RecurPost Vs. Loomly: Top Social Media Tools 2026

RecurPost vs Loomly: Quick Comparison Overview

RecurPost and Loomly both cater to freelancers, small businesses, agencies, and enterprises. These social media management tools help teams plan posts on a shared content calendar. They also schedule content across multiple social media platforms.

In the RecurPost vs Loomly matchup, RecurPost adds evergreen queues, recurring schedules, bulk uploads, AI captions, and role-based access with approvals, so managers can review and approve content before it goes live while keeping costs low. Loomly focuses on structured brand management. Detailed post mockups, brand guidelines, granular roles, and multi-step approvals that suit teams with layered review processes.

Starting Price:

• RecurPost starts at just $9/month with its Starter plan: 2 social profiles, recurring posts, and a 14-day free trial (no card needed).
• Loomly starts from a free plan with heavy limits, then paid plans from about $65/month for 12 social profiles (Starter)

Target Users:

• RecuPost fits individuals, freelancers, small businesses, and agencies that want strong automation and content reuse on a lean budget; it also has an Enterprise plan for large setups.
• Loomly fits freelancers, small businesses, agencies, marketing teams, and franchises that need structured workflows and approvals. 

Analytics:

• While comparing RecurPost vs Loomly for analytics, RecurPost offers built-in reports, profile-level metrics, posting stats, and performance reports that can be exported for clients.
• Loomly offers a dedicated Analytics & Reports module with post and profile metrics and exports. 

Platform Supported:

• RecurPost supports Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, plus newer networks like Threads and Bluesky.
• Loomly supports Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, Threads, and Bluesky.

Content Recycling:

• While comparing RecurPost vs Loomly for content recycling. RecurPost offers strong content recycling with evergreen libraries and recurring queues designed for automatic re-posting of top content, a classic “set and repeat” use case.
• Loomly does not provide automatic recycling of evergreen content. Posts can be duplicated and reused, but the system centres on planning and approvals rather than true evergreen queues.

What is RecurPost?

RecurPost is a social media management tool for multiple social media platforms. It lets you schedule, recycle, and track content from one dashboard as a social media scheduler. It connects to Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, TikTok, YouTube, and Google Business Profile for automatic posting each day.

One clear RecurPost vs Loomly difference is evergreen content recycling for social media content. Posts live in content libraries and recurring queues, so top posts keep publishing on autopilot. 

RecurPost includes bulk upload, AI caption suggestions, content categories, team and client workspaces, approval workflows, analytics, hashtag suggestions, hashtag bag, scheduled reports, Instagram DM automation, and agency support for many brands.

What is Loomly?

Loomly is a social media management platform that gives freelancers, small businesses, agencies, and enterprises one place to plan, create, approve, schedule, and analyze content across multiple social networks. From a calendar-style dashboard, teams can brainstorm ideas, build post mockups for each platform, store assets in a media library, and schedule posts to channels like Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, and more.

The strongest part is its collaboration and approval system: each brand or client gets its own calendar, user roles can be customized, and multi-step workflows let content move from draft to internal review to client sign-off, with notifications via email, Slack, or Microsoft Teams.

Loomly also includes analytics, a hashtag manager, post optimization tips, and recurring post suggestions so teams can refine timing and content based on data.

RecurPost vs Loomly Comparison Table:

RecurPost vs Loomly Features Comparison

Core Features Overview

RecurPost and Loomly both come with a multi-platform social calendar, one-off and recurring scheduling, media libraries, bulk actions, workspaces/brands, user roles, approval workflows, engagement inbox, and analytics with exportable reports.

RecurPost leans toward automation and reuse with evergreen libraries, recurring queues, bulk scheduling, AI captions, Instagram DM automation, and approvals packed into lower-cost plans for freelancers, small businesses, and agencies. 

Loomly leans toward structured brand control with detailed post mockups, campaign planning, very granular roles, and multi-step approvals for teams with more stakeholders.

RecurPost Key features:

• Evergreen content: Create libraries of your best posts and set them to repeat on a schedule so your profiles stay active without constant manual posting.
• Instagram DM automation:  Set auto-replies, keyword triggers, and simple funnels in Instagram DMs to capture leads and answer common questions 24/7.
• White label reports: Share clean, client-ready reports with your own logo and branding so social media results look like they came from your agency.
• Unified Inbox: Read and reply to comments and messages from multiple social accounts in one inbox instead of jumping between apps.

