Scheduling your Instagram posts is a great way to save time and ensure that your content is published consistently. While there are many third-party apps available for scheduling Instagram posts, you can also do it directly using Meta Business Suite.
Whether you are a business owner, a social media influencer, or simply someone who wants to get the most out of your Instagram account, scheduling your posts is a great way to achieve your social goals.
In this blog post, we will show you how to schedule Instagram posts without using a third-party app. We will also discuss the benefits of scheduling your posts and provide some tips for creating engaging content.
Let’s get started.
What is Meta Business Suite?
Meta Business Suite is a tool that helps businesses manage their Facebook Pages and Instagram accounts in one place. It allows businesses to create and schedule posts, view insights, and manage their ads.
Meta Business Suite is a free tool that can be used by businesses of all sizes. It is a great way to save time and manage your social media presence more effectively.
Here are some of the benefits of using Meta Business Suite:
- Create and schedule Facebook and Instagram posts in one place.
- View insights about your audience and performance.
- Manage your ads and track their results.
- Collaborate with other team members on social media tasks.
How to Schedule Instagram Posts Using Meta Business Suite
- Go to Meta Business Suite. You can do this from your desktop or mobile device. If you are using a desktop, go to business.facebook.com and log in to your account. If you are using a mobile device, download the Meta Business Suite app from the App Store or Google Play.
- Click Posts and Stories. This will open a new page where you can create and schedule posts for your Facebook Page and Instagram account.
- Click Create a post. You will be able to choose which platform you want to create the post for. In this case, select Instagram.
- Select Instagram. This will open a new window where you can create your post.
- Add your media and caption. You can add up to 10 photos or videos to your post. You can also add a caption, which can be up to 2,200 characters long.
- Under Scheduling options, click Schedule. This will open a new window where you can select the date and time you want your post to be published.
- Select the date and time you want to publish your post. You can schedule your post to be published immediately, or you can schedule it for a later date and time.
- Click Schedule. Your post will now be scheduled to be published at the specified date and time.
Here are some additional tips for scheduling Instagram posts using Meta Business Suite:
- You can schedule up to 90 days in advance.
- You can preview your scheduled posts before they publish.
- You can edit or delete your scheduled posts at any time.
- You can also Schedule Instagram reels Meta business suite.
How to schedule a post or Reel Directly on Instagram
- Open the Instagram app and tap the “+” button.
2. Select “Post” or “Reel” and add your media, caption, effects, and filters.
3. Tap “Advanced settings”
4. Then click on “Schedule”, and select a date and time up to 75 days away.
5. Tap “Done” and then “Schedule.”
Note: Product tagging, collaborative posts, cross-posting to Facebook, sponsored posts, and fundraisers are not compatible with scheduled content at this time.
Even though you can schedule posts on Instagram without using a third-party app using the Meta Business Suite, the features you get are quite limited. If you are a business that wants to manage multiple accounts together, it becomes difficult to schedule and manage individual posts natively. Also, if you are an individual who has a personal or a creator account on Instagram, you will not be able to schedule posts natively.
Limitations of using Meta Business Suite:
- Limited Features: Meta Business Suite is a powerful tool, but it doesn’t have all the features of some third-party social media management tools. For example, it doesn’t have the ability to schedule posts in bulk or to create and manage social media calendars.
- Learning Curve: Meta Business Suite can be a bit complex to learn, especially for businesses that are new to social media management. It can take some time to figure out how to use all of the features and functionality.
- Dependency on Meta Platforms: Meta Business Suite is only compatible with Facebook and Instagram. This means that if you want to manage your social media presence on other platforms, such as Twitter or TikTok, you’ll need to use a separate tool.
- Integration Challenges: Meta Business Suite can be difficult to integrate with other business tools, such as e-commerce platforms or CRM systems. This can make it difficult to streamline your social media management process.
- Limited Analytics: Meta Business Suite’s analytics capabilities are not as comprehensive as those of some third-party social media management tools. This can make it difficult to track your progress and measure the results of your social media marketing campaigns.
