Many B2B marketers are exploring new options as Oktopost struggles to keep up with today’s multi-channel demands. While it’s strong on LinkedIn marketing and B2B social selling, Oktopost’s limited platform support, hard-to-find pricing, and clunky workflows leave plenty to be desired.
If you’re running social media across Pinterest, Facebook, Instagram, or Google Business Profile, these Oktopost substitutes offer a smarter way forward. This guide covers the top social media management competitors to Oktopost, from content calendar functionality and analytics dashboards to employee advocacy platform alternatives—with standout tools like RecurPost, Sprout Social, and Zoho Social leading the pack.
These tools give you more freedom, better reporting capabilities, and clear, upfront pricing, everything you need to grow without roadblocks.
1. RecurPost
RecurPost is one of the top Oktopost alternatives in 2025, combining smart automation with a low monthly cost. It’s built for agencies, small businesses, and solo marketers who want to handle social media across multiple platforms without high costs or chaos.
With evergreen content recycling, AI-assisted scheduling, and category-based planning, RecurPost helps you stay consistent without repeating the same tasks. It’s an ideal alternative to Oktopost if you’re looking for something flexible, affordable, and packed with time-saving features not typically found in enterprise-focused B2B marketing platforms.
Key Features
- Evergreen Content Recycling: Reuse your best posts over time to keep feeds active, a feature Oktopost doesn’t offer.
- Category-Based Scheduling: Sort content by theme and assign time slots to balance your weekly calendar.
- AI Content Generator: Create posts, captions, and image prompts tailored to your brand tone.
- Multi-Platform Scheduling: Post to Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and Google Business Profile, broader reach than most social media scheduling competitors.
- Visual Calendar & Bulk Uploading: Map out content weeks in advance or upload in bulk via CSV.
- Unified Social Inbox: Manage DMs and comments across channels from one place.
- White-Label Reports & Analytics: Branded reports with easy-to-read metrics, great for agencies needing advanced reporting capabilities.
- Workspaces & Team Collaboration: Separate client accounts into dedicated spaces, assign roles, and streamline approvals effortlessly.
Pricing Plans
Starter
Personal
Agency
ideal for individuals or non-business users
built for small business owners
suited to agencies managing multiple clients
Pros
- Saves time with automation and post-recycling, more than most Oktopost competitors can say.
- Praised for fast, responsive support, especially by agencies and cost-conscious organizations.
- Includes Google Business Profile support and offers more features for less compared to typical enterprise social management solutions.
Cons
- UI could be smoother; some find the dashboard less modern than newer platforms.
- No direct posting for Instagram Stories or advanced post customization.
- Lacks a deeper social media analytics platform, tools, and employee advocacy features found in high-end B2B tools like Oktopost.
2. Sprinklr Social
Sprinklr Social is built for big brands that juggle multiple teams, regions, and approval layers. It combines publishing, engagement, listening, analytics, and approvals into one unified system, which is why large organizations use it as their central social hub.
It’s particularly appealing to organizations with advanced needs for governance, deep reporting, and brand safety, areas where Oktopost and similar tools often lead, especially in B2B marketing platforms.
Key Features
- Unified Publishing: Supports 30+ social and digital channels, ideal for multi-platform connectors.
- Advanced Social Listening: Uses AI-native sentiment analysis and keyword tracking to monitor brand health.
- Centralized Inbox & Workflow: Manage tasks, messages, and annotations in one space for global teams.
- Deep Analytics & Dashboards: Customizable analytics dashboards, competitive benchmarking, and asset performance tracking.
- CRM & Marketing Automation Integrations: Connects with your broader marketing technology stack, including support and ticketing systems.
Pricing Plans
Sprinklr Social follows a custom pricing model. You’ll need to contact the vendor for a quote, typical of Oktopost competitors that serve the enterprise segment. Expect pricing to depend on the number of users, profiles, brands, and selected modules.
Pros
- It pulls publishing, reporting, sentiment tracking, and campaign management into one place.
- Robust collaboration and user permission systems support large-scale teams and complex approval processes.
