How to Make Money on Bluesky: The Complete Creator’s Guide

While debates continue about which social media platforms can withstand the next algorithm update, a quiet revolution is happening on Bluesky Social, the decentralized social network capturing attention across the wider social media world.

Creators already make money on Bluesky, even without built-in monetization tools or creator funds. They establish revenue streams by prioritizing creator independence, genuine connection, and freedom from algorithmic punishment, instead of relying on ad-driven systems.

If you’re considering joining the Bluesky app or already active but unsure about Bluesky monetization, this guide outlines practical strategies, live examples, and a clear roadmap for making money on Bluesky in 2024.

What Makes Bluesky Different (and Why It Matters for Creators)

Bluesky’s standout features set the stage for how creators can make money on Bluesky today. Unlike Twitter or TikTok, the Bluesky app was designed as a decentralized social network built for long-term creator independence.

Because it’s decentralized, your audience and content aren’t owned by a single company. That means no sudden drops in reach caused by an algorithm update. The platform runs on the AT Protocol, the open-source framework powering content portability across social platforms.

This setup makes your content, followers, and reputation portable. If Bluesky ever changes direction, you can move to another AT Protocol network without losing your audience, unlike Instagram or TikTok.

Bluesky provides custom domains and open-source custom feeds. Users can create branded handles like @yourname.com and curate niche feeds to control content visibility. This level of personalization supports stronger audience targeting and follower growth.

On Bluesky, creators enjoy true freedom: no shadow bans, no algorithmic punishments, and more transparency than legacy platforms. Developers can build moderation tools, while creators verify identities without relying on a blue check system.

Bluesky feeds act as targeted niche channels, helping creators establish authority and boost engagement per feed. With no built-in monetization tools, early adopters gain an early adoption advantage: each post can directly generate income, community growth, or engagement quality.

Bluesky feeds function as targeted micro-niche channels establishing authority and driving focused engagement. The absence of built-in monetization tools creates opportunity, instead of competing with millions for creator fund scraps, you build sustainable income where each post directly generates value, income, or community growth.

Is It Possible to Make Money on Bluesky?

Short answer: yes, and creators are already doing it.

The platform currently lacks built-in monetization tools like AdSense or TikTok’s Creator Fund. Bluesky Social PBC does not directly pay creators through revenue-sharing models, creator funds, or in-app payment systems.

Still, creators make money on Bluesky by building genuine relationships, driving audience engagement, and delivering consistent value-driven content. Early adopters gain a real early adoption advantage by positioning as trusted voices in their niches.

Would you rather compete with ten million lifestyle bloggers on Instagram, or be one of a hundred thriving on the Bluesky app? Smaller competition means stronger visibility, faster follower growth, and a chance at sustainable income.

With more than 35 million users (growing rapidly), Bluesky offers fertile ground for monetizing on Bluesky through community building, creator independence, and decentralized platform growth. Joining early prevents being lost in the crowd later.

Prep Work: Set Up Your Bluesky Social for Monetisation

Before posting about products or services, prepare your profile to look professional. On the Bluesky app, presentation shapes trust, visibility, and whether people buy from you.

Your Profile Is Your Storefront

Write a clear, value-driven bio that defines expertise and benefits for followers. For example, “I help solopreneurs automate email marketing in 30 minutes weekly” beats vague titles like “marketing enthusiast.” A value-driven bio improves audience targeting and attracts relevant users.

Secure a custom domain handle if possible. Linking your own domain through DNS turns @yourname.bsky.social into @yourname.com. This boosts trust establishment and professional branding while supporting link optimization for your Bluesky monetization funnel.

The Link Game

Avoid cramming too many links in your bio. Instead, direct visitors to a single landing page on tools like Carrd, Notion, or Linktree. This setup organizes your offers, digital products, or services while improving conversion rates.

Understanding Content Distribution

Bluesky distributes posts through algorithmic, chronological, and custom feeds. To make money on Bluesky, post in niche feeds where your target audience already gathers. This builds authentic engagement and increases engagement per feed.

Imagine your Bluesky monetization funnel like this:

• Interesting post → draws people in
• Profile Visit → They check you out
• Link Click → They visit your landing page
• Conversion → they buy, subscribe to, or tip

Every post should support your funnel. A casual thought should reinforce your expertise, personality, or brand voice, ideally sparking messages, creativity, and fun along the way.

Bluesky Algorithm Updates (2025)

In 2025, Bluesky Social PBC rolled out updates to algorithmic feeds that shifted ranking toward engagement quality prioritization. Posts with authentic replies, reposts, and saves now outperform those chasing sheer numbers.