Loomly Key Features:

• Social media calendar:  Visual, brand-based calendars for planning and scheduling posts across multiple platforms.
• Content creation & mockups: Post mockups per network, built-in image/video editor, hashtag tools, and post ideas.
  Collaboration & approvals: Multi-layer approval workflows, roles, comments, and client-friendly review links.
• Campaign & asset management: Campaign views plus a central media/asset library for each brand or calendar.

Unique Features: RecurPost vs Loomly:

RecurPost’s standout features are its evergreen content libraries that automatically recycle posts on a schedule, Instagram DM automation for auto-replies, white-label reports with your own branding for clients, and first-comment scheduling so hashtags or links can publish right under the post.

Loomly’s standout features are its Post Ideas feed with timely content prompts, detailed post mockups that preview how posts will look on each platform, per-post tips on timing, text, and hashtags while you create content, and campaign-focused calendar views.

RecurPost is the better pick if automation, evergreen content, DM funnels, and client-ready white-label reports matter most. Loomly is the smarter choice if the team needs constant content ideas, detailed previews, and campaign-style planning for multi-stakeholder workflows.

Analytics and Reporting Capabilities:

RecurPost and Loomly both cover the basics of post and profile stats, engagement, and exports, but they lean in slightly different directions.

RecurPost  analytics tools:

• Tracks performance per profile and per post clicks, likes, comments, shares (where each platform supports them).
• Shows top-performing categories and time slots, so it’s clear when and what to post.
• Let’s you export reports to share results with clients or stakeholders.
• Includes white-label reports, so agencies can add their own logo and send clean, branded PDFs.
• Connects analytics with evergreen libraries, making it easy to spot which posts should be recycled more often.

Loomly analytics tools:

• Shows account and post-level metrics such as reach, engagement rate, and link clicks.
• Gives the best time and format insights to spot which posting patterns work better.
• Let’s you export reports for offline review or sharing.
• Allows scheduled email reports to send analytics to clients or teammates automatically.
• Connects reports with campaign views, so performance can be reviewed by campaign, platform, or date range.

User Interface and Ease of Use: RecurPost vs Loomly

Interface Design Comparison:

RecurPost uses a clean, minimal, user-friendly interface built around libraries, queues, and a simple content calendar for social media management. Colors and labels make it easy to see which category is posting when, and common user interface elements such as add post, assign library, change time, and approve sit on the main screens. The layout feels light and quick, even for non-technical users who want simple content scheduling efficiency.

Loomly has a fuller, “campaign studio” feel. Each post opens into a detailed view with mockups, fields, and tips, and the calendar can be filtered by campaign, status, and platform. It gives more on-screen detail and control, but also more panels and clicks, which suits teams that live in the tool all day rather than solo users who want something very lean.

Learning Curve and User Experience:

RecurPost feels easy from the start. The layout is clean, libraries are simple to manage, and scheduling takes only a few clicks. Most users get comfortable in minutes, making it ideal for solos and small teams that want fast setup without training.

Loomly offers a complex workspace with campaigns, mockups, and deeper approvals. It’s powerful but takes longer to learn. Once set up, it delivers a structured experience with strong team collaboration capabilities for brands that need more control, approvals, and consistency.

Mobile App Functionality:

RecurPost offers mobile apps that focus on fast scheduling and quick checks on the go. Users can add posts to libraries, manage queues, tweak captions, and review upcoming content from their phone. The app is built for “check, adjust, approve, and move on” workflows, which suits busy founders, social media managers, and agency owners who don’t sit at a desk all day.

Loomly also has a mobile app that brings its main features, calendar view, post previews, approvals, and notifications into a compact interface. Users can review drafts, leave comments, approve content, and push posts live. Because Loomly includes more campaign and team collaboration options, the app feels slightly denser, yet it is handy for marketing teams that need to stay in the loop while away from their laptops.

Team Collaboration Features

Workflow Management and Approval Processes:

RecurPost uses workspaces and shared libraries to keep workflows lean. Internal approvals let clients review posts easily while teams avoid extra seats. This setup suits agencies that manage several social media accounts.

Loomly uses content states, post mockups, and campaign workflows to add structure. These team management features suit larger marketing teams that run detailed approval chains. They work well for brands with many people in the review process.

