounts.
3. Look at the “More ideas” section below pins to discover new creators posting related content.
4. Browse group boards in your Pinterest niche to find active contributors you can follow.
Following a Pinterest Account:
1. Go to a user’s Pinterest profile by clicking their name or profile photo.
2. Click the red “Follow” button next to their Pinterest profile details.
3. You can also follow single Pinterest boards by hitting “Follow” on individual board pages.
Tip: Follow Pinterest accounts that interact with content like yours. They are more likely to notice your Pinterst profile and follow back, helping you gain Pinterest followers free while growing a niche-based community.
This is one of the oldest but still reliable ways to learn how to get followers on Pinterest naturally.
Hack 10: Analyze What’s Working with Pinterest Analytics
Pinterest Analytics lets you see how your pins perform through data like impressions, saves, clicks, and more.
Pinterest reports that businesses using Analytics saw about 20 percent better results. Tracking this data helps you learn how to get followers on Pinterest more effectively.
The overview page in Pinterest Analytics gives a quick look at your performance. You can see top pins, best boards, and useful numbers with simple filters.
The Pinterest algorithm also highlights your performance, tracks trends over time, and shows your top boards and pins from the last 30 days.
To view your Pinterest analytics:
- Open the Pinterest app and log in to your business account.
2. Tap your profile picture on your Pinterest account at the bottom-right to go to your profile
3. Tap the chart bar icon at the top-left corner of your Pinterest profile
4. Select Analytics to open your Pinterest analytics.
Hack 11: Run Pinterest Ads to Accelerate Growth
Around 78 percent of Pinterest users say that brand content and ads match their interests.
Many Pinterest users actively look for branded content and plan to keep interacting with it. This makes Pinterest a strong tool for businesses to grow visibility and improve how people see their brand.
If you want to grow faster and gain Pinterest followers, free or paid, consider running Pinterest Ads. When you promote pins through ad campaigns, you can reach larger, targeted audiences, which leads to more followers. Pinterest Data shows:
- 61 percent of Pinterest users have purchased something after seeing a sponsored pin.
- Pinterest’s ad revenue is expected to cross 5.2 billion USD by 2027.
- Advertisers on Pinterest can reach more than 200 million users worldwide. Learning how to get followers on Pinterest with ads gives you access to this audience.
Hack 12: Engage with Your Pinterest Audience & Comment Pins
Grow your Pinterest audience by replying to comments, leaving thoughtful notes on other pins, resharing user content, and talking with followers. These habits build stronger ties and help with how to get followers on Pinterest.
Sprout Social recently reported that 63% of users are likely to follow brands that engage with them. Over 91% of consumers believe that social can connect people, and 78% wish brands would use social to bring them together.
Tip: Host contests or giveaways to encourage interaction and increase your follower count.
Hack 13: Share Your Pins, Repin Others’ Content
To grow your niche, start by sharing your own pins and mixing in content from other users. Repinning shows others that you’re active and builds a community around your account. It also helps your boards look more balanced and keeps your followers interested. This habit is part of learning how to get followers on Pinterest.
Tip: Keep about 70 to 80 percent of your pins original and the rest repins from others. This mix keeps your feed fresh, diverse, and attractive to new Pinterest followers.
Hack 14: Make the Most of Infographics
Infographics are some of the most shareable content on Pinterest. They look great, pack in useful details, and are (57%) three times more likely to be shared than other content types. For anyone wanting to know how to get followers on Pinterest, infographics are a simple win.
Tip: Pro Tip: Design infographics with quick tips, numbers, or step-by-step how-to guides. They bring more shares, attract new Pinterest followers, and position your account as a trusted source in your niche.
Hack 15: Use the Right Hashtags
Trending hashtags are just as useful on Pinterest as they are on Instagram or TikTok. They let people see your content in searches and filter pins by interest. Using hashtags wisely can help with “how to get followers on Pinterest” and “grow visibility for your account”.
Tip: Stick to 3 to 5 hashtags per pin and choose ones that perform well in your niche. For example, if you post DIY content, try hashtags like #DIYHomeDecor, #CraftIdeas, or #HomeImprovementTips. Don’t overload your pins with hashtags since that can look spammy and lower your reach.
What to Post on Pinterest to Gain Followers
Growing Pinterest followers isn’t just about posting often. It’s about sharing content that people want to save and share. Learning how to get followers on Pinterest means creating posts that spark attention.
Since 85 percent of Pinterest users look for inspiration and ideas, you need to create posts that are visually appealing and easy to notice. Whether you want to grow your audience naturally or buy Pinterest followers, these content types can help boost visibility.