- Excellent onboarding and customer support for enterprise-level adoption.
Cons
- A steep learning curve due to the wide range of features and advanced publishing workflows.
- It may slow down with large-scale data or cross-department use.
- Custom pricing and infrastructure requirements make it less ideal for smaller teams looking for more accessible Oktopost substitutes.
3. Hootsuite
Hootsuite continues to be one of the most recognizable Oktopost alternatives in 2025. Known for its robust publishing, analytics, and team collaboration tools, it’s built for large teams managing layered workflows across multiple social media accounts.
While it shares some enterprise strengths with Oktopost, especially around LinkedIn marketing and team approvals, Hootsuite’s high costs and feature limitations on lower-tier plans push many small businesses toward more flexible social media scheduling competitors like RecurPost or SocialPilot.
Key Features
- Unified Dashboard: Manage multiple profiles, monitor engagement, and respond to conversations from one place.
- Content Calendar: Schedule and preview posts across platforms with full content calendar functionality.
- Team Collaboration: Assign roles, manage approval processes, and keep content flowing smoothly across departments.
- Analytics and Reporting: Track performance with personalized reporting capabilities.
- App Integrations: Connect with Canva, Slack, Dropbox, and other cloud-based applications to streamline workflows.
Pricing Plans
- No Free Plan: Hootsuite no longer offers a free version as of 2025.
- Professional: $199/month, 1 user, 10 social profiles.
- Team: $249/month, multiple users, 10 profiles.
Pros
- Offers deep analytics and post-level engagement tracking for larger brands.
- A wide range of integration APIs improves workflow flexibility.
- Reliable scheduling tools across all major social platforms.
Cons
- Premium features like advanced analytics and workflow automation come only with higher-tier pricing.
- The interface feels dated to some, slowing down adoption.
- Not ideal for cost-conscious users or those needing Pinterest or Google Business Profile support, areas where other Oktopost substitutes like RecurPost excel.
4. Sprout Social
Sprout Social is a top-tier Oktopost alternative built for enterprises that need scalable social media management across multiple profiles and teams. It’s often compared with Oktopost for its focus on data-driven insights, deep collaboration, and robust publishing workflows.
If your team needs stronger social media analytics, Sprout Social is one of the best-known options with its rich dashboards, custom reporting, and real-time listening, so it’s a good fit for B2B brands that take social seriously and plan to grow.
Key Features
- Unified Inbox & Smart Routing: Centralizes DMs, mentions, and comments across all channels with tagging, assignments, and internal notes.
- Customizable Analytics & Reporting: Visual dashboards and exportable reports tailored to your campaigns and audience trends, so you can actually see what’s working.
- Social Listening & Sentiment Analysis: Real-time monitoring of competitors, brand mentions, and industry trends, something not as evolved in Oktopost.
- Visual Publishing Suite: Drag-and-drop scheduler and queue management for multi-platform posts.
- Team Collaboration: Manage approval workflows and content libraries with user permission systems and roles.
- CRM & Tool Integrations: Seamless connection with Salesforce, HubSpot, Zendesk, and other key tools in your marketing technology stack.
Pricing Plans
- Free Trial: 30 days to explore full platform access.
- Standard: $199/month per user (up to 5 social profiles).
- Professional: $299/month per user, includes competitive insights and scheduling automation.
- Advanced: $399/month per user, unlocks full listening tools, reporting modules, and employee advocacy platform features.
Pros
- Exceptional analytics and engagement tracking features for data-driven brands.
- Unified inbox improves response time and streamlines team collaboration tools.
- Ideal for enterprises needing full-suite digital marketing software and structured campaign workflows.
Cons
- Pricing grows fast with users and modules, limiting access for small teams.
- A complex interface and setup may lead to a steep learning curve.
- Core features like social listening and approval routing are locked behind higher-tier plans, similar to other enterprise social management solutions like Oktopost.
5. Agorapulse
Agorapulse is a popular all-in-one social media management platform built for brands, agencies, and marketing teams that want complete visibility and control over their social presence. It combines publishing, engagement, listening, and reporting under one streamlined dashboard, making it a go-to for structured team collaboration tools and scalable workflows.
