Pinterest’s feed is built for a 2:3 ratio. Pins taller than a 1:2.1 ratio, roughly 1000 × 2100 pixels, get cropped at the bottom, hiding the logo or call to action. Square and landscape pins take up less space in the feed, making them less noticeable. Either way, an off-spec pin underperforms.
For an agency, the sizing problem repeats at scale because an off-spec template copies across every pin and every client account. Therefore, one sizing error leads to hundreds of cropped or low-reach pins. To avoid this, the recommended Pinterest pin size is 1000 × 1500 pixels at a 2:3 aspect ratio, the shape that fills the vertical feed at full height.
Why Pinterest Pin Dimensions Matter for Agencies
Pin dimensions decide how much of a client’s pin shows in the feed and how much reach it earns. Pinterest’s feed favors vertical 2:3 pins and crops any pin taller than a 1:2.1 ratio. A cropped pin loses its bottom edge, which usually holds the call to action or logo. For an agency, a cropped pin sits in a client’s feed as an error the client notices first.
Vertical pins also claim more feed space than square pins. Pinterest’s feed sets every pin to a fixed column width. A 2:3 pin runs 1.5 times taller than a square pin at that width. Reduced screen space makes the Pin less prominent, which can lead to fewer saves and clicks.
Tailwind’s 2025 Pinterest Marketing Benchmark Report, which analyzed more than 1.2 million Pins across roughly 17,000 creator and business accounts, found that vertical formats dominate the most viral content on Pinterest, with vertical videos making up 76% of the viral video Pins in that data set. Square and landscape videos received far less distribution. The advantage compounds on mobile, where most Pinterest browsing happens and a taller Pin occupies more of the screen than a square one.
Pin dimensions matter most when the client’s goal is feed reach and saves. They matter less for accounts that post only to secret boards, which Pinterest does not distribute in the feed.
Standard Pinterest pin sizes
The standard Pinterest pin is 1000 × 1500 pixels at a 2:3 ratio. Pinterest recommends this size because it fills the feed without cropping.
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Standard pin | 1000 x 1500 | 2:3 | Recommended; best feed visibility |
| Square pin | 1000 x 1000 | 1:1 | Viable, takes less vertical space |
| Long pin | up to 1000 x 2100 | 1:2.1 | Cropped in the feed past 1:2.1 |
One size, 1000 × 1500, keeps an entire batch of static pins on spec. While square Pins are still supported, they occupy about one-third less space in the feed than 2:3 Pins, making them less prominent.
Long infographic pins carry the crop risk. Pinterest crops any pin taller than 1000 × 2100 in the feed. A taller graphic loses its lower section before anyone taps in.
The 2:3 standard fits pins built for the feed. Content that needs a horizontal frame underperforms in Pinterest’s vertical feed.
Pinterest Video and Unified Pin Specs
Video pins perform best at 1000 × 1500 pixels (2:3) or 1080 × 1920 pixels (9:16); both are optimized for Pinterest’s vertical feed.
For the best engagement, keep videos between 6 and 15 seconds for the strongest engagement. Since Pinterest autoplays video on mute in the feed, the opening frames should capture attention and communicate the core message immediately.
The Idea Pin is no longer a separate format with its own size. Pinterest merged Idea Pins into one unified Pin format in 2023. Every Pin now supports images, video, or multiple pages, plus links, at any aspect ratio. Guides that still list Idea Pins at a separate 1080 × 1920 size are out of date. Some accounts still show a separate “Create Idea Pin” option, but the sizing is the same: vertical video at 9:16 (1080 × 1920).
A 9:16 Reel or TikTok clip uploads to Pinterest at its native 1080 × 1920 without reformatting. This allows creators to repurpose vertical video content from other platforms with minimal effort. By contrast, horizontal 16:9 videos occupy less space in Pinterest’s vertical feed, making them less prominent and potentially reducing engagement.
Carousel Pin Sizes
A Pinterest carousel holds 2 to 5 cards, and each card runs 1000 × 1500 pixels at a 2:3 ratio. Cards can also be square at 1000 × 1000 (1:1). Pinterest requires every card in one carousel to share the same ratio. Therefore, you cannot mix square and vertical cards.
Each card carries its own image, title, description, and link. This lets one carousel send each card to a different product page. Mismatched ratios break the swipe and crop cards at the center.
Carousels fit sequential or multi-product content, such as step-by-step guides and product variations. They often earn higher saves than single-image pins. A single hero image does not need a carousel, making a standard Pin the better choice.
Pinterest Ad (Promoted Pin) Sizes
Pinterest ads creative use the same sizes as organic pins. A promoted pin is a standard pin that Pinterest shows to a wider, targeted audience.
One 1000 × 1500 asset serves both a client’s organic pin and its promoted campaign, as Pinterest ads follow the same 2:3 aspect ratio. This eliminates the need to create and export separate versions for paid campaigns.
Collections ads pair a hero image at 2:3 with product images pulled from a synced catalog. Shopping Ads also use the standard Pin format while automatically displaying product details such as price and availability from the catalog. Both formats are well suited for e-commerce brands.
Organic-only accounts can ignore the ad specs and keep to the standard sizes.
Profile, Board, and Cover Image Sizes
Pinterest profile and board images use their own sizes, separate from pins. Pinterest profile images display as circles, so keep your logo or face centered to prevent cropping. Board covers are uploaded as square images but appear as landscape thumbnails, with the top and bottom cropped.
To keep the main subject visible, center it vertically or choose an existing Pin as the board cover. Pinterest business accounts also support a 16:9 profile cover image, which is ideal for reinforcing your brand identity.
