Social media isn’t just a tool for sharing pictures anymore. It’s where business happens, especially in real estate business. Today’s buyers and sellers turn to platforms like Instagram and Facebook to find homes and compare agents through social media posts. But for real estate agents, maintaining a strong and consistent presence online can be overwhelming. That’s where real estate social media marketing packages come in.
Any social media agency, like yours, have the opportunity to create and offer these real estate marketing packages to help agents stand out online. Clarity about social media management costs allows real estate agents to opt for what’s best for them. From content creation to targeted ad campaigns, these social media management services can drive more leads, showcase properties effectively, and build an agent’s brand reputation.
This blog will break down what real estate marketing packages should include, why they’re essential, and how agencies can tailor them to meet client needs.
What Are Real Estate Social Media Marketing Packages?
A real estate social media marketing package is a bundled service designed to help real estate agents maintain a consistent and impactful presence across social media platforms. These real estate marketing packages include everything agents need to connect with potential buyers and sellers online, attract leads, and promote their listings.
Typical Components of These Real Estate Marketing Packages:
| Component | Description | Examples |
| Content Creation | Creating engaging and professional posts that showcase properties and build brand awareness. | Property listings, open house announcements, market trend infographics, reels, and short videos. |
| Account Management | Maintaining and optimizing social media profiles while interacting with followers. | Scheduling posts, responding to comments, and updating profile details. |
| Targeted Advertising | Running paid campaigns to boost visibility and attract qualified leads. | Facebook property ads, retargeting campaigns, and Instagram story ads. |
| Analytics & Reporting | Tracking the performance of social media posts and ads to measure success and optimize strategies. | Metrics like engagement rates, ad ROI, and follower growth. |
| Platform Optimization | Tailoring strategies for specific platforms to maximize effectiveness. | Instagram Reels, LinkedIn updates, Google Business profile enhancements. |
These real estate marketing packages are designed to save time of real estate professionals while maximizing their reach and engagement. By outsourcing social media efforts to a trusted agency, real estate professionals can focus on what they do best—closing deals.
Real-life results speak volumes about the impact of real estate social media marketing packages. For example:
- Luxury Home Sales: A Miami agent used targeted Instagram ads and professional visuals to sell a $3M property and grew inquiries by 60% in two months.
- First-Time Buyer Leads: A small-town agent boosted engagement by 3x with consistent and relevant real estate content, generating 8–10 new inquiries weekly.
- Commercial Success: A NYC real estate team gained 50+ leads from a video marketing campaign, with one property tour reaching 10,000 views in 48 hours.
These examples highlight how tailored strategies deliver measurable success. Case studies build trust and help showcase what agencies can achieve for their clients.
Why These Packages Matter for Agencies?
Agencies offering real estate marketing packages can address a major pain point for agents: lack of time and expertise. These social media campaign packages make it easy for agents to look professional online, generate leads, and stay competitive in the market. For agencies, they’re an excellent way to add value, build long-term client relationships, and expand revenue streams.
Why Social Media Management for Real Estate Agents Matters?
Social media has become a cornerstone for real estate marketing, and for good reason. Social media platforms like Instagram, Facebook, and LinkedIn offer unmatched opportunities for real estate agents to connect with potential buyers and sellers. However, managing these platforms effectively requires time, expertise, and a solid strategy—things most agents struggle to balance with their day-to-day responsibilities.
Key Reasons Why Social Media Management Is Crucial:
| Reason | Why It Matters | Benefits for Agents |
| Builds a Professional Presence | Helps agents establish trust and credibility by maintaining consistent and polished profiles. | Enhances reputation and attracts more clients. |
| Showcases Listings Widely | Allows agents to display properties to both local and global audiences through engaging content. | Increases visibility of listings and attracts potential buyers. |
| Generates More Leads | Uses targeted advertising and creative posts to connect with buyers and sellers actively looking. | Drives high-quality leads and expands the client base. |
| Saves Time for Agents | Delegates the time-consuming task of social media management to agencies. | Lets agents focus on selling properties and client relationships. |
| Keeps Agents Competitive | Ensures agents stay active on platforms where competitors are actively promoting their services. | Helps agents remain relevant and visible in the market. |
| Provides Valuable Insights | Delivers analytics and reporting to refine strategies and improve future campaigns. | Empowers agents to make informed decisions for better social media performance. |
The Role of Agencies
Agencies play a pivotal role by taking over these responsibilities and delivering measurable results. By offering real estate marketing packages, they ensure agents, contractors, and builders stay ahead without the hassle of learning or managing complex social media tools themselves for an active social media presence.
