Free Social Media Pricing Calculator
Note: This form is long and will take about 3 minutes of your time to fill it out fully. However, the output is so good that it typically takes marketers about 2 hours to do the research and prepare the answer.
Pricing Strategy for Your Social Media Services
Use our easy-to-use calculator to determine competitive pricing for your social media management services and plan your marketing budget allocation, tailored to your business needs, client profile, and market standards.
Precision Pricing
Optimize your pricing strategy with data-driven accuracy, ensuring you charge the right amount for your social marketing packages without underestimating your value or pricing out potential clients.
Efficient Strategy Development
Streamline your financial planning by quickly calculating costs, margins, and budget distributions across platforms and campaigns, allowing you to spend more time on client acquisition and service delivery.
Financial Clarity
Gain clear insights into your cost structures, potential revenue, and budget allocation across different social media activities with straightforward calculations, enabling better financial decisions and pricing transparency for your clients.
Time-Saving Tool
Reduce the time spent on manual pricing computations with our automated calculator, freeing up resources to focus on growing your business and enhancing client relations.
Cost-Effective Operations
Eliminate the need for expensive financial consulting or complex accounting software. Our calculator simplifies the pricing process, making it accessible and cost-effective for businesses of all sizes.
Adaptable to Market Changes
Easily adjust your pricing based on market trends and competitive analysis, ensuring your services remain appealing and profitable in a dynamic market environment.
How to Use RecurPost’s Social Media Pricing Calculator?
Our Calculator to Strategically Price Your Social Media Services.
Steps:
Step 1: General Information
- Agency Name: Enter the legal or trading name of your social media marketing agency. This helps personalize the pricing output to your specific business.
- Project Name: Provide the name of the project or campaign for which you are calculating the pricing. This facilitates tracking and management of multiple projects.
- Work Email: Input a valid work email address. This ensures that any follow-up communication, such as detailed pricing breakdowns or proposals, can be directly sent to you.
- Country: Select the country from the dropdown where your agency is based, as market rates and economic conditions can vary significantly by location.
- Average Hourly Costs: Enter the average hourly wage you pay your team or the average billing rate for your services. This determines the labor cost component of the pricing.
Step 2: Client Data
- Type of Collaboration: Choose between ‘One-time’ for single projects or ‘Ongoing’ for continuous services. This determines pricing strategies for short-term or long-term engagements.
- Estimated Effort: Estimate the total number of hours your team will spend on the project monthly or in total. This computes the direct labor costs associated with the project.
Services Provided: Check the boxes next to the services your agency will provide, such as strategy development, content creation, community management, or post boosting and paid promotions which affect the cost calculations for social media advertising
This adjusts pricing according to the complexity and resources needed for each service.
- Industry of the Client: Select the industry to which your client belongs. Different industries have varying market rates and service expectations that impact pricing.
- Can the Client Complete This In-House?: Indicate whether the client has the capability to manage this work internally. If they are less likely to handle it in-house, your agency’s services might be valued higher.
Step 3: Value
- Do You Know Your Competition on This Project?: Indicate your knowledge level regarding competitors who are also bidding for this project. This positions your pricing competitively.
- Potential Value of Customer to Portfolio: Assess how valuable acquiring this customer would be for your agency’s portfolio. A high-value client justifies more competitive pricing strategies.
- How Badly Do You Need This Project Now?: Choose how crucial this project is for your agency at the moment. If critical, consider more flexible pricing to secure the contract. For detailed budgeting tips,This calculator also helps you allocate your overall marketing budget across different social media platforms and campaign types based on your service requirements. For detailed budgeting tips, check out our comprehensive guide.
Step 4: Team
- Your Team’s Industry Knowledge: Rate your team’s understanding of the industry relevant to the project. Higher expertise enables you to command higher pricing.
- Previous Experience in the Given Industry: Indicate whether your team has prior experience working in the client’s industry. This serves as a selling point justifying higher rates.
- Your Team’s Employees Level of Experience: Choose the general experience level of your team members who will work on this project. A more experienced team delivers higher quality outcomes, affecting pricing.
- How Involved Will You Be in the Client’s Team and Marketing?: Specify the extent of your involvement in the client’s marketing and team interactions. Higher involvement requires more resources, reflected in the pricing
Final Steps
RecurPost reviews show that customers love us
Over 100,000+ happy users and counting.
Capterra
4.7 Star Rating
G2
4.6 Star Rating
saasworthy
4.6 Star Rating
