Metricool has helped many marketers plan, schedule, and analyze social media performance from one dashboard. It’s known for tracking engagement, managing content calendars, and pulling analytics across multiple platforms.
But as social media tools evolve, pricing increases, and feature needs change, more users are now exploring Metricool alternatives that fit their workflow and budget better.
The good news? A growing lineup of social media tools in 2025 now delivers stronger analytics, deeper automation, smarter publishing, and better collaboration.
This guide breaks down the 12 best Metricool alternatives in 2025, from free tools with solid basics to full‑powered paid platforms for agencies, teams, and brands. Whether you want stronger automation, visual planning, or more affordable analytics, you’ll find the right Metricool alternative for your needs right here.
1. RecurPost
RecurPost is one of the top Metricool alternatives in 2025, blending smart scheduling with affordable plans that suit freelancers, agencies, and growing teams. It’s built for users who want automation, content recycling, and multi‑platform scheduling without the hefty pricing some analytics tools charge.
Key Features
- Evergreen Content Recycling: Automatically reshare your best posts to keep activity high without constant effort.
- Category-Based Scheduling: Group posts by theme and assign posting slots for smoother weekly planning.
- AI Content Generator: Get captions and content ideas based on your brand tone.
- Multi‑Platform Scheduling: Publish to Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and Google Business Profile.
- Visual Calendar & Bulk Upload: AutomatiPlan weeks ahead or upload content in bulk via CSV.
- Unified Inbox: Manage comments and DMs from one dashboard.
- White‑Label Reports: Export branded reports for clients or internal teams.
- Team Workspaces: Separate client accounts, assign roles, and streamline approvals easily.
Pricing Plans
Starter
Personal
Agency
for individuals or non-business users
for small business owners
for agencies managing multiple clients
Pros
- Saves time with automation and evergreen recycling.
- Strong value compared to many paid Metricool alternatives.
- Responsive support, especially for agencies.
Cons
- UI may feel less modern than newer competitors.
- No advanced social listening or deep analytics.
2. Planable
Planable is a collaboration‑first Metricool alternative that shines for teams and agencies who care about approvals and visual planning. It’s built to streamline content reviews, reduce revision loops, and speed up publishing while keeping everyone aligned.
Key Features
- Visual Calendar & Grid View: SchSee how posts will look before they go live.
- Approvals & Comments: Invite feedback and sign‑offs right next to scheduled posts.
- Team Roles & Permissions: Assign roles, manage access, and keep tasks clear.
- Multi‑Channel Scheduling: Schedule posts across major platforms with previews for each.
- Media Library: Store and reuse visuals across campaigns.
Pricing Plans
- Free Plan: 50 total posts, no analytics or engagement features
- Basic Plan, $33/month per workspace: 60 posts/month, 4 social pages, 2 approval types
- Pro Plan, $49/month per workspace: 150 posts/month, 10 social pages, 3 approval types
- Enterprise, Custom pricing: Unlimited posts, advanced approvals, and dedicated support
Pros
- Easy to learn with a clean interface.
- Comment threads cut down on review back‑and‑forth.
- Great for teams focused on content accuracy and consistency.
Cons
- Reporting and analytics are more limited than deeper data tools.
- Stories scheduling and advanced posting formats may need manual steps.
3. Sked Social
Sked Social is a powerful Metricool alternative, focused on visual planning and advanced scheduling. It’s ideal for marketers and creators who post a lot of visual content and want precise control over how posts look and when they go live.
Key Features
- Visual Planner: Drag‑and‑drop planner with visual previews of feed layouts.
- Multi‑Channel Support: Schedule posts to Instagram, Facebook, LinkedIn, TikTok, Pinterest, and more.
- Auto Publish: Posts can go live automatically on platforms that allow direct posting.
- Hashtag Manager: Save and organize hashtag sets for faster posting.
- Bulk Uploading: Upload large batches of posts at once with CSV import.
- Stories & Reels Support: Schedule stories, carousels, and short‑form video formats.