- Restricted Automation: Meta Business Suite does not allow you to automate many tasks, such as scheduling Reels or Stories, or publishing posts at different times for different audiences. This can make it difficult to save time and scale your social media marketing efforts.
Meta Business Suite is a powerful tool for managing your social media presence on Facebook and Instagram. However, it’s important to be aware of the limitations of the platform before you start using it.
If you’re looking for a social media management tool with more features, flexibility, and integration options, you may want to consider using a third-party tool like RecurPost.
RecurPost: The Best Way to Schedule Instagram Posts and Overcome the Limitations of Meta Business Suite
RecurPost is a social media scheduling tool that can help you schedule posts on Instagram as well as other platforms, such as Twitter, Facebook, LinkedIn, and Pinterest.
It can overcome the limitations of Meta Business Suite in a number of ways:
- More features: RecurPost offers a wider range of features than Meta Business Suite, such as the ability to schedule Reels and Stories, create and manage social media calendars, and automate tasks.
- Easy to use: RecurPost is a user-friendly platform with a simple and intuitive interface. It does not have the same learning curve as Meta Business Suite.
- Cross-platform support: RecurPost supports all of the major social media platforms, so you can manage your social media presence from one place.
- Easy integrations: RecurPost integrates with a variety of other business tools, such as e-commerce platforms and CRM systems. This makes it easy to streamline your social media management process.
- Comprehensive analytics: RecurPost provides comprehensive analytics that can help you track your progress and measure the results of your social media marketing campaigns.
- Advanced automation: RecurPost allows you to automate a wide range of tasks, such as scheduling Reels and Stories, publishing posts at different times for different audiences, and generating reports.
Here are some specific examples of how RecurPost can help you schedule Instagram posts more effectively:
- Schedule Reels and Stories: RecurPost allows you to schedule Reels and Stories up to 75 days in advance. This can save you a lot of time and help you to be more consistent with your social media posting.
- Create and manage social media calendars: RecurPost allows you to create and manage social media calendars for all of your social media accounts. This can help you to plan your content in advance and ensure that you are posting a variety of content on a regular basis.
- Automate tasks: RecurPost can automate a wide range of tasks, such as scheduling posts, publishing posts at different times for different audiences, and generating reports. This can save you a lot of time and allow you to focus on other aspects of your business.
Overall, RecurPost is a powerful social media scheduling tool that can help you overcome the limitations of Meta Business Suite and schedule Instagram posts more effectively.
Scheduling your Instagram posts is a great way to save time and ensure that your content is published consistently. It can also help you to create a more organized and strategic social media marketing strategy.
While you can certainly schedule Instagram posts without a third-party app, you will not be able to get access to a plethora of features that automation can provide.RecurPost is a social media scheduling tool that can overcome the limitations of Meta Business Suite and help you schedule Instagram posts more effectively. It offers a wide range of features, including the ability to schedule Reels and Stories, create and manage social media calendars, and automate tasks.
If you are looking for a social media scheduling tool that can help you take your Instagram marketing to the next level, RecurPost is a great option to consider!
Don’t miss out on RecurPost’s free trial! Experience the scheduling features for yourself and see how RecurPost can help you take your Instagram presence to the next level.
Frequently Asked Questions
Yes, you can schedule Instagram posts without a third-party app using Meta Business Suite.
Yes, you can schedule posts directly on Instagram if you have a business account.
No, Instagram will not ban you if you use a third-party app to schedule posts.
No, scheduled posts do not get fewer views or engagement than posts that are published manually.
You cannot enable scheduling on Instagram itself. You need to have a business Instagram account and use Meta Business Suite or a third-party app to schedule posts.
Amaiya Rathi is a Senior Content Writer at RecurPost. She helps RecurPost communicate with their readers in their own language. Whether it is the web copy, social media posts or blogs, Amaiya has worked on all aspects of copywriting. You can reach out to her at [email protected].