Pinterest generated $854 million in the second quarter of 2024 as an image-sharing social media platform. Therefore, it is evident that businesses can take advantage of this platform for conversion and traffic. However, you can’t just pin about everything on Pinterest. Like other social media channels, you have to adhere to the platform guidelines for robust Pinterest Pin dimensions.
Pin dimensions are more than just numbers. They play a crucial role in how your content is displayed, discovered, and engaged with on the platform. For digital marketing service providers, understanding the optimal pin sizes can make the difference between a pin that gets overlooked and one that drives significant traffic.
Pinterest is a visual discovery engine where the right pin dimensions can significantly influence your content’s visibility and engagement. But it’s not just about the pins, understanding Pinterest ads specs is also vital for running successful ad campaigns on the platform. Whether you’re sharing inspiring ideas, promoting products, or driving traffic to your website, adhering to the correct Pinterest pin dimensions is essential.
This guide will break down everything you need to know about Pinterest pin dimensions, ensuring your content is always on point and primed for success.
Different Types of Pinterest Pin Dimensions
Pinterest offers several pin dimensions to fit different content types, including standard, long, video, carousel, and story pins. Each type has specific dimensions and aspect ratios that help optimize your pins for maximum visibility and engagement so you can make money on Pinterest. Let’s have a quick look.
Standard Pin Dimensions
When it comes to Pinterest pin dimensions, the gold standard is 1000 x 1500 pixels with a 2:3 aspect ratio. This size ensures that your Pinterest pins are displayed correctly across all devices, from mobile to desktop, without being cropped or resized in ways that could reduce their impact. The 2:3 ratio is particularly effective because it takes up more vertical space in Pinterest users’ feeds, increasing visibility and the likelihood of engagement.
Pinterest recommends this size because it strikes a balance between being large enough to be eye-catching yet compact enough to load quickly, even on slower connections. Sticking to these dimensions also helps maintain the image quality, which is essential for attracting clicks and driving Pinterest traffic to your website.
Long Pins and Infographics
Long pins, especially infographics, are a staple of Pinterest marketing. While they can be visually striking, it’s essential to use the right Pinterest pin dimensions to avoid issues with display and engagement. The ideal Pinterest pin size for long pins is around 1000 x 2100 pixels, but be cautious. Pins taller than this can get shortened in Pinterest users’ feeds, leading to a loss of critical information and reduced engagement.
The Pinterest algorithm tends to favor pins that fit within the standard 2:3 aspect ratio, so while long pins can work, you should use them strategically. Instead of creating one lengthy infographic, consider breaking it down into multiple pins that fit within the recommended dimensions. This approach not only prevents truncation but also provides more opportunities for engagement, as each pin can target different aspects of the content.
Video Pins
Video pins are gaining popularity on Pinterest, and using the correct Pinterest pin dimensions is crucial for maximizing their impact. The recommended Pinterest pin size for video pins is 1080 x 1920 pixels with a vertical 9:16 aspect ratio. This Pinterest pin size is perfect for full-screen viewing on mobile devices, which is where a significant portion of Pinterest traffic originates.
Pinterest also supports other video sizes, including the standard 2:3 ratio and square (1:1) videos. However, vertical video pins tend to perform best because they take up more space in the feed, making them more likely to capture attention. When creating video pins, keep the file size under 2GB and aim for a length between 15 to 30 seconds to maintain viewer interest.
Carousel and Story Pins
Carousel and story pins offer unique ways to engage with your audience, but using the right Pinterest pin dimensions is key to their success. Depending on your content, carousel pins should ideally use either the standard 2:3 aspect ratio or a 1:1 square format. Each image in the carousel should be consistent in Pinterest pin size to ensure a seamless browsing experience.
For story pins, the best Pinterest pin size is 1080 x 1920 pixels with a 9:16 aspect ratio, similar to Instagram stories. This format allows you to use the full screen on mobile devices, making your stories more immersive and engaging. Both carousel and story pins can be powerful tools for storytelling and showcasing multiple products or ideas within a single post. Using the data on the best time to post on Pinterest, you reach a wider audience.
This table sums up Pinterest pin sizes for ease of understanding.
| Pin Type | Recommended Dimensions | Aspect Ratio | Best Practices |
| Standard Pin | 1000 x 1500 pixels | 2:3 | Most effective size for visibility and engagement. Maintain image quality for better performance. |
| Long Pin/Infographic | 1000 x 2100 pixels (max) | 1:2.1 | Avoid creating excessively long pins to prevent truncation. Break down content into smaller sections. |
| Video Pin | 1080 x 1920 pixels | 9:16 (vertical) | Ideal for mobile viewing. Keep videos between 15-30 seconds to maintain viewer interest. |
| Carousel Pin | 1000 x 1500 pixels (2:3) or 1000 x 1000 pixels (1:1) | 2:3 or 1:1 | Use consistent sizes for all carousel images to ensure a seamless viewing experience. |
| Story Pin | 1080 x 1920 pixels | 9:16 | Best for immersive, full-screen mobile experiences. Can be static images or short videos. |
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Once you’ve mastered the key Pinterest pin dimensions, it’s important to consider producing the Pinterest ads specs as the based dimensions are the same. Pinterest ads offer a powerful way to increase your reach, and ensuring your ads meet the platform’s specifications can significantly enhance their performance and visibility. Whether you’re creating standard pins, video pins, or carousel ads, knowing the exact requirements will help your content look its best and connect with your target audience effectively.
Best Practices for Pin Design
Designing pins that stand out requires more than just using the correct Pinterest pin dimensions. High-quality images, clear text overlays, and consistent branding are essential. Always use sharp, well-lit photos that resonate with your target audience, and avoid overcrowding your pins with too much text or complex visuals.
Incorporate text overlays to highlight the key message of your pin, but keep it readable and aligned with your brand’s fonts and colors. Keywords in your pin description are also crucial, as they help improve your pin’s discoverability in Pinterest’s search results. By following these best practices, you can create pins that not only look great but also drive significant social media engagement.
Tools for Creating and Resizing Pinterest Pins
To create pins with the perfect Pinterest pin dimensions, tools like Canva, Adobe Photoshop, and GIMP are invaluable. Canva is user-friendly and offers pre-sized templates for Pinterest, making it easy to design pins that meet the platform’s requirements. Adobe Photoshop and GIMP provide more advanced features for those who need greater control over their designs.
These tools allow you to resize multiple images without losing quality, add text overlays, and ensure your pins are consistent with your brand’s aesthetic. Whether you’re creating standard pins, long infographics, or video pins, using the right tools will help you maintain the correct Pinterest pin dimensions and produce high-quality content that resonates with your audience. In addition, you can utilize Recurpost Pinterest scheduler, so you don’t have to manually pin every post.
Conclusion
Understanding Pinterest pin dimensions is crucial for any digital marketing agency looking to optimize their clients’ presence on the platform. By adhering to Pinterest’s recommended sizes and aspect ratios, you can ensure your pins are displayed correctly, attract more engagement, and ultimately drive more traffic to your website. Start implementing these strategies today to see a noticeable difference in your Pinterest performance.
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FAQs
Pins that don’t follow the recommended pin dimensions may get cropped, resized, or displayed poorly on some devices, leading to lower engagement.
While you can repurpose content, each platform has its optimal dimensions. For Pinterest, it’s best to stick with the recommended 1000 x 1500 pixels for standard pins.
Ruchi Dhimar is a skilled content writer with 4 years of experience. She is passionate about crafting compelling narratives, specializing in writing content for different industries.