These image sizes are especially important when setting up a new Pinterest business account for a client. Configure the profile picture, board covers, and profile cover to align with the client’s brand guidelines before publishing the first Pin. If you are creating only Pin graphics, you can skip these account branding assets.
Technical specs and upload limits
Pinterest enforces file and text limits on top of pixel size. The maximum image file size is 20 MB on desktop and 32 MB in the mobile app. Pinterest accepts JPG, PNG, and WEBP for images, and video files up to 2 GB.
| Attribute | Limit | Note |
|---|---|---|
| Image file size | 20 MB desktop / 32 MB mobile | Larger files rejected on upload |
| Image formats | JPG, PNG, WEBP | |
| Video file size | up to 2 GB | |
| Pin title | 100 characters | Truncated past 100 |
| Pin description | 800 characters |
An agency exporting high-resolution client graphics often hits the 20 MB ceiling, and a pin past that limit gets rejected on upload. A pin title runs to 100 characters before Pinterest cuts it, and the description holds up to 800.
High-resolution design workflows fit these limits cleanly. Low-resolution assets are the biggest exception. When scaled to Pinterest’s recommended 1000 × 1500 pixel size, they can appear blurry or pixelated, reducing the overall quality of the Pin.
How to Keep Every Pin On-Spec at Scale With RecurPost
Size every asset to Pinterest’s 2:3 pin ratio before you queue it. RecurPost’s Social Media Image Cropper includes a Pinterest preset among 28 platform presets. Its smart focal-point tool keeps the subject in frame at any ratio, and it bulk-resizes images in the browser.
RecurPost then schedules image, video, and carousel pins across multiple boards from one calendar. You can bulk upload up to 100 pins at once with a CSV or Google Sheet. Each pin carries its own title, description, and destination link. When Pinterest rejects an asset, RecurPost surfaces the error instead of letting the pin fail in a client account, drawing on a catalog of 850+ documented platform errors.
RecurPost maintains 99% publishing reliability, so queued pins post as scheduled.
An agency sizing and queuing a week of pins for 12 client accounts can set the crop once and let the editor hold every asset to 2:3. RecurPost fits agencies and freelancers managing several Pinterest accounts. These users benefit from maintaining consistent Pin specifications across clients from a single platform. For individuals managing a single hobby account with occasional posts, this level of workflow and compliance is generally unnecessary.
To set up the workflow, start with the Pinterest scheduler, and size assets fast with the image cropper tool, bulk scheduling, and the social media calendar.
Common Pinterest sizing mistakes
Most Pinterest sizing mistakes trace back to a number. A pin taller than a 1:2.1 ratio gets cropped in the feed, resulting in the bottom of a 1000 x 2400 graphic disappearing. An image over 20 MB gets rejected on upload. Text under 24 pixels turns unreadable on mobile, where most Pinterest browsing happens.
Do:
- Build pins at 1000 x 1500 (2:3) by default.
- Keep graphics under 20 MB.
- Set body text at 24 pixels or larger.
- Match every carousel card to one ratio.
Don’t:
- Push a pin past 1000 x 2100, or the feed crops it.
- Upload a 30 MB export and expect it to post.
- Shrink a call to action into the bottom strip; a tall pin will lose.
Vertical-specific pins, like real-estate listings or recipe steps, still follow the same 2:3 standard.
FAQs: Pinterest Pin Dimensions
1. What Is the Best Pinterest Pin Size in 2026?
The best Pinterest pin size is 1000 × 1500 pixels at a 2:3 aspect ratio. Pinterest recommends this ratio, and it fills the vertical feed without cropping. Any 2:3 multiple works too, such as 1200 × 1800. Vertical pins also take more feed space than square ones.
2. Are Idea Pins a Different Size?
No. Pinterest merged Idea Pins into one unified Pin format in 2023, so there is no separate Idea Pin size. Every Pin now supports images, video, or multiple pages at any ratio. For full-screen vertical content, build at 9:16 (1080 × 1920).
3. What Size Are Pinterest Video Pins?
Pinterest video pins work best at 1000 × 1500 (2:3) or 1080 × 1920 (9:16). They accept MP4, MOV, or M4V files up to 2 GB. Clips can run from 4 seconds to 15 minutes, but 6 to 15 seconds drive the strongest engagement.
4. What Is the Maximum File Size for a Pinterest Pin?
A Pinterest image pin can be up to 20 MB on desktop and 32 MB in the mobile app. Keep files under 5 MB for faster loading and less compression. Files above the limit fail to upload or compress heavily. Video pins allow a larger maximum of 2 GB.
5. Does Pinterest Crop Tall Pins?
Yes. Pinterest crops any pin taller than a 1:2.1 ratio, which is about 1000 × 2100 pixels. The feed cuts the bottom of the pin, so anything there disappears. Users can tap to see the full image, but the feed preview stays cropped.
6. Can You Schedule Different Pin Sizes in Bulk?
Yes. RecurPost schedules image, video, and carousel pins across multiple boards from one calendar. You can bulk upload up to 100 pins at once with a CSV or Google Sheet. This lets one queue hold pins of different sizes and formats together. Each pin keeps its own title, description, and link.
Try RecurPost for Pinterest
RecurPost sizes your pins to Pinterest’s 2:3 spec in the built-in image editor. The tool then schedules image, video, and carousel pins across every client board from one calendar. RecurPost plans are sized by social-account count rather than per-user seats, so adding client Pinterest accounts does not add seat charges.
See RecurPost plans and pricing for every add-on with its unit price, or start a free 14-day trial with no credit card.