Although it shares several features with Oktopost, especially around approval processes, unified inboxes, and advanced reporting, many growing teams still seek Oktopost alternatives that offer broader platform support, better pricing flexibility, and deeper automation.
Key Features
- Unified Social Inbox: Manage comments, mentions, and DMs across Facebook, Instagram, X (Twitter), LinkedIn, and YouTube from a single inbox.
- Publishing & Calendar: Plan, approve, and schedule content using a visual calendar and queue-based scheduling, key features for any publishing workflow.
- Advanced Analytics & Reporting: Measure reach, engagement, and ROI with client-ready, customizable reports.
- Social Listening: Track mentions, hashtags, and keywords to monitor brand sentiment.
- Team Collaboration: Streamline content workflows with role-based permissions, content libraries, and approval flows.
- Ad Comment Management: Handle Facebook and Instagram ad engagement directly, helping teams stay organized.
Pricing Plans
- 30-Day Free Trial: Available on all plans.
- Standard: $99/month
- Professional: $149/month
- Advanced: $199/month
- Enterprise Pricing: Custom quotes for large teams and agencies.
Pros
- The unified inbox simplifies engagement across channels, reducing time spent switching tabs, something many Oktopost substitutes are now replicating.
- Strong support team with fast response times and proactive solutions.
- Client reporting is clean, customizable, and export-ready.
- Built-in collaboration and scheduling workflows support agencies managing multiple brands.
Cons
- Costs rise as you scale users or profiles, which can be limiting for smaller teams looking for affordable social media tools.
- The mobile app could be more polished for on-the-go publishing.
- While solid, the social listening and automation tools may not go as deep as those found in more enterprise-focused B2B marketing platforms like Sprinklr or Oktopost.
6. Planable
Planable is a collaboration-focused social media tool that excels at visual content planning and approvals. It’s one of the best Sked Social alternatives for teams that need to collaborate on social content, especially agencies or marketing teams needing client approval.
Key Features
- Visual Content Calendar: View your posts in a drag-and-drop calendar, or use a feed/grid layout for Instagram. Easily move or edit posts.
- Real-Time Collaboration: Team members can comment on posts, leave notes, and tag others. Clients can approve content via public links (no login needed).
- Unlimited Workspaces & Posts: Its workspace-centric plans let you create multiple workspaces (for different clients or brands) and schedule posts across supported platforms.
- Content Library: Store and reuse images/videos. Supports video uploads.
- Publishing Suite: Schedule to Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, and Threads.
Pricing Plans
Planable offers a free plan for up to 50 posts per month, and its paid plans start at:
- Basic: $39/month (60 posts/ workspace/ month)
- Pro: $59/month (150 posts/ workspace/ month)
- Enterprise: Custom (Unlimited posts)
The main cost is per workspace (e.g., client or brand). This makes it cost-effective for smaller teams with limited clients or brands. Compared with Oktopost, Planable’s pricing is more affordable if collaboration is the priority.
Pros
- Easy-to-use visual calendar and approval workflows
- Great for teams needing client review and feedback
- Free plan supports 50 posts per month
- Share preview links with clients, no login required
- Real-time collaboration with annotations and tagging
Cons
- Lacks advanced analytics and inbox functionality for mentions
- Video scheduling, including Instagram Stories, is limited
- Lacks CRM integrations and certain marketing tools
- More about workflow than deep automation, so it may feel limited for large-scale social media management
7. Sendible
Sendible is a strong contender among Oktopost alternatives, especially for agencies and growing teams that manage multiple brands. It offers a flexible dashboard and smooth client collaboration, making it ideal for those who rely on structured approval processes and clean workflows.
Designed to simplify multi-account management and reduce publishing friction, Sendible supports everything from scheduling to feedback collection, key features often sought in B2B marketing platforms.
Key Features
- Custom Dashboards: Personalize layouts for each client or team member to highlight only relevant metrics.
