Pinterest continues to drive massive traffic and engagement in 2025. With more than 570 million monthly users, it remains a favorite for sharing ideas, discovering products, and sparking purchases. Understanding Pinterest pin dimensions is the first step toward better pin performance.
The right Pinterest pin dimensions make your content look sharp, load well on mobile, and stand out in the feed. The sweet spot is a 2:3 aspect ratio, think 1000 × 1500 pixels. That shape tends to earn more saves, clicks, and shares.
This post breaks down Pinterest pin dimensions for marketers, real estate pros, and creators. Whether you’re uploading a video, designing a carousel, or setting up a story pin, using the best dimensions can help your visuals pop and perform.
Why Pinterest Pin Dimensions Matter
Pinterest scrolls vertically, so taller pins naturally grab more screen space. That’s why using the right Pinterest pin dimensions, specifically the 2:3 ratio or 1000 × 1500 pixels, can make a big difference in visibility.
Wrong sizes can work against you. Pins that are too wide or too tall often get cropped or compressed, making them harder to read or less likely to be saved. While square or long pins have their use, sticking to standard Pinterest pin dimensions keeps your visuals sharp on both desktop and mobile.
This matters even more in real estate. Using the correct dimensions means your pins can show off full room layouts and clear details without awkward cutoffs. Pinterest tends to give more reach to pins sized at the 2:3 ratio, helping them perform better in the feed.
Core Pinterest Pin Dimensions & Types
Proper Pinterest pin dimensions keep your content crisp, clean, and clickable. Below is a breakdown of the core formats and their bolded specifications:
Standard Pin (Recommended)/Static Pin:
Size: 1000 × 1500 pixels
Ratio: 2:3 ratio
This is the most used shape and performs best across devices. It gives you the sweet spot for balance, visibility, and visual appeal.
Square Pin:
Size: 1000 × 1000 pixels
Square pins are simple to design but may blend into the feed. Use them when layout consistency matters more than vertical space.
Long Pin (Infographic):
Size: Up to 1000 × 2100 pixels
Great for checklists and step-by-step visuals. Just note, extra-long pins can be cropped on mobile.
Video Pins:
Size: 1000 × 1500 pixels or 1080 × 1920 pixels File types: .mp4, .mov
Use for walkthroughs, short demos, or vertical storytelling.
Idea Pins:
Size: 1080 × 1920 pixels
Multi-page and built for tutorials, recipes, or behind-the-scenes content. These pins are swipeable and highly engaging.
Carousel Pins:
Size: 1000 × 1500 pixels (per image)
Perfect for showing off variations, product sets, or step-by-step visuals in a single swipeable format.
Shoppable Pins:
Pinterest pulls info directly from your product feed, such as price, title, and links. These pins work well for e-commerce and real estate.
Collection Pins:
Main image: 1000 × 1500 pixels
Supporting images: up to 24, typically 2:3 or 1:1 ratio
Stay under 10 MB per image for clean loading. These pins feel like visual catalogs and work across devices.
Tip: Use clear pin titles (up to 100 characters) and descriptions (up to 800 characters) to help Pinterest index your content correctly.
Pinterest Ad Size Guidelines
Pinterest ad sizes vary by format, but using the correct specs keeps your visuals looking clean, loading quickly, and performing across both desktop and mobile. Below are the core Pinterest ad types and their dimensions:
Promoted Pin / Standard Image Ads
- Size: 1000 × 1500 pixels
- Aspect Ratio: 2:3
- File Format: PNG or JPEG
- Max File Size: 20MB
These follow the same specs as a typical static pin, making them easy to create and reuse.
Standard Width Video Ads
- Size: 1000 × 1500 pixels or 1080 × 1920 pixels
- Aspect Ratio: 2:3 or 9:16 ratio
- Duration: 4 seconds to 15 minutes
- File Type: .mp4, .mov
- Max File Size: 2GB
Use this format for product demos, vertical video, or short brand stories.
Max Width Video Ads
- Size: 1920 × 1080 pixels
- Aspect Ratio: 16:9 ratio
- Duration: Up to 15 minutes
- Max File Size: 2GB
Best for widescreen visuals with a bigger impact across feeds.
Carousel Ads
- Size (each card): 1000 × 1500 pixels
- Aspect Ratio: 2:3
- Cards per Carousel: 2–5
- File Format: PNG or JPEG
- Max File Size per Card: 32MB
Swipeable and versatile. Ideal for product features, tutorials, or multi-step visuals.
Shopping Ads
- Size: 1000 × 1500 pixels
- Aspect Ratio: 2:3
- Syncs with your product catalog and pulls Rich Pin data (title, price, stock)
Great for e-commerce or real estate visuals.
Collection Ads
- Hero Image: 1000 × 1500 pixels or 1000 × 1000 pixels
- Aspect Ratio: 2:3 or 1:1 ratio
- Tagged Products: Up to 24
- Max File Size: 10MB
- Title: 100 characters
- Description: 800 characters
A strong mix of catalog-style visuals and swipeable tagged products.
