RecurPost vs Metricool: Which is Best for Your Business?

RecurPost vs Metricool: Quick Comparison Overview

RecurPost and Metricool both help creators, small businesses, and agencies, but each tool focuses on different strengths.

RecurPost fits automation-first brands that want social media posts to keep circulating without daily effort. It supports publishing on multiple social media platforms, including Facebook, Instagram, LinkedIn, Twitter or X, Pinterest, Google Business Profile, TikTok, and others. It includes helpful features like evergreen content libraries, recurring schedules, bulk scheduling, and team approvals that keep managing social media simple.

Metricool focuses on analytics, reporting, and competitor tracking. It offers social media scheduling and supports multiple platforms, but its main appeal lies in its performance dashboards, downloadable reports, and ad-tracking tools. These features make it a good option for data-focused users and teams that prefer measurement over automation.

Starting Price: RecurPost starts at $9 per month and includes a 14-day free plan trial that requires no card. Metricool offers a free plan and paid plans that start $18 per month on a monthly billing, and prices change based on the number of accounts.

• Target Users: RecurPost helps small businesses and content-heavy brands that want easy posting through evergreen content libraries that recycle on their own. Metricool fits teams that need deep analytics, competitor insights, and ad or campaign tracking to guide social media decisions.
• Platforms Supported: RecurPost publishes on more than ten social media platforms, including TikTok, Pinterest, and Google Business Profile, so evergreen content runs across multiple platforms. Metricool connects major social networks and ad channels like Google, Meta, X, and Pinterest partners, and it places web and ad metrics in one dashboard.
• Collaboration: RecurPost includes team workspaces, role controls, and a shared calendar that keeps recurring queues organized and helps teams approve posts faster. Metricool supports teams on higher plans with role controls, post approval workflows, and client reports that help agencies manage accounts.
• Content Recycling: RecurPost offers automatic evergreen content recycling that uses libraries and recurrence rules, so top posts repost without manual work. This is its main advantage. Metricool focuses on planning and analytics and offers good scheduling, but it does not highlight automatic evergreen recycling as a main feature.
• Analytics: RecurPost includes clear performance reports and white-label reporting that support small teams, but its main strength is focused on automation and recycling. Metricool provides deep analytics, competitor reviews, downloadable client reports, and ad or campaign tracking for teams that rely on measurement.

Choose RecurPost when you need automatic posting and strong evergreen recycling that saves time. Choose Metricool when you want deep analytics, ad reports, and competitor insights. RecurPost helps businesses that want hands-off posting at a lower cost.

What is RecurPost?

RecurPost is a social media scheduler that uses evergreen content recycling to keep feeds active without daily effort. You can create content libraries, set clear recurrence rules, and let top posts repost on their own. It supports bulk scheduling, RSS imports, AI-generated captions, and publishing to more than 10 social media platforms. These features save time for small teams and agencies that want simple, steady posting.

What is Metricool?

Metricool is a planning and analytics platform that blends scheduling with deep performance tracking. It includes real-time dashboards, competitor checks, ad or campaign tracking, downloadable client reports, and helpful integrations. Metricool offers a free plan and paid plans that vary by the number of accounts, and it fits teams that need detailed data for their scheduling.

Recurpost vs Metricool Feature Comparison Table

RecurPost vs Metricool Feature Comparison

Core Features Overview

Both tools support scheduling, publishing, and reporting, but each one focuses on different goals. RecurPost centers on evergreen automation that uses libraries, recurrence rules, and bulk tools to keep feeds active with very little daily work. Metricool focuses on measurement that uses real-time dashboards, competitor checks, ad tracking, and client reports.

RecurPost Key Features

• Affordable entry price: Low-cost plans and a free trial help small teams start automating quickly.
• Wide platform reach: RecurPost publishes on major social media platforms like Facebook, Instagram, X, LinkedIn, Pinterest, Google Business Profile, TikTok, and others, and this supports evergreen content across many channels.
• Bulk and RSS tools: Bulk uploads and RSS feed imports help teams build large content libraries quickly.
• Team features: Workspaces, role controls, and approval steps keep recurring queues organized for agencies and multi-user teams.

Metricool Key Features

• Deep analytics and dashboards: Real-time charts and combined social and web metrics help teams measure key results.
• Competitor and campaign tracking: Track rivals, ads on Google, Meta, and TikTok, and connect paid results with organic outcomes.
• Client-ready reports: One-click PDF exports and custom reports help agencies share results with clients.
• Brand-based accounts: Metricool uses a brand model that organizes profiles and ad accounts by client or location for clear reporting.

