Digital marketing- a buzzword having vast significance in the world of social media, vis-a-vis you cannot also use marketing strategy digitally without social media. Both are so interrelated that it is necessary to know about digital marketing statistics and social media statistics to witness how important these digits are in shaping trends all around the globe.
Whether you are a social media expert or any marketing professional, it is these statistical numbers that drive your desires to create content, use marketing techniques, prepare budgets for advertising, manage, and then reap rewards for all your efforts.
Well, it’s not that easy. All this strategy depends on the number game, and through this article, we will play this game just using one rule and that is numbers, numbers, and numbers. Here, there, everywhere. Let us know some numbers first!
- The World Population stands at 8.2 billion. [6]
- The global market value of digital marketing will reach around $1.3 trillion by 2033. [7]
- Short-form videos bring higher engagement and ROI than longer ones. [8]
- More than half of the world now uses social media. [6]
- Social media advertising spending worldwide will amount to an estimated 234.14 billion U.S. dollars. [6]
Social Media by the Numbers
Social media plays a pivotal role in digital transformation, serving as the backbone to boost brand awareness, customer engagement, and lead generation.
Let’s know some numbers–
- There are 5.04 billion social media users worldwide. [which is 62.3% of the global population]
- As of 2024, 70.1% of the US population, or 239 million people, have social media accounts. [2,3,5]
- Globally, 37.6% of internet users utilize social media for work. [1]
| Country | Percentage of People Using Social Media for Work |
| Brazil | 48.9% |
| India | 43.6% |
| USA | 28.7% |
| UK | 26.8% |
| Japan | 9.1% |
- The average daily usage is 2 hours and 19 minutes. [1]
- The average daily usage in the U.S.A. is 2 hours and 3 minutes, 17 minutes less than the global average. [4]
- The global average gender split of social media users is 53.6% men and 46.4% women.
- In the US, 51.2% of social media users are female, while the remaining 48.8% are male. [2,3,5]
- On average, women spend 16 minutes more per day on social media than men. [4]
Age Distribution of social media users in the U.S.A.
| Age Group | Percentage of Social Media Users |
| 18–29 years | 84% |
| 30–49 years | 81% |
| 50–64 years | 73% |
| 65 and older | 45% |
- Social media advertising spending worldwide amounts to an estimated $234.14 billion. The value was forecast to grow by nearly 50 percent by the end of the decade, exceeding 345 billion dollars by 2029.
- The United States had a social media penetration rate of 70.1%. [6]
Social Media Platforms by the Numbers
Social platforms act as virtual marketplaces, influencing buying decisions and shaping trends. Facebook is the most widely used social media platform in the world with a staggering 3.07 billion monthly active users.
YouTube and Facebook are the most widely used online platforms in the U.S.A.
If social media platforms were people, Facebook would be the grandparent who surprisingly throws the best parties. For brands and social media marketers, ignoring Facebook is like ignoring your grandma’s friend request.
| Metric | Statistics |
| Monthly Active Users | 3.07 billion |
| Daily Active Users | 2.06 billion |
| Avg Engagement Rate | 0.15% [22] |
| ROI for Ads | 10:1 |
Facebook User Demographics
- The 25-34 age group has the highest percentage of users for both females and males.
- The second-largest user group is 18-24, with females 9.5 percent and males 12.7 percent, showing strong engagement.
- Older age groups, such as 45-54, 55-64, and 65+, have progressively smaller percentages of users.
- Across all age groups, males have a consistently higher presence on Facebook than females, except in the 25-34 category.
- The smallest user group is females aged 65 and over, at 2.8 percent. [17]
Best Times to Post on Facebook
| Day | Best Posting Times [12] | Why it Works |
| Mondays and Tuesdays | 6:00 AM – 10:00 AM | Fresh start mentality, workday momentum |
| Wednesdays and Thursdays | 8:00 AM – 12:00 PM | Mid-week peak activity, during lunchtime |
| Fridays | 10:00 AM – 12:00 PM, 7:00 PM – 9:00 PM | Winding down from work, Weekend anticipation, Evening Entertainment |
| Saturdays and Sundays | 10:00 AM – 3:00 PM, 7:00 PM – 9 PM | Lazy browsing, Family Moments, Evening Entertainment |
Meta– our new company brand, was introduced in the month of October of 2021.
If social media platforms were people, Instagram would be the trendy older sibling who always knows the coolest spots in town and has a knack for making everything look amazing. For brands and social media marketers, ignoring Instagram is like skipping out on a family photo that everyone else will remember forever.
| Metric | Statistics |
| Monthly Active Users | 2 billion |
| Daily Active Users | 500 million |
| Avg Engagement Rate | 1.16% [22] |
| ROI for Ads | 12:1 |
Instagram User Demographics
- Southern Asia is leading the Instagram parade with a significant 23.80 percent of users and Southern America follows at a distance with 13.8 percent.
