Tired of manually sharing content on social media? RSS feeds make it effortless for agencies to keep social media active by automating content distribution. Whether it’s blog updates, news, or videos, an RSS feed for social media ensures fresh content reaches the audience without extra effort.

Many websites with social media feeds are pulling content directly from platforms like Twitter, Instagram, and Facebook. Blogs, news portals, and video platforms generate RSS feeds that can be linked to social media schedulers, ensuring seamless content flow.

Some of the popular RSS feeds are:

  • BBC News RSS Feed – Get the latest global headlines automatically delivered.
  • Moz Blog RSS Feed – Stay updated with SEO and digital marketing insights.

What is an RSS Social Media Feed?

An RSS social media feed is a tool that automatically pulls content from different websites and shares it on social platforms. Think of it as a content pipeline that keeps your audience updated without manual posting.

Some of the social media RSS feed examples are:

Twitter RSS Feed – Use an auto post RSS feed to Twitter to share the latest content from blogs, news sites, or YouTube channels directly to Twitter.

Blog RSS Feed – A Blogger RSS feed helps automatically share new blog posts from Blogger or WordPress to social media platforms.

Instagram RSS Feed – An RSS feed for Instagram can track new posts from an account and share them on other platforms like Twitter or Facebook.

Facebook RSS Feed – You can make an RSS feed for Facebook pages to automatically pull updates and share them elsewhere.

LinkedIn RSS Feed – An RSS feed for LinkedIn can post industry news, blog updates, or company announcements directly to LinkedIn.

TikTok RSS Feed – Auto-share new TikTok videos by converting them into an RSS feed and posting them on social media.

Digital Marketing RSS Feeds – Stay updated with industry trends by following marketing RSS feeds from top blogs like Moz, HubSpot, and Search Engine Journal.

Why use it?

  • Saves time by automating content sharing.
  • Keeps feeds active with the latest posts.
  • Curates industry news for followers.
  • Ensures consistency in social media updates.

Using an RSS feed social media integration is a smart way to streamline content distribution and maintain engagement effortlessly.

How does RSS Feed Work?

An RSS feed collects updates from websites and delivers them in a structured format, usually in XML. When a website publishes new content, it automatically updates its RSS feed with the latest articles, videos, or posts. Users can subscribe to these feeds using a feed reader, eliminating the need to check multiple sites manually.

Feed readers and automation tools like RecurPost fetch these updates and display them in one place. Businesses and marketers use RSS feeds to auto-post content on social media, share blog updates, or stay updated with industry news—all without extra effort.

Ways to Use RSS Feeds for Social Media Marketing

what is RSS

Distribute your blog content 

Create a standardized RSS feed to automate your blog content distribution, allowing readers to subscribe. You can use social media management tools, one such tool is Recurpost, to share new content across platforms, and leverage email marketing services, such as regular newsletters. The automated approach ensures your targeted audiences are always updated about your latest work.

💡 Pro Tip: For a deeper dive into essential social media marketing terminology that can help you refine your strategy, check out our Social Media Marketing Terminology guide. Understanding these key terms will enhance your approach to automation and content management.

Explore content curation techniques from social media 

Creating suitable content from other sources via RSS feeds can directly enhance your digital presence. It allows you to curate diverse and engaging material with a steady stream. The following are some techniques to practice. 

  1. Subscribe to Industry-Specific RSS Feeds
  2. Utilize Content Aggregators
  3. Filter & Organize Feeds
  4. Incorporate Automated Sharing Tools
  5. Give Personal Insights
  6. Mix Original & Curated Content
  7. Monitor & Adjust

Recognize the right LinkedIn questions to ask.

Responding to industry-related inquiries on LinkedIn is a fantastic way to demonstrate thought leadership, increase corporate visibility, link back to your material, and generate leads. 

In addition, subscribing to categories relevant to your industry can help you distinguish between appropriate queries.

For example, if you’re a social media marketing trends RSS feeds expert, go to the ‘Marketing and Sales’ category and then to the ‘Subscribe to New Questions in Marketing and Sales’ RSS feed on the right. Use RecurPost to catch trends from RSS feeds to social media.

Look up relevant Quora questions.

Quora, like LinkedIn Answers, is a fantastic place to answer industry-related questions. The same rules apply to Quora, except that Quora refers to categories as’ Topics.’ After you’ve scanned for a subject, click ‘Feed’ on the right-hand side to collect the RSS feed for that topic. The RSS feed to social media can help you stay relevant in the market.

Keep an eye out for specifics. 

Google is a fantastic resource for finding fresh blog posts and news! The search functions for ‘Google News‘ and ‘Google Blogs’ on Google are wonderful tools for gathering and searching for content related to your business. To find this feature, do a Google search and click on either ‘Blogs’ or ‘News’ on the left-hand side. Then, select ‘More’ if it only appears once in a while for you.

You can subscribe to the feed by clicking the orange RSS symbol/connect at the bottom of those pages.

How to set up the RSS feed on the web?

  1. Navigate to FetchRSS.com in your web browser.
  2. Sign up for a free account
  3. Select “manual RSS builder.”
  4. Enter your website’s URL here.
  5. Choose the news item that you wish the feed to transmit.
  6. Select the headline from the news item.
  7. Choose a description or summary from the news item.
  8. Include them if your site includes any optional parameters, such as illustrations and author.
  9. Click the “Create RSS” button.
  10. Copy the provided XML link and paste it into your website.

