Content Recycling
Evergreen Content Marketing
RecurPost content recycling reposts your approved posts on a repeating schedule. As a result, your client accounts continue publishing between new campaigns. You add evergreen posts to the content library, and RecurPost republishes them at the frequency and times you choose. For an agency managing 15 or 20 client accounts, this approach keeps each account active while reducing the need for writers to update content every week.
No credit card required.
What Content Recycling Does in RecurPost
RecurPost content recycling stores posts in a library and republishes them on a recurring schedule. A RecurPost library works like a folder because it lets you group posts by theme, client, or campaign. Consequently, you can attach a schedule to the entire group.
RecurPost offers 3 library types, and each one serves a different purpose:
- A one-time library publishes each post once before moving it to the Expired Content library for future reference.
- A recurring library republishes its posts at the intervals you define.
- A seasonal library runs only during the annual date range you set, so a client’s holiday posts can automatically publish every December without manual scheduling.
The RecurPost recurring library supports more than plain text posts. You can add link posts by pasting a URL into the RecurPost post composer. RecurPost automatically retrieves the page title, description, and featured image to help you create engaging social media posts more efficiently. You can also add posts with multiple images while writing a different caption for each social account. In addition, RecurPost connects an RSS feed to a library, so new blog posts flow into the library without manual copying.
RecurPost content recycling works best for evergreen content that stays relevant over time, such as:
- how-to tips
- client testimonials
- product explainers
- blog posts
However, it does not suit dated promotions, news, or time-sensitive offers because those posts work better as one-time posts.
How to Set Up a Recurring Library in Three Steps
Firstly, create the library and give it a name based on the client or content theme. Next, add your content. Finally, set the recurring schedule.
Create the library
Give the library a name based on the client or content theme.
Add your content
RecurPost gives you 3 ways to add content: type a post directly, add posts in bulk through bulk scheduling, or import many posts at once from an Excel or CSV file.
Set the recurring schedule
Set the recurring schedule for the library, and RecurPost republishes the posts for you.
For example, a freelancer with a backlog of 60 evergreen posts can import them into a single library from a spreadsheet in one session.
A recurring library requires enough content to keep your publishing schedule varied. A library with only 5 or 6 posts repeats too quickly and can make your content feel repetitive. Therefore, add at least 20 evergreen posts before enabling recurrence, so each post reappears after a longer interval.
How RecurPost Schedules Recurring Posts
RecurPost runs a recurring schedule based on three settings. Begin by selecting your preferred posting frequency for recurring social media posts. Next, choose the publishing time slots that match your content schedule. Finally, set an expiration date to determine when RecurPost should stop automatically recycling and republishing your content.
RecurPost’s scheduler runs once a day at 8:00 AM UTC and queues posts for the next day. You can publish posts in each client’s local timezone while using RecurPost’s best-time suggestions. For example, an agency can schedule a client library to publish every Monday, Wednesday, and Friday at 9:00 AM in the client’s local timezone. Subsequently, set the expiration date to match the end of the retainer.
RecurPost’s Library Calendar shows both the current month and the next month. Therefore, you can review what each client account will publish before the posts go live.
However, a recurring library only delivers value when the posts are published successfully. RecurPost tracks more than 850 documented publishing errors, including image size mismatches and token issues. Plus, it displays those errors instead of letting a post fail silently in the queue.
Notably, for Facebook Groups, Facebook personal profiles, and Instagram personal profiles, RecurPost sends a mobile push notification to complete the publishing process. This is mainly because those account types do not support direct publishing.
Run One Recycling Library Across Every Client Account
RecurPost applies one recycling library across multiple client accounts without requiring you to rebuild the posts. When you connect a new social media account to an existing content library, RecurPost automatically schedules the library’s posts for the new account. This eliminates the need to recreate or re-enter your social media content, making it easier to manage and publish content across multiple social media accounts.
Each client stays in its separate client workspace, where libraries, approvals, and assets remain organized. When you onboard a client, they connect their own social accounts through an email or link invitation instead of sharing their passwords. As a result, you never need to store client passwords. For instance, an agency can connect a new client account to an existing evergreen tips library in just a few minutes.
A shared library works best when multiple client accounts publish similar content. However, if a client requires a completely custom voice for every post, a shared library becomes less effective. This is primarily because you need to create more content manually.
