Metricool vs Hootsuite
Metricool vs Hootsuite – What’s Better For You In 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Metricool and Hootsuite, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Metricool and Hootsuite
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Metricool Overview
Metricool is a social media and online advertising management platform designed to help individuals, brands, and agencies plan, track, and optimize their digital presence. Founded in Spain, it has grown into a global tool used by millions, known for its simple interface and practical approach.
In the competitive landscape of social media tools, Metricool stands out for its balance between accessibility and professional-grade capabilities. Users often describe it as an easy-to-learn yet powerful solution, suitable for beginners and experts alike. Its focus on unifying content planning and performance tracking makes it a go-to choice for streamlined digital management.
Based on 92 Capterra reviews, Metricool users praise its budget-friendly pricing, comprehensive analytics dashboard, and intuitive interface. Users appreciate getting essential social media management features without premium costs, ideal for small businesses.[Captera]
G2 users see Metricool as the smart budget choice – delivering 90% of premium features at a fraction of the cost. However, with only 10 reviews, it lacks the extensive user feedback that helps buyers make confident decisions.[G2]
Hootsuite Overview
Hootsuite revolutionizes how businesses manage their social media presence across multiple platforms from one centralized dashboard. This Canadian-born platform specializes in social media management, offering scheduling, monitoring, and analytics tools that streamline digital marketing workflows.
What sets Hootsuite apart is its comprehensive approach to social media orchestration. Unlike basic scheduling tools, Hootsuite provides advanced features like bulk scheduling, team collaboration workflows, and detailed performance analytics. Its unique strength lies in managing multiple social accounts simultaneously while maintaining a consistent brand voice across platforms.
Hootsuite users echo G2 sentiments: appreciating comprehensive social media management and scheduling features while criticizing expensive pricing, complex interface, and frequent technical glitches affecting post reliability.[Captera]
Users praise multi-platform management and scheduling features, but consistently complain about high pricing, technical glitches, and poor reliability with failed posts going unnoticed.[G2]
Rating Comparison
Feature Comparison: Metricool vs Hootsuite
Features
Scheduling & Publishing
Auto-publishes content across platforms with visual calendar, bulk upload, and RSS feed integration.
Reply to comments and messages for Instagram, Facebook, X, YouTube, and Google My Business.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Reply to comments and messages for Instagram, Facebook, X, YouTube, and Google My Business.
Unified inbox filters messages and mentions for quick, organized responses.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Multi-user access with approval flows and role-based permissions for teams and clients.
Approval workflows, role assignments, and team content planning streamline collaboration.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Cross-platform analytics, competitor tracking, and ad performance reports in one dashboard.
Custom dashboards show audience growth, engagement, and campaign-level insights.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI generates captions, recommends post timing, and provides smart performance predictions.
AI suggests best times, highlights key conversations, and predicts post engagement.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Metricool and Hootsuite
Pros
- In-depth progress tracking for social media and ads
- Works with websites, YouTube, and Twitch.
Cons
- Requires a paid X/Twitter subscription to use X features
- Posts don’t publish if the owner is unavailable
Pros
- Comprehensive analytics dashboard
- Streamlined posting process
Cons
- The platform disconnects from social accounts regularly
- Connection bugs, especially with LinkedIn
Pricing Comparison
Starter
5 social profiles per network, Google Drive Integration, Best Times to Post
Professional
20 social accounts, No saved replies, Best Time to Post
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Advanced
15 social profiles per network, Zapier integration., Best Times to Post
Advanced
Unlimited accounts, advanced analytics, Saved replies
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
When you compare Hootsuite vs Metricool in terms of pricing, RecurPost stands out as the most affordable and practical choice for social media management. Priced at just $9 monthly, it offers significant savings compared to Hootsuite at $149 and Metricool at $22. Beyond price, RecurPost delivers features that directly benefit small businesses and agencies. Its unique post recycling function automatically reshapes and reshares your best-performing content, ensuring continued visibility without added effort, something neither Hootsuite nor Metricool provides.
Users consistently validate its effectiveness, with 328 reviewers giving RecurPost an impressive 94% satisfaction score. In contrast, Hootsuite frustrated its customers by dramatically raising prices, driving many to switch. On the content management side, RecurPost scored 9.5 for its Content Library, outperforming Metricool’s 8.7 and proving stronger organizational tools at a lower cost.
While Hootsuite software caters to large enterprises and Metricool emphasizes analytics, RecurPost offers a balanced, all-in-one solution. It combines reliable scheduling, content recycling, analytics, and support, without unnecessary features or high costs. For innovative businesses, RecurPost is the efficient, budget-friendly option that truly delivers results.
Why RecurPost is better!
RecurPost isn’t just an alternative to Metricool and Hootsuite – it’s a smarter choice for businesses that want more functionality at a lower cost.