Pricing Plans
- Free Trial: Available for all plans
- Launch Plan, $59/month: Includes 3 social accounts, unlimited posts, AI captions, and media tools (+$8 for each extra account)
- Grow Plan, $149/month: Ncludes 6 accounts, branded approvals, advanced analytics, and 10 competitor tracking (+$10 for each extra account)
- Accelerate Plan, From $399/month: Custom pricing with white-label link-in-bio, sentiment analysis, and up to 20 competitors
Pros
- An excellent visual calendar helps creators plan cohesive feeds.
- Strong support for Instagram content types like Reels and Stories.
- Bulk scheduling saves time for busy social managers.
Cons
- Analytics features aren’t as deep as high‑end tools like Sprout Social.
- Pricing can climb with more profiles and advanced requirements.
4. Hootsuite
Hootsuite remains one of the most recognizable Metricool alternatives, especially for large teams and enterprises. It supports multi-channel publishing, in-depth analytics, and team collaboration, but at a higher cost than many newer tools.
Key Features
- Unified Dashboard: Manage multiple social profiles and track conversations in one place.
- Visual Content Calendar: Preview, edit, and reschedule posts with drag-and-drop tools.
- Analytics & Custom Reports: Monitor performance and generate reports for team or client reviews.
- App Integrations: Connect with tools like Canva, Slack, Google Drive, and more.
- Team Workflows: Role-based access, task assignments, and content approvals.
Pricing Plans
- No Free Plan: 30-day trial offered
- Professional Plan: Starts at $99/month
- Team Plan: $249/month and up, depending on users and features
Pros
- Longstanding tool trusted by enterprises and big brands.
- Robust analytics and reporting.
- Strong ecosystem with hundreds of integrations.
Cons
- Expensive for smaller teams or solo marketers.
- Interface may feel dated compared to newer tools.
- Some features, like approvals, require higher-tier plans.
5. Buffer
Buffer is a clean, reliable Metricool alternative that suits individuals, creators, and small teams. It focuses on simplicity and speed, making it easy to schedule posts, preview content, and track engagement without a steep learning curve.
Key Features
- Multi‑Channel Scheduling: Plan and publish content to Instagram, Facebook, LinkedIn, X (Twitter), and Pinterest.
- Visual Queue & Calendar: Organize posts in a queue and get a visual timeline of what’s going out.
- AI Assistant: Generate post ideas and captions using built-in AI tools.
- Browser Extension & Mobile App: Share content quickly from anywhere.
- Basic Analytics: Track likes, clicks, and reach across platforms.
Pricing Plans
- Free Plan: 3 social channels, 10 posts per channel
- Essentials: $6/month per channel
- Team Plan: $12/month per channel with collaboration tools
Pros
- Very easy to use, ideal for beginners.
- Free plan offers strong value for basic needs.
- Reliable publishing across all major platforms.
Cons
- Lacks advanced analytics or social listening tools.
- Collaboration features require a paid upgrade.
- Per-channel pricing adds up quickly for multi-brand users.
6. SocialPilot
SocialPilot is a practical Metricool alternative built for small teams, growing agencies, and freelancers managing multiple profiles. It combines solid scheduling features, client tools, and white‑label reporting at a much lower cost than traditional platforms.
Key Features
- Bulk Scheduling: Upload dozens or hundreds of posts in one go.
- Multi-Platform Publishing: Includes support for Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Google Business Profile.
- White‑Label Reports: Create branded analytics reports for clients.
- Content Library: Save and reuse high-performing posts and templates.
- Team Collaboration: Add users, assign roles, and manage content approval.
Pricing Plans
- Free Trial: 14 days available for all paid plans
- Essentials Plan, $30/month: 7 social accounts, 500 AI credits, core publishing tools
- Standard Plan, $50/month: 15 accounts, 1,000 AI credits, analytics access, team features
- Premium Plan, $100/month: 1525 accounts, 5,000 AI credits, white-label reporting, full collaboration tools
- Ultimate Plan, $200/month: 50 accounts, unlimited AI credits, custom reporting, onboarding support, full white-label options
Pros
- Excellent value for money compared to Metricool and Hootsuite.
