Hopper HQ: In-Depth Review
Best For:
Pricing:
Top Features
Large businesses, Organizations
Per Month
- Designed for straightforward scheduling
- Unlimited posts and calendar planning
- Bulk creation and analytics
- Basic Image Editing options
Individuals, businesses, Agencies
$25
Per Month
- 5 Social Profiles
- 500 Stored Recurring Updates
- 20 Daily Posts Per Account
- 10 Recurring time slots
- 2 Share from RSS feeds
- 2 Shareable Calendars
No credit card required
Overview
In social media marketing, having the right tools can make all the difference. Hopper HQ emerges as a promising contender, offering features that streamline content scheduling, enhance visual appeal, and optimize user engagement.
Hopper HQ caters to both individual influencers and businesses by simplifying social media management. This review examines its offerings compared to RecurPost to determine its position in the competitive landscape.
Hopper HQ scores 7.5 out of 10 in our ratings, reflecting its feature set, user-friendly interface, and adaptability to various social media platforms. While Hopper HQ excels in several areas, competitors like RecurPost have an edge in advanced analytics and value for money. The rating shows Hopper HQ's potential while indicating room for improvement.
| Features | Hooper HQ | RecurPost |
|---|---|---|
| Pricing | 7 | 9 |
| Users | 6 | 10 |
| Analytics | 8 | 10 |
| Bulk Create | 8 | 9 |
| Hashtag Explorer | 7 | 10 |
Hopper HQ Reviewa
Positive Reviews
I find Hopper to have a functionality and ease of use that I’ve not had before. When we have had issues with the software, customer service has always been top notch!
~ Anne K. (Capterra link)
In our busy lives we do not always get to post to company social media platforms, luckily with Hopper HQ ensuring there are regular posts is easy and can be scheduled months in advance to ensure there is always something happening. The ease of use is amazing and it Hopper HQ is the most cost effective. Posts are always on time and customer service when things go wrong is amazing.
~ Sharri V. (Capterra link)
I’ve used Hopper for years now. From running 20+ client accounts to now, freelancing with just a handful, it’s the best solution for my time management and overall client account management.
~ Rachel H. (Capterra link)
If you need to be in front of your clients on multiple platforms, look no further. Hopper HQ will save you time and money. Schedule your posts and don’t look back! The staff and help center are amazing with any questions you might have. We use it for IG, FB, Linkedin and Twitter.
~ Katie W. (Capterra link)
Easy, efficient, professional. As the owner of my company, social media is usually the part of my job that needs to come from me but i like doing the least as I need to put hours aside to organise. With Hopper, its a joy to use, plan and schedule.
~ Elliot B. (Capterra link)
Negative Reviews
It’s constantly disconnecting. There is no point in scheduling posts if you have to go check that your scheduling tool is working every day. After months of frustration, we asked them to shut down our account literally on the day the payment was being withdrawn. They both refused to refund that payment and to shut down our account when we asked. They said we had to pay for another month of not using their unreliable products per their policies.
~ Cara P. (Capterra link)
I wish it was possible to add a bit more automation to the app. For example, I publish one drawing per day to my three networks. Currently, I have to front-load the entire task–pick an image, add a caption, set a publication date–over and over and over. It would be easier if I could, say, pick a range of dates, set one upload per day and have it pull the images in alphabetical order from a specific directory. So on day one, it would pull image001.foo, then the next day image002.foo etc.
~ Eric K. (Capterra link)
For the whole two weeks of the free trial I was unable actually get the software to work and post on Instagram. Support is absolutely useless. They take days to reply, if they bother at all, and then email you a link to a help page on their website that doesn’t even exist! On the last day of the free trial they told me they had escalated my problem to their engineers. Unfortunately I will never know if their software can work as I had to cancel my free trial before they started charging me for a service that doesn’t work. A complete waste of time and energy. AVOID!!!!
~ Natalie H. (Capterra link)
Customer service is a complete joke. Based on lack of features and bad attitude I won’t use this garbage again.
~ Emma P. (Capterra link)
Fails posts. Doesn’t schedule videos. Doesn’t accept photos that are “too tall” while when you post manually on Instagram it’s not a problem.
~ Irina A. (Capterra link)
Hopper HQ pros and cons
Pros
- Unlimited Posts: Hopper HQ offers unlimited posts even in its basic plan. This ensures that businesses and individuals with a frequent posting schedule aren’t hindered by post limits. It’s a significant advantage for those who have a lot of content to share and don’t want to be constantly monitoring their post count.
- Grid Planner: The Grid Planner is a unique feature that allows users to visualize their Instagram feed. It ensures that posts are cohesive and aesthetically pleasing. For brands aiming to maintain a specific theme or color palette, this tool is invaluable. It provides a preview of how the feed will look, allowing for adjustments before posts go live.