Unique Features: Recurpost vs Metricool

RecurPost centers on real evergreen recycling that uses post libraries, recurrence rules, and auto reposting to keep feeds active without daily work. It supports bulk uploads, RSS imports, AI caption help, and white label reporting for client delivery. It also includes a low entry price and team workspaces that manage approvals.

Metricool focuses on measurement and campaign visibility that uses real-time dashboards, competitor checks, and ad tracking to link paid and organic results. It creates one-click PDF or PPT client reports, organizes work by brands, and connects with creative tools like Adobe Express to support creative, publishing, and reporting workflows.

Analytics and Reporting Capabilities

RecurPost provides clear performance metrics and client-ready white-label reports that help agencies show results without manual sheets. Its reports help teams spot strong evergreen posts and show ROI while automation stays its main focus.

Metricool provides deeper multi-source analytics that place social, web, and ad metrics in one view. It offers competitor checks, long analytics history on paid plans, and PDF or PPT exports for client presentations. It works well for teams that rely on data.

RecurPost Analytics Tools

• White label client ready reports that teams can brand.
• Performance dashboards that show evergreen post impact.
• Bulk and RSS import tools with simple export options that speed reporting.

Metricool Analytics Tools

• Real-time dashboards that show social, web, and ad performance.
• Competitor tracking and campaign or ad reporting.
• One-click PDF or PPT exports and brand-based account organization.

User Interface and Ease of Use: RecurPost vs Metricool

Interface Design Comparison

RecurPost uses a clean dashboard that blends a calendar with content libraries. Posts live in clear libraries and can move between queues and calendar slots, and this makes long-term planning and content reuse simple. Many users describe the interface as easy and non-technical.

Metricool centers its interface on data with clear charts, timeline views, and a dashboard that shows social, web, and ad metrics. The layout focuses on measurement, so it feels like an analytics space first and a scheduler second.

Learning curve and user experience

RecurPost helps teams start posting quickly. Setup focuses on connecting profiles, creating libraries, and setting recurrence rules, and many reviewers rate it high for ease of use. This lower setup friction helps teams move from planning to automated posting fast.

Metricool feels simple for users who want all metrics in one view, but learning its full analytics, brand model, and ad tracking tools takes more time. Teams that focus on measurement gain value, while teams that want quick automation may find it heavier.

Mobile app functionality

RecurPost offers a mobile app that supports quick scheduling, simple edits, and access to content libraries, and teams can manage recurring queues from a phone. This keeps the evergreen posting running when users are away from a desktop.

Metricool offers a mobile app that shows real-time charts, brand views, and campaign metrics. It helps users monitor performance and handle light scheduling while remote, but full reporting is easier on a desktop.

Team Collaboration Features

Workflow management and approval processes

RecurPost gives teams a shared content calendar and workspace model that keeps drafts, queues, and recurring libraries visible. Posts move through simple approval steps before going live, keeping evergreen queues organized and reducing last-minute fixes.

Metricool includes an approval system built for agency workflows. Its formal approval steps live inside the planner, but these tools sit on higher plans.

Role-based permissions and user management

RecurPost supports multi-user workspaces and lets admins invite team members, assign workspaces, and control access levels. This helps agencies manage multiple client accounts and evergreen libraries, and user limits scale so teams grow without breaking queues.

Metricool uses a brand model to organize profiles and includes role controls for team members and clients. This works well for agencies that need clear client separation and detailed reporting.

Team Communication Tools

RecurPost connects with team tools like Zapier, Slack, Google Drive, and Canva. These links support notifications, asset sharing, and simple automations that speed approvals and keep conversations near the work.

Metricool supports team collaboration and connects with workflows that feed reports and approvals into client processes. Its strength is placing approvals and comments inside the planner and pairing them with client-ready exports.

Recurpost vs Metricool for Content Management

Content Scheduling and Publishing

RecurPost supports low-touch publishing that uses evergreen libraries, recurrence rules, and auto-reposting to keep feeds active. Bulk scheduling and RSS imports help teams build large queues quickly with minimal daily work.

Metricool offers strong scheduling and helpful campaign checks. It works well for planning single posts and linking content to ad campaigns. Scheduling sits beside dashboards that show real-time results, so posting and measurement live together.

