Whether you’re an influencer, a marketing agency, startup, freelancer, or an average social media user, you need to learn certain social media marketing skills by taking up a course to build a brand image, attract your target audience and leave an impact.
But what exactly is social media marketing?
Social media marketing is basically the usage of social media platforms to connect with your specific target audience, increase sales and drive website traffic.
It is an amalgamation of creating good content, promoting that content, managing brand campaigns, keeping a track of the analytics, interacting with your audience, and regularly engaging with them.
Nowadays businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions.
A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics).
A business that wants to reach a specific set of audiences at scale would run highly targeted social media ads (social media advertising). Businesses can also use social media for education by taking courses on social media management.
All of these activities combined are often also known as social media management.
Free online Social media marketing courses
Now every time you wish to enroll yourself in a course, it is not feasible to get back to college.
The fast-paced, digitized life doesn’t allow people to physically attend classes so online courses are the new colleges.
Especially when it comes to learning something as dynamic as social media marketing, it’s better to learn through online courses than any old school textbook course.
Here is a curated list of the top 10 free online courses to learn social media marketing:
1. What is social?
You will also get a social media certificate at the end of the course which is shareable. This course includes videos, practice quizzes, graded programming assignments, etc.
In each course, you will also receive special toolkits with timely information.
“I really loved this course for three reasons: (1) It was clearly designed for an online audience (as opposed to a recording of a University lecture); (2) it offered good, relevant, clearly-presented information in a concise way, including guest lectures by topical experts; and (3) it was relevant and useful to my current business needs. It met and possibly exceeded my expectations. I was able to glean helpful information and sources without being overwhelming in terms of time expenditure. This is helpful”– Jody P
2. Social media marketing course and certification
This free online course teaches you social media marketing and a detailed review of social media websites. It will clear your idea about which social networks will actually provide benefit to your company.
It will further polish your skills on how to use these social networks to your benefit for the promotion of your business and the process of reaching potential customers.
The tool here is a free e-book that includes full course material and there will exams before you get your social media certificate.
3. Growth academy
This is a free, flexible, on-demand video training that helps small businesses and marketing agencies. This free social media course will act as a roadmap to growing your business through digital marketing, online advertising, lead generation, etc.
It is taught by some of the top marketing experts in the industry.
4. Social Media Strategy for Small Businesses
This is a free social media marketing course that will help you learn about key concepts of social media along with different ways of creating and promoting content.
You will also learn social media analysis and a practical overview of how to apply this knowledge on all social media platforms.
It is just a 3-hour course with 4 modules. This course will give you a headstart especially if you are a beginner. You will be given a certificate in the end if you pass with an 80% or higher result rate.
The certificates have to be purchased and that is the only downside.
“ I have done diploma in web business development and online marketing from this website and I really appreciate the way they let us learn at our own pace. A very good place to learn many things in an easy and interesting way. I really thank them for providing a good platform for learning whatever we want for free and even providing the certification at low fees. I really recommend it to everyone.”
All social media managers and marketers start somewhere. This free social media course from Constant Contact is a great resource for those who are looking to dive into the world of social media marketing without all of the complications.
It offers a step-by-step guide to building a presence on almost every social media platform you can think of.
“I love services from constant contact. From the minute I signed up, they have been incredibly friendly and supportive”– Kara B
6. Marketing with Ahrefs
This free course by Ahrefs academy includes 5 tutorials.
Through this course, you learn about major marketing features and how to apply them. It teaches you keyword research, analysis and also gives in-depth information about link-building.
It is a 4 hr 57 min video tutorial and every lesson includes solid examples to back up the advice given. Take this course for a quick lesson on strategic SEO techniques.
7. Google Analytics Academy
Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.
Google Analytics Academy is an incredible online resource for marketers looking to up their game in everything Google-related.
A beginner can learn from the basic level and then upgrade to a higher level with each course.
You need to score 80% or above to get the Google Analytics Course Certificate.
“Within seven days, we can get results that would normally take us a month,”– Sarah.
8. Marketing Measurement Strategy
In this marketing course, you’ll learn the best approaches and practices for marketing measurement, including how to use metrics to measure success.
The professor, Stephan Sorger, presents hands-on examples of how to identify market trends.
9. Social Media Analytics
This course offered by Quintly covers the basic principles of social media analytics and the fundamentals of social media marketing.
It aims to help everyone involved with social media ie. the influencers, brand.
The course is very vast and provides a 3 step process of learning analytics.
“I am a marketing student at the University of Zambia. I have developed a keen interest in digital marketing and am grateful to Quintly for the knowledge I have acquired from this free course.”– Peter Senn
10. Social media management
This is one of the few free courses offered by Udemy as you learn how to use social media, social media strategy, and marketing.
It will give you an insight into why social media matters, its benefits & drawbacks.
It includes 38 lectures that focus on how social media can drive business social responsibility.
“This course has given me all the glimpse and help-full resources for understanding more about social media management.”– Naresh Bhati
These free social media courses on online marketing are all that you need to kickstart your marketing skills.
It is also very essential to be original and create your own content rather than leeching off of other people’s hard work. Be regular in uploading your content and interactions.
In the end, it’s not just about what course you’ve done but about implementing it all.
All these courses will jointly help you to build a brand image that makes a difference.
Social media management is an art and these courses will help give bolster to the latent artist in you.
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.