- Northern America registers as a major player in the Instagram team, and Central America has a smaller yet notable share. [18]
Best Times to Post on Instagram
| Day | Best Posting Times [13] | Why It Works |
| Monday | 7 AM, 4 PM, 8 PM | Early morning captures users starting their week; late afternoon and evening times align with post-work relaxation periods. |
| Tuesday | 9 AM, 1 PM, 2 PM | Mid-morning and early afternoon slots coincide with users’ mid-morning starts and midday breaks, leading to higher engagement. |
| Wednesday | 9 AM, 11 AM | Early and mid-morning periods are optimal as users are active during their morning routines, making it the best day to post. |
| Thursday | 11 AM – 1 PM | Late morning to early afternoon captures users during mid-morning breaks and lunchtime, increasing the likelihood of engagement. |
| Friday | 5-7 PM | Early morning and late morning times tap into users’ anticipation for the weekend, while early afternoon aligns with winding down the workweek. |
| Saturday | 9 AM | Morning hours engage users as they start their weekend activities, making it a prime time for interaction. |
| Sunday | 11 AM – 1 PM, 6 PM – 9 PM | Midday and evening times align with users’ relaxed schedules, enhancing engagement opportunities. |
Threads-Launched in July 2023, Instagram Threads is a conversation-focused app that quickly gathered a significant user base. It offers a space for text-based discussions and allows users to post content with photos, videos, and links.
X (Twitter)
If social media platforms were people, Twitter would be that witty friend who always has the hottest gossip and the quickest comebacks. For brands and social media marketers, ignoring Twitter is like skipping the chance to join the most exciting conversation in town—you might just miss the next big thing.
| Metric | Statistics |
| Monthly Active Users | 1.58 billion |
| Daily Active Users | 245 million |
| Avg Engagement Rate | 0.05% [22] |
| ROI for Ads | 8:1 |
X (Twitter) User Demographics
- North America and Eastern Asia are top regions for X with both contributing around 36 percent of total users.
- It is the males that dominate the platform representing nearly 61% of the total users, and females 39% users.
- Among different age groups, almost 70% of users fall in the 18-34 age group.
- 19 percent of the US population above the age of 12 will use Twitter and this number is far lower than what it used to be in the past years. [19]
Best Times to Post on X (Twitter)
| Day | Best Posting Times [14] | Why It Works |
| Monday | 9 AM – 11 AM | People start their week by catching up on news and trends, making it a great time for brand visibility. |
| Tuesday | 9 AM – 12 PM | Engagement peaks as users are more active during late morning hours. |
| Wednesday | 5-7 PM | Midweek activity spikes as users look for updates and interactive content during work breaks. |
| Thursday | 9 AM – 12 PM | Users are engaging with trending topics and preparing for the weekend, increasing post visibility. |
| Friday | 8 AM – 10 AM | Engagement drops slightly later in the day, so earlier tweets catch users before they sign off for the weekend. |
Blue Check Mark– The symbolic blue check mark launched by Twitter in 2009 came finally to an end in April 2023 with X asking all of its users that intend to have a verified account to opt for its subscription plan. However, in Nov 2022, in an effort to overcome fraud and bots, Elon Musk launched a new X Premium subscription plan which can be bought by any user and gives them a blue check mark.
TikTok
If social media platforms were people, TikTok would be the hyper-creative teenager who somehow knows all the latest trends before anyone else. For brands and social media marketers, ignoring TikTok is like skipping a chance to hang with the cool kids—you’ll miss out on the inside jokes and viral moments.
| Metric | Statistics |
| Monthly Active Users | 1.6 billion |
| Daily Active Users | 50 million |
| Avg Engagement Rate | 5.96% [22] |
| ROI for Ads | 14:1 |
TikTok User Demographics
- Out of every 100 cool TikTok users showing off their moves, 52 are males and 48 are females
- TikTok has unmatched popularity among young adults with them making up more than 36 percent of the total user base.