Content Library and Asset Management

Libraries are central,  organize evergreen posts by category, edit in bulk, and pause/resume libraries as needed. Built to reuse the best content repeatedly, with bulk uploads and import tools to fill libraries quickly.

Metricool manages media and assets with creative tool integrations like Canva, Google Drive, and Adobe Express. These links support smooth design, scheduling, and reporting flows, and asset handling ties well with reporting and campaign views.

Multi-Platform Support

RecurPost publishes on more than ten platforms, including major social networks and Google Business Profile, and this wide reach helps evergreen content stay visible across channels.

Metricool connects major social networks and brings in web and ad metrics from Google, Meta, and ad accounts. This makes it easy to compare paid and organic performance from one dashboard.

Social Media Management Capabilities

Social Listening and Monitoring Tools

Both tools help teams monitor and respond to audience activity, but each tool focuses on different goals. RecurPost centers on simple engagement with a unified inbox and AI reply helpers that keep conversations moving while evergreen posts run. Metricool blends an inbox with broader monitoring tools and trend guides for teams that want performance and mentions in one place.

RecurPost Listening Features

• RecurPost does not include a listening dashboard. It does not offer built-in keyword or hashtag tracking or wide web mention tools.

Metricool Listening Features

• Metricool centralizes comments, messages, and reviews so replies sit beside performance data.
• Metricool ties monitoring with competitor checks and campaign metrics, so listening helps shape strategy.

Engagement and Response Management

RecurPost supports fast and simple replies with a single inbox, tagging, assignment, and clear queues. It works well when teams want efficient conversation handling with strong automation.

Metricool fits teams that want replies linked with analytics. Its inbox sits near dashboards and campaign metrics, so responses support measurement and optimization.

Social Media Management Tools Compared

Choose RecurPost for low-touch publishing and a simple inbox for replies. It fits teams that want automated posting and tidy daily engagement.

Choose Metricool for full listening and measurement with keyword tracking, competitor checks, and mention analysis tied to performance.

Marketing and Automation Features

Campaign Management Tools

RecurPost supports content-driven campaigns with calendars, themed libraries, and recurring queues that keep posts active without manual reposting. It is not an ad builder. Its campaigns focus on recycled content and simple publishing cadence.

Metricool manages organic and paid campaigns. Teams can create and track ads for Google, Meta, and TikTok from one dashboard. It compares paid and organic performance and measures spend and ROI. It fits campaigns that use paid media.

Marketing Analytics

RecurPost offers post and profile reports and white label options for clients. Its analytics show which recycled posts work best and track cross-platform performance. This helps teams prove value from evergreen activity.

Metricool offers deeper analytics that place social, web, and ad metrics in one view. It includes competitor checks and detailed post or ad performance. Its exports and reports support agencies that need data-led insights.

Automation Capabilities

RecurPost supports strong automation with evergreen libraries, recurrence rules, and bulk CSV or RSS imports. It connects with Zapier to sync assets and automate workflows. It works as a low-touch posting engine for teams that want high output with little effort.

Metricool automates parts of scheduling and reporting and connects with Zapier and creative tools. It adds automation that supports campaigns and analytics, like scheduling rules and hashtag tracking. It links creative work to reports with Adobe Express for smoother design, publishing, and measuring flows.

Integrations and Platform Compatibility

Native Integrations Comparison

• RecurPost Integration Capabilities

RecurPost connects with Canva for design, Google Drive for assets, RSS for blog imports, and more. It also supports direct scheduling to Google Business Profile and major social networks. These links help teams turn designs and site content into evergreen posts that recycle on their own. 

• Metricool Integration Capabilities

Metricool connects with Google Drive, ad platforms like Google, Meta, and TikTok, social networks, and design tools. It also includes an Adobe Express add-on that lets teams design, schedule, and measure in one flow. It focuses on turning creative assets into analytics-ready posts.

Third-party apps and API access

RecurPost supports Zapier, so it connects with many apps like CRM tools, CMS tools, e-commerce tools, and file storage. A public API with import endpoints lets teams push media, including Google Drive assets, into RecurPost programmatically. This supports large content feeds and custom workflows.

Metricool supports Zapier and Make. It offers API and connector options with guides that help teams automate reporting, feed content into the planner, and link ad accounts with analytics tools like Looker Studio.