- Bulk Create: The Bulk Create feature is a time-saver. Users can prepare and schedule multiple posts at once, ensuring that they can plan their content strategy well in advance. This is especially beneficial during promotional campaigns or product launches.
- Calendar Planner: With the Calendar Planner, users can get a bird’s eye view of their posting schedule. It aids in identifying gaps, ensuring a consistent posting rhythm, and helps in commemorating special events or holidays.
- Competitive Pricing: While there are cheaper tools available, the range of features offered in the basic plan of Hopper HQ provides good value for money, especially for individual users or small businesses.
Cons
- Limited Users in Basic Plan: The basic plan restricts access to just one user. For businesses with a team, this can be a significant limitation, requiring an upgrade to the Pro plan for more user access.
- Hashtag Explorer Limited to Pro Plan: The Hashtag Explorer is a powerful tool for enhancing post reach. However, its limitation to the Pro plan means basic users miss out on this feature.
- Annual Billing: The pricing, when billed annually, might not be appealing to everyone, especially small businesses or freelancers who prefer monthly billing options.
- Lack of Advanced Analytics in Basic Plan: While Hopper HQ offers analytics, the depth and breadth of insights might not be as comprehensive as those provided by competitors like RecurPost.
Hopper HQ Pricing
Hopper HQ offers two main pricing plans:
The plan is priced at $95/month, but this is billed annually. This plan provides users with unlimited posts, a calendar planner, a grid planner, analytics, and the bulk create feature. However, it’s limited to just one user.
The enterprise plan offers large companies sophisticated social media planning through Hopper HQ and in-depth performance analysis with Measure Studio. It’s designed for comprehensive social media management and advanced analytics at scale.
Hopper HQ Features
Unlimited Posts: Hopper HQ allows users to post without limits. Active businesses and influencers can focus on creating quality content without worrying about hitting posting ceilings.
Calendar Planner: The Calendar Planner is more than just a scheduling tool. It provides a visual representation of content strategy, helping users identify gaps, plan for special occasions, and maintain a consistent flow of posts for audience engagement.
Grid Planner: Instagram is as much about aesthetics as it is about content. The Grid Planner allows users to design visually appealing Instagram feeds by arranging posts. This feature ensures brand consistency and enhances profile attractiveness.
Hashtag Explorer (Pro Plan): The Hashtag Explorer helps users find trending and niche-specific hashtags, increasing post reach to broader and more targeted audiences.
Unlimited Users (Pro Plan): The unlimited users feature allows entire teams to work on the platform, from content creators to approvers, creating a seamless workflow process.
Post Approvals (Pro Plan): The post approval process ensures every post aligns with brand guidelines before publication, maintaining brand reputation through quality control.
CSV Upload (Pro Plan): The CSV upload feature allows businesses to bulk upload posts, benefiting campaigns and content created by external agencies.
Instagram Username Checker: The username checker verifies Instagram handle availability, streamlining brand setup and preventing conflicts. It’s a quick, efficient tool that integrates smoothly into social media planning
Conclusion
Hopper HQ functions as a social media scheduling tool with features for individual users and businesses. Unlimited posts and grid planner stand out in the basic plan, though the Pro plan unlocks full potential. Compared to RecurPost, Hopper HQ has strengths, but RecurPost offers more comprehensive features at a competitive price.
Frequently Asked Questions
Is there a free trial available for Hopper HQ?
Hopper HQ offers a free trial for users to test features. Check Hopper HQ’s official website for current trial information.
Can I switch between plans easily?
Hopper HQ allows users to upgrade or downgrade plans based on needs. Check the terms of service or contact support for specific plan-switching details.
Is there a mobile app available for Hopper HQ?
Hopper HQ provides mobile apps for on-the-go scheduling and management. Check app stores or Hopper HQ’s official website for availability.
How does Hopper HQ’s analytics feature compare to RecurPost’s?
While Hopper HQ offers analytics, RecurPost provides advanced analytics that give deeper insights into post performance and audience engagement.
Is there a limit to the number of social media profiles I can connect to Hopper HQ?
The number of profiles you can connect typically depends on the plan you choose. It’s best to refer to their official pricing page for specifics.
Does Hopper HQ support all major social media platforms?
Most scheduling tools support major platforms like Instagram, Facebook, Twitter, and LinkedIn. However, check Hopper HQ’s platform compatibility to ensure it meets your needs.
How does the post approval process work in the Pro plan?
The post approval process allows team members to review and approve posts before they go live, ensuring that the content aligns with brand guidelines and standards.