To make money on Bluesky, creators should craft interactive threads and use hook formulas that spark discussion. Unlike Instagram or Twitter, the Bluesky app lets users select their own custom algorithmic feeds, offering creators more feed transparency and control over distribution.

Tailoring posts to niche audiences, such as tech-focused or wellness-driven custom feeds, increases engagement rate, strengthens relationship building, and creates stronger pathways to monetizing on Bluesky.

How to Create Effective Bluesky Posts

Successful posts on the Bluesky app drive monetization through value-driven content and authentic tone, not hard selling. Making money on Bluesky works best when users feel part of a genuine conversation.

The 3-2-1 Rule 

For every promotional post, share three value-driven posts and two personal updates. This simple 3-2-1 rule builds trust establishment, strengthens audience engagement, and keeps feeds consistent for follower growth.

Hook Formulas That Work 

Use openers proven to boost engagement rate and time-on-thread:

• “Unpopular opinion about [your niche]…”
• “Just discovered why [common problem] happens…”
• “Three years ago, I made a $[amount] mistake…”
• “Quick question for [your audience]…”

Post Length Sweet Spot 

While Bluesky supports long-form threads, shorter posts (150–250 characters) perform better. Test post length in different custom feeds and track results via Skygaze analytics or Google Analytics integration for conversion insights.

Visual Elements 

Adding images, screenshots, or graphics increases engagement by 40–60%. Visual elements boost link click-through rate and enhance authentic engagement, even on a platform less visual than Instagram.

Timing and Frequency 

Post during high-activity windows: 7–9 AM and 6–8 PM in your timezone. Consistency beats volume. A regular posting schedule builds habit-based visibility and helps creators monetize on Bluesky without burnout.

Call-to-Action Integration 

End posts with soft CTAs that feel natural:

• “What’s been your experience with this?”
• “Link in bio if you want the full breakdown.”
• “Anyone else dealing with this challenge?”
• “More details in my newsletter → [link]”

Every post should push your Bluesky monetization funnel forward: from discovery to profile visits, link optimization, and eventual off-platform conversions.

10 Real Ways to Make Money on Bluesky Social Right Now

Let’s get into the meat of it. These aren’t theoretical strategies; they’re working for creators right now.

Share Affiliate Links

Affiliate marketing turns your Bluesky presence into income by sharing affiliate links to relevant products. When users buy through your links, you earn commissions without creating your own goods.

Niche creators can join Amazon Associates, ConvertKit, or specialized programs. Share reviews, tutorials, or tips with embedded affiliate links. Because the Bluesky app doesn’t throttle reach, posts keep earning longer. Tagging “affiliate link” builds authenticity and boosts trust establishment.

Accept Tips & Donations

Accepting tips and donations helps creators build steady recurring income on Bluesky. Fans on platforms like Ko-fi, Buy Me a Coffee, or Patreon support creators with small contributions.

This works best with consistent posting and audience engagement. Show how contributions support your content, tools, time, or production. Even small tips scale into sustainable income when paired with community building. Adding perks like starter packs, early access, or exclusive content strengthens loyalty.

Sell Digital Products

Digital products such as ebooks, templates, guides, or courses create passive income streams. Tools like Gumroad and Payhip let you host and sell easily. On Bluesky, posts don’t disappear quickly, keeping your offers visible.

Build products around audience needs: brand growth, time savings, or learning. Promote through valuable posts or niche discussions. The Bluesky COO has also hinted at new verification tools, which could add more trust establishment for digital sellers.

Brand Collaborations & Sponsored Posts

Early adopters gain an early adoption advantage in brand deals. By building a niche focus, consistent content, and clear metrics, creators attract sponsors seeking genuine voices.

Pitch collaborations with audience data: engagement rate, follower growth, or niche relevance. Sponsored posts on Bluesky feel more transparent, boosting brand collaborations and influencer partnerships. Always disclose paid posts to keep authentic engagement intact.

Community Building for Long-Term Growth

Loyal communities are Bluesky’s strongest monetization options. Followers become paying supporters and consistent promoters, helping creators secure recurring income.

Post consistently in niche feeds, ask questions, and provide helpful insights. Over time, this strengthens relationship building and converts users into loyal supporters. Bluesky’s security features ensure a safe space for these interactions.

Subscriptions

In 2025, Bluesky subscriptions rolled out as a path to predictable recurring income. Fans pay monthly for subscription tiers that include exclusive content, private updates, or early access, creating steady sustainable income for creators.