- Bulk Scheduling: Upload large batches of content in one go, a top-rated social media scheduling feature.
- Client Approvals: Share posts before publishing to collect feedback and sign-offs, streamlining content approval workflows.
- Content Library: Store reusable templates, images, and ideas in one centralized hub.
- Integrations: Connect with Canva, Slack, Google Drive, and even publish directly to WordPress and Medium, more flexible than many other social media management platforms.
Pricing Plans
- Free Trial: 14 days, full feature access.
- Creator: $29/month with 1 user, 6 profiles.
- Traction: $89/month with 4 users, 24 profiles.
- Scale: $199/month with 7 users, 49 profiles.
Pros
- Excellent for agencies with high-volume client work and the need for structured campaign management modules.
- Strong integration APIs with blogging tools and file-sharing platforms improve workflow speed.
- Responsive customer support consistently rated well in user reviews.
Cons
- Interface can feel busy or overwhelming to new users.
- Full access to advanced reporting capabilities and automation requires premium tiers.
- Posting large batches may cause occasional performance slowdowns.
8. SocialPilot
SocialPilot is a solid Oktopost alternative for small agencies and mid-sized teams that need client-ready tools without the high price tag. It provides excellent social media scheduling features and is ideal for agencies looking to manage multiple accounts efficiently.
Perfect for teams looking for affordable social media management platforms, SocialPilot offers strong bulk scheduling and white-label reporting, making it a great tool for both internal use and client-facing operations.
Key Features
- Bulk Scheduling: Upload hundreds of posts at once across multiple profiles, a major time-saver for busy teams.
- White-Label Reporting: Create professional, branded reports and dashboards for clients, improving client handoffs.
- Multi-Platform Support: Manage posts across Facebook, Instagram, Pinterest, LinkedIn, TikTok, and even Google Business Profile, with more platform coverage than many other Oktopost substitutes.
- Content Library & Curation: Store templates, media, and pre-written posts to streamline content planning.
- Team Collaboration: Invite clients, assign roles, and manage approval processes within a shared workspace.
Pricing Plans
- Free Trial: Available to test features before committing.
- Monthly Pricing: Starts around $25.50/month, making it one of the more affordable social media management tools for teams with multiple profiles.
Pros
- Great value for agencies managing many social profiles and looking for an affordable solution.
- Bulk scheduling and multi-profile connections streamline content rollout across brands.
- White-label reports are especially beneficial for agencies working with clients or external stakeholders.
Cons
- Some users find the interface less intuitive and requiring more clicks than newer platforms.
- Occasional post delays or reconnection issues with linked accounts.
- Analytics and listening tools may feel basic for teams needing more in-depth metrics.
9. Zoho Social
Zoho Social is a practical Oktopost alternative for small and mid-sized teams that want scheduling and analytics dashboards without the high-end pricing. Its simple interface, combined with team collaboration tools, makes it an excellent choice for organizations seeking a more affordable and straightforward solution.
As a social media management platform, Zoho Social allows users to manage multiple accounts, schedule posts, and track performance across popular social networks. It’s a cost-effective option for teams looking to scale without the complex tools and pricing found in enterprise-grade solutions.
Key Features
- Multi-Platform Scheduling: Post to Instagram, Facebook, LinkedIn, X (Twitter), and Google Business Profile, all from one central hub.
- Best-Time Suggestions (SmartQ): Helps suggest optimal times for posting, improving reach and engagement.
- Unified Inbox: View mentions, messages, and comments across all profiles in one single space.
- Team Collaboration: Assign roles, review posts, and manage brands from a shared dashboard, perfect for team collaboration and streamlined approval processes.
- Analytics & Reports: Track post reach, follower trends, and performance. Works even better for teams already using Zoho's CRM or Desk.
Pricing Plans
- Free Plan: For one brand with basic tools, ideal for personal use or small-scale social management.
- Standard / Premium Plans: Around $10 to $40/month (billed annually), depending on channels and users.
- Agency Plans: Starting from $320/month for scaling multiple brands and team members.