- Great for handling many social accounts at once.
- Trusted by agencies for reporting and client management.
Cons
- Interface can feel a bit dated or busy at times.
- Analytics are helpful but not as deep as enterprise tools.
- Minor delays with publishing during high-traffic periods.
7. Later
Later is a visual-focused Metricool alternative made for creators, influencers, and brands that rely heavily on Instagram, TikTok, and Pinterest. Its drag‑and‑drop scheduler and visual feed previews make it a favorite for planning aesthetic content.
Key Features
- Visual Content Calendar: Plan posts visually and preview how your Instagram feed will look.
- Multi-Platform Support: Schedule content for Instagram, TikTok, Facebook, Pinterest, LinkedIn, and X.
- Media Library: Organize photos, videos, and user‑generated content in one place.
- Hashtag Suggestions & Link in Bio: Optimize posts and drive traffic with custom landing pages.
- Analytics: Track performance metrics like engagement, reach, and follower growth.
Pricing Plans
- Free Trial: 14 days on all plans
- Starter Plan, $25/month: 1 user, 1 social set (8 profiles total), 30 posts per profile, 5 AI credits, 3-month analytics
- Growth Plan, $50/month: 2 users, 2 social sets, smart scheduling, 180 posts/profile, 50 AI credits, 1-year analytics, collaboration tools, social inbox
- Scale Plan, $110/month: 4 users, 6 social sets, unlimited posts, 100 AI credits, custom analytics, 2-year data, competitor tracking, future insights, priority support
Pros
- Great for visual content planning and brand consistency.
- Ideal for creators focused on Instagram and TikTok.
- Built‑in tools for hashtags and bio links save time.
Cons
- Analytics are more basic than Metricool or Sprout Social.
- Limited post customization compared to tools like RecurPost.
- Paid plans can be pricey if managing several brands.
8. Agorapulse
Agorapulse is a feature-rich Metricool alternative that excels in team collaboration, inbox management, and reporting. It’s a great option for agencies or brands handling multiple accounts and needing structured workflows.
Key Features
- Unified Social Inbox: Manage all messages, comments, and mentions from one place.
- Content Scheduling: Plan posts across Facebook, Instagram, LinkedIn, YouTube, and X with calendar and queue views.
- Approval Workflows: Assign roles, review drafts, and manage content collaboration.
- Advanced Reporting: Export white-labeled reports with insights on engagement, reach, and audience growth.
- Social Listening: Track keywords and brand mentions across platforms.
Pricing Plans
- Free Trial: Available on all plans
- Standard Plan, $99/month per user: Includes 10 social profiles, unlimited posts, unified inbox, branded reports
- Professional Plan, $149/month per user: Adds Instagram product tagging, calendar notes, post assignments, team reporting, 20 profiles
- Advanced Plan, $199/month per user: Adds bulk scheduling, automated moderation, advanced reporting, shared calendars, competitor benchmarking
Pros
- Unified inbox simplifies communication for multi-account teams.
- Deep reporting and listening tools are useful for brand monitoring.
- Great for agencies that need structured workflows.
Cons
- Pricing is higher than that of many other Metricool alternatives.
- Learning curve for new users due to feature complexity.
- Some automation features require top-tier plans.
9. Sendible
Sendible is a solid Metricool alternative made for agencies and marketing teams managing multiple brands. It offers strong scheduling tools, client collaboration features, and deep integrations with external platforms like WordPress.
Key Features
- Custom Dashboards: Personalize the interface per client or team.
- Bulk Scheduling: Upload and plan large batches of content at once.
- Client Approval Workflows: Share post drafts for review and sign‑off.
- Content Library: Organize templates, images, and saved posts.
- Integrations: Connect with Canva, Google Drive, WordPress, Medium, and more.