- TikTok users have significant crossover with platforms like Instagram and YouTube, indicating shared interests or content preferences. [20]
Best Times to Post on TikTok
| Day | Best Posting Times [15] | Why it works |
| Monday | 6 AM, 10 AM, 10 PM | Early and late times capture users starting their week or unwinding after a long day. |
| Tuesday | 10 AM to 12 PM | Early-morning slots catch global users, while 9 AM hits mid-morning scroll sessions. |
| Wednesday | 7 AM, 8 AM, 11 PM | Mid-week energy draws users to early and late-night entertainment on TikTok. |
| Thursday | 9 AM, 12 AM, 7 PM | Mid-morning and evening slots target peak scrolling times before and after work. |
| Friday | 5 AM, 1 PM, 3 PM | Early posts capture morning trends; midday hits the weekend anticipation peak. |
| Saturday | 11 AM, 7 PM, 8 PM | Users spend more time on the app over the weekend, making late-morning and evening slots highly effective. |
| Sunday | 7 AM, 8 AM, 4 PM | Morning slots work for early risers, while 4 PM targets relaxed Sunday afternoon scrolling sessions. |
TikTok Ban-The United States has been considering a ban on the TikTok app due to various concerns, mainly National Security. For a long, there has been a lot of ambiguity regarding the app ban. There have been groups divided in favor of TikTok & against it. In recent times there has been a major shift in the number of supporters and those who oppose.
YouTube
If social media platforms were people, YouTube would be the wise uncle who’s always ready with a captivating story or a how-to guide for fixing anything. For brands and content creators, skipping YouTube is like ignoring a treasure chest of endless opportunities to connect and inspire.
| Metric | Statistics |
| Monthly Active Users | 2.7 billion |
| Daily Active Users | 122 million |
| Avg Engagement Rate | 5% [21] |
| ROI for Ads | 16.1 |
YouTube User Demographics
- Male users amount for 54.4% of the YouTube viewing population, while female users account for only 45.6% of visitors.
- According to a survey by Pew Research, nearly 90% of teens use YouTube.
- When we break down YouTube viewership by age groups, we find that a vast majority (87%) of YouTube users fall between the ages of 18 and 65+. [21]
Best Times to Post on YouTube
| Day | Best Posting Times [16] | Why It Works |
| Monday | 2 PM to 4 PM | Viewers tend to start their week by catching up on educational or entertaining content. |
| Tuesday | 2 PM to 4 PM | Consistent engagement as viewers browse during breaks or after work/school. |
| Wednesday | 2 PM to 4 PM | Midweek fatigue drives users to seek entertainment or learning resources. |
| Thursday | 12 PM to 3 PM | Early afternoon sees a spike in viewership as users anticipate the weekend. |
| Friday | 12 PM to 3 PM | Viewers are more active before heading into the weekend, seeking leisure content. |
| Saturday | 12 PM to 3 PM | Mornings are prime time for weekend viewers seeking relaxation and discovery. |
| Sunday | 9 AM to 11 AM | Higher engagement as users plan their week while enjoying free time. |
YouTube Minutes– Americans’ daily YouTube minutes are creeping up each year like someone slowly turning up the volume during their favorite song. By 2025, might as well say, “Just one more video” is becoming everyone’s unofficial mantra!
Digital Marketing by the Numbers
Digital marketing is the backbone of modern business strategies, enabling brands to connect with global audiences through innovative channels. From content creation to personalized emails, each type of digital marketing offers unique opportunities to engage and convert customers.
Content Marketing
If digital marketing were people, content marketing would be the wise storyteller who captivates everyone at the party with engaging tales. For brands and content marketers, skipping a content marketing strategy is like ignoring the golden opportunity to connect deeply with your target audience. It’s not just about publishing—it’s about creating meaningful experiences that resonate and drive results.
Usage: Engages audiences by delivering valuable, informative, and entertaining content.
Overall Stats:
91% of marketers use content marketing as a key strategy.
By Type:
- Blogs: 60% of marketers say blogs are their primary content type.
- Videos: 78% of marketers report video marketing delivers the best ROI.
- Infographics: Infographics see 12% more engagement than other content types. [6]
Fun Fact: Content marketing generates 3x more leads than paid advertising.
ROI:
- Global: Delivers an average ROI of 12:1.
- USA: 10:1 ROI across industries.
- India: Delivers an ROI of 9:1.
- Australia: Achieves an ROI of 11:1. [6]
Some More Social Numbers
- Content marketing is the third most prominent source of customer retention (32%).
- The five most frequently used metrics to assess content performance by B2B marketers are conversions (73%), email engagement (71%), website traffic (71%), website engagement (69%), and social media analytics (65%). [10]
Social Media Marketing
If digital marketing were people, social media marketing would be the cool sibling who knows everyone and always gets the party started. From viral challenges to perfectly timed memes, social media marketing strategies are the life of the digital world. Ignoring platforms like Instagram or TikTok is like skipping a party where all your potential customers are already hanging out. With social media usage reaching billions daily, crafting a strong social media marketing strategy backed by data and social media marketing statistics isn’t optional—it’s essential.
