How to schedule Instagram Reels with Meta Business Suite?

Scheduling Instagram Reels in Meta Business Suite gives you an important benefit in mastering Instagram reels in today’s social media, where interesting stories develop through exciting short videos. Efficient scheduling results as the key to fully understanding this potential. The ability to schedule Instagram Reels through Meta Business Suite makes managing and scheduling these engaging content parts easier, thanks to its user-friendly interface.

In this complete guide, let’s discuss in depth how you can schedule Instagram Reels using Meta Business Suite. We will cover the benefits of Meta Business Suite and present alternatives such as RecurPost, allowing you to choose wisely when devising your social media business strategies.

Whether you’re a rising star or an all star brand, prepare to unleash the power of Instagram Reels with Meta Business Suite! Let’s dive in!

Connect Instagram to Meta Business Suite

Account Creation

Head over to Meta Business Suite on your desktop or mobile device. Create an account if you don’t have one already, or log in to your existing account​.

Connecting Instagram

Before you jump into scheduling reels, you’ll need to connect your Instagram account to Meta Business Suite. Here’s a quick guide:

1. Business Assets: Navigate to Business Assets and click on “Connect Instagram“.

2. Grant Permissions: Follow the prompts to grant necessary permissions for Meta Business Suite to manage your Instagram account.

3. Choose Instagram message settings: Grant access to Instagram messages in Inbox.

4. Login and Grant Access: Enter your Instagram username and password, and click Log In. Follow any on-screen instructions to authorize Meta Business Suite to manage your Instagram account.

That’s it! Your Instagram account is now connected to Meta Business Suite, allowing you to schedule Reels and manage your content seamlessly. Moreover, the option to schedule Instagram posts amplifies the flexibility, allowing for a more organized and efficient content scheduling workflow.

How to schedule Instagram Reels on Meta Business Suite (Desktop)

Scheduling Instagram Reels using Meta Business Suite is a strategic move for anyone looking to maintain a consistent posting schedule and maximize audience engagement. Since Creator Studio is no longer available, Meta Business Suite has become the free, go-to tool for planning and scheduling your Reels. This step-by-step guide will show you exactly how to schedule Reels for free, saving you valuable time and ensuring your content reaches your audience at the peak engagement times.

Before diving in, make sure your Reels meet Instagram’s specifications. You’ll find a comprehensive guide on the requirements for scheduling Reels, including video length, aspect ratio, and captions and maximize the impact of your Instagram Reels requires thoughtful preparation.

Here’s a step by step guide to schedule Instagram Reels on Meta Business Suite (Desktop):

1. Accessing the Business Dashboard: From your Facebook business page, click on the Business Dashboard.

2. Creating a Reel: On the Meta Business Suite homepage, click More and select Create Reel​.

3. Platform Selection: Choose whether you want to share the Reel on Instagram, Facebook, or both.

Note: Meta Business Suite allows you to efficiently schedule your Reel for both Instagram and Facebook at the same time, saving you double the effort.

4. Uploading Your Reel: Click on Add Video to upload your reel, craft a catchy caption, and choose a thumbnail.

5. Video Adjustments (Optional): If needed, trim or resize your video by clicking Next.

6. Scheduling Options: Click Next again and choose between Share Now, Schedule, or Save as Draft.

7. Setting Publish Date and Time: Select the date and time you wish to publish your reel. [Check the best times to post on Instagram.]

8. Finalizing the Schedule: Hit the Schedule button to finalize your schedule

The ease with which you can schedule Instagram Reels Meta Business Suite ensures that your content reaches your audience at the right moments, fostering better engagement and visibility.

If your scheduled posts are not publishing on time, check the issues and solutions here.

How to Schedule Instagram Reels on Meta Mobile App

Scheduling Instagram Reels using the Meta Business Suite mobile app offers a convenient way to manage your content on the go. This functionality ensures you can maintain a consistent posting schedule and engage with your audience effectively.

Here’s how to do it step-by-step:

1. Launch the App: Open the Meta Business Suite app on your smartphone (available for iOS and Android).

2. Navigate to Create Post: Tap on the “+” button or “Create” option at the bottom of the screen.

3. Select or Edit Reel: Locate your draft Reel and tap on it to open it or you can directly edit Reel within Meta Business Suite. Here, you can further edit details like audio, text, effects and stickers.

4. Add Details: Write a captivating caption, include relevant hashtags, tag people, and add a location if desired.

5. Choose Your Platform: Select if you want to post the Reel on Instagram, Facebook, or both.

6. Schedule your Reel: Tap on Schedule and choose the date and time you want your Reel to be published on Instagram.

Note: While the mobile app offers scheduling functionality, some features like advanced analytics and bulk scheduling might be limited compared to the desktop version.

By following these steps, you can efficiently schedule Instagram Reels using the Meta Business Suite mobile app, ensuring your content is timely and reaches your audience effectively.