Key Features of Effective Real Estate Marketing Packages
For agencies looking to create or offer real estate social media marketing packages, understanding the key features that deliver results is essential for social media strategy. These social media campaign features should be tailored to meet the needs of real estate agents and help them achieve their business goals, whether that’s selling more properties, generating leads, or building their brand.
| Feature | Description | Why It’s Important | Examples |
| Customizable Content Creation | Tailored, high-quality posts for social media platforms. | Helps agents showcase properties and connect with potential clients through engaging content. | Property photos, videos, market insights, neighborhood highlights, agent introductions. |
| Multi-Platform Strategy | Unique approaches for each platform to maximize engagement. | Ensures agents can reach audiences where they’re most active, increasing visibility and leads. | Instagram reels, Facebook ads, LinkedIn professional connections. |
| Targeted Advertising | Paid campaigns focused on the right audience for maximum ROI. | Drives high-quality leads and promotes property listings to interested buyers or sellers. | Location-based targeting, retargeting campaigns, and demographic filtering. |
| Analytics and Performance Tracking | Detailed reporting on metrics to measure the effectiveness of campaigns. | Empowers agents to make data-driven decisions and optimize future strategies. | Engagement rates, click-through rates, follower growth. |
| Scheduling and Automation | Tools and calendars that automate posts and ensure consistency. | Saves time and keeps social media accounts active and relevant. | Scheduling posts for open houses, peak engagement hours, and major property announcements. |
| Tiered Pricing Options | Different packages for varying budgets and needs. | Makes packages accessible to agents with diverse requirements and financial constraints. | Basic (content + scheduling), Premium (ads + analytics), Custom (fully tailored solutions). |
| Ongoing Support | Regular updates and assistance to adapt to social media trends. | Ensures agents can stay competitive and adjust strategies as needed. | Updates on algorithms, direct Q&A support, and personalized recommendations. |
Top 5 Real Estate Social Media Marketing Packages
Let’s have a look at popular social media marketing packages for real estate businesses.
1. Constant Contact
Constant Contact blends social media marketing with email campaigns to help real estate professionals connect with their target audience effectively.
Features:
- Social media post creation and scheduling.
- Audience segmentation for targeted outreach.
- Analytics to track campaign performance.
Learn more about Constant Contact
2. Coffee & Contracts
Coffee & Contracts focuses on providing ready-to-use content and strategies for real estate professionals. They simplify social media marketing with curated tools designed for real estate success.
Features:
- Monthly content calendars to plan posts effectively.
- Caption templates for easy and professional customization.
- Real estate-specific strategies for audience engagement.
3. Hibu
Hibu offers a comprehensive digital marketing solution for real estate agents, including social media marketing, SEO, and paid ad campaigns.
Features:
- Facebook and Instagram content creation.
- Paid advertising to increase traffic and generate leads.
- Integration with broader SEO strategies for maximum visibility.
4. Agent Crate
Agent Crate specializes in automation and branded content creation, helping real estate professionals manage their social media presence seamlessly.
Features:
- Automated posting tools for consistent engagement.
- Branded content designed specifically for real estate agents.
- Lead generation tools to grow your client base.
5. Agent Image
Agent Image combines web design with social media management, offering tailored solutions for real estate professionals to enhance their digital presence.
Features:
- Custom content creation for Instagram, Facebook, and LinkedIn.
- Comprehensive social media management.
- Branding and lead generation solutions.
How Agencies Can Build Customizable Packages?
Customizable real estate social media marketing packages allow agencies to deliver tailored solutions that meet the unique needs of real estate agents. These packages ensure that agents receive exactly what they need, whether they are just starting with social media or looking for advanced strategies to dominate their market. Building effective customizable packages involves a thoughtful approach to design, pricing, and execution.
Start with Client Needs
Before creating any package, it’s essential to understand what real estate agents struggle with most. Some agents may have difficulty posting regularly, while others might need help running targeted ad campaigns or creating professional visuals for their listings. By identifying these pain points, agencies can design packages that directly address these challenges, offering real solutions that save time and deliver results.
Offer Tiered Pricing Models
Tiered pricing is a great way to make your packages accessible to agents with varying budgets and goals. For example:
- A Basic Package might include content creation and scheduling for agents who want help staying consistent on social media.
- A Standard Package could add features like targeted advertising and basic analytics to attract leads.