Role-Based Permissions and User Management:

RecurPost uses workspaces with role-based access for every client. Owners control who creates, edits, or publishes, while clients only review and approve content. This keeps multi-client work simple for agencies and small teams.

Loomly manages access at the calendar level with granular roles for team members. Users can draft, comment, approve, or publish, and clients can review only their calendar with notifications. This structure fits teams that need tighter control over each brand.

Team Communication Tools:

RecurPost keeps team communication close to posts with comments, notes, and status tags. Clients share feedback inside the tool instead of long email threads. This helps messages stay linked to each piece of social media content.

Loomly treats each post as a discussion space with comments for teams and clients. Status updates and app or email alerts help teams follow feedback. This makes it easier to track conversations across active campaigns.

RecurPost vs Loomly for Content Management

Content Scheduling and Publishing:

RecurPost is built for fast, repeatable scheduling. Posts sit in evergreen libraries and run through recurring queues, so a single setup can keep content going for months. Brands can mix one-off posts, recurring posts, bulk upload, and RSS imports in the same calendar, then use best-time slots to keep publishing steady.

Loomly uses a campaign-style workflow. Each post is created as a full mockup, approved, and then scheduled as a one-off or recurring item. This gives tight control but adds extra clicks per post and no true evergreen queue, so reusing content usually means duplicating posts rather than letting a library recycle them on autopilot.

Content Library and Asset Management:

RecurPost treats the content library as an engine, not only a storage. Posts sit in evergreen libraries like blogs, tips, promos, or per-client folders, link to recurring time slots, and rotate automatically across several social media accounts. Categories appear in reports, so it is easy to track which content library brings the best results and keep those posts active as part of a simple content marketing workflow.

Loomly uses its library as a neat asset hub in the wider content marketing technology ecosystem. Teams store images, videos, and files, attach them to post mockups, and reuse them across campaigns, but the content library does not drive automatic recycling. RecurPost is stronger when brands want the same place that stores content to also control ongoing posting and reuse, so each asset supports automation features and saves time.

Multi-Platform Support:

RecurPost connects to all major social networks used by small businesses and agencies, including Facebook Pages and Groups, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, and newer channels like Threads and Bluesky on eligible plans. One post can be adapted and sent to several profiles, and evergreen libraries can power multi-platform support from the same calendar for different audiences.

Loomly also supports a wide list of social networks, such as Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, YouTube, TikTok, and Google Business Profile, plus extra ad and campaign connections based on plan. It handles multi-platform campaigns well with per-channel mockups and status controls, but does not pair this with the same deep recycling engine.

Social Media Management Capabilities

Engagement and Response Management:

RecurPost uses a unified social inbox to pull in comments, messages, and mentions from connected social media accounts and adds Instagram DM automation, enabling replies, lead capture, and simple DM flows run with less manual work and more dependable service for customers.

Loomly offers a community-style interactions inbox where users can read and reply to comments and messages per brand calendar, track status such as unread, in progress, or done, and keep all conversation threads tied to campaigns, but it does not lean as strongly into DM automation as RecurPost, focusing more on steady engagement and customer service quality.

Social Media Management Tools Compared:

RecurPost and Loomly both bring calendars, content libraries, publishing, engagement, and analytics into one place, but they shine in different areas.

RecurPost leans toward automation and long-term consistency: evergreen content libraries, recurring queues, Instagram DM automation, white-label reports, and a unified inbox make it strong for freelancers, small businesses, and agencies that want social media running on autopilot, whereas Loomly is more about structured content creation and campaigns: rich post mockups for each channel, idea prompts, campaign views, granular roles, and layered approvals suit teams that plan detailed campaigns.

Marketing and Automation Features

Campaign Management Tools:

RecurPost handles campaigns in a lightweight calendar plus library way that fits the marketing automation industry. Content is grouped into evergreen libraries(like launches, promos, tips, and seasonal content) and pushed out using recurring or fixed time slots. Campaigns are built by combining categories, time windows, and performance by library in reports, which suits brands that care more about consistent ongoing promotion and content scheduling that improves marketing efficiency than heavy campaign structures.