To begin, use platforms like Patreon, Ko-fi, or Buy Me a Coffee. Define subscription tiers with clear perks and communicate value delivery. Promote them in posts, pin them to your profile, and share sneak previews to drive audience engagement.

Even a small group adds up. Just 100 fans at $5 monthly equals $500 in recurring revenue. Subscriptions secure financial stability and reward loyal supporters, while reinforcing authentic engagement.

For growth, post in niche feeds where your most active audience already gathers, improving follower growth and monetizing on Bluesky over time.

Custom Domains

Adding custom domains on the Bluesky app increases professionalism, boosts trust establishment, and gives creators control over traffic, audience targeting, and income. A branded domain transforms a regular profile into a monetizable digital identity.

Tools like Carrd, Notion, and Linktree make it simple to create one-page sites. Link your custom domain handle to showcase digital products, promote services, embed affiliate links, collect emails, or centralize offers.

Each profile visit becomes a conversion opportunity. When users click your Bluesky handle and reach your domain hub, they enter your monetization funnel. This strengthens off-platform conversions while aligning with long-term Bluesky monetization options.

Using custom domains positions creators for scalable growth and sustainable income across platforms. It’s a practical move for freelancers, CEOs, and content creators who want future-proof visibility and more control.

Influencer Partnerships

The growing wave of Bluesky influencer partnerships makes now the best time to act. Brands prioritize niche audiences, authentic engagement, and relationship building over raw follower numbers.

Reach out to brands, tools, or fellow content creators aligned with your niche. Collaborate on threads, share product reviews, run giveaways, or cross-promote with newsletter writers. These moves strengthen community building and expand reach.

Keep partnership pitches concise with proof of impact: follower count, engagement rate, and follower growth. Land one deal, and momentum builds. Soon, you’re seen as a trusted creator voice on the Bluesky app.

Brands pay not for numbers alone, but for genuine ability to influence. That’s where monetizing on Bluesky becomes powerful: long-term creator independence, steady revenue streams, and real value delivery.

Promote Services

For freelancers, coaches, designers, or consultants, the Bluesky app is a strong platform to make money on Bluesky through service promotion. With fewer algorithmic feed restrictions, posts reach more niche audiences and boost client opportunities.

Showcase expertise in your posts: share quick tips, case studies, before-and-after results, or advice linked to your services. Add a clear call-to-action in your bio, pointing to a booking calendar, portfolio, or contact form. Keep it conversational to build authentic engagement and establish trust.

Over time, consistent posting attracts clients who need exactly what you provide. Your feed acts as proof of skill and strengthens relationship building. With trust and visibility combined, service bookings grow steadily, without relying on ads.

Focus on a Niche

On the Bluesky app, being known for one clear topic helps creators make money on Bluesky faster than trying to cover everything. A defined niche focus builds follower growth, attracts niche audiences, and opens doors to sponsorships, subscriptions, and monetization options.

Choose a theme aligned with your skills and passions, something you can post about consistently. Whether it’s digital art, parenting advice, tech reviews, or wellness, staying in your lane drives authentic engagement and trust establishment.

Share insights, ask questions, tell stories, and reply actively within your niche. The tighter your focus, the stronger your audience targeting and the easier it becomes to monetize on Bluesky.

With a niche audience, you’ll sell products that truly resonate and appeal to brand collaborations seeking exact alignment. On Bluesky, depth beats broad reach, creating long-term sustainable income.

Toolbox: Best Monetization Tools That Work with Bluesky Social Internet

The right tools simplify how creators make money on Bluesky. These platforms improve audience engagement, track performance, and expand revenue streams.

For Tips and Memberships:

• Ko-fi: Free to set up, easy to integrate, handles one-time and recurring payments
• Buy Me a Coffee: Similar features to Ko-fi, slightly better customisation options
• Liberapay: Open-source, very creator-friendly, suitable for recurring donations

For Paid Content:

• Substack: Built-in audience, easy newsletter monetisation, handles payments
• Beehiiv: Better analytics than Substack, more customisation options
• Ghost: More control over your content, better for established creators

For Landing Pages:

• Carrd: Super simple, mobile-optimised, perfect for link-in-bio pages
• Notion: Free, highly customizable, great for portfolios and resource pages
• Linktree: Classic choice, lots of integrations, free tier available

For Analytics:

• Skygaze: Bluesky-specific analytics, tracks engagement and growth
• Recurpost: Social media management, works with Bluesky
• Google Analytics: For tracking website traffic from Bluesky

Essential Metrics to Watch:

• Engagement per feed (to spot high-performing communities)
• Follower source (did they come from a thread, a repost, or a bio click?)
• Link CTR from posts vs. bio
• Time-on-thread estimates (for long-form content)

Tool Comparison: Free vs Paid

10 High-Converting Custom Feed Templates for Monetisation

Download and start creating

Want to speed up how you make money on Bluesky? These custom feeds and posting strategies separate successful creators from everyone else.