Pricing Plans
- Free Trial: 14 days
- Creator Plan: $29/month for 1 user, 6 profiles
- Higher Tiers: Traction ($89), Scale ($199), with more users and profiles
Pros
- Designed for multi-brand workflows and client approvals.
- Third-party integrations are more flexible than most Metricool competitors.
- Agencies praise the responsive support and organized dashboard.
Cons
- The layout can feel dense for new users.
- Advanced tools are limited to upper-tier plans.
- Some lag with large post-batches or bulk updates.
10. Loomly
Loomly is a user-friendly Metricool alternative that blends social media scheduling with content planning and collaboration tools. It’s ideal for small teams, content creators, and marketers who want a visual content workflow without the complexity of enterprise tools.
Key Features
- Post Ideas & Inspiration: Get automated content suggestions based on trends and calendar events.
- Content Calendar: Plan, schedule, and preview posts with drag-and-drop ease.
- Approval Workflow: Set up content review processes with collaborators or clients.
- Multi-Platform Posting: Schedule content for Facebook, Instagram, LinkedIn, X, TikTok, and Pinterest.
- Basic Analytics: Monitor post performance and engagement stats across platforms.
Pricing Plans
- Free Trial: 15 days
- Base Plan: for 2 users, 10 accounts
- Advanced Plans: Offer more profiles, users, and analytics
Pros
- A simple layout makes it easy to onboard teams.
- Offers helpful post ideas, which is great for solo marketers.
- Streamlined calendar view with smooth scheduling tools.
Cons
- Analytics and reporting are more basic than Metricool or Sprout Social.
- Pricing scales quickly for larger teams.
- No unified inbox or deep social listening features.
11. Sprout Social
Sprout Social is a premium Metricool alternative designed for teams that need deep analytics, social listening, and advanced collaboration. It’s often the go-to choice for enterprises or agencies with demanding social media workflows and reporting needs.
Key Features
- Smart Inbox: Collects all messages, comments, and mentions across platforms in one space.
- Custom Reporting & Analytics: Build detailed performance reports with metrics across channels.
- Social Listening: Monitor brand mentions, sentiment, trends, and competitor activity.
- Content Calendar & Scheduling: Plan, publish, and manage content with team-wide visibility.
- CRM Integrations: Works with tools like Salesforce and HubSpot to track engagement and lead quality.
Pricing Plans
- Free Trial: 30 days available on all plans
- Standard Plan: $199/month per user: 5 social profiles, keyword monitoring, review management, group-level analytics, unlimited AI-generated alt text
- Professional Plan, $299/month per user:Unlimited profiles, message tagging, paid and competitor insights, and AI post enhancements
- Advanced Plan, $399/month per user:Sentiment analysis in inbox, AI-assisted replies, API access, helpdesk integrations, productivity reports
Pros
- Powerful reporting tools perfect for data-driven teams.
- Social listening features are more advanced than Metricool.
- Collaboration tools work well for large teams.
Cons
- Pricey for smaller businesses or solo marketers.
- Requires time to set up and learn due to the tool’s depth.
- Many key features are only available in higher-tier plans.
12. Meltwater
Meltwater is an enterprise-grade Metricool alternative focused on social media intelligence, media monitoring, and PR insights. It goes beyond just scheduling and reporting, offering deep analytics, competitor tracking, and campaign-level insights for global brands.
Key Features
- Media Monitoring: Track mentions across social, news, blogs, and broadcast media.
- Social Listening & Analysis:Analyze sentiment, trends, and audience conversations in real time.
- Advanced Reporting: Generate comprehensive reports that include competitive benchmarks and campaign performance.
- Influencer Discovery: Find and manage influencer partnerships with built-in discovery tools.
- Multi-Channel Management: Schedule and monitor posts across all major platforms.
Pricing Plans
- No free plan: Enterprise-level pricing (custom quotes only)
- Best For: Large companies, PR teams, and global brands with complex media needs
Pros
- Offers insights across both social media and news media, unlike most Metricool competitors.
