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Schedule LinkedIn Posts

Learn to schedule LinkedIn post to boost engagement, streamline your strategy, and maintain a consistent presence.

  • July 4, 2024

Table of Contents

LinkedIn is a popular platform for professionals and businesses to network, share ideas and grow their careers. Based on the fact that it has more than 1 billion users, you can hardly argue that it is not a convenient platform for networking with people from your field. Marketing through posts and updates on linked In is gradually gaining popularity as business people use it to spread information to their audience.

However, using LinkedIn as a platform requires that you post manually. One really big issue with it is that it is very hard to be consistent and this results in low rates of engagement. Manual posting is also time consuming and you lose time that can as well be used in other productive tasks. Besides, if your posts are not shared during a specific period of the day, let’s say, during working hours, it might be difficult to reach a certain audience.

These issues can be solved by scheduling LinkedIn posts. This means you can schedule and share posts at the convenience of your audience, not when you have the time to post them. This of course increases your exposure and audience, thus increasing the impact of your content.

In this article, I will explain how to plan your LinkedIn posts in order to enhance your social media presence. In the next lesson, we will discuss the advantages, techniques, and options available for scheduling in detail.

Can You Schedule Posts on LinkedIn Profiles and Pages?

Yes, scheduling on both a personal profile and a business page is possible and can be set up to be at specific times. Let’s look at how this works for each:

Scheduling on Personal Profiles:

You can use scheduling tools to plan and post content on your personal LinkedIn profile. This helps you:

  • Keep your profile active and up-to-date
  • Connect with more people in your field
  • Catch the eye of recruiters and industry leaders

By scheduling posts, you can share your thoughts, work updates, and interesting articles even when you’re busy with other tasks.

Scheduling on Company Pages:

Businesses can also schedule posts on their LinkedIn company pages. This allows companies to:

  • Share regular updates with followers
  • Post company news at the best times
  • Share industry insights to show expertise

Scheduling tools make it easy for businesses to plan their content ahead of time. This means they can keep their page active and engaging, even during busy periods or holidays.

Knowing when to post and scheduling posts is particularly vital especially when it is being used in profiling yourself or when administering a company page. It’s a simple way to make the most of your LinkedIn presence.

Benefits of Scheduling LinkedIn Post

Scheduling your LinkedIn posts isn’t just about convenience, it offers a range of powerful advantages to boost your professional presence. Here are some key benefits:

1. Maintaining a consistent presence

When you post regularly, more people see and remember your brand. Consistent posting helps you:

  • Build brand awareness
  • Become known as an expert in your field
  • Stay top-of-mind with your connections

For example, if you share helpful tips every Monday, your followers will start to look forward to your weekly insights.

2. Targeting the best times to reach your audience

Not all times are equal when it comes to posting on LinkedIn. Scheduling lets you:

  • Post when your audience is most active
  • Get more views and engagement on your content
  • Reach people in different time zones

You might find that your posts get more attention at 9 AM on weekdays. Scheduling ensures your content goes out at this prime time, even if you’re busy.

3. Improving work efficiency and time management

Scheduling saves you time and makes your work easier. Here’s how:

  • Plan your content in batches
  • Spend less time on daily posting
  • Focus on other important tasks

Instead of stopping work to post every day, you can set aside an hour each week to schedule all your posts. This frees up time for other key tasks.

4. Aligning content with different time zones

If your audience spans multiple time zones, scheduling is a must. It allows you to:

  • Reach people in different countries at the right time
  • Post during business hours in various regions
  • Increase your global reach

For instance, you can schedule a post to go live at 9 AM in New York, London, and Tokyo, ensuring you catch the start of the workday in each city.

By using these scheduling benefits, you can boost your LinkedIn presence and get better results from your posts.

📈 Increased Engagement and Reach

Get your posts in front of a larger, more engaged audience.

🖼️ Consistent brand invoice and presence

Maintain a cohesive and professional brand image across your LinkedIn profile.

🎨 Better content quality

Plan and deliver a balanced mix of content that aligns with your goals.

🕔 Time optimization for content creation and engagement

Reach your audience when they are most active.

📊 Improved analytics and performance tracking

Track metrics to refine your LinkedIn strategy.

🎯 Enhanced audience targeting and segmentation

Allocate more time to creating high-quality posts.

Complete Guide to Schedule LinkedIn Post

By planning your content, you can ensure consistency, engagement, and maximum impact. This comprehensive guide will walk you through the various types of content you can schedule, providing clear instructions and best practices for each format.

Types of Content You Can Schedule on LinkedIn

By mixing the content types, you can keep your LinkedIn feed fresh and interesting. Scheduling allows you to plan a good balance of different post types ahead of time. Here are the different types of content you can schedule on LinkedIn:

Informative Articles & Industry Insights: Share your expertise with bite-sized articles, trends, or data that spark conversation.