For a step-by-step guide on scheduling Instagram Reels directly within the Instagram app without any third-party apps, check out our detailed blog post

How to Manage Scheduled Instagram Reels on Meta Business Suite

Meta Business Suite puts you in control of your scheduled Reels, allowing you to easily view, edit, or delete them as needed. Here’s how to manage your scheduled Reels:

1. Accessing the Scheduler:

• Desktop: On the Meta Business Suite desktop version, navigate to the Planning tab. You’ll see a calendar view where all your scheduled posts are displayed, including Reels.
• Mobile App: Within the Meta Business Suite mobile app, tap on the Scheduled option under the Instagram section. This will display your upcoming scheduled Reels.

2. Viewing Scheduled Reels:

Click or tap on a scheduled Reel to view its details, including the caption, scheduled publish time, and a preview of the video.

3. Editing Scheduled Reels (Optional):

• Desktop: Click the three dots next to your scheduled Reel and select Edit. You can then modify the caption, hashtags, cover image, or even reschedule the publish time.
• Mobile App: Tap on the scheduled Reel and then select the Edit option. Similar to the desktop version, you can edit the caption, hashtags, and cover image, but not the publish time itself.

4. Deleting Scheduled Reels:

• Desktop: Click the three dots next to your scheduled Reel and select Delete. Confirm the deletion to remove the Reel from your schedule.
• Mobile App: Tap on the scheduled Reel and then select the Delete option. Confirm the deletion to remove it from your schedule.

Note: While you can edit the caption, hashtags, and cover image on the mobile app, editing the publish time itself is currently only available on the desktop version.

By effectively managing your scheduled Reels through Meta Business Suite, you can stay organized, ensure optimal content delivery, and make adjustments as needed to maximize your Instagram Reels strategy.

Advantages of Scheduling Reels with Meta Business Suite

• Seamlessly manage and schedule Instagram posts from Facebook, including Reels, all in one acceptable platform.
• View insights about your audience and performance.
• Manage your ads and track their results.
• Collaborate with other team members on social media tasks.

Limitations of using Meta Business Suite

• Meta Business Suite lacks some advanced features like bulk post scheduling and social media calendar management.
• It can be complex, especially for newcomers to social media management, requiring time to learn all its features.
• It’s only compatible with Facebook and Instagram, necessitating separate tools for other platforms.
• Analytics in Meta Business Suite isn’t as comprehensive as some third party tools, hampering campaign tracking.
• Automation options are limited, making it harder to schedule reels, stories, or posts for different audiences and save time.

For a comprehensive guide on how to schedule Instagram Reels effectively, explore our detailed tutorial here.

Note: For help with common issues in Meta Business Suite, check out Troubleshooting Common Issues with Meta Business Suite.

Why Can’t I Schedule Reels on Meta Business Suite?

If you can’t schedule Reels on Meta Business Suite, several issues might be causing the problem:

1. Account Connection: Ensure your Instagram account is correctly linked to Meta Business Suite.
2. App Version: Make sure you have the latest version of the Meta Business Suite app.
3. Regional Availability: Scheduling Reels may not be available in all regions or account types.
4. Community Guidelines: Verify that your content complies with Instagram’s guidelines to avoid restrictions.
5. Permissions: Check that all necessary permissions are granted for scheduling.

For detailed troubleshooting, visit Meta’s Help Center.

Exploring Meta Business Suite Alternatives: RecurPost

While Meta Business Suite is a powerful tool for scheduling Instagram Reels, it’s worth mentioning an alternative: RecurPost. This versatile tool, known as one of the best Instagram post planners, offers a different approach to scheduling and managing your content, including Instagram Reels.

It can overcome the limitations of Meta Business Suite in a number of ways:

• User Friendly Interface: RecurPost provides an intuitive interface that makes scheduling and managing Reels a breeze.
• Diverse Scheduling Options: It offers various scheduling options, including time slots, categories, and content libraries, enabling you to create a tailored posting schedule.
• Analytics and Insights: Gain valuable insights into your content performance with RecurPost’s analytics, helping you refine your Reel strategy.
• Effortless Collaboration: Collaborate seamlessly with team members, streamlining your social media management process.
• Support for Multiple Platforms: RecurPost supports not only Instagram but also other social media platforms, providing a comprehensive solution for managing your online presence.

How RecurPost can help you schedule Instagram posts more effectively:

• Schedule Reels and Stories: RecurPost enables scheduling Reels and Stories up to 75 days ahead, enhancing consistency and time saving.
• Create and Manage Social Media Calendars: RecurPost facilitates the creation and management of social media calendars across all accounts, ensuring diverse and planned content posting.
• Automate Tasks: RecurPost automates various tasks, including post scheduling, audience specific publishing, and report generation, freeing up time for other business priorities.

Considering the unique features and capabilities of RecurPost, it’s a viable alternative for those seeking a different approach to scheduling Instagram reels and managing their social media content effectively.

Conclusion

Scheduling Instagram Reels with Meta Business Suite is a pivotal strategy for brands and influencers in the realm of social media management. It streamlines the process, ensures consistency, optimizes timing, and upholds content quality. The added option to schedule instagram posts from desktop enhances convenience.

However, it’s essential to explore alternatives like RecurPost, which offers unique features and versatility for content scheduling and management.

In essence, whether you choose Meta Business Suite or an alternative, the key to Reel success lies in consistency, creativity, and engaging with your audience through interesting content.

As you embark on your Reel journey, remember that the right scheduling tool can make all the difference in maintaining a strong online presence.

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