Later vs Tailwind
Later vs Tailwind – How To Decide in 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Later and Tailwind, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Later and Tailwind
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Later Overview
Later is a social media management tool designed to help agencies plan, manage, and publish content across Instagram, Facebook, TikTok, LinkedIn, Pinterest, and more. With its drag-and-drop calendar, Instagram grid preview, media library, and built-in Canva integration, Later simplifies content workflows for creative teams. Focused mainly on Instagram and Snapchat, they provided analytics based solely on these platforms, leaving a gap in their services.
Users value Later’s visual drag-and-drop calendar, intuitive interface, multi-platform scheduling (Instagram, Facebook, Twitter, Pinterest, LinkedIn), and performance analytics. Some note limited advanced features in automation and social listening. [Capterra]
Reviewers praise Later for its intuitive calendar, easy setup, analytics, saved captions/hashtags, Shopify integration, and smooth workflow. Occasional frustrations with integrations (Shopify, Facebook posts, Asana) and preview inconsistencies. [G2]
Tailwind Overview
Tailwind is a social media management platform designed to schedule and publish content on various platforms. It offers smart scheduling, drag-and-drop planning, hashtag tools, and built-in design features to streamline content creation and publishing. Agencies benefit from its unique platform support, including direct publishing to Pinterest and Snapchat. Although its analytics are limited to Pinterest, making it a platform-specific tool, and leaves a gap in its services.
Users boast Tailwind’s robust scheduling, especially Pinterest pin looping, content bank, analytics, and time-saving workflows. Complaints include high pricing and occasional glitches in scheduling or visual previews. [Capterra]
Reviewers highlight Tailwind’s easy scheduling, SmartLoop, analytics, multi-platform support, and integrated communities. However, criticisms include cumbersome approval workflows and limited content library flexibility. [G2]
Rating Comparison
Feature Comparison: Later vs Tailwind
Features
Scheduling & Publishing
Visual content planner for Instagram, TikTok, Pinterest, LinkedIn, and Facebook with drag-and-drop functionality.
Auto-posts to Instagram and Pinterest with smart queue, drag-and-drop, and calendar tools.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Basic comment management for Instagram; lacks full unified inbox or cross-platform engagement features.
Basic Pinterest engagement tools; no full inbox or cross-platform engagement tracking.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team workflows with draft sharing, approval tools, and shared content calendars.
Social inbox supports replies for Facebook, Instagram, and LinkedIn with message filtering.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Track Instagram and Pinterest engagement, follower growth, and best times to post.
Pin and post-level insights, board analytics, and personalized recommendations to grow reach.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI Caption Assistant creates captions, suggests hashtags, and provides smart posting recommendations.
Tailwind Ghostwriter creates posts, captions, and email copy; smart schedule boosts visibility.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Later and Tailwind
Pros
- Clean, image-focused dashboard
- Straightforward design helps teams jump right in
Cons
- Lacks content reuse tools
- Basic performance tracking tools
Pros
- Visual Instagram grid planning
- Easy content scheduling
Cons
- Steep price jumps for extra users and premium features
- Reports lack full customization options for metrics and layouts
Pricing Comparison
Starter
60 posts per profile, 1 social set (1 profile per social platform)
Pro
1 social account, 200 posts per month, SmartSchedule
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Growth
180 posts per profile, 2 social sets (16 profiles total)
Advanced
2 social accounts, 1000 posts per month, SmartSchedule
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Scale
Unlimited posts, 6 social sets (48 profiles total)
Max
3 social accounts, Unlimited posts, SmartSchedule
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
When you closely compare later social and Tailwind, you get to know that they either do not support or give limited support to other platforms. If an agency wants a tool with wider platform support, then Later and Tailwind are not ideal choices. When you compare Later vs Tailwind Instagram features, you’ll see the same limitation in analytics and cross-platform support.
If you are tired of searching for tools with wider platform support and robust analytics. Consider RecurPost, a social media management tool curated specially for agencies and solopreneurs, or anyone who wants to scale their business or increase engagement in their social media platforms.
RecurPost is one of the most versatile platform which have both affordability and robust features. Evergreen queue and white label report are available at the starting plan of just $9/month. If you are looking for a tool that is affordable and eases your social media platform problems, then RecurPost may give a kick to your dreams.
Why RecurPost is better!
RecurPost isn’t just an alternative to Later and Tailwind – it’s a smarter choice for businesses that want more functionality at a lower cost.