Idea Ads
- Size: 1080 × 1920 pixels
- Aspect Ratio: 9:16
- Max File Size: 2GB
Perfect for how-to sequences, seasonal DIYs, and storytelling.
Showcase Ads
- Format: Blend of static, video, and Idea Pins
- Use: For launches, brand showcases, or seasonal collections
Quiz Ads
- Format: Interactive quiz-style pins with multiple choice
- Created by: Pinterest reps for brand campaigns
Premiere Spotlight Ads
- Placement: Homepage or Pinterest search spotlight
- Specs: Managed directly via Pinterest Ads Manager
- Use Case: Broad campaigns, launches, and large promotions
Pinterest Profile & Cover Photo Sizes
Your profile visuals matter as much as your pins, especially for business accounts. Keeping your branding sharp starts with the right specs.
Profile Picture:
- Size: At least 800 × 450 pixels
- Shape: Square or circular
Tip: Use a centered, branded image that looks crisp at any size.
Cover Photo or Video:
- Aspect Ratio: 16:9 ratio
- Format: Horizontal image or video
- Style: Clean visuals like product shots, brand scenes, or lifestyle content
Keeping your visuals consistent with your overall Pinterest pin dimensions strategy helps with trust and recognition across your profile and pins.
Technical Specs & Upload Guidelines
To make sure your Pinterest pin dimensions display correctly across all devices, here are the current file and format rules:
Mandatory Upload Requirements
These are musts if you want your content to appear properly:
File Types
- Static Pins: JPEG or PNG
- Video Pins: MP4 or MOV
Max File Sizes
- mage Pins: Up to 20MB
- Video Pins: Up to 2GB
Standard Aspect Ratio
- Use a 2:3 ratio, ideally 1000 × 1500 pixels
- Pinterest favors this format for visibility and clarity
Recommended for Better Performance
You’ll get stronger performance and better reach by following these tips:
- Resolution: Use 150–300 DPI for clean, crisp visuals, especially for mobile views
- Safe Zone: Keep text and focal visuals away from edges. Cropping may occur on feed previews.
- Video Length (Standard Pins): Aim for 6–15 seconds to hold attention and boost engagement
- Pin Titles & Descriptions:
- Titles: Keep under 100 characters
- Descriptions: Stay below 800 characters
- Keep copy clear and scan-friendly
Pinterest SEO Tips
To boost discovery and stay consistent with your Pinterest pin dimensions:
- File Names: Use descriptive names like
pinterest-pin-size-1000x1500.jpg - Alt Text: Write clear, helpful descriptions
- On-Pin Keywords: Use terms naturally in your title and description, no stuffing
Real Estate Tip
Want your property listings to display the price, location, or availability right on the pin?
Set up Rich Pins. They pull structured data straight from your site and attach it to your visuals automatically. No extra design steps needed. It’s a smart way to add value while keeping your Pinterest pin dimensions clean and consistent
Pinterest Pin Formats for Strategic Marketing Goals
Different pins serve different goals, and picking the right format can boost clicks, saves, and reach. Match your format to your outcome while keeping your Pinterest pin dimensions on point.
#1 Drive Traffic
Use standard pins at 1000 × 1500 pixels. Add a punchy title, a quick CTA, and a direct link to your blog, landing page, or store. Clear visuals and clean Pinterest pin dimensions make users stop and click.
#2 Build Brand Awareness
Try video pins or idea pins. These formats support storytelling and keep people watching. Whether you’re launching something new or showing how it’s done, motion adds depth to your message.
#3 Generate Saves & Leads
Use long pins, infographics, or carousel pins. These shapes hold more content, great for how-to tips, checklists, or tutorials users want to revisit. These formats naturally encourage saves.
#4 Shoppable Pins
Great for e-commerce or real estate. Pinterest auto-fills price, title, and link, making your product pin a straight path from scroll to sale. Clean Pinterest pin dimensions keep your visuals neat across devices.
Real Estate Applications on Pinterest
Using the right pin format and the right Pinterest pin dimensions can help your listings stand out and attract serious interest.
- Carousel Pins: Showcase multiple rooms, finishes, or angles in one swipeable pin. Ideal for giving a fuller view of the property without overloading a single image.
- Idea Pins: Take users on a virtual walkthrough or guide them through key steps in the buying journey. Vertical slides and motion add a sense of pace and presence.
- Infographic Pins: Share valuable content like mortgage tips, moving checklists, or housing market stats. These long pins are great for saves and shares and they build credibility over time.
Pro Tip: Add local search terms in your pin copy, like neighborhood names or city keywords, to help your content reach users searching for properties in specific areas.
Best Practices for Pinterest Pin Dimensions
A well-built pin can stop the scroll and spark action. Whether you’re posting real estate listings, blog graphics, or shopping ads, strong Pinterest pin dimensions paired with thoughtful design make all the difference.
- Build a Visual Hierarchy: Start with a striking image. Add a bold title. End with a clear call-to-action. Keep critical info, such as text and graphics, in the upper half of your design so it’s visible in previews and mobile feeds.