- Very strong in social listening and competitor benchmarking.
- Excellent choice for reputation management and brand tracking.
Cons
- Expensive and overbuilt for small teams or solo creators.
- Steeper learning curve and longer onboarding time.
- Features may be more than needed for basic publishing or content planning.
What is Metricool?
Metricool is a popular social media management platform trusted by marketers, agencies, and creators to plan content, track performance, and manage client accounts. Since its launch, it’s become a go-to tool for combining scheduling and analytics in one dashboard.
Users can post across platforms like Instagram, Facebook, LinkedIn, Pinterest, X (formerly Twitter), Google Business Profile, and TikTok. Metricool also supports ad integration, so marketers can monitor both organic and paid performance in one place, a standout feature for teams running multi-channel campaigns.
Metricool includes features like automated publishing, real-time analytics, content planning, competitor tracking, and client-ready reports. Its layout is clean and beginner-friendly, making it easy to manage content and monitor key metrics without complex setup.
However, as pricing and needs evolve, many users are now comparing Metricool vs. RecurPost, Planable, Buffer, and other tools to find a better match. If you’re looking for smarter automation, flexible plans, or deeper collaboration features, several Metricool alternatives in 2025 now offer more advanced or budget-friendly options.
Why Look for Metricool Alternatives?
While Metricool is a well-known name in the social media management space, many teams are now looking at Metricool alternatives that better match their needs, workflows, or budget.
- Pricing: Although Metricool offers a free tier, paid plans can get restrictive or expensive for users managing multiple brands, profiles, or clients.
- Feature Gaps: If your workflow depends on evergreen content recycling, in-depth listening tools, or visual collaboration, Metricool may fall short in areas where tools like RecurPost or Planable perform better.
- Content Approvals & Teamwork: Agencies often need structured approvals and role-based access, which tools like Sendible and Loomly handle more smoothly than Metricool.
- Visual Content Planning: Brands focused on Instagram, TikTok, or Pinterest may prefer Later or Sked Social, which offer stronger visual calendars and drag-and-drop feed previews.
- Advanced Analytics: For deeper reporting, sentiment tracking, and campaign insights, platforms like Sprout Social or Meltwater offer more than Metricool’s standard dashboards.
Choosing a Metricool alternative in 2025 lets teams find a better fit. Whether that means saving money, improving automation, or scaling content across more platforms with fewer limits.
How to Choose the Best Metricool Alternative
Choosing the right Metricool alternative comes down to understanding your core needs and what will help you grow in 2025 and beyond. Here’s a fast, smart checklist to help you make the best decision:
- List Your Must-Have Features: Do you need evergreen content recycling, a visual calendar, advanced reporting, or multi-user workflows? If post automation and recycling matter most, tools like RecurPost should lead your list.
- Check Supported Platforms: Make sure the tool covers all your social channels, especially if you need TikTok, Pinterest, or Google Business Profile. Not every alternative includes support for each one.
- Evaluate Ease of Use: Pick a tool with a clean dashboard and quick setup. A simple layout can save hours in onboarding and help you or your team stay focused.
- Dig Into Collaboration Tools: If you work with clients or teammates, look for post approvals, role management, and shared calendars. Planable and Sendible are especially strong in this area.
- Review Pricing and Value: Consider what’s included in the plan, not just the cost. Some tools charge per profile or user, while others offer flat-rate pricing that scales better for agencies.
- Look at Analytics: Are basic stats enough? Or do you need reports that track ROI, compare competitors, and break down campaign performance? Tools like Sprout Social or Meltwater are better suited if deep data matters.
- Try Before You Commit: Use free trials. Connect accounts, schedule posts, test the support team, and explore the dashboard. You’ll spot deal-breakers early.
- Think Ahead: Will your team or content load grow next year? Choose a platform that can scale with you without doubling your cost or slowing you down.
A better tool doesn’t just replace Metricool. It helps you run your social media smarter, faster, and with more control.