Usage: Builds brand awareness and fosters direct engagement with the target audience.
Overall Stats:
73% of marketers believe social media is their most effective marketing channel.
Source
By Type:
- Reels: Generate 22% more engagement than standard posts.
- Carousel Posts: Account for 17% of all content interactions.
- Stories: 80% of brands use stories to drive conversions. [6]
Fun Fact: Posts with emojis see 57% higher engagement.
ROI:
- Global: Delivers an average ROI of 14:1.
- USA: 11:1 ROI on average.
- India: Delivers an ROI of 13:1.
- Australia: Achieves an ROI of 12:1. [6]
Some More Social Numbers
- 59 million downloads of the social networking app, Facebook, makes it the most downloaded social media app in 2024
- 25% of total ad spend across all digital advertising goes to Meta (Facebook) [10]
Influencer Marketing
If digital marketing were people, influencer marketing would be the trendy cousin who knows everyone and throws the most talked-about gatherings. For brands and social media marketers, overlooking influencer marketing is like skipping an invitation to the event where all your target audience is hanging out. Packed with potential for personalized outreach and engagement, it’s the secret ingredient to a successful digital marketing strategy in today’s era of digital advertising. Dive into the digital marketing statistics that prove its unmatched ROI and power in connecting with audiences authentically.
Usage: Amplifies reach by leveraging trusted voices within target communities.
Overall Stats:
The global influencer marketing industry is valued at $21.1 billion.
By Platform:
- Instagram: 67% of brands prioritize Instagram for influencer campaigns.
Source - TikTok: Influencer content achieves 17% higher engagement than other content.
- YouTube: 50% of brands invest in long-form video content with influencers. [6]
Fun Fact: Micro-influencers achieve 60% higher engagement rates than macro-influencers.
ROI:
- Global: Delivers an average ROI of 18:1.
- USA: 15:1 ROI.
- India: Delivers an ROI of 16:1.
- Australia: Achieves an ROI of 14:1. [6]
Some More Social Numbers
- 69% of Consumers Trust Influencers’ Recommendations
- Over 78% of Marketers in the U.S. Plan to Use Influencers in 2024 [9]
Video Marketing
If digital marketing were people, video marketing would be the cool cousin who’s always trending on social media, delivering epic stories that everyone loves to share. For brands and marketers, ignoring video marketing—especially on mobile devices—is like skipping the family reunion where all the action happens. With mobile marketing dominating digital strategies and marketing budgets increasingly favoring video, it’s the party you can’t afford to miss.
Usage: Drives conversions by capturing attention through engaging visuals.
Overall Stats:
91% of marketers believe video is a critical part of their strategy.
Source
By Platform:
- YouTube: The most-used platform for video marketing, reaching 2.5 billion users.
Source - Instagram: Reels deliver 20% more engagement than feed posts.
- TikTok: Short-form videos generate 58% more engagement than other content types.
Source [6]
Fun Fact:95% of users watch explainer videos before purchasing a product.
ROI:
- Global: Delivers an average ROI of 16:1.
- USA: 14:1 ROI.
- India: Delivers an ROI of 15:1.
- Australia: Achieves an ROI of 13:1. [6]
Some More Social Numbers
- 89% of businesses use video as a marketing tool
- 73% of video marketers have created explainer videos, making this the most popular singular use case for video marketing
- 51% of video marketers say they’ve used AI tools to help them create or edit marketing videos. [8]
Email Marketing
If digital marketing were people, email marketing would be the quiet genius who knows everyone’s secrets and sends out the perfect party invites. For brands crafting their social and digital marketing plans, ignoring email is like skipping the RSVP to the most exclusive event of the year. Backed by the latest social media statistics, it complements efforts to reach the 4.9 billion global social media users. For email marketers, this channel remains the most personalized and effective way to build lasting relationships.
Usage: Directly engages with audiences through personalized communication.
Overall Stats:
Email remains the most effective channel, with an ROI of $36 for every $1 spent.
Source
By Type:
- Newsletters: 81% of marketers use newsletters for audience retention.
- Promotional Emails: 60% of users make purchases due to promotional emails. [6]
Fun Fact: Emails with personalized subject lines see 50% higher open rates.
ROI:
- Global: Delivers an average ROI of 36:1.
- USA: 32:1 ROI.
- India: Delivers an ROI of 28:1.