RecurPost vs Metricool Pricing and Plans

RecurPost Pricing Tiers

• Starter- $9/month for 1 social account, 1 user, and up to 10 social profiles. 
• Personal- $25/month for 5 social accounts, 1 user, and up to 10 social profiles. 
• Agency- $79/month for 20 social accounts, 1+2 users, and up to 10 social profiles. 
• Customizable for the enterprise. 

Metricool Pricing Tiers

• Free- $0/month for up to 50 pieces of content per month.
• Starter- from $22/month for 5 brands.
• Advanced- from $54/month for 15 brands.
• Customisable for enterprise.

Free Trial and Free Plans

RecurPost offers a 14-day free trial with no card needed, and teams can test evergreen queues and publishing workflows. Metricool includes a free forever tier with limited brands and features. Paid trials help teams test higher tiers.

Value for Money: Which Gives Better ROI?

RecurPost offers great value when teams want automated posting. Its low starting price and built-in evergreen recycling support a strong ROI for content-heavy small teams and agencies that want simple automation.

Metricool offers a strong ROI when teams need measurement, ad tracking, and client reporting. Its brand-based plans scale to agencies that handle many clients and need ad metrics in one place.

Customer Support and Resources

Support Options and Response Times

RecurPost: RecurPost offers live chat and email support and allows contact through social channels. The site also lists onboarding demos and direct help for new customers.

Metricool: Metricool provides live chat and email support and highlights its Help Center for fast access. Chat is available from the contact page.

Training, onboarding, and documentation

RecurPost offers a knowledge base, how-to guides, and onboarding training or demos. These tools help teams start fast and make evergreen setups simple to use.

Metricool provides a Help Center with tutorials and video guides for setup, analytics, and ad account links. These resources support self-paced learning.

Community and extra learning resources

RecurPost maintains an active knowledge base and blog with case studies and product posts. Its demos and onboarding sessions help smaller teams adopt the platform.

Metricool publishes tutorials, blog posts, and guides on analytics, ad performance, and service best practices. These tools help teams connect support questions with measurement.

RecurPost vs Metricool: Which Should You Choose?

When to choose RecurPost

• Automation is the priority when teams want evergreen posts to repost on autopilot and keep feeds active with less work.
• It is a great fit when budget matters because the low starting price helps solopreneurs, creators, and small teams.
• It works well when you need fast bulk setup because CSV uploads, RSS imports, and simple library tools help build a full queue in minutes.
• Teams benefit from simple collaboration tools like workspaces, role controls, and a unified inbox that helps handle replies while automation continues.

When to choose Metricool

• When data guides decisions and you need social, web, and ad metrics in one unified dashboard.
• It is ideal when your workflow needs competitor checks, hashtag tracking, keyword tracking, and client-ready reports that support long-term strategy.
• When you rely on paid campaigns because it tracks and manages ads across platforms and shows ROI and performance clearly.
• When you want to track trends and audience behavior in real time, so that content aligns with what performs in the industry.

Key decision factors for your business

• Budget vs features: RecurPost wins on entry price and automation value. Metricool wins on analytics and ad, and reporting features.
• Team size and roles: RecurPost scales well for small teams focused on steady publishing. Metricool scales for multi-brand agencies that need detailed reports.
• Channel needs: Choose RecurPost if broad platform publishing and recycled content matter. Choose Metricool if paid spend or cross-channel ROI matters.
• Campaign type: Use RecurPost for content-first campaigns that rely on repeat exposure. Use Metricool when campaigns include paid ads and need tight measurement.
• Listening and monitoring: Metricool provides hashtag tracking, keyword tracking, and competitor signals. RecurPost focuses on direct engagement and automation, not large social listening tools.

Better Alternatives to Consider (RecurPost, of course)

If Metricool feels too analytics-heavy or complex for daily posting, RecurPost stands out as a strong alternative worth considering. It combines scheduling, automation, and engagement tools that help teams publish more with less effort.

RecurPost evergreen libraries recycle top posts on a schedule and keep feeds active without constant manual work. Its AI content generator creates quick captions and posts. The unified social inbox and Instagram DM automation help turn engagement into useful conversations and leads.

RecurPost lets teams boost high-performing posts into Facebook and Instagram ads and removes the need to switch between platforms. Its broad platform support and low starting price make RecurPost a strong value for small businesses, creators, and agencies that want an automation-first tool. Metricool remains a strong option when deep analytics, competitor checks, and ad reporting matter most. Teams that want a simple set-and-forget posting engine with growth tools may see stronger daily ROI from RecurPost.

RecurPost vs Metricool FAQs