Free vs. Paid Metricool Alternatives
One of the first questions when considering a Metricool alternative is whether a free tool can handle your needs or if it’s worth moving to a paid option. Fortunately, both options exist with clear trade-offs depending on how complex your workflows are.
Free Alternatives
A few tools still offer free forever plans that cover basic scheduling and publishing. These are great for solo creators, freelancers, or early-stage businesses looking to save money while staying active on social.
What You Get for Free:
- Buffer: Offers a free plan that supports up to 3 profiles and 10 scheduled posts per profile. It’s perfect for light users who want simple publishing and queue management.
- Later: While its free plan is limited, it still supports visual scheduling across Instagram, Facebook, and Pinterest, great for creators focused on feed design.
Limitations of Free Plans: Free tiers come with clear caps. Most limit the number of social accounts, scheduled posts, and users. Features like analytics, bulk uploading, advanced scheduling, and client approvals are usually locked behind paid plans. You may also experience slower support or tool branding on reports.
For creators or brands with just a few profiles and light posting needs, free plans are useful, but they won’t scale for client work or larger campaigns.
Paid Alternatives
When you need more profiles, better workflows, deeper analytics, or collaboration tools, paid Metricool alternatives deliver far more flexibility. Whether you’re running a small agency, managing multiple brands, or building a marketing team, paid plans unlock everything that free tools lack.
Advantages of Paid Plans:
- Unlimited scheduling and queue depth
- Multi-user collaboration and approval workflows
- White-label reporting for clients
- Bulk uploads and media libraries
- Social listening, post recycling, and automation
- Priority support and integrations
Strong Paid Options Include:
- RecurPost (starting at $9/month) for evergreen scheduling and team tools
- SocialPilot for bulk publishing and client-ready reports
- Sendible for agency workflows and client dashboards
- Sprout Social or Meltwater for enterprise-grade analytics and monitoring
Value Consideration: The best strategy is to select a plan that aligns with your current stage but can scale with your evolving needs. Some tools increase in price based on user or profile count, while others offer flat-rate pricing that suits agencies better. Always consider not just the monthly cost, but the time and results the tool can return.
Metricool Alternatives Feature Comparison
(Standard, 10 profiles)
Metricool Alternatives by Business Type
Different businesses have different goals, team sizes, and content needs. Here’s how to match the right Metricool alternative to your type of business in 2026:
- Small Businesses: Buffer and SocialPilot are strong picks. Buffer offers a free plan and a clean layout for solo operators who want to post consistently without getting overwhelmed. SocialPilot is perfect for small teams who want to manage multiple profiles, bulk schedule content, and keep costs low as they grow.
- Agencies: RecurPost and Sendible stand out for handling client work. RecurPost helps agencies recycle evergreen content, organize by category, and manage clients with dedicated workspaces. Sendible offers client-specific dashboards, approval workflows, and integrations for blog content, great for multi-brand operations.
- Enterprises: Sprout Social and Meltwater deliver the depth that larger companies need. Sprout Social offers powerful analytics, a smart inbox, and social listening. Meltwater takes it further with media monitoring across news, blogs, and social perfect for PR and reputation management at scale.
- Freelancers & Solopreneurs: Buffer (with its free plan) is perfect for creators or consultants managing just a few platforms. RecurPost’s $9 starter plan adds evergreen scheduling and AI content help, which is a huge time-saver for solo workflows. Planable is also worth considering for freelancers who need clean approval tools for client content.
- Content Creators & Visual Brands: Later and Sked Social are great for visual-heavy posting. Both tools offer drag-and-drop feed planning, visual previews, and support for Instagram, TikTok, and Pinterest. If your brand relies on how your content looks, these are top choices.
- Marketing Teams & Content Planners: Loomly and Planable support team collaboration and content strategy. Loomly provides post ideas and approval workflows, while Planable gives real-time previews and clean commenting to speed up reviews, helping keep content on-brand and on-schedule.