1. High-Quality Images on Pinterest
Pinterest is built on visuals, so your images should be high-resolution, well-lit, and eye-catching. Vertical images (1000×1500 pixels) work best since they take up more feed space and draw more attention.
Studies show that pins with bright, warm colors get more saves than dark ones. If you want to get Pinterest likes, make sure your images are visually strong and set up for the platform.
2. Infographics of Pinterest
People enjoy quick tips, and infographics are a smart way to show info in small chunks. Whether it’s health tips, DIY checklists, or guides, infographics are shared three times more than standard images, helping you gain Pinterest followers for free.
3. Post Tutorials and Step-by-Step Guides on Pinterest
Pinterest users often search for how-to content, so step-by-step guides work very well. Topics like cooking recipes, crafts, home décor, and beauty routines usually perform best on Pinterest.
Adding text overlays to your images helps users quickly see what your Pinterest post is about. This can push more people to save your content and even get Pinterest likes on your posts.
4. Quotes and Inspirational Content on Pinterest
Motivational quotes spread fast, especially when paired with appealing backgrounds and creative fonts. Since Pinterest is known for inspiration, uplifting content around self-care, growth, and success connects well with users. Adding this type of content can help you grow Pinterest followers naturally.
5. Seasonal and Timely Content on Pinterest
Stay on trend by posting content that matches seasons, holidays, and hot topics. During holidays, searches for gifts, decorations, and festive recipes surge on Pinterest. Sharing seasonal content attracts new Pinterest followers searching for fresh ideas. Seasonal posts are another proven way of learning how to get followers on Pinterest while staying on trend.
Whether you want organic growth or are considering tools like a Pinterest followers generator, keeping up with trends helps your account reach more people and build followers.
Take Action to Increase Followers on Pinterest!
These 15 Pinterest hacks can help grow your follower count and show you how to get followers on Pinterest the smart way. Once you build an audience, use your pins to drive free traffic to Pinterest and turn followers into buyers. Start today and see your Pinterest account become a dream for new followers!
Ready to grow Pinterest? Start using these Pinterest hacks now, and try a scheduling tool like RecurPost to save time and keep your pins flowing every day. With these hacks, you now know how to get followers on Pinterest and turn your profile into a powerful growth tool.
FAQs on How to Get Followers on Pinterest
1. How to get more followers on Pinterest for free?
You can grow followers by improving your profile, posting strong pins often, and adding catchy phrases to titles and descriptions. Join group boards, interact with others, and share your profile on social platforms. These are some of the best ways to learn how to get followers on Pinterest without spending money.
2. Why can’t I see my followers on Pinterest?
If your followers don’t appear, make sure you’re signed in with the right account and that your app is updated. Sometimes glitches or privacy settings can hide followers.
3. How do you get famous on Pinterest?
To grow popular, create standout content, aim it at a clear audience, and track your progress with Pinterest Analytics. Work with influencers, use Rich Pins, and try Pinterest Ads to expand reach.
4. How to get followers on Pinterest without posting?
You can still gain followers by following others, liking and commenting on their pins, and joining group boards. Promoting your Pinterest profile on other platforms also helps you grow your audience.
5. How to get engagement on Pinterest?
Post unique, eye-catching pins to spark activity. Use Pinterest keywords and hashtags to draw people in. Comment on pins, enable easy re-pins, and run giveaways or infographics to attract more followers. These tips not only boost activity but also teach you how to get followers on Pinterest in a steady way.
6. Why am I not getting followers on Pinterest?
If your follower count is stuck, it may be due to irregular posting, low-quality pins, or weak use of keywords and hashtags. Review your content, stay active with others, and keep testing new ideas.
7. How to get 1,000 followers on Pinterest?
To reach 1,000, focus on high-quality content and start using group boards. Keep repinning regularly, add keywords in your profile, and promote your Pinterest account on other social platforms. Following these steps makes hitting 1,000 the perfect milestone in learning how to get followers on Pinterest
8. How to approve followers on the Pinterest private account?
If your account is private, no one can follow your boards directly. You can still share private boards by inviting certain users.
9. How to get followers on a Pinterest business account?
To grow followers on a business account, use Rich Pins and Product Pins, and run ad campaigns. Business profiles also give you access to Analytics, which shows what’s working and what’s not. Using these tools shows businesses exactly how to get followers on Pinterest and build a larger audience.
Shalini Nagar is an experienced content writer with a proven track record of creating diverse and engaging content across various formats. With years of expertise in crafting blogs, articles, she excels at delivering compelling narratives tailored to different audiences.