Engaging Discussions & Polls: Pose thought-provoking questions or create interactive polls to get people talking and sharing their opinions.

Company Updates & Announcements: Keep your network informed about new projects, product launches, or exciting company news.

Visual Content: Eye-catching infographics, videos, or images grab attention and boost engagement.

Networking Opportunities & Job Postings: Share relevant job openings or host virtual events to connect with potential collaborators or talent.

Remember: The format you choose depends on your content. Scheduling tools typically allow you to post in various formats like text, image, video, carousel, or even link articles.

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Choosing the Right Scheduling Tool

Now that you know what to post, let’s explore your scheduling options. Here’s a breakdown of the two main choices:

Native LinkedIn Scheduler

LinkedIn offers a basic scheduling feature built right into the platform. It’s convenient and easy to use, but there are limitations:

Limited Features: You can only schedule text posts and lack options for bulk scheduling or in-depth analytics.

Not Ideal for Strategic Planning: This basic scheduler might not be suitable for those wanting to create a consistent content calendar or track performance.

Third-Party LinkedIn Scheduler

For more control and advanced features, consider exploring third-party scheduling tools. Popular options like RecurPost offer a wider range of benefits:

Schedule Everything: Plan and publish posts in various formats – text, image, video, and even carousels or linked articles.

Account Type: Schedule posts for both personal profiles and company pages.

Bulk Schedule: Save time by scheduling multiple posts in advance, creating a content calendar that keeps your profile active.

Analytics for Smarter Planning: Track post performance and gain insights into what resonates with your audience. Use this data to refine your content strategy for even better results.

Choosing the Right Tool: What to Consider

With diverse options available, here are some key factors to guide your decision:

Pricing: Free trials or different pricing plans are offered by many scheduling tools. Choose one that fits your budget.

Integrations: Does the tool integrate with other social media platforms you use? This can streamline your workflow.

User-friendliness: Pick a tool which is easy to learn and use.

💡Bonus Tip: Look for features like content curation, which helps you discover and share valuable content from other sources, saving you time and effort.

Remember, the best tool for you depends on your specific needs. If you only post to a company page and don’t need advanced features, LinkedIn’s native scheduler might be enough. But if you want more control and insights, a third-party tool could be worth the investment.

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How to Schedule LinkedIn Posts

Using LinkedIn’s Native Scheduler

Setting Up Your Account: Open LinkedIn and navigate to the post creation area. There, you’ll find options to create and schedule posts directly within the platform.

Creating Your Post: Write your content by adding text, image or a video. Hashtags matter, so you should include some that are relevant to your content so that you can extend coverage with your content.

Scheduling Your Post: Instead of posting immediately, look for the scheduling option. Select the preferable date and time for your target audience, then you can approve and schedule posts.

Monitoring and Adjusting: Regularly review the performance of your posts using LinkedIn’s built-in analytics. Make the changes according to what brings the best results for your target audience.

Using Third-Party Schedulers

Connecting Your LinkedIn Account: Log in to your chosen third-party scheduling tool (like RecurPost). Follow the prompts to link your LinkedIn account.

Creating and Uploading Your Post: Compose the post within a third-party tool of your choice. Use images, videos, and proper #hashtags to help your work look more inviting and interesting to interact with after being uploaded.

Scheduling Your Post: Choose the option of scheduling in the tool. Choose the date and best time for your post to go live. Save the scheduling details.

Editing Scheduled LinkedIn Posts: If you require an edit, this should be done on the section that displays the posting schedule in your third-party platform. Locate the post you want to modify, edit the changes and save the adjustments, then post them.

💡Bonus Tip: Most third-party tools are equipped with extra functions like content curation to suggest and filter through content from different sources for you.

Using LinkedIn’s scheduler, or a third-party scheduler, you can avoid the need to post at random or relying on your memory to post at proper intervals to keep constant engagement with the audience.

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Best Practices for Scheduling LinkedIn Content

Now that you’re aware of how to schedule a post on LinkedIn, let’s explore some best practices to maximize your LinkedIn impact:

Content Variety: People crave diverse content. Do not limit yourself to text! Share news, facts, stunning images, ideas, and quiz questions and accept any other type of content. This makes the audience engaged and return for what’s coming next.

Optimal Posting Frequency: While this is important it should not be too repetitive that it becomes a nuisance to the members in the network . It is best to put up only 1-2 quality posts per day, at the most. Research peak activity times for your target audience and schedule posts accordingly.

Strategic Scheduling: For better results post your activities at the time when your target population is most active. Understanding when your audience is most active in the Linked In app, and scheduling your posts for those times. This makes it easier for your posts to be seen and engaged with by the target audience.