Pros
- Clean, intuitive interface
- Centralized inbox simplifies multi-account management
- Solid scheduling with best-time posting
- White-label reporting for agencies
- Responsive support team
Cons
- Pricing is per user; teams can get expensive fast
- Lower plans limit profiles and only allow one user
- Instagram Story tools are limited
- Advanced listening and custom reporting may feel basic
- Less customization in analytics compared to top-tier competitors
10. Khoros
Khoros is an enterprise-grade social media management solution designed to help brands scale their digital presence across multiple channels. It offers a unified platform for publishing, listening, engagement, and analytics, making it ideal for organizations with complex workflows and compliance requirements.
Key Features
- Multi-Channel Publishing: Schedule and publish content across platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube.
- Unified Inbox: Manage messages, comments, and mentions from various channels in a single interface.
- Advanced Analytics & Reporting: Access customizable dashboards and detailed reports to measure performance and ROI.
- Social Listening & Sentiment Analysis: Monitor brand mentions and industry trends to inform strategy.
- Content Governance & Approval Workflows: Implement role-based permissions and approval processes to ensure compliance.
- Integration Capabilities: Seamlessly connect with CRM systems, marketing automation tools, and other enterprise software.
Pricing Plans
Khoros does not publicly disclose its pricing. Costs are typically customized based on the number of users, social profiles, and required features. Interested parties are encouraged to contact Khoros directly for a tailored quote.
Pros
- Designed to handle the needs of large organizations with multiple brands and global teams.
- Offers a wide range of tools for publishing, engagement, analytics, and governance.
- Easily integrates with various enterprise software solutions.
- Provides in-depth insights into social media performance and audience sentiment.
Cons
- The platform's extensive features may require a learning curve for new users.
- Higher cost may be a consideration for smaller organizations or those with limited budgets.
- Some users report that the mobile app lacks certain functionalities available on the desktop version.
What is Oktopost?
Oktopost is a B2B-focused social media management tool built for enterprise marketing teams. It supports publishing, analytics, social selling, and employee advocacy—mainly across LinkedIn, Facebook, and X (Twitter).
Its strengths lie in campaign tracking, CRM integrations (like Salesforce and HubSpot), and detailed reporting. But with no public pricing, a steep learning curve, and limited platform support beyond LinkedIn, many teams now explore Oktopost alternatives that offer more flexibility, ease of use, and better value.
Why Look for Oktopost Alternatives?
Here’s why businesses are searching for better Oktopost substitutes in 2025:
- Cost: You can’t view pricing without speaking to a rep. Most alternatives offer full transparency and affordable pricing tiers.
- Limited platform support: Oktopost primarily focuses on B2B platforms, such as LinkedIn, but lacks native support for Pinterest, Google Business Profile, and TikTok.
- Lack of real-time flexibility: Spontaneous content posting, AI assistance, and visual scheduling are limited. Modern SaaS applications offer enhanced social media scheduling features and more intelligent automation.
- Missing content recycling: Something Oktopost doesn’t offer content recycling.
- Analytics limitations: Basic reports without customizable views can’t compete with the ROI measurement tools and deep analytics.
- User experience: Many teams report that Oktopost has a steeper learning curve and more rigid user permission systems, making it harder for new users to ramp up quickly.
If you already rely on other marketing tools, you’ll want a social platform that connects to them cleanly and doesn’t slow your team down. That’s why more users are looking for social media management platforms that are simple, scalable, and built for the way businesses work now.
How to Choose the Right Oktopost Alternative
Picking a tool just because it “does it all” can lead to bloated costs and unused features. Here’s how to filter the best Oktopost substitute for your team:
- Know Your Priorities: Are you chasing better analytics, lower pricing, employee advocacy, or smoother scheduling? Get clear on what Oktopost is missing for you.
- Check Platform Support: Need LinkedIn marketing tool alternatives, but also want TikTok, YouTube, or Pinterest? Make sure the tool supports every platform you use, not just B2B channels.
- Content Volume & Workflow: Running 50+ profiles or managing approvals across clients? Prioritize tools with social media scheduling competitors that include collaboration features like white-label reports, role assignments, and shared calendars.
