Later vs Loomly
Later Vs Loomly- What To Choose in 2025?
Which tool is the best? Is it that hard to decide?
If you're stuck between Later and Loomly, you're not alone. Both offer great features, but the right choice depends on your needs.
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Quick Summary: Later and Loomly
When deciding on the perfect social media management tool, certain aspects, such as features, pricing, reviews, and support, must be evaluated.
Here is the overview of tools:
2 months free with annual billing
Later is a social media management tool is for heavy visual-based content. It supports a drag and drop calendar, auto-scheduling to the platform it supports. It started as just an Instagram management-based platform, but later evolved into a multi-platform tool. Its analytics are focused mainly on Instagram, making it a good choice for Instagram creators or agencies mainly focused on Instagram. However, if agencies have neutral or minimal usage of Instagram, the platform can feel overpriced, leaving space for later alternatives to win adoption in such cases.
Users value Later’s visual drag-and-drop calendar, intuitive interface, multi-platform scheduling (Instagram, Facebook, Twitter, Pinterest, LinkedIn), and performance analytics. Some note limited advanced features in automation and social listening. [Capterra]
Reviewers praise Later for its intuitive calendar, easy setup, analytics, saved captions/hashtags, Shopify integration, and smooth workflow. Occasional frustrations with integrations (Shopify, Facebook posts, Asana) and preview inconsistencies. [G2]
Loomly Overview
Loomly is a social media management tool designed for teams and agencies that want structure and collaboration. Scheduling is flexible and can be done individually or in bulk, though it does not offer a true evergreen queue. Loomly also provides comprehensive analytics, audience insights, and post-by-post performance tracking. While it offers mobile apps for iOS and Android, some advanced features remain desktop-only.
The content creation and collaboration features are well-received by users. While Loomly performs well for most platforms, there is feedback suggesting a desire for broader channel support and deeper automation options. [Capterra]
Users consistently praise this software for its clean interface and ease of use. It is especially favored by beginners and small teams looking for a straightforward tool. However, some users’ sentiments suggest that the analytics and integration capabilities are a bit limited compared to more advanced platforms. [G2]
Rating Comparison
Feature Comparison: Later vs Loomly
Features
Scheduling & Publishing
Visual content planner for Instagram, TikTok, Pinterest, LinkedIn, and Facebook with drag-and-drop functionality.
Schedule posts with platform previews, optimization tips, and visual content calendar.
AI-powered scheduler recycles evergreen content, auto-schedules posts, and suggests best times to publish.
Engagement
Basic comment management for Instagram; lacks full unified inbox or cross-platform engagement features.
Reply to comments and messages; no unified inbox across all networks.
Unified inbox helps reply faster; smart filters prioritize conversations that need attention.
Collaboration
Team workflows with draft sharing, approval tools, and shared content calendars.
Social inbox supports replies for Facebook, Instagram, and LinkedIn with message filtering.
Shared workspaces and approval flows keep teams aligned with role-based access and smart task routing.
Analytics
Track Instagram and Pinterest engagement, follower growth, and best times to post.
Downloadable, white-label reports with platform-wise performance and engagement metrics.
Smart analytics track engagement, reach, and clicks; white-label reports simplify client performance tracking.
AI Features
AI Caption Assistant creates captions, suggests hashtags, and provides smart posting recommendations.
AI Assistant creates captions, recommends hashtags, and suggests peak posting times.
Generates captions, hashtags, bios, and post ideas; predicts performance; automates scheduling and reports.
Pros & Cons: Later and Loomly
Pros
- Clean, image-focused dashboard
- Straightforward design helps teams jump right in
Cons
- Lacks content reuse tools
- Basic performance tracking tools
Pros
- Clean and simple interface
- Excellent customer support
Cons
- Creates too many browser tabs when duplicating posts
- Occasionally, need to reconnect social accounts.
Pricing Comparison
Starter
60 posts per profile, 1 social set (1 profile per social platform)
Starter
12 social accounts, Post ideas, Hashtag suggestions
Starter
2 social profiles, 10 daily posts, 5 recurring time slots
Growth
180 posts per profile, 2 social sets (16 profiles total)
Beyond
60 social accounts, Custom workflows, Scheduled reports
Personal
5 social profiles, 20 daily posts, 10 recurring time slots
Scale
Unlimited posts, 6 social sets (48 profiles total)
Agency
20 social profiles, 80 daily posts, 40 recurring time slots
Why RecurPost Stands Out
RecurPost stands out from Later and Loomly because it offers evergreen content recycling, bulk scheduling, and advanced automation that keep posts active without constant manual input. Unlike many competitors, it supports a wider range of platforms, including Facebook Groups and Google Business Profile, giving businesses stronger visibility across networks often overlooked. Its unified social inbox, RSS feed integration, and direct connections to Canva, Dropbox, and Google Drive make content management faster and more streamlined. Combined with an intuitive, user-friendly interface that requires little to no learning curve, RecurPost delivers more long-term efficiency and time savings than both Loomly vs Later social options.
When evaluating tools for social media management in 2025, businesses often want flexibility, automation, and scalability without excessive costs. That’s where RecurPost shines. It doesn’t just simplify posting; it creates an ongoing cycle of engagement through evergreen content libraries and AI-powered scheduling. For solopreneurs, agencies, and growing brands, RecurPost positions itself as one of the best social media tools for maintaining consistency and driving results year after year.
By offering features typically found in higher-priced plans on competing platforms, RecurPost becomes the smarter option for social media management in 2025.
Why RecurPost is better!
RecurPost isn’t just an alternative to Later and Loomly – it’s a smarter choice for businesses that want more functionality at a lower cost.