- Use Readable, On-Brand Text: Fonts should stay legible, even on smaller screens. Stick to your brand’s color palette and typography. Keep the pin title short and packed with value.
- Stick to the Right Size: Standard Pinterest pin dimensions are 1000 × 1500 pixels with a 2:3 aspect ratio. Pinterest favors this shape across feeds and devices, so it helps your visuals stay sharp and uncluttered.
- Stay Consistent: Use the same logo, colors, and text styles across all formats, such as static pins, video pins, and carousel pins. This visual consistency builds brand trust and encourages clicks.
- Preview on Mobile: Since most Pinterest users browse by phone, test your pins on a small screen. Make sure no text is cut off and everything looks balanced—especially for longer pins or video content.
Pinterest Marketing Integration Tips
Once your Pinterest pin dimensions are set and your design looks sharp, plug your pins into a larger marketing flow. These small actions extend reach and help your pins perform across platforms.
- Claim Your Website: Verifying your site unlocks full Pinterest Analytics and adds your profile to any pin saved from your domain. It also builds trust with users who find your pins through search.
- Enable Rich Pins: Use Open Graph or Schema tags to add Rich Pin metadata. These pull in titles, product info, or blog summaries automatically, perfect for listings, recipes, or product pages. No manual updates needed.
- Use Scheduling Tools: Tools like RecurPost let you plan Pinterest content. This keeps your account active without needing to post daily. You can batch design pins, size them to 1000 × 1500 pixels, and queue them ahead of time.
- Research Trends Before Designing: Check the Pinterest Trends Tool to see what’s gaining traction. Aligning your pins with trending topics like seasonal searches or holiday themes makes them more likely to surface in feeds.
- Cross-Promote Your Best Pins: Add your top-performing pins to email newsletters, blog posts, or platforms like Instagram and Facebook. It boosts reach with zero extra design work.
- Add ‘Save to Pinterest’ Buttons: Let users save images directly to their boards. This works great for blogs, real estate photos, or shop pages. It also builds organic pin visibility without ad spend.
- Track What Works With UTM Tags: Add UTM codes to your pinned URLs and monitor traffic in your analytics. You’ll get clear data on which pin formats, visuals, or topics drive the most saves and clicks.
Common Mistakes to Avoid
Even strong visuals with the right Pinterest pin dimensions can fall flat if small details are missed. Keep your Pinterest pin dimensions effective by avoiding these common missteps:
- Inconsistent Aspect Ratios: Switching between square, long, and 2:3 formats randomly disrupts visual flow, especially in carousel pins. Stick with consistent Pinterest pin dimensions for a cohesive feel across a campaign.
- Missing Thumbnails on Video Pins: No thumbnail? Your video pin might look blank before autoplay kicks in. Add a clean static image that reflects your branding and aligns with your visual theme.
- Not Testing Multiple Formats: Using only one type of pin design limits your reach. Try both standard pins and video pins for the same content. You might find your audience responds better to one over the other.
- Overloaded or Cluttered Designs: Too much text or jam-packed visuals reduce readability, especially on mobile. Stick to one strong message and give your content room to breathe.
- Skipping Visual Branding: Leaving out your logo, brand colors, or signature fonts makes your content harder to recognize. Consistent visuals across all your Pinterest pin dimensions build brand familiarity over time.
Conclusion
Using the correct Pinterest pin dimensions helps your content stay sharp, scannable, and clickable. Whether you’re designing static pins, video ads, or shoppable formats, size and layout play a direct role in how well your pins perform in the feed.
With the right specs, design tips, and consistent visuals, your pins can lead to more saves, clicks, and conversions without guesswork.
Want to keep your Pinterest feed active and on-brand? Schedule perfectly sized pins using RecurPost and make consistency automatic.
Frequently Asked Questions
1. Can I use the same pin design on multiple Pinterest boards?
Yes, but fresh designs drive better engagement. You can reuse a standard pin or video pin, but update the pin title, description, or background to make it feel new. Small tweaks boost reach without rebuilding every graphic.
2. What’s the minimum video length for Pinterest pins?
The shortest allowed is 4 seconds, but 6–15 seconds is the sweet spot. Keep it vertical—2:3 or 9:16 aspect ratio—and grab attention in the first frame.
3. Do I need different pin sizes for mobile and desktop?
No. The 1000 × 1500 pixels format (standard Pinterest pin dimensions) works across all devices. Pinterest auto-optimizes your pins for screen size, so just center your text and keep it readable.
4. Are square pins still useful in 2025?
Square pins (like 1000 × 1000 px) still show up in feeds, but they don’t pop as much. Vertical pins with a 2:3 aspect ratio tend to earn more clicks and saves because they take up more feed space.
5. What content formats underperform on Pinterest?
Horizontal images, plain text-only visuals, and random meme-style graphics don’t do well. Pinterest rewards vertical, useful, visual content. Pins without value or context usually get low reach.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.