- A Premium Package would offer everything, including advanced analytics, video marketing, and fully customized strategies.
This structure allows agents to pick the level of service that fits their current needs while leaving room for them to upgrade as they grow.
Focus on Scalable Solutions
As your agency grows, so will your workload. To manage multiple clients efficiently, use tools and templates to streamline your workflows. Automation tools for scheduling, reporting, and ad management can help ensure consistency without increasing labor. Scalable solutions make it possible to serve both solo agents and larger real estate teams without compromising quality.
Provide Add-On Services
Customizability doesn’t end with tiered pricing in social media marketing. Offer optional add-ons for agents who want extra support or specialized services. For example:
- Video Creation and Drone Photography: Perfect for high-end property listings.
- Additional Ad Spend Management: For agents targeting niche audiences or running multiple campaigns.
- Social Media Training: To empower agents who want to improve their own skills.
These add-ons not only enhance your packages but also give agents more flexibility to create a package that fits their exact needs.
Include Personalization Options
Every real estate agent has a unique brand and target audience, so your packages should reflect that. Offer personalization options that let agents tailor content style, tone, and branding to match their real estate business. For instance, a luxury real estate agent might prefer sleek and sophisticated social media posts, while a commercial agent might need professional, data-driven visuals.
Emphasize Results
Real estate agents want to see results that justify their investment. Highlight measurable outcomes like lead generation, follower growth, or increased inquiries about listings. Regular reports with clear metrics and insights show agents the value of your services and help them make informed decisions about their marketing strategies.
Create a Clear Onboarding Process
A smooth onboarding process is crucial for getting agents started on the right foot. This might include:
- Gathering essential details, such as branding guidelines, property information, and target audiences.
- Setting clear timelines for deliverables, such as content schedules and campaign launches.
- Providing an initial strategy outline so agents understand the plan from the start.
A well-structured onboarding process builds confidence and ensures a successful collaboration.
Stay Updated with Trends
Social media trends change constantly, and agencies must stay ahead of the curve to remain competitive. Keep your packages updated with the latest tools and strategies, such as Instagram Reels, TikTok content, or interactive ads. By staying current, you’ll offer more value and help agents capitalize on emerging opportunities.
To Conclude
Creating real estate social media marketing packages isn’t just about bundling services, it’s about crafting solutions that deliver measurable results. Agencies can differentiate themselves by offering packages that are flexible, scalable, and aligned with the goals of their clients.
By incorporating features like targeted advertising, consistent content, and actionable analytics, you give agents the tools to grow their presence online. Offering tiered pricing and customizable add-ons ensures your packages remain accessible and adaptable to a wide range of client needs.
With the right strategies in place, your agency can help agents boost engagement, generate quality leads, and maximize their impact on social media.
FAQ
Agencies often use scheduling tools like RecurPost to automate social media posts and maintain a content calendar for each client. Dedicated account managers and standardized templates also help streamline the process while ensuring unique branding for every client.
The budget depends on the agent’s goals and market size. For basic content creation and scheduling, budgets may start as low as $500 per month. For advanced services like paid ads, video marketing, and analytics, budgets can range between $1,000 to $5,000 per month.
Social media ads are highly effective in real estate. They allow agents to target specific demographics, such as age, location, and income levels, ensuring that listings reach potential buyers most likely to engage. Ads are especially useful for promoting open houses and high-value properties.
Yes, TikTok is gaining popularity among younger audiences, making it a great platform for agents targeting first-time homebuyers. Short, engaging videos of properties, home tips, or behind-the-scenes tours can help agents connect with this demographic.
Analytics provide insights into which social media posts and strategies generate the most engagement and leads. Metrics like click-through rates, audience demographics, and post performance help agents refine their content and focus on what works best.
Posting daily isn’t mandatory, but consistency is key. A good strategy is to post 3–5 times a week to stay relevant without overwhelming the audience. Quality content that aligns with the agent’s brand and market is more impactful than posting frequently without a plan.
Agents can stand out by sharing:
Neighborhood guides and local highlights.
Behind-the-scenes looks at staging or renovations.
Virtual walkthroughs and live Q&A sessions about the home-buying process.
Client success stories or testimonials.
The most effective platforms for real estate are Instagram, Facebook, and LinkedIn. Instagram works well for showcasing properties through reels and stories, while Facebook is great for local community engagement and targeted ads. LinkedIn helps build professional credibility and connect with investors or commercial clients.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.