If you already know why you should use RSS Feed for social media marketing, you can jump to the How to Post from RSS to Social platforms section. Otherwise, before I explain how vital RSS is and how to use RSS Feed for Social Media Marketing Automation, let me start with explaining what is an RSS feed and why is it relevant today.
What is RSS Feed?
With so much new content being added to the web daily, it has become challenging to keep up with what’s happening online. There are many ways in which people access data today, including visiting a website, doing google searches, or relying on social media to keep them informed. One solution that gets overlooked today is RSS.
RSS originally stood for RDF Site Summary, but now it is commonly referred to as Really Simple Syndication. RSS is a way of subscribing to the content on a website, a blog, or almost any media content.
It allows you to access the data with real-time updates without actually visiting the blog posts or websites. Instead, you use a feed reading software or link the Feed to a website (where you wish to see your Feed).
It has a standard format, which means that every RSS feed has a design to look the same for consistency. RSS files are simple text files with essential information related to updates including Title, Body, Author, or Media Files
Example: RecurPost’s blog RSS feed link looks like “http://www.recurpost.com/blog/feed”.
Is RSS relevant today?
It depends upon the purpose for which you put RSS to use. Many big technology companies have stopped using RSS. They are not wrong in doing so from a business perspective, why would they want to share their resources for free with anyone when they are spending dollars on salaries and operational costs. Most of the online publishers or bloggers earn through advertising or affiliate marketing, RSS simply strips companies of such income.
However, RSS does hold relevance today, as it is an excellent source of information for publishers, and it also helps access information from different websites at one place.
There are add-on benefits as well, including backlinks, social media automation, and improved readership.
Even numbers are totally in favor of RSS. Feedly, one of the most popular RSS reader, has more than 14 million users on its platform. There are other good readers as well, with millions of users on their platform.
With all of this one thing is clear, RSS certainly isn’t dead and buried just yet. There are many daily uses for RSS feeds that you may have forgotten about or weren’t even aware of in the first place due to its falling popularity.
RSS today can be used in multiple ways.
How can you use RSS feed for your business?
- Stay updated with Industry News/Trends
- Track specific Google searches
- Create a Personalized Web Feed
- Publish your company’s feeds on your website so people can easily find and subscribe to your content
- Curate content on your website
- You can use specialized RSS feeds to communicate new products or services with vendors, affiliates, customers or members
- Use RSS to automatically share blog posts and updates on Social Media using RecurPost
How to Automatically Post from RSS Feed to Social Platforms?
Identify Website with Relevant and Quality content that you want to share on your Social Media. It could be your own website if you want to push your own blog posts on social platforms.
First, create a list of websites that share content that is well-suited for your target audience. While creating the list, you need to ensure a couple of things, including:
- Does the website publish content regularly?
- Does the website support RSS feed?
Go to RecurPost feed manager
You can get content from your favorite websites with RecurPost Feed Manager. Just add their RSS Feed, and we will automatically grab their latest content as it is published.
Set RecurPost to Collect Items from your Feed
To add feed to your content library, you need to click on the Add Feed button in the feed manager. Add Feed URL in the given box and select the Content Library you would want to save your Feed in.
Whenever a new article is published on that website, RecurPost will add it to your library and from there it will go to your accounts as per the schedule you added to your library.
You can Add Google Alerts as well
You can also fetch content from Google alert feeds into RecurPost. RecurPost is the only tool that supports Google alert feed. You can set up Google Alerts to monitor the web for your company’s mentions, or perhaps your industry alerts.
Add a Feed using Google Alerts.
RecurPost will automatically pull content from your Google Alerts which will then be shared with your audience on Social Media.
Create a Schedule for your Content Library
Once your Feed has been linked to your content library, add a schedule for the content library. Your schedules define how frequently posts should go out from your library on to your social accounts. For instance, you may want one blog post from your library to go on your Twitter every day and twice on your Facebook page. These all can be configured as per your choice.
Fresh content will be automatically published to your Social Media Networks.
When a new article is published in your feed, it will automatically added to your Content Library. Your content library is connected to your social profiles and will post new content in real time.
RSS Feeds is a great way of curating quality content for sharing on Social Media Channels. You can simply set-up your own Feed in less than 5 minutes.
What are you waiting for? Set up your own Feed using RecurPost.
Are you using RSS feeds to automate your Social Media Marketing? Let us know in the comments below
Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.