Loomly treats campaigns in a more formal way as part of a structured digital solution comparison. Each campaign can have its own calendar view, posts, assets, and statuses. Posts are tied to campaigns, move through approvals, and later appear in analytics by campaign, date range, or platform. This setup suits teams that plan clear bursts like product launches, seasonal pushes, or multi-channel brand campaigns, while RecurPost stays stronger for always-on evergreen activity powered by automation features.

Marketing Analytics:

RecurPost tracks performance at the profile and post level, including clicks, likes, comments, and shares where supported, plus how each category, library, and time slot performs. These insights show which themes and schedules work best and which posts should stay in evergreen rotation, enabling analytics reporting to drive data-driven decisions. All reports are white label, so agencies can download, schedule, or share branded PDFs for clients without extra effort.

Loomly tracks account and post metrics such as reach, engagement rate, and link clicks, with views by platform, campaign, and date range, supporting the marketing automation industry. Reports can be exported or sent on a schedule by email, which suits marketing teams that review results in regular campaign wrap-ups. In short, RecurPost leans toward content library performance and client reporting, while Loomly leans toward campaign-style reporting for internal teams.

Automation Capabilities:

RecurPost is built for hands-off automation. Evergreen libraries feed recurring queues, so posts keep rotating without manual rescheduling. Users can bulk upload content, slot it into categories, use best-time posting, run RSS imports, schedule first comments, and trigger Instagram DM automation flows for replies and lead capture.

Loomly automates mainly around workflows, not long-term recycling. It supports recurring posts, post templates, reminders, and notifications for drafts, approvals, and scheduled content. This suits teams that want clear steps and alerts, while RecurPost is stronger for always-on, automated posting and DM activity.

Integrations and Platform Compatibility

Native Integrations Comparison:

RecurPost integrations: It natively integrates with Canva, Google Drive, RSS import, and supports platforms like Facebook Pages & Groups, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, and Bluesky.

Loomly integrations: It natively integrates with Canva, Unsplash, Google Drive, Slack, Microsoft Teams, and supports platforms like Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, YouTube, TikTok, Google Business Profile, Threads, plus more ad/campaign endpoints on higher plans.

Third-Party Apps and API Access:

RecurPost connects mainly through the official APIs of each social network, plus its own native integrations. It also connects with tools like Zapier, so apps such as CRMs, forms, spreadsheets, and blogs can send content or data straight into queues and libraries, or trigger actions like creating posts and updating schedules. Third-party connections are mainly used to feed content in, automate routine tasks, and push reporting data out to the rest of the marketing stack.

Loomly also works with Zapier, but to support campaign workflows: creating content from external sources and keeping teams notified as posts move through planning and approval.

RecurPost vs Loomly Pricing and Plans

RecurPost Pricing Tiers:

• Starter – $9/month: 2 social profiles, up to 10 posts per profile per day, one-off + recurring scheduling, analytics, and white-label reports.
• Personal – $25/month: 5 social profiles, up to 20 posts per profile per day, and evergreen content libraries.
• Agency – $79/month: 20 social profiles, collaboration, workspaces with roles and approvals.
• Enterprise – Custom: 100+ social profiles, custom workspaces and approval flows, higher posting limits.

Loomly Pricing Tiers:

• Free – $0: limited profiles, basic calendar and scheduling, single brand/calendar.
• Starter – $65/month: more profiles and users, stronger collaboration/approvals, improved analytics.
• Beyond – $332/month: higher profile and user limits, campaign tools, priority support.
• Enterprise – Custom: custom profiles and users, tailored setup, dedicated support.

Free Trial and Free Plans:

RecurPost offers a Free trial, which is time-limited on paid plans (around 14 days; full core features), but it does not provide a Free plan.

Loomly offers a time-limited free trial on paid plans (around 15 days; more profiles and users). It also provides a free plan with limited caps on profiles and posts.

Value for Money: Which Offers Better ROI?

RecurPost gives a stronger ROI for freelancers, small businesses, and most agencies because the entry price is low, and high-impact features, such as evergreen libraries, recurring queues, Instagram DM automation, unified inbox, and white-label reports, are packed into affordable plans without charging per user. You pay mainly for social profiles and posting volume, so the cost stays predictable while automation keeps saving time every month.

Loomly can deliver good ROI for bigger in-house teams and agencies that live in campaigns and approvals all day. Its higher pricing makes sense only if the team fully uses rich post mockups, campaign views, granular roles, and layered approvals; otherwise, a lot of what you pay for sits unused. 

