Later vs Loomly
What To Choose in 2024?
What is Later?
Later positions itself as a visually-oriented social media scheduler, primarily tailored for Instagram, though it supports other platforms too. Their visually rich interface aids users in crafting a cohesive and appealing social media feed. It’s a favorite among many influencers, bloggers, and visually-driven brands. Later’s drag-and-drop calendar allows for easy content planning, and it provides tools for hashtag management and user-generated content curation. It’s a go-to for those seeking an Instagram-centric solution.
One of Later’s standout features is its user-friendly interface, which caters to both beginners and social media specialists. The platform provides a straightforward visual content calendar that enables users to schedule their social media posts with clarity and convenience. This visual approach simplifies the process of content planning, allowing users to curate their posts and maintain a cohesive and appealing aesthetic.
While Later is known for its Instagram-first approach, it has expanded its support to include major social networks such as Facebook, Twitter, and Pinterest. This versatility enables users to manage a wide variety of social network content from a single interface, streamlining the content scheduling and posting process. It provides a centralized hub for social media management, making it easier for users to maintain a consistent online presence across multiple platforms.
If you’re seeking alternatives to Later, there are other social media planning tools available that offer similar or different features to meet your specific needs and preferences.
What is Loomly?
Loomly is a social media calendar tool that does more than just scheduling. Its features vary from post previews and optimization recommendations to data on audience interaction. Loomly’s primary focus is on enterprises that require an organized, in-depth approach to social media.
With its seamless collaboration features, Loomly promotes teamwork. With real-time notifications, you can easily assign tasks, give feedback on drafts, and keep everyone in the loop. Loomly is therefore suited for teams of all sizes, delivering a consistent brand voice and fast workflow.
While scheduling is at the core of Loomly, it does not stop there. With detailed statistics, you can go deeper into content performance, track campaign success, and receive important insights into audience interaction. This data-driven strategy enables you to fine-tune business plans and make sound decisions for long-term social media growth.
Many other platforms provide comparable features and functions if you’re searching for a Loomly alternative for your social media management needs.
Overview
When deliberating between social media management tools, understanding the intricate differences can be paramount. Today, we’ll guide you through a comprehensive comparison of Later and Loomly, the two best players in social media management. Why take our word for it? At RecurPost, we’ve observed the ebb and flow of many tools, giving us a unique vantage point on the matter.
Later and Loomly are primarily social media management tools with distinct strengths. Later, it shines with its user-friendly visual content calendar, making it an excellent choice for Instagram-focused content planning and scheduling. In contrast, Loomly offers versatility, supports various platforms, and emphasizes team collaboration through approval workflows. When choosing between them, consider your platform preferences and the level of cooperation needed within your team or organization.
Later vs Loomly: User Rating
| Rating Categories | Later | Loomly |
| Star Rating (Out of 5) | 4.5 | 4.2 |
| Meets Requirements (Out of 10) | 8.9 | 8.6 |
| Ease of Use (Out of 10) | 9.2 | 8.7 |
| Ease of Setup (Out of 10) | 9.0 | 8.5 |
| Quality of Support (Out of 10) | 8.8 | 8.3 |
| Product Direction (% positive) | 85% | 82% |
Later vs Loomly: Feature Comparison
| Features | Later | Loomly |
| Pricing (per month in USD) | 12.5$ | 25$ |
| Free Trial | Yes | Yes |
| Platforms Supported | Instagram, Facebook, Twitter, Pinterest, and others | Major platforms supported |
| Visual Content Calendar | Yes | Yes |
| Post Optimization Tips | No | Yes |
| Audience Engagement Analytics | Limited | Comprehensive |
| Multi-media support | Yes | Yes |
| Note on Pricing | Based on number of posts | Based on social accounts |
Pros and Cons of Using Later
Pros
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- Highly visual interface for planning
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- Intuitive and easy to navigate
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- Focused on crafting a cohesive brand image
Cons
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- Limited analytics functionality
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- Primarily tailored for Instagram
Pros and Cons of Using Loomly
Pros
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- In-depth post analytics
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- Offers valuable optimization tips
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- Comprehensive calendar view
Cons
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- Interface might not be as intuitive for some
Later vs Loomly- The Bottom Line
While Later is a strong choice for brands emphasizing a visual-first strategy, especially on Instagram, Loomly offers comprehensive tools for planning, analytics, and optimization across platforms. Your decision might rest on whether you prioritize aesthetics or analytics.
RecurPost as an alternative to Later and Loomly
RecurPost provides an adorable alternative to both Later and Loomly by combining the features of both platforms into a single, complete solution. It finds a great mix of visual planning and in-depth analytics, making it a flexible solution for social media management.
| Feature | RecurPost | Later | Loomly |
| Pricing (per month in USD) | $25 | Approx. $12.5 (Plus plan) | Approx. $25 (Base plan) |
| Free Trial | Yes | Yes | Yes |
| Bulk Scheduling | Yes | Yes | Yes |
| AI Content Generation | Yes | No | No |
| Advanced Analytics | Yes | Yes | Yes |
| Team Management | Yes | Yes | Yes |
| Platform Support | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok | Instagram, Facebook, Twitter, Pinterest, LinkedIn | Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, TikTok, Snapchat |
| Caption Customization | Yes | Yes | Yes |
| URL Shortener | Yes | No | Yes |
| White Label Reports | Yes | No | On Higher Plans |
The Question Isn’t Later vs Loomly — It’s Why Not RecurPost?
While both Later and Loomly have carved niches for themselves, RecurPost is all about offering holistic features for a wide range of needs. The key question is less about Later or Loomly, but why you aren’t considering RecurPost in your social management toolkit.