• Don’t Just Post to Your Followers

Your audience already engages in niche feeds. Join threads in books, design, or fitness communities. Share value-driven content, reply with intent, and you’ll boost follower growth while improving engagement per feed.

• Talk to People Who Post Often

Interact with top content creators in your niche. Ask thoughtful questions, share insights, or drop quick tips. This builds relationship building and grows authentic engagement without looking pushy.

• Be Consistent With Your Style

Keep a consistent tone, link optimization, and clear call-to-action across posts. Test timing and frequency to see when link click-through rate is highest. A “signature style” improves trust establishment and makes you recognizable.

• Lead With Value, Not a Pitch

Before asking people to click or buy, give them something helpful. For example:

“Here’s a tip that saved me hours today…”

Then say:

“If you want 10 more tips like this, check out my newsletter.”

This friendly approach drives authentic messaging and strengthens off-platform conversions.

Essential Things To Know About Bluesky

• Bluesky Social was originally developed as a reference project for the AT Protocol, a decentralized, open communication standard for distributed social networks.
• The AT Protocol powers Bluesky’s open-source framework, ensuring feed transparency and letting developers build on top of a decentralized platform. This gives creators more control, content portability, and freedom from restrictive algorithmic feeds.
• Bluesky’s domain-based handle system allows users to self-verify accounts, improving content verification and trust establishment. This system empowers both everyday users and content creators aiming to monetize on Bluesky with professional, verified profiles.

User Experience And Features Of Bluesky

To successfully make money on Bluesky, creators must understand the platform’s core features that shape audience engagement and long-term follower growth. Unlike other social media platforms, the Bluesky app is a decentralized social network designed for creator independence and value-driven content.

A Decentralized Future

Built on the AT Protocol, Bluesky gives users, developers, and content creators more freedom than centralized apps. This open-source framework supports content portability, enabling creators to expand across networks without losing reach.

Bluesky began as a Twitter project in 2019 and became independent in 2021. Launched to the public in February 2024, the platform surged past 20 million users with 500% growth in the U.S., highlighting its early adoption advantage.

Creator-Friendly Features

Bluesky offers several standout features designed to empower creators:

• Custom algorithmic feeds: Let creators target niche audiences, improving engagement per feed and audience targeting.
• Starter Packs: Curated bundles that speed up community building for new users.
• Moderation tools: Advanced filters that provide more control and safe spaces for interaction.
• Public conversations: Drive authentic engagement and improve relationship building.
• Content verification and security features: Protect creator identity, enhance trust establishment, and support safer monetization options.

Owned by Bluesky Social PBC, the company emphasizes feed transparency, innovation, and creator empowerment. With rapid growth and tools aligned for monetizing on Bluesky, the platform is positioned as a leading space for sustainable income and creator success.

Final Thoughts: Should You Start Monetizing Bluesky Now?

Short answer: yes — creators who act early make money on Bluesky faster. If you’re consistent and community-focused, you’ll secure the early adoption advantage.

Bluesky sits in a growth phase with 35 million users (growing rapidly), but it isn’t oversaturated yet. That makes it easier to build authentic engagement, strengthen relationship building, and position yourself as a trusted voice in your niche.

While Bluesky lacks built-in creator funds or revenue-sharing models, robust monetization tools already exist. Platforms like Ko-fi, Substack, and Gumroad give creators reliable revenue streams through tips, subscriptions, and digital products.

Starting now ensures visibility before the platform surpasses 50 million users. In two years, late adopters will fight for space in crowded feeds. Early movers, however, will benefit from follower growth, community building, and sustainable income.

Use the Bluesky monetization toolbox, apply the 3-2-1 rule, and post consistently. The creators who begin monetizing on Bluesky today will lead tomorrow’s decentralized social platform.

Want to turn your content into income across all platforms?

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FAQs: Make Money On Bluesky

Fenil Patel

Fenil Patel makes complex topics simple and useful for readers who want clarity, value, and actionable takeaways. As an SEO content writer with 4+ years of experience, he creates blogs and website content that answer real questions, solve problems, and guide readers toward informed decisions. Whether it’s healthcare, fashion, or SaaS, Fenil’s writing is designed to give you practical insights while ensuring the information you read is trustworthy, engaging, and easy to apply.