Measure, Analyze, and Adapt: Most scheduling tools offer analytics. Use them to your advantage! Track post performance and see what resonates with your audience. Based on these insights, refine your content strategy and scheduling approach for even better results.

💡Bonus Tip: Utilize reports generated by your scheduling tool. Analyze performance across your LinkedIn profile, company page, or even manage multiple profiles for a holistic view of your content strategy.

Following these practices will help you improve your LinkedIn profile, making it even better – you will become a guru and get great connections!

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Advanced LinkedIn Scheduling Strategies

Are you looking to boost your professional presence on LinkedIn? Let’s explore some advanced strategies to maximize your impact:

Understand the LinkedIn Algorithm: Understand the LinkedIn Algorithm: In order to fully maximize your experience on LinkedIn, you have to understand how the algorithm works.

Fresh, High-Quality Content: Some of the factors that determine ranking include regular providing of relevant and high quality content by the users. This is a good practice to follow, as it guarantees that your posts contain valuable and timely information.

Engagement: It may also be noticed that the more posts generate discus- sions and interactions, the more exposure they could get. Promote your audience to post their comments on your page as well as like and share your post.

Connections and Relevance: This means that the post you make should have something to do with your network in order for it to gain much traffic. Be relevant to the needs and wants of your connections.

Tailoring Content for Different Audiences: Some days you can target certain members of your network, so it is best to divide your network into groups and schedule content depending on the group of people who will read them. This means that every segment of the targeted audience will get relevant and interesting posts from your account.

Leveraging Industry Events and Trends: Ensure that your content reflects the current events and trending issues in the niche you are working on. This keeps your posts timely and relevant, increasing their chances of being noticed and shared.

Collaborating with Influencers: Interact frequently with professionals in your field by sharing content at specific times to ensure that your post will be featured by other users. Partnerships allow you to reach a wider audience and also offer increased authority to your content.

Automating and Streamlining Processes: Utilize scheduling tools for bulk uploads and pre-set templates to save time. Automation can help you maintain a consistent posting schedule without the daily hassle.

First Comment: Use automation to add the first comment to your posts, which can include additional insights or a call-to-action.

RSS Feed: Scheduler tools should incorporate RSS feed that pulls articles and updates for content curation automation.

If you implement these tips, you can boost your activity on LinkedIn, increase the level of audience’s engagement, and manage your content more efficiently.

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Overcoming Common Scheduling Challenges

Staying Compliant with LinkedIn Guidelines: Remember, LinkedIn has community policies and content restrictions. Ensure your scheduled posts comply with these guidelines to avoid any issues.

Time Zone Management: Working with a global audience? Schedule with time zones in mind. Utilize scheduling tools that offer time zone suggestions or consider pre-recording videos or writing posts in advance to accommodate different regions.

Maintaining Content Quality: Scheduling isn’t an excuse for low-quality content. Plan your posts in advance, ensuring they’re informative, engaging, and valuable to your audience.

Avoiding Over-promotion: While showcasing your work is important, don’t bombard your network with promotional posts. Balance informative content with occasional self-promotion to maintain a genuine and professional presence.

Troubleshooting Technical Issues: Sometimes, you might face technical problems with scheduling tools. If this happens, check the tool’s help center or contact their support team. Most scheduling services offer customer support to help solve issues quickly.

By addressing these common challenges, you can ensure your LinkedIn scheduling strategy remains effective, compliant, and engaging for your audience.

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Frequently Asked Questions

Got more questions about LinkedIn scheduling? You’re not alone! Here are some of the most commonly asked scheduling questions and their answers.

The best time to post on LinkedIn is typically during weekdays, especially Tuesday to Thursday, between 8-10 AM and 4-6 PM. These times align with professional work hours when users are most active.

Posting 1-2 times per day is recommended. This frequency keeps your audience engaged without overwhelming them, ensuring your posts get noticed.

As of now, LinkedIn does not allow direct scheduling of posts to groups using most scheduling tools. You will need to post manually to groups to ensure compliance with LinkedIn’s policies.

You can schedule LinkedIn posts days, weeks, or even months in advance. However, it’s a good practice to review and adjust your scheduled content periodically to keep it relevant and timely.

The ideal length for a LinkedIn post is between 150-200 words. This length is enough to convey valuable information while keeping the reader’s attention.

Informative articles, industry insights, engaging discussions, and visual content like infographics and videos tend to perform well on LinkedIn. Content that encourages interaction and provides value to your audience usually sees higher engagement.

Free scheduling tools include RecurPost, Buffer, and Hootsuite. These tools offer basic scheduling functionalities suitable for managing your LinkedIn posts.

Use LinkedIn’s built-in analytics tools to track the performance of your posts. Look at metrics such as views, likes, comments, and shares to gauge engagement. Third-party scheduling tools also provide analytics to help you refine your strategy based on post performance.

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