For most lean teams, RecurPost usually wins on value for money. For large, process-heavy teams, Loomly can pay off only if its workflow features are used heavily.

Customer Support and Resources

Support Options and Response Times:

RecurPost has in-app live chat support, email support, and a self-serve knowledge base with guides and FAQs. Replies are usually fast during business hours, with paid users getting priority, and many simple questions are answered the same day. These support options and response time in hours help customer support ensure user satisfaction and strong customer service quality.

Loomly has an email help desk, live chat support on selected plans, and a large help center with tutorials and FAQs. Response times are generally quicker on higher tiers, while complex issues need more time, so support feels closer to a tier-based customer support solution.

Training, Onboarding, and Documentation:

RecurPost

• Online knowledge base with step-by-step articles, screenshots, and FAQs for queues, libraries, analytics, and DM automation.
• In-app tips, product tours, and onboarding emails that guide new users from first connection to scheduled, recurring posts.
• Chat and email support that can walk teams through setup questions during the early days, useful for agencies bringing in multiple clients.
  

Loomly

• Large help center with guides, how-to articles, and workflow examples covering calendars, campaigns, mockups, and approvals.
• In-app guidance, checklists, and tutorials that show each stage of the content pipeline from draft to approved post.

Community and User Resources:

RecurPost’s community centers on user-focused support for social media managers and small businesses. A help center, email, and live chat support, product updates, and social networks carry most conversations, and discussion happens more 1:1 through support and onboarding emails than in large public groups, so it feels smaller and closer rather than a big forum-style ecosystem in the wider social media management software market.

In contrast, Loomly’s community leans on its knowledge base, blog, and social channels, plus more third-party content such as reviews, testimonials, tutorials, and YouTube videos. Community size is still modest compared with giants like Hootsuite or Buffer, which remain better known across the content marketing technology ecosystem.

RecurPost vs Loomly: Which Should You Choose?

When to Choose RecurPost:

• You need evergreen content recycling so your best posts keep going out without manual rescheduling.
• You manage multiple platforms (including Google Business Profile, TikTok, Pinterest, YouTube, Threads, Bluesky) from one calendar.
• You run an agency or small team and want workspaces, approvals, and reports without paying extra per user.
• You care about clean, easy analytics and white-label reports for clients.
• You want built-in AI captions, first-comment scheduling, DM automation, and bulk posting to save hours every week.

When to Choose Loomly:

• The team works in campaigns and needs to see every post, asset, and status grouped by campaign.
  
• You want rich post mockups for each platform so clients and managers can see exactly how posts will look.
• Budget is available for a higher-tier subscription ($65+ per month).
• You rely on content ideas, hashtag suggestions, and optimization tips inside the composer.

Key Decision Factors for Your Business:

• Budget:  Choose RecurPost if you want lower starting prices and flat, profile-based plans. Choose Loomly if you’re fine with higher software spend for richer workflows.
  
• Posting style: Choose RecurPost if you want always-on posting with evergreen libraries and recurring queues.  Choose Loomly if you run clear, time-bound campaigns and like campaign views.
  
• Team size and workflow:  Choose RecurPost for small teams and agencies that need simple roles and approvals. Choose Loomly for larger teams with layered roles and multi-step approval chains.
  
• Automation needs:  Choose RecurPost if you want strong automation: evergreen recycling, bulk scheduling, and Instagram DM automation. Choose Loomly if you mainly want reminders, notifications, and approval flows, not heavy recycling.
  
• Client work and reporting: Choose RecurPost if you send branded reports often and need white-label reporting on all plans. Choose Loomly if clients care more about detailed previews, campaign folders, and content mockups.
  
• Time and learning curve:  Choose RecurPost if you want to set things up fast and keep day-to-day work light. Choose Loomly if your team can spend more time inside the tool and wants deeper control over each post.

Better Alternatives to Consider

If Loomly feels pricey or too heavy for everyday posting, RecurPost is a great pick. It brings evergreen content recycling, Instagram DM automation, a unified inbox, and white-label reports on lower-cost plans built for small businesses, creators, and agencies. Tools like SocialBee or SocialPilot can work in some cases, but their costs climb faster as you add profiles and clients. For most small teams that want solid automation without a huge subscription bill, RecurPost is the best alternative to Loomly.

RecurPost vs Loomly FAQs