- Australia: Achieves an ROI of 30:1. [6]
Some More Social Numbers
- 90% of marketers use emails to distribute content organically
- 82% is the average open rate for a welcome email [10]
Mobile Marketing
If digital marketing were people, mobile marketing would be the tech-savvy teenager who’s always on their phone but somehow knows all the trends before anyone else. For brands and mobile marketers, ignoring mobile devices in your strategy is like trying to text on a rotary phone—it just doesn’t make sense in today’s world. With internet users spending over 60% of their online time on mobile, mobile marketing has become the heartbeat of digital marketing strategies, delivering unparalleled access to on-the-go consumers.
Usage: Reaches users on the go through mobile devices.
Stats:
Overall: Mobile marketing accounts for 68% of all digital ad spending globally.
Types of Ads:
- In-app ads: 70% of mobile ad spend.
- Mobile search ads: 30%. [6]
Fun Fact: 80% of shoppers use a mobile phone to research products before purchasing.
ROI:
- Global: Delivers an average ROI of 15:1.
- USA: 12:1 ROI.
- India: Delivers an ROI of 13:1.
- Australia: Achieves an ROI of 14:1. [6]
Some More Social Numbers
- 80% of the top-ranked websites are mobile-friendly
- 53% of all PPC clicks are from mobile devices [10]
Conclusion
Digital marketing and social media have reshaped the way businesses connect with their target audience, offering unparalleled opportunities for engagement and growth. For marketers worldwide, it’s essential to boost brand awareness, generate leads, and achieve a positive ROI.
With global social media users exceeding 5 billion, it’s clear that platforms like Facebook, Instagram, TikTok, and YouTube dominate the marketing world, driving the majority of social media advertising spend.
Whether it’s content marketing, video advertising, email marketing, or influencer marketing, every marketing channel offers unique ways to maximize impact and reach social media users worldwide. Remember, the average person spends more than 2 hours daily on social platforms, making it a goldmine for business-to-business and consumer-focused strategies alike.
And if you’re still debating whether to invest in social media ads, just remember: ignoring social media is like trying to run a marathon in flip-flops—it’s technically possible but definitely not the best marketing strategy.
Frequently Asked Questions
ROI tracking is critical for evaluating the success of your digital marketing strategy. It helps marketers worldwide measure the effectiveness of campaigns, optimize ad spend, and ensure a positive ROI on platforms like Google Ads, social media ads, and content marketing strategies.
AI-Driven Marketing: AI tools streamline marketing efforts, enabling personalization at scale and data-driven insights for social media marketers.
Voice and Visual Search: With more consumers preferring voice search, integrating it into your SEO strategy is vital. Visual search simplifies shopping experiences, enhancing customer engagement.
Social Commerce: Platforms like Instagram and TikTok enable shopping directly via social media ads, creating a seamless content marketing strategy that drives conversions.
–Facebook: $114 billion annually.
–Instagram: $30 billion annually.
–Twitter (X): $5.5 billion annually.
–TikTok: $12 billion annually.
–YouTube: $28 billion annually.
These numbers highlight the importance of investing in digital advertising.
–LinkedIn:
Monthly Active Users: 900 million.
Daily Users: 49 million.
Engagement Rate: 0.50%.
–Pinterest:
Monthly Active Users: 450 million.
Daily Users: 26 million.
Engagement Rate: 0.20%.
Marketers running print marketing campaigns 62 percent of respondents reported using personalized print materials for targeted messaging to overcome the challenges of digital marketing fatigue. Around 46 percent said they handled such hurdles by integrating print with digital campaigns for cross-channel engagement.
Sources and Reference Links:
1. Social Media for Business Use [seo.ai]
2. Social Media Statistics [Smart Insights]
3. Social Media Statistics [Baacklinko]
4. Time Spent on Social Media [DataReportal]
5. Social Media [Pew Research Center]
6. Various Statistics [Statista]
7. Digital Marketing [Hostlinger]
8. Video Marketing [Wyzowl]
9. Influencer Marketing [social shepherd]
10. Various Statistics [Web FX]
11. Various Statistics [HubSpot]
12. Best Times to Posts on Facebook [RecurPost]
13. Best Times to Posts on Instagram [RecurPost]
14. Best Times to Posts on Twitter [RecurPost]
15. Best Times to Posts on TikTok [RecurPost]
16. Best Times to Posts on YouTube [RecurPost]
17. Facebook [RecurPost]
18. Instagram [RecurPost]
19. Twitter [RecurPost]
20. TikTok [RecurPost]
21. YouTube [RecurPost]
22. Engagement Rate of Social Channels [RecurPost]
Shubham Agrawal is a passionate content writer, with over a year of experience in this field. He excels in creating content in informative and creative way that aligns with readers. He juggle with words to create an engaging content.