- Analytics & Reporting: If you need to report ROI to clients, go for analytics tools that offer visual dashboards, exportable insights, and scheduled reports.
- CRM & Integrations: Look for tools that connect with your CRM or email software. This is especially vital for brands needing enterprise social management solutions.
- Scalability & Cost: Freelancer? Try a free Oktopost alternative like Zoho Social. Agency? RecurPost and SocialPilot offer pro features at startup-friendly prices.
- Trial Before You Buy: Most Oktopost alternatives offer 14 to 30-day free trials. Take advantage of this to test the interface, support, and reliability.
Free vs. Paid Oktopost Alternatives
One of the first decisions when choosing among Oktopost alternatives is whether a free tool will meet your needs or if you’ll gain more value from a paid plan. Both paths have clear advantages and trade‑offs.
Free Alternatives
- Zoho Social offers a free plan for 1 brand (with up to 6 channels, including Google Business Profile), making it a strong starting point for freelancers or very small teams.
Limitations of Free Plans
With free tiers, you’ll often face caps: limited profiles, limited posts per month, no bulk scheduling, minimal analytics, fewer integrations, and reduced team or client‑collaboration features. For workflows involving multiple brands, team approvals, employee advocacy or deep analytics dashboards, a paid plan becomes essential.
Paid Alternatives
Once you’re managing several profiles or a team, these paid plans usually make more sense:
- RecurPost: Offers evergreen content recycling, category scheduling, multi‑platform support, and white‑label reports at accessible pricing.
- Sendible & SocialPilot: Great for agencies or growing teams managing multiple brands; they include client approvals, team roles, and bulk uploads.
- Sprout Social, Khoros, Sprinklr Social, Brandwatch: Built for enterprise or large‑team environments, with deep analytics, CRM integrations, global workflows, and advanced social‑listening tools.
- Agorapulse: Strikes a balance between team‑friendly features and approachable pricing, making it a paid alternative worth considering.
Value Consideration
Pick a tool sized for your current needs with a clear upgrade path. In many cases, starter plans from these tools cost less than Oktopost and still give you enough profiles, posts, and team features to grow comfortably. Compare the number of users, profiles, post‑limits, the strength of integrations (CRM, marketing automation), and the tangible business outcomes the tool offers.
Social Media Management Features Comparison
Oktopost Alternatives by Business Type
Not every business needs the same features. Here’s a quick guide to which Oktopost alternatives work best depending on your size, goals, and social media workload.
For Solo Creators & Freelancers
- Zoho Social: Offers a generous free plan, supports Google Business Profile, and keeps things simple. Great for managing a personal brand without overwhelm.
- RecurPost: Super affordable with smart automation and evergreen recycling. Ideal if you want to schedule once and stay visible forever.
For Small to Mid-Sized Businesses
- SocialPilot: Budget-friendly with white-label reports, bulk scheduling, and multiple platform support. Perfect for lean teams managing many profiles.
- Sendible: Flexible dashboard, Canva integration, and smooth client approvals. A smart pick for businesses juggling a few brands.
- RecurPost: Offers a wide range of features (category scheduling, Google Business, AI tools) at a fraction of the cost.
For Agencies & Marketing Teams
- Sprout Social: Built for teams with approval workflows, advanced analytics, and integrations with CRM tools like Salesforce.
- Agorapulse: Known for structured team collaboration, a unified inbox, and robust client reporting.
- Sendible: Strong client-facing tools like approval workflows and branded dashboards make it a great pick for agency workflows.
- SocialPilot: Another affordable agency-ready option with scalable pricing and team collaboration features.
For Large Enterprises & Global Brands
- Sprinklr Social: Supports 30+ platforms, global workflows, and AI-driven sentiment analysis. Ideal for large teams and compliance-heavy industries.
- Brandwatch: Excellent for digital-first enterprises focused on social listening, deep data, and influencer intelligence.
- Khoros: Tailored for enterprise-level marketing, community building, and customer care. Highly customizable but built for big teams.