Optimizing RSS Feeds for Social Sharing

Really Simple Syndication (RSS) is a web feed format for publishing regular site information updates such as news, blog articles, and other items. RSS feeds assist publishers by allowing them to distribute their site content automatically. Similarly, social feed on websites benefits readers by providing timely alerts when something new is posted on their favorite websites.

Most modern websites are completely RSS compatible, and website software such as WordPress, Squarespace, Drupal, or Wix have RSS components. So, if your website is not yet RSS compliant, it makes sense to address this. WordPress allows you to add RSS feeds to your website. To accomplish this, follow the instructions below:

  • Navigate to the Appearance section of your WordPress admin area, where you’ll find Widgets.
  • Next to the RSS widget, click Add.
  • Click Edit for the RSS widget in the Current Widgets column on the right.
  • Enter the RSS feed URL and title (optional) and select which item details to display (optional).
  • To publish the RSS feed on your blog, click Done and Save Changes.

Include rich media, optimize metadata, customize post formats, use open graph tags, and shorten URLs to maximize your blog’s RSS feed for effective sharing across social media platforms.

If you want to streamline social media bulk scheduling, integrating RSS feeds is also an excellent way to automate the process.

Automatic Posts from RSS Feed to Social Platforms

You can save time and ensure consistency in posting by automating cross-platform sharing of your RSS feed content. You can pick any tool from our top 3 options. 

1. Zapier

Zapier is undoubtedly a dynamic automation tool for connecting your RSS feed to multiple social media platforms. For Example, RSS to Instagram and Facebook reduces your workload and increases flawless workflow.  

2. IFTTT

IFTTT (If This Then That) is yet another promising option to automate RSS feed posts to other social media platforms. For instance, the RSS feed to the Facebook page constantly updates your recent work.

3. RecurPost

RecurPost is an ideal tool for social media automation as it was specifically designed for it. You can easily post your content on various platforms with the tool. In other words, add an RSS feed to a Facebook page to increase performance ability, and any other targeted platforms. 

Maximize Reach & Visibility via RSS feeds

You can significantly boost your blog reach and visibility by taking advantage of the RSS feeds sharing automation feature. The following strategic techniques will maximize the impact of shared content. 

  1. Targeted Scheduling: You can use automation tools, such as Recurpost, Zapier, and IFTTT, to strategically schedule posts. Pick peak hours specified for each platform to get the most engagement. 
  2. Optimize Post Content: Your RSS feed must contain compelling titles and descriptions to catch more attention. Include keywords and phrases that are relevant to your targeted audience. Incorporate intriguing details and impactful headlines. Increase your content quality with images, videos and infographics and ensure RSS feeds support rich media.
  3. Utilize Hashtags and Mentions: Use popular and relevant hashtags in your posts to increase discoverability. Tools like Hashtagify can help identify trending hashtags in your niche. You can also mention relevant influencers or brands and tags to expand your content reach. 
  4. Leverage Social Media Algorithms: Fix an interaction time with your audience. Respond to comments and connect with your loyal audience. Active engagement signals platforms to prioritize your content. Additionally, RSS feed content allows you to reach a broader audience via cross-platform promotion. Customize each post to suit the platform’s style. 
  5. Analyze and Optimize: Regularly check data from platforms, such as Google Analytics, Facebook Insights, Twitter Analytics, etc, monitoring the performance of your content. Engagement rates, shares, and click-through rates provide insightful data. Experiment with content and check what works best for you.

Conclusion:

Following this lengthy discussion, a lot of misunderstandings have emerged:

  • The RSS feed is still alive and well.
  • It is far more beneficial than most people realize.

For social media marketing, a social media RSS feed is quite useful. Because it can direct visitors to your blog or page directly. It is a tool for promoting your blog feed on social media sites.

Would you like to share it with your RSS feed for a social media audience? Make a post by clicking on the ‘Make a Post’ button and sharing it directly from there. So there you have it!

Frequently Asked Questions:

1) Describe how you would use RSS feeds to connect to a social network.

Here are six RSS Feed Readers or Aggregate Apps:
– RSS Feed Reader Chrome Extension by Feeder.
– Feedly
– NewsBlur
– Inoreader
– Feedreader Online
Note: Some of these charge a fee based on usage. We’d advise you to check pricing information and read reviews before making any commitments.

2)  How To Automatically Create Social Media Posts From RSS Feeds?

It’s not as difficult as it sounds. First, right-click a spot on the website for which you want an RSS feed, then select View Page Source. If searching for RSS fails, try atom instead. Next, as seen above, seek an RSS URL and copy it into your feed reader.

3) How to find the RSS feed URL?

Select Page Source from the menu that appears when you right-click on the website’s page. Type RSS into the “find” field (Ctrl + F on a PC or Command + F on a Mac). The URL of the feed can be found between the quotes following href=.

4) What is a feed reader?

A feed reader is a tool that collects and displays updates from RSS feeds in one place. It helps users track news, blogs, and social media updates without visiting multiple websites.

5) Can you turn a webpage into an RSS feed?

You can do so by following the steps outlined below.
– Right-click a spot on the website where you want an RSS feed, then select View Page Source (the exact wording may vary depending on your browser).
– If searching for RSS doesn’t yield results, try atom. As shown above, look for an RSS URL, then copy it into your feed reader.