Update a Whole Library Without Editing Posts One By One
RecurPost updates an entire library in a single action. Therefore, there is no need to edit posts individually. You can replace captions, call-to-action links, or first comments across every post in the library at the same time. For example, after a client rebrand, an agency can update the CTA link across a 40-post library in one action instead of opening all 40 posts individually.
RecurPost’s seasonal libraries also manage the publishing schedule for you. A seasonal library automatically activates and deactivates within the annual date range you define. As a result, a client’s summer campaign runs each year without manual scheduling. At the same time, RecurPost rotates caption variations and first comments to reduce repetition while following the expiration date you set for the library.
RecurPost also tailors each recycled post to the social network where it is published. For example, you can add a first comment to Facebook and LinkedIn posts. Moreover, including a call-to-action button on a Google Business Profile post, or tagging a collaborator in an Instagram Reel, can be done all from the same library.
When to Recycle Content and When to Post Fresh
RecurPost content recycling works best with evergreen content, whereas it is less suitable for time-sensitive content. Use a recurring library for educational posts, client testimonials, product explainers, and blog links that remain accurate for months. However, keep news, product launches, dated promotions, and reactive posts out of the recurring library. This is largely because these posts lose their relevance once they are published again.
When recycling fits
Educational posts and how-to tips
Client testimonials
Product explainers
Blog links that remain accurate for months
When it doesn’t fit
News and reactive posts
Product launches
Dated promotions
Time-sensitive offers
RecurPost delivers the best results when you combine evergreen and fresh content. You can run an evergreen library to keep the account active with recurring posts. Schedule time-sensitive posts through your social media content calendar. For example, an agency can keep a client’s evergreen tips library running throughout the quarter. At the same time, the agency can schedule the client’s product launch as one-time social media posts.
Frequently Asked Questions
What is Content Recycling in RecurPost?
Content recycling in RecurPost reposts approved content from a library on a recurring schedule. You add evergreen posts to a recurring library once, and RecurPost republishes them at the frequency and times you choose. As a result, your social account stays active without requiring new content every week.
How does RecurPost Recycle Evergreen Posts?
RecurPost recycles evergreen posts by applying a recurring schedule to a content library. You set the posting frequency, choose the publishing time slots, and define an expiration date. RecurPost then publishes the library’s posts according to that schedule while checking them each day at 8:00 AM UTC to queue the next day’s posts.
Can Recycled Content Run Alongside Trending or Time-Sensitive Posts?
Yes, recycled content can run alongside time-sensitive posts in RecurPost. You can keep an evergreen library running on a recurring schedule while scheduling trending or dated posts separately through the content calendar. This approach keeps evergreen content publishing consistently, while fresh posts cover current events, launches, and other time-sensitive updates.
How Does RecurPost Keep Recycled Posts from Repeating Identically?
RecurPost keeps recycled posts from repeating identically by using caption variations, first-comment rotation, and expiration dates. You can also update captions or call-to-action links across an entire library in a single action. In addition, a library with 20 or more evergreen posts keeps enough time between repeated posts, so followers are less likely to notice the repetition.
How Does Recycling Work Across Multiple Client Accounts?
RecurPost content recycling works across multiple client accounts because you can add a new social account to an existing library without rebuilding the posts. Each client stays in a separate workspace, while clients connect their own social accounts through an email or link invitation instead of sharing passwords.
Which Content Types Suit Recycling, and Which Do Not?
Evergreen content suits recycling because it stays accurate over time. This includes how-to tips, client testimonials, product explainers, and blog links. However, time-sensitive content does not suit recycling, including news, product launches, dated promotions, and reactive posts. Instead, schedule those posts as one-time posts.
How Do I Pause, Expire, or Update a Recurring Library?
You can pause or stop a recurring library in RecurPost by setting or updating its expiration date. You can also update the library by changing captions, call-to-action links, or first comments across the entire library in a single action. In addition, a seasonal library automatically deactivates at the end of the annual date range you define.
Try RecurPost With Your Evergreen Content
RecurPost’s Agency plan supports 20 social accounts for one flat monthly price without per-user seat charges. Therefore, a recurring library can scale across the client accounts you manage. You can explore RecurPost plans and pricing to compare every plan and add-on, or start a free RecurPost trial and create your first evergreen library.
To see how content recycling fits into your publishing workflow, explore all RecurPost features or the RecurPost social media management platform. Content recycling is one part of the publishing workflow, and it works alongside the content calendar and bulk scheduling instead of replacing them.
